How to write the program planning scheme?

Nowadays, people watch some TV programs in their spare time. What should the planning scheme of TV programs do to achieve good results? The following is how to write my carefully collected program planning scheme. I hope it helps you. If you like, you can share it with your friends around you!

Program planning scheme 1 how to write it?

The first part:

I. Analysis background:

In recent years, many scholars have repeatedly called for "making reading a daily habit of China people". The popularization of "Reading for All" and "Reading Festival" is undoubtedly a good thing. If reading really becomes a fashion and an advocated lifestyle, then TV reading programs may become a trend.

Reading has become one of the highlights advocated by today's social education circles. Reading is one of the essential ways of learning, whether it is a student at school, a staff member who has already gone to work, or even an elderly person who has retired at home.

One. They need to read books, learn more knowledge and know the world.

People who study seldom watch TV; People who watch TV may also read less. It becomes difficult to attract a certain audience. Li Pan is now the host of Meridian Letters. He once spent a long time investigating the audience. She shows that 73% of the audience are located in small and medium-sized cities and rural areas, with education level below junior high school. In this way, reading programs must be popular, and you can't blindly do elegant and profound content. Therefore, reading programs should start with the crowd.

Second, the planning motivation

First of all, there are few educational programs on TV. Reading programs will have greater development space and more possibilities in educational programs.

Secondly, there are many people who need to learn, whether students, teenagers, adults or the elderly, all need to enrich their knowledge and expand their knowledge through reading.

Thirdly, in people's lives, there are fewer channels to get books. After many people work, few people ask for study. They can't understand so many books that are beneficial to their physical and mental development. The second part:

I. Project Name: Interesting Reading

Second, the program type: reading programs

Third, the purpose of the program: introduce old books, recommend new books, understand the content, get familiar with the world, read the philosophy of life, learn to use it flexibly, enhance personality and taste, and open up new possibilities in the future.

Fourth, the program goal: let the audience read a good book, read a good book, read a good book.

Verb (abbreviation for verb) plans to locate:

1. The road to development based on public welfare: If TV reading programs are under the baton of ratings, it is difficult to find a balance between social benefits and economic benefits. The demise and transformation of many reading programs in the past may be due to ratings. Therefore, at the beginning of the birth of this kind of program, we should understand that if it is commercial, the income is almost zero, but its public welfare nature is undeniable. We can consider letting the government give a certain degree of support to better play its social role.

2. Steady development from small to large: adapt to the development of the present society, that is, the characteristics of fast food culture, and adapt to the viewing habits of the audience, so the program should not be too long or too short. After stabilizing a certain audience, it is gradually growing.

3. The program is popular and enlightening: the program should have a certain guiding role. Recommend good books to the audience. At first, it can be played in schools to tell students what books to read. Later, the program will be popularized, and students, employees and retired people can watch it. We should not blindly pursue the so-called elegance, but we should not lack elegance in popularization.

VI. Program Form:

1. Book introduction: a brief introduction to the contents of the book.

2. Book author: Briefly introduce the author's writing background and character background.

3. Content Description: Language features, good sentences are concise.

4. Book features: Introduce the writing features of books, hoping that the audience can learn something from them.

5. Recommended reason: If the audience wants to see it and the audience wants to buy it, explain.

Seven, program content:

Recommend, introduce and summarize new books, good books and books suitable for different groups of people. Let the audience know something about this book and the author, and cultivate the audience's interest in reading. The expression techniques can be gradually diversified, such as analyzing the language of famous works through some TV dramas, from books and people, from inside to outside of books, adapting books into FLAS_, and so on. To attract the audience to participate in the program and communicate and interact in a timely and effective manner.

Eight, program style: interesting, eclectic, fresh and pleasant.

Part III: Program shooting strategy.

1. Moderator:

Is the author himself, let the author explain his original intention or background. You can tell some short stories that happened in the process of creation, and you don't have to stick to just introducing them. Language humor. Talk about your feelings about creating this work. If the author can't attend, he can choose a humorous host. Can innovate and grasp the psychology of readers or viewers. Explain in your own way that "famous books can actually be interesting, so you should read them".

2. Project Consultant: Li Pan (As a successful reading project, I can give good advice. )

3. Staff settings:

Directors, screenwriters and cameramen are divided according to different themes, with one director, two screenwriters and one cameraman for each theme.

