Lagou. com entrepreneurial story

New entrepreneurial story: I am not afraid to strike a table during my startup

Like most entrepreneurial teams, the early founders of Lagou Online also experienced differences. As a standard Internet company, Lagou attaches great importance to the driving force of efficiency. The most direct way for us to solve the problem is to quarrel behind closed doors, but our differences will be resolved quickly and will be implemented when we leave the house. ?

　? That time I directly slapped the table? Ma Delong recalled that in the early days when Lagou was founded, he and Xu Dan had a serious analysis on business development at a strategic meeting. I put forward four business directions: PC, mobile, HTML5 and WeChat, but I was cut by Xu Dan in half. I was really angry at that time. ?

Xu Dan explained that Lagou. com was in the initial stage of its business, and it had to make a choice when its financial resources, energy and market resources were extremely limited. After a fierce dispute, the three founders finally reached an understanding and postponed the research and development plan of mobile terminal and H5 business. It is precisely because of the focus and concentration that Xu Dan emphasized at the beginning that today's lagou network has come into being.

　? Most startups with problems are caused by problems in direction control. As an entrepreneurial team, contradictions can be neutralized when dreams are enlarged. After that, you will find that short-term gains and losses and disorientation become less important. Lagou's vision is to keep an entrepreneurial mentality forever? , Ma Delong said.

But today, the mobile products of Lagou. com are still not online. Ma Delong believes that because finding a job is a short-term behavior, the decrease in the opening rate will directly lead to a sharp decline in user activity, and people who cannot enter the mobile APP in above the fold will die qualitatively. On the other hand, from a comprehensive point of view, the mobile terminal is an inevitable trend, but it is not mature for the current market, and user education is a long-term process. Pioneer? A narrow escape.

In addition, the Internet recruitment industry does not belong to a separate form on the mobile side, and it will be more natural and smooth when it extends from PC to mobile side. Therefore, when the market is mature enough, it is feasible to provide users with more extended services by using the mobile terminal. Ma Delong revealed that Lagou is expected to launch its own mobile products next year.

Details of financing are exposed: The round B financing of 25 million

Lagou.com, which was stuffed into the pocket, was led by Qiming Venture Capital, followed by Bertelsmann Asia Investment Fund, which officially dominated the investor of the $5 million series A financing of Lagou.com at the end of March this year.

This round of financing is going well. Since it was launched in May this year, it only took about two weeks to complete the whole process. In mid-July, the financing amount of $25 million has been fully received. ? In the process of financing, we seem a little passive? Ma Delong, CEO of Lagou.com, revealed that the B round of financing was almost driven by many investment institutions, and the company's own value and bright development prospects pushed Lagou.com to lead the startup companies in the same period.

At present, there are more than 22, Internet companies that rely on the Lagou platform for online recruitment, and the daily delivery volume of users is about 2,. As of press time, the number of Internet posts posted on Lagou.com has reached 12, generating 3 million resumes.

in terms of profit model, the hook adopts the? Post-charge? , according to the recruitment salary level. Ma Delong believes that with the continuous expansion of the Internet industry and the rapid Internet trend of traditional industries, the number of Internet practitioners in China will reach 5 million in the future, which is enough to support a listed company.

Unlike heavy asset companies, Lagou.com is a typical product+marketing driving force company. After the financing funds arrive, the company will continue to increase its investment in technology and product research and development, and the work in data mining will also be carried out one after another, with the goal of enabling users to find satisfactory jobs more accurately and efficiently.

future planning: to be the market segment leader

Xu Dan studied the online recruitment market in China and the United States before, and made the overall business plan of Lagou. com with reference to the American model. Xu Dan believes that only the IT industry has a successful vertical website in the recruitment website. Compared with traditional giant industries such as finance and real estate, the IT industry has greater opportunities and attractions for the emergence of new companies, which objectively leads to the activity of talent flow, so the IT industry is the only industry that can support a large vertical website.

according to the statistics of lagou. com, there are about 5 million IT employees in China at present, and 7% of them change jobs through the Internet every 2-3 years, which means that there are about 1.2 million target users on the Internet every year, and the goal of lagou. com is to occupy 6% of the market.

from the perspective of scale, the internet industry recruitment market will be 2? About 3 billion yuan, but this market share has touched the ceiling of the industry. Therefore, the goal of Lagou is to be a small and beautiful leader. As for how to continue the story of Lagou, it depends on the future development of the industry.

but what is certain is that the core concept that user experience is always the center of Lagou will not change. As the helm of the research and development of hook products, Ma Delong's requirements for its products are almost paranoid, and the requirements for the authenticity of information are also very demanding.

　? There's no way to find me. If you admit your mistake and write a guarantee, you can reopen it. , whether it is JD.COM, Chain Home and other industry giants, or such as Tesla? Overseas predators? As long as you don't follow the enterprise standards defined by Lagou. com, you will be forced to go offline. ? We are very strong to the enterprise. Because in this industry, the imbalance of information and the extreme scarcity of outstanding talents require us to protect the interests of job seekers, which is also protecting the interests of enterprises. ? Ma Delong said. Although charging for enterprise users, but? Make money standing up? It has been integrated into the entrepreneurial gene of Lagou.

Lagou. com was established in July 213, targeting at vertical recruitment in the Internet industry. The team was led by three founders of 3W Coffee: Xu Dan as the chairman, Ma Delong as the CEO, and Bao Aile as the CMO. At the initial stage of the website, it received 2 million yuan angel investment from Xu Xiaoping, Ceng Liqing and others.