What are the common methods of network promotion? !

The realization of network marketing needs one or more network marketing methods. With the improvement of information technology, the network has become a necessity of life and a business residence. If both enterprises and individuals want to gain a foothold in the network tide, network marketing is a way. The following introduces the general network marketing methods and effects.

1, search marketing

Search marketing (SEM) refers to search engine marketing, search engine optimization (SEO) and pay-per-click promotion (PPC). 2 One person is divided into two parts, and one person clicks on it. This method enables corporate customers to charge for a higher level of advertising space in search engine ranking. In addition, because of the rapid and accurate function that can not provide more value to enterprises in a relatively short period of time, most enterprises are also very popular now.

2, social marketing

Social marketing refers to the promotion activities of corporate brands on the current social network platform. With the development of Internet, social networks have become more and more important. Social networks can provide very detailed advertising distribution and intuitively meet the real needs of web users. Dele represents powerful user traffic such as Weibo, Tencent's social advertisements and brand promotion in mass markets.

digital network

3, information circulation marketing

Information flow marketing mainly publishes paid advertisements on news information such as online news and today's headlines and related websites and apps. Display formats include text/image links, video streaming display, etc. The main forms of course payment are CPM (charged according to the number of prompts) and CPC (charged according to the number of clicks).

4. Brand marketing

Brand effect is provided by all enterprises, and brand marketing fully expresses corporate brands through search engines, social platforms and information flow platforms. Brand marketing focuses not on specific products, but on the whole brand strategy system of enterprises. It is manifested in various forms such as words, images and videos. Brand marketing is of great significance to shaping corporate brand image and improving corporate authority and reputation.

5, DSP marketing

DSP is a requirement platform, a system and an online advertising platform. Its service target is advertisers, mainly to help advertisers publish advertisements on the Internet and mobile Internet.

6. Online advertising

Advertising development on p>banner and flash websites is a traditional website development method. Such advertisements are widely used in promoting the target population, and it is impossible to lock in the target customer base such as searching for competitive prices. Nowadays, website advertising is one of the main ways of income for domestic portals such as Sina, Sohu and Internet Easy.

such advertisements are expensive, unlike small and medium-sized enterprises. At the same time, it is difficult to evaluate the effect in order to bring economic benefits to small and medium-sized enterprises. Therefore, large portals are generally not allowed to buy advertisements from small and medium-sized enterprises.

7, soft text upgrade

can not only provide a lot of traffic for the website, but also establish a good corporate image for customers and competitors. Soft sentences must be "lethal" to attract others to read. Because of "high quality", editors of other websites often reprint them and get better results. For most enterprises, one of the initial problems is how to write soft articles. There are experts who are familiar with the industry and market and can write the same soft articles. If the soft text is not well written, readers will make jokes, so before publishing the soft text, please revise it carefully to confirm whether it is effective.

Micro-network

8, website SEO

Website SEO is essential, because most of the current website traffic mainly comes from search engines. Without SEO, the free traffic of search engines is obvious. It is worth noting that SEO should not be the main work of website operation. Otherwise you will fall into the SEO trap.

9. Blog

Now, enterprises have opened an exposition to publicize their culture, ideas and products, but this is nothing new. Blog, a new method, is recognized and used by many enterprises. On some enterprise blog websites, special enterprises such as blog network of China enterprises have started.

opening a blog to promote the Internet is a relatively small-scale publicity. It is difficult to evaluate the actual effect just by seeing the flow. However, corporate blog is also a way of publicity.

there are thousands of ways to popularize the internet. from the perspective of network platform, this paper analyzes several common network marketing on the internet.