On-site notes, lighting, makeup: as needed.

4. Program broadcast length:

You can do every program according to your age. Recommend them the books they like to read and the books they need to read. For example, juvenile articles (for primary and secondary school students. ), youth articles (for college students. In the prime of life (for young employees on the job. ), middle-aged articles (for employees with certain work experience. (For retired people at home. ) and so on.

The program can be analyzed according to the author. Introduce an author's writing motivation to the audience, so that the audience can roughly grasp the author's writing characteristics. For example, Lu Xun, Ba Jin and Jin Yong.

5. Program playing time:

First broadcast time: winter: every day at noon14:10-14: 30. Summer: every day at noon 14: 40 to 15: 00. Replay time: 7: 40-8: 00 every morning.

6. Program playback cycle:

In the early stage, in schools and other places, as a must-broadcast program, it was broadcast every day.

Later, the time was extended, and it could be broadcast every two days, so that people could absorb the knowledge of books recommended in some programs.

7. Program production method: recording and broadcasting method.

Part IV: Program Publicity

First, online media publicity: official website can be established on the Internet. Publicity in major mass media. For example, the popular Sina Weibo can set up an official Weibo to communicate with the audience, accept their suggestions and criticisms and make improvements. You can also notify in advance and remind later. Let the audience and readers have a deep understanding, thinking and understanding of this book.

Second, the print media publicity.

1. Make a large-scale publicity in the best-selling magazines. Type your own slogan or slogan.

2. Place a print advertisement on the bus stop sign to let people inadvertently remember a program they want to watch.

3. Publish print advertisements in newspapers and tell them widely.

Third, TV media publicity.

1. Intersperse advertisements on TV. Put advertisements on well-known TV stations, such as Hunan Satellite TV in prime time.

2. You can hold large-scale book knowledge quiz activities in some local commercial centers, and then let more people pay attention to it through live TV, thus improving their popularity.

Fourth, school publicity.

Because the audience at the beginning of this program belongs to the school, it is promoted in the school. We can do some school surveys to see what books they like to read and when they want to play them. Or, organize some large-scale reading activities at school, let students express their views on a book, and have a contest to summarize the contents.

How to write a program plan II

Plan the homework assigned by the teacher: plan a program for the school TV station.

Theme: TV program planning

_ _ _ _ University TV Station

_ _ _ _ TV station faces _ _ students and pays attention to campus life, campus hotspots and college students' living conditions. Therefore, campus TV stations can offer the following main types of TV programs:

1. news information category: news of teachers college, new perspective of university.

Second, the special news category: "great events" and "big people"

Third, entertainment variety: "I skipped class today" and "Dormitory"

Fourth, life service: "I am a girl" and "Weather forecast"

Verb (abbreviation of verb) comprehensive education category: ShowTime, we love learning, who am I afraid of?

Sixth, the campus sitcom: "Campus Laughter Group"

As a kind of propaganda media, television bears the dual functions of "mouthpiece" of schools and "bridge" between teachers and students. Therefore, news programs and special programs are the basis of establishing a TV station, which is related to the life and death of the TV station and should be paid attention to. Among them, Teachers College News takes the form of news, from school leaders to aunts in the canteen. "New perspective of university" is a comprehensive observation and analysis of the new atmosphere and new ideas of the school. On the other hand, the special news program "Big Events" is more in-depth on the basis of information, and provides in-depth reports on unresolved events on campus; "Big shot" is an exclusive interview with people. The interviewee is the most important person in the school, which can be a talented student, a knowledgeable teacher or even a popular aunt in the canteen.

Since the audience of TV stations is college students, in order to ensure the ratings, our programs should be closer to the lives of college students and arouse their voices. Therefore, variety entertainment programs must ensure quality and quantity. "I skipped class today" and "Something in the Dormitory" are columns specially designed for students' life, which attract audiences with humorous program style and novel and interesting program content and are promoted as signature columns of TV stations. I am a girl, and the weather forecast of life service also takes a more relaxed way. Campus sitcom "Campus Laughter Group" is also a highly entertaining program.

On campus, learning is always the main theme. Therefore, for a school media, educational programs are essential, but we must avoid falling into stereotypes and blindly preaching. ShowTime is an English learning program, and the host should be bilingual. "We love learning" is a comprehensive educational project, focusing on the integration of interest and academics.

