The insurance company invited Mother's Day activities.

Mother's Day activity planning scheme

The activity is mainly to show the children's deep affection for their mothers and the gratitude of giving back to them, and it is a gift for their mothers that is worth cherishing forever. Learn to be grateful while keeping in mind the kindness of your parents, learn to repay those around you, those who have helped you, and help those in need.

1. An open letter sent on Mother's Day and a message from children to their mothers: The first Mother's Day of the new century has arrived. As children, it is a blessing to feed back. How can the deep affection of the calf be reflected? Perhaps, a thousand words are embodied in this short message.

2. I'll make a greeting card for my mother: students will make a card reflecting the affection between mother and child by drawing and photo clipping, which will be a record of affection and a permanent souvenir.

3. Family files: Every mother remembers her children's birthdays, hobbies and every other important day, and how many children know their mothers' birthdays and hobbies? Quietly collect these things, record them, and give my mother an unexpected surprise from time to time!

4. My little plan of self-reliance: To repay my mother's love, it is important to learn to be self-reliant as soon as possible and help my mother share what she can, so that her mother will not worry about me from now on. Write my little plan for self-reliance here! Say to mom: mom! Don't worry! These things don't need you to worry about me anymore!

Perhaps this is the best gift for my mother this Mother's Day! The most comforting thing for mom!

5. Design five ways to thank your mother:

1) Invite your mother to watch a movie

2) Help your mother to wash clothes

3) Perform a program for your mother

4) Show condolences to your mother

5) Make a cup of tea for your mother

Eight-part Mother's Day Action:

1.

2. Then, play with her all day, and everything will follow her;

3. Go out behind her back and order a cake, not too big, with warm patterns on it to make it look warm;

4. going out to buy gifts can be decided according to mom's preference. If you like fashion and luxuriance, bracelets and bags are the first choice, followed by handicrafts. If you like simplicity, it's still a scarf, and flowers are not bad. You can choose flowers according to your mother's personality, such as carnations and daffodils. (secretly! )

5. In the evening, while the sun is setting, the whole family will go for a walk in a quiet place, such as lawn and old town street, to create a warm atmosphere;

6. Buy some colorful stripes to decorate your home, preferably colorful ones; Only mothers who like fashion and luxuriance, if they like simplicity, then clean up the house and make it spacious.

7. In the evening, celebrate the mother's holiday at home and shout: Happy Mother's Day!

8. present gifts. It's very simple. In addition to the selected gifts, I verbally attach a sentence "Mom, I love you".

Just follow my "Mother's Day" action eight-part, and make sure to make your mother happy!

Mother's Day planning scheme:

On the second Sunday of May, in order to fully tap business opportunities, further improve the social popularity of postal express and postal etiquette, and cultivate potential user groups, Shanxi Postal Express has recently formulated a marketing plan for this year's Mother's Day.

Activity theme

Mom, I love you!

Activity time

May 1, 27-May 13, 27

Activity purpose

By organizing a series of marketing activities during Mother's Day, it aims to further promote the traditional virtues of the Chinese nation and build a service "bridge" for children to express their deep love for their mothers, repay their maternal love and comfort their kind and kind hearts; At the same time, with the help of this marketing activity, we will further show the high-quality service of postal etiquette and express delivery (EMS) to the society, improve the popularity and reputation of postal express delivery and postal etiquette and other business brands, and achieve the purpose of cultivating potential users of EMS and postal etiquette among students, especially college and technical secondary school students.

market positioning

the main development targets are working-class people and college and technical secondary school students.

wage earners: they have a stable source of income, mainly providing flowers and gifts, and "A Letter to Mom" express delivery service;

students at school (especially students in colleges and technical secondary schools): they can accept new things quickly, and mainly provide the province's express mail delivery service of "A Letter to Mom" which was received and posted before May 6 and delivered on Mother's Day on May 13.

Activity content

Express mail service

1. Express mail service of "A Letter to Mom":

Specific contents: It will be received and mailed before May 6, delivered on Mother's Day on May 13, and users will be provided with 2 special stationery for Mother's Day free of charge;

price: 8 yuan/piece of special stationery uniformly produced by the provincial postal express bureau (only in the province). Free delivery confirmed as poor students.

