China Mobile is a state-owned enterprise that is strong on the outside but cadre on the inside.

Preface

As a company, the market value in 2015 can reach US$271.5 billion, ranking first in global telecommunications. Am I crazy to dare to say that such a unit is strong outside the country but weak in the middle? No, because, in terms of numbers, China Mobile is indeed first-rate, with sales reaching US$104.1 billion and assets reaching US$209 billion. These figures are very few in the world. However, among such enterprises, there are many What you can see are people who analyze numbers, but there are no talents who dare to innovate. In other words, this place is a stagnant water, and there is no hope for those who are ambitious!

Chapter 1 - Wrong Choice

In the 3G era of 2009, 2009 was a period of great changes for the telecommunications industry. China Telecom and China Unicom began to use WCDMA and CDMA2000 to has risen, but relatively speaking, mobile TD-SCMDA is too dull. The times are constantly progressing. Just like Motorola neglected digitalization and caused the rise of Nokia, just like Nokia despised Android and declined day by day, China Mobile lost the opportunity it should seize most, and failure is inevitable. It’s been so long that I can’t remember the detailed data from that year. I have a vague impression that before 2009, there were almost no such things as China Unicom and Telecom. The streets were full of mobile signboards. Mobile companies are currently the best career. People who work in a mobile company must have a background. Even when the company did not recruit formal employees, people from all walks of life still flocked to it. It was really the best era of mobile, right? Then... 3G started.

Although Nokia was on a downward trend at that time, it still had a good reputation among the masses. With the combination of China Unicom and Telecom 3G, Nokia’s sales increased significantly. I didn’t know that at that time What is China Mobile doing? It seems that the only brands it produces are Samsung and ZTE. Let me ask you, at that time, what percentage of Samsung's market share was Nokia's? Moreover, at that time, there were almost no smartphones among the customized machines of Samsung and China Mobile. Such a terminal was combined with a network that was several levels slower than others’ express delivery. China Mobile, why are you winning?

If you want to do your job well, you must first sharpen your tools. China Mobile suffered a defeat first, and many customers were taken away by others (not looking for data). But at that time, China Mobile was the dominant player in the market. Maybe it was for this reason that China Mobile was so proud!

Then in 2010, when everyone was looking forward to high wages at the end of the year, China Unicom cooperated with iPhone mobile phones to create an era of its own. You may say that most of China Unicom’s current income belongs to Apple, but do you know how many mid- to high-end customers have been lost? Tens of thousands of high-end customers switched to China Unicom and China Telecom. What was China Mobile doing at that time? Let me remind you, do you still remember iPhone? China Mobile's self-developed system is a secondary development based on Android. I don't know how many people have used it, but I have experienced it myself. At that time, ophone's slogan was to defeat the iPhone, so it went through ophone1.0 and ophone1.5 successively, which sounded very high-end. The more advanced ones were the standard mobile phones at that time. I can't remember the model. It seemed to be Motorola MT710. There is the Lenovo O1 mobile phone. The price of such a mobile phone is about 3,000 yuan or more. At that time, the price was almost the same as the iPhone 4. Is it ridiculous? You know, that iPhone 1.0 version was developed based on Android 1.5, and a phone worth more than 3,000 yuan cannot even run Angry Birds! ! Ridiculous? It's ridiculous. In fact, I really want to know what the developers were thinking at the time. Those who have spent 3,000 yuan or more on a mobile phone can only use the phone as a brick in their hands. The speed settings for making calls and sending text messages are not as good as those of the 300 yuan Nokia 1110. What will others say?

Chapter 2 - Internal and external troubles, but not aware of it

The words are a bit confusing, let’s calm down first, and then talk about other small things.

WeChat was launched on January 21, 2011. Who paid attention to it at that time? In just a few years, it has become so popular that almost everyone is using it. So what do I want to say? By the way, Fetion and FeChat.

Fetion, a product launched in 2007, first started to be promoted on campus. At that time, it was a great success. One of the two software must be installed on the computer (the other one is QQ). Later, Xiaonei.com and Kaixin.com It's incomparable. The biggest advantage of Fetion is that it can push text messages directly to the other party's mobile phone, regardless of whether the other party is online or whether the other party has an Internet connection. In fact, if you think about it carefully, the biggest problem with Fetion at that time was that China Unicom and China Telecom did not support it. Others were almost perfect, and the convenience of setting up was far superior to QQ.