In addition, according to the actual situation of more women than men in our school and the characteristics of normal colleges, columns such as "I am a girl" and "Who am I afraid of" have been set up. Mainly for the majority of girls and normal students, targeted dissemination of information.

How to write a program planning scheme 3

First, the understanding of today's television media environment

1, the content of variety shows is becoming more and more vulgar, from the whole person style to the gossip style. In order to attract viewers, TV programs have to exchange the unit content of dog blood for ratings.

2. The forms of TV reality shows are more and more diverse, and they are sought after by the audience.

Second, the premise description

Although the environment of TV media makes many people feel quite criticized, there are still production units that insist on making high-quality programs suitable for the whole family to watch. In addition, "Radio and Television Market Research" also pointed out that from the data of ratings, the ratings of programs rated as excellent are not necessarily lower than those of bad programs named. Therefore, the production of the program, there is no need to sprint ratings and bloody material.

This project hopes to propose a reality show that the whole family can watch, a show that parents and children can watch together, just as the Audience Supervision Media Association said.

Third, the source of creativity.

Japanese TV programs often have many programs to help fulfill dreams and tasks, or to recruit stars.

The working conditions of the younger generation in China are deteriorating day by day, and college students' adventure island forces young people to collectively lose their dreams and the courage to surrender to reality. In fact, many young people and college students have many dreams, some of which are childhood dreams, and some of which are accumulated with the growth of age. Whether these dreams are unrealistic or not, we can see that these young people are working hard for their dreams.

Fourth, creative TV program planning case

(1) program name: Mary's dream record

Super Mary is the earliest electric toy. The characteristics of electric toys are: it will make players constantly want to break through and complete their dreams. Because this program encourages young people to find their lost dreams, it is named "Mary's Dream" after this early electric toy. Even better, if the program names are read together, they are just homophonic with American movie star Marilyn Monroe, which is very catchy and pleasing to the eye in the communication process.

(2) the purpose of the program

The purpose of this project is to present a program, give young people a chance to realize their dreams, and let people know that some dreams are not so easy to realize. In this process, you need to work hard or suffer setbacks. Young Li looks for his lost dream and knows if it suits him. In addition, I hope this program can encourage young people to find their lost dreams, and also get the support and encouragement from the audience and the whole society.

(3) Program form

It is broadcast once a week, and the number of episodes of each project will be based on the professional nature and calculation of different projects.

1. Introduce the people, work, workplace environment, social status and market demand of the program planning profession.

2. Report the finalists who participated in the planning career theme.

3. Present the whole process of student training.

4. When the program reaches a certain paragraph, return to the program site, let the host and special guests discuss the performance of the participants, and also let the audience relax.

(4) Audience scope

The program has a wide audience, and people who like to chase dreams or watch others chase dreams are the audience of this program regardless of gender and age.

(5) the way of appeal

Field shooting, true story, and at the same time, in a warm, touching and humorous way, has educational significance and is provided to the audience watching the program. In the course of the program, we should insert some episodes or set up some small links to cause a climax.

(6) Program broadcast time.

It is broadcast at eight o'clock every Sunday evening.

(VII) Program length

Total length; 90 minutes

(viii) Expected effect

Short-term goal: let the audience know the true nature of many jobs.

Mid-term goal: lead the audience to understand the hardships of these jobs, as well as the strength and training necessary to invest in these jobs, and then understand whether they are suitable for this industry from the in-depth understanding of the work.

How to write a program planning scheme 4

First, the program planning background analysis:

1, market analysis:

In recent years, the reality show variety entertainment programs on TV screens are dazzling and endless. For example, Hunan Satellite TV's Happy Camp, Let's Dating, and Happy Boys … have diverse styles and different contents. But only in the domestic field. With the continuous advancement of globalization in recent years, cultural diversity has become the general trend, so I think it is necessary to set up a project to promote the cultural identity and understanding of people of all countries. Therefore, I planned this reality show of "watching, commenting and judging at home and abroad".

Through the exchange and communication between players on a different movie, TV series, advertisement and other videos shown live, friendship will be enhanced, and at the same time, it will help the audience to understand the values and life patterns of other countries.

