How to make a good business alliance?

What is a business alliance? Merchant alliance (also known as horizontal alliance/all-trades alliance/merchant alliance/consumer alliance/merchant alliance) means that many merchants use the same points to reward members. Members can get reward points when spending in alliance merchants, and the accumulated points can be exchanged for gifts or directly cashed back. Under the same conditions, consumers will inevitably give priority to alliance merchants who can get bonus points, so as to increase the sales of alliance merchants, and the operators of alliance platforms can also benefit from the profit growth of alliance merchants. \x0d\ business alliance has two forms: one is cross-regional business alliance in the same industry, such as Ctrip, and E-Dragon is cross-regional business alliance in travel reservation industry; The second is to implement cross-industry business alliances in the same area. \x0d\x0d\ reference article: \x0d\ merchant alliance: persistent game \x0d\ focus on merchant alliance: value chain of merchant alliance \x0d\ merchant alliance, what can I do to \ x0d \ where is the profit point of merchant alliance? ? Pre-stage: collect the joining fee or advertising fee from alliance merchants, sell alliance cards to members, or collect membership fees; \x0d\？ Mid-term: commission sales rebate to alliance merchants, allowing the difference between commission and membership points reward; \x0d\？ Later stage: analyze sales data and membership data, and provide value-added services. Through the existing platform, provide advertising services for merchants and obtain advertising fees. \x0d\\x0d\？ \x0d\ Profitability Analysis Chart (for reference only): \x0d\\x0d\ What are the difficulties in implementing merchant alliance? ? Pre-planning requires overall planning of the project, clarifying the advantages and disadvantages of its own resources, analyzing the capacity of the local consumer market, and the acceptance and recognition of merchants and members after the implementation of this project; If you don't consider the profit model and implementation plan of the project in detail, you can enter it casually, and often stop it because it is difficult to implement it halfway or the profit is not as good as expected. \x0d\？ Financial support, the merchant alliance project is not a small project and needs sufficient financial support; At the same time, due to the particularity of the project, it is generally impossible to achieve short-term profit, so we should be prepared for long-term continuous investment. \x0d\？ Choosing a suitable integration platform can reduce the initial investment cost and subsequent operation cost, thus ensuring profits; The main profit model of business alliance is nothing more than the commission based on business sales. If the platform is too high or the operating cost is too high, it will inevitably devour profits, resulting in long-term or even continuous unprofitable projects. \x0d\？ When choosing high-quality merchants to join, it is best not to let all the merchants in the whole industry flock to join, but to choose high-quality merchants recognized by members, merchants who can provide high-quality services and preferential prices for members, merchants with commercial reputation and can settle sales commissions for operators on time, so as to ensure the interests of members and operators; \x0d\？ Do a good job in member marketing propaganda, let more consumers join the alliance members, and drive business consumption; "Merchants" and "members" are indispensable. \x0d\？ Continue to do a good job in the publicity service of merchants, provide the best quality members, and ensure that the merchants will really increase their sales after joining, so as to retain the merchants and provide profits; At the same time, do a good job in the service of members, ensure the service and preferential treatment of merchants to members, make consumers profit, and improve the card holding capacity and credit card rate of members. At the same time, do a good job in subsequent data mining and provide more value-added services; \x0d\ Technical advantages of one-card easy-to-business alliance platform:? A variety of solutions are mixed: it can support computers, mobile phones, mobile phone POS, EPOSII, etc. At the same time, it can be mixed with the network conditions of merchants to reduce the cost; \x0d\？ Mobile phone integration: Based on the first generation of SMS technology, a mobile phone software module is developed, which can be integrated by ordinary mobile phones. By using the merchant's own mobile phone to give members points, the investment of operators in the points equipment is greatly reduced. Compared with SMS technology, the data transmission cost of mobile phone software is reduced from 1 cent to 2 cents. At the same time, the operation interface is more humanized, and there is no need to remember all kinds of complicated operation instructions; Can complete advanced functions such as stored value consumption. \x0d\？ Merchant discount: different merchants give different discounts to the alliance card, and the software can flexibly set the discount for the membership card; You can also give different discounts and points rebates according to different products you consume. \x0d\？ Integral proportion: different integral proportions are set according to the profit rate of different alliance merchants, and the software automatically calculates the integral according to the consumption amount and integral proportion to facilitate the settlement of commission; \x0d\？ Product management: not only record the integral value, but also record the product details consumed by members in detail, and the data analysis is more in-depth and detailed; \x0d\？ SMS notification: after the merchant swipes the credit card, the member receives the credit notification SMS automatically sent by the system to prevent the merchant from not giving points or giving points less, and to protect the interests of the member; \x0d\？ Stored value consumption: members can pre-store expenses for consumption, operators can settle accounts with alliance merchants later, alliance merchants can be authorized to increase stored value for members, and alliance merchants can be authorized to recharge the total amount to reduce the risk of recharge; \x0d\？ Platform integration: it can be integrated with the operator's front-end website, allowing members to log on to the operator's website to inquire about consumption and points; At the same time, it can also provide online display of gift exchange, and members can exchange gifts online; \x0d\？ Pre-sale mode of points: In addition to the traditional post-settlement mode, it also supports the pre-sale mode of points, that is, alliance merchants purchase points first and then purchase them from operators after use, further reducing the project cost risk; \x0d\？ Small call center: automatically display the membership points and historical consumption according to the caller ID, and the call can be recorded; \x0d\？ Consumer Lottery: You can set up a consumer lottery at a designated merchant. When members spend money, they will draw a lottery according to the winning probability. After winning the prize, they will receive an additional winning notification message, which can be redeemed directly at the merchant. It can improve the consumption enthusiasm of members and increase the customer flow of merchants; \x0d\？ SMS interaction: SMS registration, SMS rating inquiry, SMS message, SMS voting, and the voting results can be displayed in bar chart; \x0d\？ Member recommendation: realize member recommendation points, and the recommender can get a certain percentage of points when the recommended person consumes (notify the recommender by SMS); \x0d\？ Points setting: double/multiple points for members' birthdays and double points for special members' days can stimulate members' consumption; \x0d\？ Online recharge: members can recharge by paying cash on site or online; \x0d\？ Experienced: 6 years of customer implementation experience has built a mature and stable operating platform for many allies. \x0d\ One card is easy to brush all kinds of POS terminals: \x0d\ computer terminal wireless POS QR code POS \x0d\ computer networking \x0d\ install software, connect the card reader with wireless POS\x0d\GPRS networking, swipe the card/enter the mobile phone number to identify the member fixed station POS\x0d\GPRS/ network line networking, and swipe the magnetic card. Use the computer to install the client software of membership points. The scheme is easy to operate, but the alliance merchants are not necessarily equipped with networked computers. \x0d\？ It is a traditional scheme to use wireless POS as an integral device and install it in alliance merchants for members to credit cards. The advantage is that you can credit card points, which is convenient and fast; The disadvantage lies in the high cost. \x0d\？ Using the fixed POS integrated equipment, you can swipe all kinds of cards, and also have the function of swiping the QR code of the mobile phone membership card. You can choose network cable, GPRS and other ways to connect to the network. \x0d\？ Considering the different network environments of alliance merchants, Yikayi provides you with mixed technology solutions. \x0d\ Please click to inquire about the specific technical implementation scheme: \x0d\? Software solutions based on networked computers \x0d\? Technical solution based on mobile phone POS \x0d\? Technical scheme based on wireless POS(EPOSII) \x0d\ Multi-mode hybrid technical scheme