Then let’s take a look at FeiChat. FeiLiao was officially launched on September 28, 2011. I don’t know if FeiLiao was born to deal with WeChat, but I must admit that many of their functions are similar. After all, they are both communication software. Who is based on which is inferior? Yes, anyway, I know that FeChat was a good helper for Fetion at that time. It can directly push voice, video, graffiti, set location and other information (think about it carefully, these are the only functions of WeChat at present, right?) Setting up FeChat can support cross-border communication. Internet interoperability enables China Mobile, China Unicom, and Telecom to communicate for free (this is cross-era). However, everything is not as beautiful as we thought. A few days ago, I read an article titled "Why China Mobile "Can't WeChat and Zhang Xiaolong", I feel a lot of emotion. In fact, if China Mobile can develop WeChat, it also has many Zhang Xiaolongs. Take a look at our Fetion and FeChat. They are definitely software that spans the ages. Based on the big platform of mobile companies, there is so much room for development, right? right? Maybe nothing is as simple as people think. After Zhang Xiaolong came out with foxmail, he also experienced the Waterloo of QQ mailbox. When WeChat was first launched, it was completely based on sentiment and simplification. It began to improve later, but what are you doing with Fetion and FeChat? Zhang Xiaolong once said: WeChat has achieved the most simplicity, adding anything will be a deduction! And he said it to Ma Huateng. I would like to ask, in the quagmire of China Mobile, which developer dares to say to his boss that my software has no shortcomings? Trust + support was given to Zhang Xiaolong by Ma Huateng. But here, faced with such excellent products as Fetion and Feidiao, China Mobile only offers one thing, called "KPI".

As a result, Fetion and FeChat failed.

When something is turned into an assessment, it will lose its most beautiful meaning. When have you ever seen people from Tencent assessing the promotion efforts of QQ and WeChat? Only when a software slowly grows in customer experience will it gain the trust of more customers. This is the significance of launching a software and its potential for further development. The lovely China Mobile doesn't understand, because in its bloated system, there are more and more laymen guiding experts, more digital indicators are completed, and there are more things you can't think of. A piece of business or software may become a new assessment. Without communication, there are only indicators, indicators, indicators, and indicators. What’s not there? Trust and support, your leader allows you to have ideas, but does not allow you to have your own ideas. It is okay to have ideas, but it must be under the premise that you have achieved KPI results. Would such an environment allow Zhang Xiaolong to exist? I don’t believe it. I’m guessing something. In this environment, it’s a good thing that Fetion and Feidiao failed. Otherwise, even if they succeeded, the famous figures of Fetion and Feidiao would only be their leaders, not the truly thoughtful ones. famous producer. I'm not taking credit, but in this environment, what anyone thinks about most is themselves, their own future, and their own money. Don't remind me, I didn't make a typo.

I would like to talk about another data. On September 5, 2016, Tencent’s market value surpassed China Mobile and became the listed company with the highest market value in Asia.

Chapter 3 - Internal bloat and chaotic management

In fact, as mentioned just now, it is the problem of internal management. Here, let me explain again, everyone in the mobile company seems to be It's the leader. The gatekeepers of group companies are higher than the top leaders of prefecture-level companies. Haha, I can only haha! Why do you feel that such a large China Mobile system is like the princes of the Qing Dynasty three hundred years ago? People from county and district companies go to city companies to apply and hand over name tags; if they go to provincial companies, they can't even get in. This is a What kind of situation?

If this doesn't explain anything, let's talk about another thing. As I said just now, laymen lead experts.

In order to ensure that the structure is optimized and that every leader has a position, leaders are transferred every year. However, I have always been a bit confused. Why are all the so-called transfers between leaders? Change? What’s ridiculous is that those who were originally in charge of development were transferred to the Internet, those who were originally in charge of broadband were transferred to maintenance, and those who were originally in charge of party and government came to Jike... These leaders just arrived at a position, and they started the three-step process of new officials taking office. It’s ridiculous. There are more things...

Of course, I am not denying the abilities of the leaders by saying this. Maybe they studied seriously before the transfer and even exceeded the level of the existing personnel. However, such a large-scale Transfer, why doesn’t it exist among lower-level employees?

Now let’s talk about salary. This is a topic that many people are interested in. I said before that before 2009 and 2010, China Mobile was almost the company with the best salary, and many people flocked to it, but I If I told you that the salary now is almost the same as the salary ten years ago, would you believe it? What’s even more ridiculous is that leaders often propose to improve employee treatment and employee benefits. However, after so many years, where are the improved benefits? The salary of mobile employees is basically divided into two types, basic + performance. Every time they claim to increase their salary, they increase one item and then decrease the other item. Do you think that everyone is a monkey raised by an old man? Four peaches in the morning are changed to four in the evening. Can't we see the peach? I don’t know why you are testing our IQ like this.