2. Market competition analysis:

(1) Although there are many variety entertainment programs in TV media at present, there are few programs with players from different countries as the unit.

(2) Considering the closeness of news, the mass media has the responsibility to pay attention to the life forms and values of various countries and spread these similarities and differences to the public.

(3) Our programs focus on the differences in ideological level, life rhythm or values of different countries. Because there are many players from different countries participating in the program, the content of the program is rich and colorful.

3. Audience analysis:

Because it is aimed at citizens of all countries, domestic and foreign audiences are its potential audiences. It is conducive to enhancing communication, learning knowledge and enriching the spiritual level and knowledge reserve of every audience.

Second, the purpose of the program:

Through the communication between the guests in the program, it is conducive to enhancing each other's cultural understanding and recognition of the other country, and is conducive to the exchange of ideas among citizens of various countries.

Third, the program form:

(1) Moderator: A man and a woman. Good communication skills and a deep understanding and feeling of different cultures are necessary. The male host should be good at arranging the whole program, and the female is mainly friendly.

(2) critic: one person. The requirement is that everyone with a high academic level has profound knowledge and a wise mind.

(3) Communication form: broadcast on schedule, and preview the program content in the early stage. At the same time, through opening a program blog, we pay attention to the interaction with the audience in the later stage of the program.

(4) Guests: The choice of guests is the most important. Each issue requires two groups of guests representing their respective countries with the same number (5 in each group, *** 10), regardless of gender.

Fourth, the program slogan:

There are exotic customs that you don't understand, or novel and fashionable, or full of fun. Interpreting the exotic customs of different countries will bring you different experiences.

Verb (abbreviation of verb) program content: watch, comment and judge.

(1) Look:

First of all, according to the creativity and conception of the screenwriter, comprehensively consider the similarities and differences of the nationalities of the guests, and selectively show some controversial videos, such as "If You Are the One" and "Love Letter", so that the guests can watch and think with questions before the host sets questions.

(2) Evaluation:

By watching, guests need to evaluate the video. Of course, this link needs some positive comments on the video. That is, the video shows the positive progress of this country's cultural level, which is different from other countries. This is a part of speaking freely. There is no mandatory requirement, and the guests can agree or refute. Of course, we should also pay attention to the interaction with the audience.

(3) Sentence:

This link is the key link. That is to say, the guests compare their videos with their own countries in their own hearts, and the values and cultural similarities and differences reflected between them are the focus of criticism. Participants think what is backward compared with their country and what is debatable. This is a competitive link, which needs to be debated among guests.

Intransitive verbs plan time and period:

Every Saturday at 20: 05. The program is 60 minutes long.

Time length arrangement:

Look: 10 minutes or so.

[Opinion]: About 25 minutes.

Sentence: About 25 minutes.

Seven. Feasibility analysis:

First of all, in China, few players from two countries appear on the stage for defensive open programs. Creating this program will give viewers a refreshing feeling and create a new model of reality show.

Secondly, in order to make the program have higher ratings, it is necessary to grasp the most important, most concerned and most divergent issues of contemporary audiences; Capture the most delicate and rich emotions in the heart of the experiencer; In the choice of subject matter; In grasping the inner feelings of the experiencer; In shaping the style of the host, we must strive for perfection.

Finally, in the packaging and marketing methods of the program, the integrated marketing method is implemented to expand the visibility of the column.

Eight, personnel arrangement:

1 producer, 2 presenters, 3 journalists, 2 directors, 3 cameramen and 2 post-producers.

How to write a program planning scheme 5

I. Background analysis

According to the survey, more than 60% students skip classes occasionally, more than 30% students often skip classes, and less than 5% students don't skip classes. The evasive courses are basically elective courses and public courses, but some professional courses are unavoidable.

Some people say that college students who do not skip classes are not competent college students, and universities that do not skip classes are incomplete universities. In this maverick and flamboyant post-80s or even post-90s university campus, skipping classes has become a common practice for college students. Just browsing the forums of colleges and universities will reveal countless versions of the reasons for skipping classes. There are even several truant groups on Douban in the name of "skipping classes to help each other travel", "I skip classes to save the world" and "skipping classes to help each other", which have gathered countless college students who like to skip classes.