2. Mother's Day gift delivery service:

Specific contents: it will be received and delivered before May 6th, and delivered on Mother's Day on May 13th.

price: by adding "(mom)" after the recipient, you can enjoy a tariff discount of 3 yuan per piece in the province within 4 kg.

first, create an atmosphere. In the first two weeks of Mother's Day, all bureaus should invite journalists to play up the atmosphere, and hold a special talk show on Mother's Day with the news media, highlighting the significance of Mother's Day and calling on all children to care for and sympathize with their mothers during Mother's Day.

the second is to hang banners and distribute leaflets. All bureaus should uniformly make "Mom, I love you" banners, slogans and leaflets, which should be hung in prominent positions in post offices and busy places, delivered by express mail, and actively go to campuses and barracks for publicity and public relations. At the same time, the "Mother's Day" postal etiquette flower gift delivery reservation service will be launched; Organize personnel to choose residential areas, schools and other places to carry out business publicity and introduction, and strive to publicize the activities to all children as much as possible.

Third, the city (prefecture) bureau that has established the "185" customer service center should increase the corresponding business content in time and strengthen the service function of the customer service center for business development.

Fourth, we should classify the targets for publicity. For example, for students at school, we can use cooperation with student unions and student groups to distribute leaflets and hang banners for publicity. During the publicity, the importance of "Mother's Day" was emphasized, and students were encouraged to write a letter to their mother in person during the festival and send it to their mother in a special envelope for express delivery, so as to convey their greetings to their mother on time. For office workers, we should use the media, hang banners, leaflets and other ways to publicize, and inspire them to use postal etiquette to send their care and blessings to their mothers during the festival.

service requirements

all bureaus should establish a high quality awareness, give full play to the advantages of nationwide remote networking, ensure service quality, make brands, make scale and make benefits from the height of maintaining postal reputation. All bureaus shall ensure the quality of gifts and flowers when distributing and delivering them, and shall not shoddy them.

postal etiquette business

mainly takes advantage of the nationwide networking of postal etiquette to provide postal etiquette delivery services for flowers and gifts in different places in the same city during Mother's Day.

event organization

express mail service

First, all bureaus should actively contact shopping malls and gift shops, make use of the advantages of postal express mail network, and jointly develop the gift delivery market in different places during festivals to achieve a win-win goal.

Second, all bureaus should organize a large-scale publicity campaign of "A Letter to Mom". The Provincial Postal Express Bureau uniformly produced business leaflets, special stationery and the "Mother's Day" logo during the "Mother's Day" period. During the activity, each bureau should distribute special stationery to users free of charge in advance according to the local actual situation, and actively contact the student groups and student unions in local colleges and universities to promote Mother's Day, and urge all students (including primary school students) to personally write a thank-you letter for their mothers on the occasion of Mother's Day, so as to express their care and love for their mothers. Organizations such as student unions can also be used as temporary business agents to handle various businesses during Mother's Day.

Third, carefully organize the mail collection and delivery during Mother's Day. When receiving and sending the express mail "A Letter to Mom", the receiving and sending personnel must stick the "Mother's Day" logo on the upper left of the express mail list to distinguish it from ordinary express mail, and send it all before May 6; After receiving this kind of mail, the delivery office should temporarily shelve it and deliver it to the recipient on Mother's Day on May 13th.

The postal etiquette business

First, it focuses on flowers and gifts from different places and the same city during Mother's Day, and it is necessary to make full use of the high-quality flower arrangement art and strong distribution ability of postal etiquette to deliver holiday wishes in time and accurately.

Second, before Mother's Day comes, all bureaus should announce the types and prices of flowers and gifts of etiquette companies during the holidays to the "185" customer service center in advance for customer consultation.

Third, on the basis of in-depth and extensive market research, each bureau should subdivide the market and formulate different marketing strategies for different target groups. First, flowers and gifts with different price grades should be formulated according to the different consumption levels of target groups. For example, for students with low consumption level, a student package with lower fees can be introduced. Second, according to the different ordering time of consumers, we should formulate corresponding price strategies. As the Mother's Day approaches, the price of carnations and other flowers is bound to rise, so the bureaus can give preferential treatment to customers who order in advance according to the market price. Third, we should carry out activities to give back exquisite gifts or discount cards to consumers, and further guide customers to use postal etiquette again.