No matter from which aspect, the internal mobile environment is always chaotic. Due to internal job adjustments, a certain city company established a new department and then launched a small internal competition. Of course, it was just " "Internal" job fair, he doesn't care what position you were in before, what you did before, let alone whether you are a professional counterpart, he only cares about one thing: you are one of his own! That’s what’s happening inside mobile right now! There is a chance that it won’t be your turn, even if you meet all the conditions, it won’t be your turn!

Chapter 4 - Dealing with the country, what is inside and outside

According to the requirements of the national labor law, the proportion of employees employed by mobile companies shall not exceed 10% by the end of 2015. Therefore, from Starting in 2014, the mobile company began to recruit employees. However, the positions of the newly transferred employees were hard to say, and the levels dropped significantly. If this is still tolerable, then why did the recruitment of employees begin at the same time in 2014? The level of college students directly reaches level 5 or even level 6? The college students who were also recruited according to the municipal company in the early stage are indeed hired workers. Is this also called equal pay for equal work? It is completely in response to national policies, but it has invisibly increased internal conflicts.

Grassroots units have lost a lot of opportunities for promotion. It takes almost ten years to work in the same position without a chance for promotion. Many salespeople have been salesmen since they entered the company, and they are still salesmen after working for more than ten years. , is this the internal upgrade environment of the mobile company?

Is it really a good environment to have internal differences but want others to obey and work harder so that you can gain fame and fortune? Perhaps, the employment system is a stubborn disease from the past that has been left over for a long time. So, if transfer is a problem to be solved, please really implement it in place. In this way, it will be an incentive for the old employees, and it will be more felt for the new employees. The warmth of the unit, it's a pity that to this day, I still can't see any changes in the mobile company.

Chapter 5 - Employee Satisfaction, Image Project

Starting from 2015, the employee satisfaction project has been launched nationwide, just like holding a microphone on the street and asking others: "Are you happy?" "However, this is not as good as asking people on the street with a microphone, because if you ask casually, you will encounter at least one or two people who will answer "My last name is ****". There are only unified standards for satisfactory engineering within Mobile, and even the answers have been the same for a long time.

Why? Because this is a business, to put it bluntly, capitalism benefits from workers creating as much value as possible. In the final analysis, China Mobile is a company. As a profit-oriented company, how can it care about employee satisfaction projects? If you have that time and energy, it’s better to improve customer satisfaction.

Think about it carefully. From the group to the provincial, city and county companies, notices prohibiting overtime work are issued everywhere, right? So why do departments in prefectures and cities at all levels still have their lights brightly lit in the middle of the night? Since it is clear that overtime is not allowed, why do some leaders issue a notice near the end of get off work or on the weekend: There will be a meeting tomorrow morning. Please prepare meeting materials? Shouldn't these be notified in advance? Didn't these people see the approval document prohibiting overtime work?

Another interesting thing is that when you work here, you can leave late, but you must not be late. No one will care about how long you work overtime, and no one will care about you, but as long as you are late for one minute, someone will call you to inform you that you are late on the ** day, and ** wages will be deducted! Let me ask you, leader, do you think employees will be satisfied with such an environment?

In order to improve employee satisfaction, the group company has launched a series of activities, such as What Happiness 1+1 Football Game, XX Mobile Happiness Show, XX Mobile Happiness 1+1 Mobile Talent Show, My Oh my god, it turns out that our big move actually has so many activities! ! Outsiders will be shocked when they see it. The welfare benefits of your mobile company are so good. It turns out that you can have so many entertainment projects after work... But wait a minute, why have we never heard of it? This is indeed "showy" enough, it's just a show! Grassroots employees have never had the opportunity to participate in any activities, and have never even heard of it. The Migu Good Running event that was carried out in the early stage has been ranked among the national mobile rankings and the provincial rankings in three months. I have always thought Q: Some colleagues can run four to five thousand kilometers in three months, yes, four to five thousand kilometers! The daily mileage has reached 40-50 kilometers. Don’t they have to go to work every day? Could it be that this is the meaning of happiness 1+1?

In order to cope with the inspection (or deduction of points) of the superior company, the prefecture-level company organized a Migu Good Run kick-off ceremony. The grassroots company had never heard of it. Such a project is indeed quite "satisfactory" Bar? In fact, even capitalists know that they should properly increase employee motivation and use promotions, salary increases, etc. However, here, it can only be a pool of stagnant water.