What are the experiences and stories behind these truant students? Behind the truancy, are they used to it or have to? Should there be arbitration in their practice? As the campus media, we should pay attention to this increasingly prominent group and understand the living conditions of modern college students.

Second, planning motivation: Based on the above background analysis, we plan this program to deeply understand the living conditions of college students.

Program name: I skipped class today.

Four. Program category: variety entertainment programs

Program purpose: pay attention to the present situation of college life of contemporary college students and understand their ideological status.

Program goal: The goal is to better reflect the current situation of our contemporary university education by reflecting the life and thoughts of this particular group, so that people can not only have a deeper understanding and understanding of this group, but also make some thoughts on their own lives by observing and understanding the living conditions of contemporary college students.

7. Program orientation: reflect the living conditions of college students, explore the development path of college students, and enhance the communication between teachers and students.

Eight, the program form:

The program takes the form of the host's appearance, inviting guests, and the guests participating with the audience and the host.

Nine, program content:

Let's explain the gymnastics of this program with the theme of "skipping classes and traveling"

Part 1: After the opening of the program, the host will first introduce the theme of the program and then introduce the guests. The host will talk about the main experiences of the guests, show some pictures of the guests traveling after skipping classes through VCR, and ask the guests to introduce their escape experiences. The host asked questions about the content described by the guests and guided them to speak more and more in detail. If there are souvenirs and other gains during the trip, you can show them on the spot.

Part II: After interviewing the main guests, the host will invite the guests' classmates and teachers to enter the venue. Tell me something that happened during his truancy. Let the teacher say it again. According to the teacher's opinion, the host drives the audience to participate in the discussion.

Part III: Finally, the audience asked questions. There will be 2-3 opportunities to ask questions on the spot (the audience can raise their hands to ask questions or write questions on numbered strips in advance for on-site extraction). In addition, the host will also choose a representative question from the program website, audience calls and text messages to ask the guests or teachers.

X. characteristics of the plan:

1, a comprehensive, true and unadorned VCR, allows students to truly see their life after skipping classes.

2. Invite the teacher to the studio, communicate with the teachers and students in the most direct way, and express the views and feelings of the teacher.

3. The audience can participate in the program discussion, communicate with the school teachers in the most intuitive way, and put forward their opinions.

4. Off-site audience can participate in the program through our website, forum, telephone and SMS, and form various exchanges.

XI。 Program style

As a variety show, the style of the program is relaxed and lively, inspiring and thought-provoking.

Twelve. Editorial style

The program should try to edit scenes that are suspenseful or can cause the audience to boo. It can be fun or warm.

Thirteen, the host series style

As a variety show, the host of this show needs to be relaxed, lively and funny, because the post-80 s college students are an entertainment generation, and they are very disgusted with serious preaching. But when some links are tender and cause * * *, the host needs to adjust the scene in time, not just funny.

Fourteen Program duration: 40 minutes.

15. Broadcast mode: 8:30 pm on Saturday, once a week.

XVI. Program Settings and Corresponding Themes

The production format of each issue is not fixed, and there should be different link settings according to the theme of each issue. Temporarily think of the following topics:

1, skip class and sleep

Step 2 skip class and fall in love

Step 3 skip class and travel

4. Skip class to take a part-time job

5. Skip class to practice.

I skipped class, but I didn't fail.

Seventeen, column packaging

1, a title, length 15 "

2. A 30-inch promotional film

3. This block has a transition section, each length is 10 ".

4. A 30-inch standard video recorder.

5. Tailboard, length 30 "

6. Background music

Eighteen, the feasibility forecast.

Background analysis shows that the current phenomenon of truancy has become a well-known secret among college students. The result of skipping classes is the same, but the reasons for skipping classes are different. We deeply reveal the story behind college students' truancy. As the largest audience of TV stations, college students should welcome and enthusiastically participate in such programs that are closely related to their lives and can arouse their great popularity. This program takes the interview form of variety entertainment that college students like, and combines the lively and humorous hosting style and live interaction of the host, which can firmly attract the audience's attention. In addition, this program involves the communication between students and teachers, which can have a wide influence between teachers and students. Comprehensive analysis, this program has a high probability of success, and it is very likely to become the campus version of Kangxi is coming.

Nineteen. manning

Producer1;

Executive producer1;

More than 2 presenters;

In addition, there are many directors, photographers and post-production technicians.

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