the purpose of mother's day activities is: (1) public welfare activities, (2) event activities, and (3) news activities-to arouse widespread social concern and form a strong public opinion effect and communication effect. Fashion multi-space transformation, using unprecedented three-dimensional integrated communication, infiltrating abundant family and cultural atmosphere to achieve the purpose of changing small sections into big sections, making big dramas with small sections and promoting sales with activities. Happy and Healthy Mother's Day Cycle: 1 days (mid-May) Activity Purpose: To lock in the direct consumption group of female mothers over 4 years old and their children (indirect consumption group) to generate consumption desire, and to enhance the public welfare image and intimacy of the brand of ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× Activity goal: attract consumers' attention through 5-6 individual activities. While getting the benefits of the brand, contribute to the tips when consuming. Overall arrangement: The opening and closing ceremonies of the monthly activities are two key climaxes, which echo each other, and the overall activities emphasize social welfare. Consolidate and strengthen the brand's intimacy and impress customers with true feelings. There are many clues for all the activities to run through: Happy Mother's Day, a healthy mother-a gift to a healthy mother, a trick to send a beautiful mother a young and healthy holiday gift, a hospital, a patron saint of caring for beautiful mothers, love for mothers, caring for healthy mothers, and a physical examination in children's hearts. On the day of "Mother's Day", how can we move consumers' heartstrings out of the mental offensive of other brands? According to the usual experience, shopping malls, supermarkets, especially in health care industry, like sending flowers, beauty promotion, and so on, the hospital less action. I think the topic that people are most concerned about now is-how to keep healthy! In other words, let the beautiful mother remain healthy and beautiful! Health is the wealth of the family! Health is the foundation of life! Health is the source of happiness! The prompting and rendering function of the media can strengthen the attention of children to their mothers. At this time, if an enterprise stands up and calls on its children to express their love and blessings to their mothers, it will certainly attract many "eyeballs", which will not only attract the attention of the media and consumers, but also arouse the voices of their children! Who doesn't love his mother? Affection is precisely the most touching weapon! ! Combining multi-channel public relations marketing with multi-angle and multi-space promotion, organically integrating, coordinating and supporting each other is my integration idea for this activity. Public relations support: strong cooperation with three life insurance companies. Most insurance salesmen are women, whose income is much higher than that of other industries, with an average age of about 4 years old. Their professional characteristics lead to different degrees of gynecological diseases, and they have a strong sense of medical care and insurance. Our hospital will present the health check-up card interactively with the insurance company's small accident insurance card, which will stimulate two groups at the same time: the insurance salesman and her (his) new and old customers. At the end of the year, the insurance salesman will visit the new and old customers. While explaining the medical insurance and health care knowledge, he will convey to the customers the importance of affecting family health, such as: female diseases (tumors, breast diseases, etc.) are all reflected in the insurance clauses as relatively serious diseases, and will take care of customers' health (generally, the family takes women as the main appeal object) It fully embodies our theme activity thought of caring for women's health and family happiness. Advertising affects the target arrival rate by more than 2%, and they are all middle and high-end consumers (the main population suffering from gynecological diseases). The small accident insurance card given by the insurance company to the customer is also given to the patients in our hospital. This will win more customer satisfaction and loyalty. The operation cost is extremely low, and it is completely one-on-one communication with true feelings, and the target arrival rate is as high as 2%. It is integrated and complementary, win-win and mutual benefit, and its popularity can be rapidly improved. As a relatively special industry communication, the promotion of medical advertisement's popularity can certainly increase consumers' understanding, but it may not necessarily gain consumers' recognition. However, through sincere communication and face-to-face communication, consumers' brand recognition can be realized, which plays an important role. Brand reputation is conveyed in two directions and efficiently involved in natural brilliance. Only by creating the reputation of the brand can consumers consider us, not others, when faced with choices. This is particularly obvious when the competition for medical services is becoming increasingly homogeneous and intense. As a relatively special commodity, although the communication of medical advertisements has certain particularity, starting from the origin of marketing, we can find a personalized strategy suitable for its communication by carefully analyzing its product characteristics, audience contact habits and media performance, so as to realize the rapid rise of brand communication and be accepted by consumers. From the objective reality of communication, from 3, to 1,, rational media itinerary selection, arrangement and delivery can achieve the best communication effect. Gradually guide our advertising communication to the narrow broadcast stage of standardization, science, differentiation and interaction. On-the-spot news points break through the promotion: carrying feelings with things and moving people with feelings! Sending health insurance is a special care for beautiful mothers, and sending "health insurance" can fully reflect the humanistic care and family care of women's hospitals for consumers, and can establish a good brand image in the minds of consumers. Purpose of the activity: 1. Create market highlights by "event" marketing, seize opportunities and expand brand influence with the fastest response speed; 2, set off a consumption climax, expand the service volume, and compete for market share; 3. Touch through activities