How to win customers successfully

Want to win customers successfully? Actually, do you want to know how to win customers successfully?

First, the solution to the problem

These methods are mainly through the salesperson directly facing the customer to ask relevant questions, and through the form of questions to stimulate the customer's attention and interest points, and then smoothly transition to formal negotiations.

There is a lady who sells books. When she meets customers and readers, she always calmly asks two questions: If we send you a set of books on economic management, and you find them interesting after opening them, will you read them? If you think they are valuable, will you buy them? The lady's opening remarks are simple and clear, which also puzzles the average customer? No? Reason, so as to achieve the purpose of close to customers.

Secondly, the approach method is introduced.

There are three forms of contact between salespeople and customers: self-introduction, customer introduction and product introduction. Self-introduction means that the salesperson expresses himself orally, and then helps himself to know the customer with his business card, ID card and work permit. Product introduction is also a common method for salespeople to meet customers for the first time. (A sales director, WeChat: xiaoshouxue) This method is that the salesperson directly puts the products, samples and models in front of the customer, so that the other party will have enough interest in their products and finally accept the purchase proposal. Sometimes, salespeople approach customers by entrusting others to introduce them. This method is that the salesperson approaches the customer by using a third person who is familiar with the customer through telephone, letter or face-to-face introduction. This method often makes customers have to meet the sales staff because of emotional problems.

Third, the method of seeking advice and approaching.

Salespeople often use their psychology of being a teacher to get close to customers, which can often achieve better results. Under normal circumstances, customers will not refuse a salesperson who asks for advice modestly.

Fourth, curious approach method.

This method mainly uses the curiosity of customers to get close to each other. Curiosity is a common behavioral motivation, and many customers' purchase decisions are sometimes driven by curiosity.

A salesman from a British shoe factory visited a shoe store in London several times and asked to see the owner of the shoe store, but they were all rejected. Later, he came to this shoe store with a newspaper in his pocket. The newspaper published a news about changing the tax management mode of shoe industry. He thinks the store can use this news to save a lot of money. So, he said loudly to a salesman in the shoe store:? Please tell your boss that I have a way to make him rich, which can not only greatly reduce the cost of ordering, but also make a lot of money, both profit and loss. ? Will the boss not be moved when the salesperson gives advice to the boss to make money?

Five, the interest approach method

Salespeople pay attention to the benefits of goods to customers at the first time, tell customers the benefits first, and tell them in detail what benefits they can get from buying goods. So as to arouse customers' interest and enhance their purchasing confidence.

A stationery salesman said:? All kinds of account books and bookkeeping produced by our factory are 30% cheaper than similar products produced by other manufacturers. Are there any discounts for large quantities?

This interest approach caters to the profit-seeking mentality of most customers, and it is helpful for salespeople to get close to customers quickly by grasping this key issue and highlighting the sales focus and product advantages.

Six, demonstration approach

? May I use your typewriter? A stranger pushed open the door and asked. After getting the master's permission, he went straight to the typewriter and sat down. Between several sheets of paper, he sandwiched eight carbon sheets and rolled them into the typewriter. ? Can you copy it so clearly with ordinary carbon paper? He stood up, conveniently distributed these papers to everyone in the office, and read the words typed on the paper aloud again. There is no doubt that the bearer is a salesman selling carbon paper at home. In doubt, the shopkeeper was quickly attracted by carbon paper.

This is a scene that appeared in a copier in Pudong Development Zone, Shanghai.

This is a more traditional way to promote sales. When approaching customers with performance, in order to reach a better deal, salespeople should also analyze customers' hobbies and business activities, play various roles, and try their best to approach customers.

Seven, the gift approach method

Salespeople approach customers with gifts to attract their attention and interest, and the effect is also very obvious. In the process of sales, salespeople give customers appropriate gifts to express congratulations, condolences and thanks, not to satisfy someone's desire. Before choosing the gift to give, the salesperson should know the customer and take good care of the customer. It is worth pointing out that salespeople can't give gifts in violation of national laws and can't pay bribes in disguise. In particular, don't give high-value gifts to avoid being accused of taking bribes.

Eight, praise method

Carnegie pointed out the weakness of human nature in his book: It is everyone's nature to like other people's compliments. ? That's true. Praise approach method is that salespeople use people's desire to praise themselves to achieve the purpose of approaching customers. This is especially true for women.

Under the beautiful melody, a tall lady makes you want to dance with her. What a pity! She? There's already one around? Him? . How to realize this wish without offending the escort? Why don't you try telling that gentleman? Sir, your partner is really beautiful. If you don't mind, can you ask her to dance?

Of course, praising the other person is not a good word. Just a few words of praise is enough, but improper methods will backfire. When praising a couple, you should be appropriate, not insincere, and not exaggerated without reason. In any case, as a salesperson or sales manager, always remember that praising others is the most beneficial method for yourself. Praise for subordinates can motivate subordinates to improve their work quality more than criticism. If you don't want to fire anyone, praise is the best way to improve work efficiency.

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