Shuang 1 1 Do not send marketing messages without permission. What is the specific content?

Shuang 1 1 Do not send marketing messages without permission. What is the specific content?

Double 1 1 Do not send marketing messages without permission. In recent years, the marketing harassment messages reported during the "Double Eleven" marketing period showed a concentrated outbreak trend. Shuang 1 1 Do not send marketing messages without permission.

Double 1 1 Do not send marketing messages without permission. What is the specific content? 1 With the approach of the "Double Eleven" promotion, the Information and Communication Administration of the Ministry of Industry and Information Technology focused on the problem of disturbing people by marketing short messages, and held an administrative guidance meeting on June 25th, 202 10/0 to standardize the short message marketing behavior of e-commerce platforms. Alibaba, JD.COM, Pinduoduo, Meituan and other major e-commerce platform companies, as well as representatives of related basic telecommunications companies and short message service companies attended the meeting.

The meeting pointed out that in recent years, during the "Double Eleven" promotion period, complaints about marketing spam messages showed a concentrated outbreak trend, and complaints related to e-commerce platforms accounted for as high as 90%, resulting in a large number of complaints related to consumer financial spam messages. In particular, the "default" registered users of the platform agree to send promotional information directly, and the platform merchants use the loopholes in the platform rules to send marketing messages, which obviously infringes on the rights and interests of consumers.

The meeting emphasized that curbing spam and creating a clear communication environment are the concrete measures for the Ministry of Industry and Information Technology to continuously promote "I do practical things for the masses". All major e-commerce platforms should face up to the existing problems, assume the main responsibility of platform ecological governance, strictly abide by the E-commerce Law, the Civil Code, the Regulations on the Management of Communication Short Message Service and other relevant regulations, earnestly fulfill their commitments to operate telecom services according to law, strengthen self-discipline and self-management, and effectively protect consumers' right to peace.

The meeting demanded that, first, the e-commerce platform should immediately conduct a comprehensive self-examination and self-correction on the SMS marketing behavior of retail, financial and other related products, and should not send marketing messages without the consent or request of consumers, improve the existing SMS marketing plan, and report the progress of the phased work to the industry authorities in time. Second, the relevant basic telecommunications enterprises and SMS service enterprises should immediately improve the management system and technical means, strengthen the access management of SMS ports, standardize the use of SMS signatures, prohibit access to illegally sublet resources, and not expand the scope of signature use, and promote normalization governance through "looking back". Iii. 1232 1 the center for reporting and accepting bad network and junk information should strengthen the work of accepting junk information complaints, transferring clues, monitoring and analyzing, play the role of "weather vane" and report the problems in time.

At the meeting, relevant enterprises solemnly promised that they would strictly implement the relevant requirements of spam management, comprehensively investigate and rectify, adhere to legal and compliance management, optimize user services, and timely summarize and report to ensure the effectiveness of marketing spam management.

Double 1 1 Do not send marketing messages without permission. What does the specific content say? 2 The meeting pointed out that in recent years, during the "Double Eleven" marketing period, short message reports of marketing harassment showed a concentrated outbreak trend, and reports related to e-commerce platforms accounted for as high as 90%, which led to many reports on waste of information related to consumer finance investment. In particular, the "default setting" of the service platform allows customers to push marketing information immediately, and the problem of service platform stores using the loopholes in the service platform standard system to push marketing information is more prominent, which significantly damages the rights and interests of consumers.

The meeting emphasized that it is the practical activity of the Ministry of Industry and Information Technology to continuously promote "I do good for the people", resist the interference of neighbors with junk information and build a clear and natural communication environment. All key e-commerce platforms should recognize the shortcomings, take the supervision of green ecological products of service platforms as their own responsibility, strictly implement the relevant requirements such as the E-commerce Law, the General Principles of the Civil Law, and the Regulations on the Management of Communication Short Message Service, conscientiously implement the service commitment of operating telecom value-added services according to law, strengthen self-discipline awareness and self-discipline awareness, and further safeguard customers' right to peace.

The meeting requested that, first, the e-commerce platform should immediately conduct self-examination and self-correction on the personal behavior of SMS marketing of retail, financial and other related commodities, and should not push marketing SMS without customer's permission or request, improve the current emergency plan for SMS marketing, and immediately report the link effectiveness to the on-site supervision department. Second, the relevant basic telecommunication network companies and SMS service providers should immediately improve the management scheme and methods, improve the connection management method of SMS port numbers, apply standardized SMS signatures, do not illegally connect and rent resources, and do not expand the application scope of signatures, so as to promote normal rectification by "looking back". Third, the core 1232 1 bad Internet and spam reporting needs to be improved. In the work of waste information reporting, case clue transfer and detection and analysis, we should give full play to the role of "direction indicator" and report indicative problems immediately.

At the conference, the relevant companies solemnly promised that they would seriously implement the relevant regulations on spam remediation, comprehensively investigate and rectify, adhere to legal compliance management, improve customer service, and immediately summarize and report to ensure the smooth development of marketing harassment SMS remediation.

For this kind of chaos in marketing promotion, SMS harassment during marketing, the relevant units have already started!

On the 25th, the Ministry of Industry and Information Technology held an administrative guidance meeting to regulate the personal behavior of SMS marketing on e-commerce platforms. Alibaba, JD.COM, Pinduoduo, Meituan Takeaway and other key e-commerce platform companies all brought watches to the meeting.

The meeting requested all e-commerce platforms to immediately conduct self-examination and self-correction on the personal behavior of SMS marketing, and not to push marketing SMS without the permission or request of customers. E-commerce platform should recognize the shortcomings, undertake certain obligations, and truly safeguard customers' right to peace.

Because the "default setting" of the service platform allows customers who apply for registration to push marketing short messages immediately, it is more prominent for stores to push marketing short messages by taking advantage of the loopholes in the standard system of the service platform, and such personal behavior obviously harms consumers' rights and interests.

During the promotion period of 20021and 6 18, the Ministry of Industry and Information Technology clearly proposed to standardize the personal behavior of SMS marketing on the e-commerce platform and resist the development trend of harassing SMS as soon as possible.

In fact, bombarding customers with marketing messages shows that some stores have a weak awareness of laws and regulations.

Article 1033 of the Civil Code requires that, except as otherwise provided by laws and regulations or with the permission of property owners, no institution or individual may infringe upon the privacy of others by means of telephone, short messages, instant messaging tools, e-mail, leaflets, etc.

With the promulgation of SMS marketing control, netizens were overjoyed and said "one handle is applicable" in succession, expecting "hurry up, this double eleventh period is really harassing SMS".