Copy of invitation letter for salon activities

In order to maintain high-end customers, everyone has tried everything. Open a high-end customer financial salon today, give a health lecture tomorrow, and give you wine tasting the day after tomorrow. Homogenization is more serious. How should high-end salons invite customers? Give three examples today.

Activity 1: High-end female customer series activities

High-end customers are generally concerned about the influence of Feng Shui on their assets, so they hold a financial salon with the theme of Feng Shui.

Invite well-known geomancers to give an overall explanation on the layout, color matching and surrounding environment of daily offices and homes. After the explanation, invite each customer to write a question card, write the customer's own feng shui questions on the card and submit them to the feng shui master. After the meeting, you can use the question card answered by the master to invite and maintain customers. At the same time, with the help of the popular WeChat group, a WeChat group composed of customers can also be established. The master regularly sends home feng shui information to the group, and customers can also consult feng shui questions at any time according to their own needs. Every consultation of customers can also be the reason for the invitation of outlets.

Reference speech

Hello, Mr. Zhao! I'm Xiao Liu, the account manager of XX, and I'm calling to invite you to attend the high-end client Feng Shui Salon held by our bank. We invited XXX, a famous geomantic master in China, who is very experienced in home layout. The XX building in X is the geomantic omen placed by Master X, and after the meeting, we also have a consultation session. You can also ask the Master about the geomantic omen layout of your home and office. Opportunities are rare and places are limited. Mr. Zhao, you are my VIP client. I will definitely let you know as soon as possible. How about I reserve a seat for you at three o'clock next Saturday afternoon? what do you think?

Activity 2: Little Financial Planner

There is a saying in China that "three generations are not rich", but high-end customers are busy with their daily work and spend less time with their children, which makes children's cognition and use of money go astray. After 1-3 days, the activities of the little financial planner gradually let the clients' children change their views from the misunderstanding of money through the five steps of systematic money cognition-purchasing power cognition-use cognition-making money cognition-financial management cognition, and then have a clear purpose for the use of money, understand the difficulty of parents making money and know the necessity of saving money. Through this activity, on the one hand, outlets have the reason to invite customers later, on the other hand, because they let customers' children know the importance of saving money, they also improve the sales of wealth management products such as bank deposits to some extent.

Reference speech

Hello, Ms. Wang! I'm Xiao Liu, the account manager of XX Company. I'm calling to invite your lovely child to participate in the "Little Financial Planner" activity organized by our bank. This activity is mainly through 1-3 days of courses and interaction, so that children can improve their understanding of money, control the habit of spending money lavishly, and understand that it is not easy for parents to make money. You attach great importance to children's education every day. I will definitely let you know as soon as possible. How about I reserve a seat for you from 9: 00 this Saturday morning?

Activity 3: High-end female customer series activities

Salon operation can also be carried out for female high-end customers or female family members of high-end customers. However, due to the homogenization of salons, the president can change the previous single salon model and create a series of salon activities. On a weekly basis, various salon activities related to women are held regularly every week: Pink Ribbon Nursing Week, Beauty Week, Yoga Week, Luxury Appreciation Week, Family Asset Management Week and many other contents. There is a little suspense in the salon lecture every week. The location of the salon is not limited to the meeting room, but can be the beach, gym, beauty salon, etc. They all choose to attract customers from content and form, and consolidate customer participation with the help of periodic model. At the same time, with the help of the popular WeChat group, women attending the meeting can discuss various issues in the group, and account managers regularly send tourism promotion, beauty promotion and other content.

Reference speech

Hello, Ms. Li! I am Xiao Liu, the account manager of XX, and our bank has recently launched a series of activities to care for women. We join hands with the nearby XX Fitness Center to bring you a lecture on yoga and fitness. I know you are busy at work every day, but no matter how busy you are, we should also pay attention to our leisure, right? At three o'clock this Thursday afternoon, at the gate of your community, XX Body Center, I can wait for you to go with me.

In addition, because high-end salons are held too many times, it is easy to cause customer fatigue. Therefore, we can consider some creative marketing activities starting from customers' families. The form and location are not limited to high-end hotels, but outdoor and seaside are also an ideal choice. Look more at the salon activities of the third-party activity platform. The activity line is a good choice. The platform has a large flow and a large number of users. Looking for inspiration.