Chapter 6 - Workflow, fancy but not real

I did not write the wrong word, because no one can call the work flow that I have seen "gorgeous" ", there is one kind of "flashy". To put it simply, departments at all levels from top to bottom are used to submitting documents in PPT format or Excel format. Oh my God, there are all kinds of formats. The company holds a business analysis meeting every month, and the materials from each department are even more diverse. Little did you know. The original meaning of producing materials is not simply to read aloud, so why are data reports everywhere? A certain unit has poor performance and ranks in the bottom two. A certain indicator is poor and needs to be improved. But these data have no practical effect. Why can't we do a good analysis? Now that the shortcomings have taken shape, what are the reasons? What’s the next step to improve? What to do? Why can't you point it out?

The current work required by each unit is not to find the fault, but to indicate the ideas and next work direction. As mentioned earlier, the mobile company does not care about the work process, only the results, even if you do everything every day If you don't do it, then if your grades are good, then everything is fine. As for whether it is a good foundation in preliminary work or whether it is a matter of fraud, etc., everything is no longer a problem in front of KPI.

In addition, in the flashy work, it is more about opportunism. Many people don't care at all whether they do something or not, but whether they promote it and report it. Of course, the publicity I am talking about is not real business publicity, just like the active marketing required by provincial and municipal companies. More grassroots units just go out to show off, fearing that a few photos will be uploaded to the platform. This is what leaders want However, is this really what an enterprise needs for development? Don't blame the grassroots work. Think about it, you have worked in the same position for more than ten years, and even the job rank has not changed. Why should you let others work hard? Also, are the working methods that young people in provincial and municipal companies have learned quickly, really the working ideas that those seniors who have made their fortunes need? I beg to differ!

The work ideas are blocked and there is no innovation. In fact, this is the root cause of Fetion and Zhang Xiaolong's problems. College students who join mobile companies slowly become silent in the process of more and more data analysis and PPT production. They have no ideas and can only become machines in the end.

What is the difference between young people who have lost the ability to innovate and people who are dying? The isolation of the country led to the Opium War. What will happen to China Mobile, which moves forward blindly without any ideas? After entering 2014, payment packages and WeChat red envelopes subverted the traditional financial industry. China Mobile launched the Hebao business in 2013. At that time, the profit ratio was far higher than that of Yu'e Bao and WeChat Financial Management. However, I really want to know , how many people are using it now, because the group company may not have issued a hard target, so it is still impossible to talk about it.

A single job limits the development of employees. If you manage across departments or make comments, you will not be thanked, but will be discriminated against. This is the current situation, and this is the working environment of mobile companies.

Final Chapter - Sunset or Create Glory Again

Frankly speaking, I am not very confident in creating glory again. However, as an enterprise develops and has experienced so much, it is inevitable to encounter highs and lows. Recently, I heard that China Unicom is going to cooperate with Tencent. I have to say that China Unicom is still very visionary, although the price it will pay will be very high. It is big, but it is very likely to change China Unicom's long-standing "third party" status. Therefore, when doing this, China Unicom is very aware of the risks and how much better the rewards will be once successful. This is business, and the higher the risk. The greater the benefit. Well, let’s talk about mobile. After 2014, the Ministry of Industry and Information Technology stopped physical promotions, and it gradually showed a downward trend. Since 2014, the lack of risk-taking and unwillingness to reform has intensified. All work is close to formality. This trend is not good. What will the next step look like?

Times are progressing. When Taobao subverts people’s shopping patterns and Alipay breaks the barriers of banks, more and more emerging industries are impacting our lives. What will be the next trend? No one can tell. After all, in the process of networking and rapid development, opportunities are fleeting, but what about China Mobile? It can take at least a week to apply for a policy. This kind of efficiency should really be improved.

Reform and innovation have always been integrated. Nothing can be done on the surface. Otherwise, those who are lagging behind will still fall behind, and what is really needed cannot be changed. China Mobile has been able to develop to this point, and many The predecessors have put in countless sweats, and now, it’s time for real change. I hope everything will change for the better for you. From ancient times to the present, if we divide for a long time, we will unite for a long time. Perhaps, today's mobile people, the leaders feel comfortable, the middle-level people have given up their struggle, and the grassroots employees have no hope, so everything has returned to silence.

As an enterprise, you must have the courage and magnanimity to make changes. After all, twenty years ago, China Mobile did not exist. Ten years ago, WeChat did not exist. So, ten years from now, Year, who will show up?