Why does Taobao have to log in every time?

That's because you set the login mode to face recognition. This can be set by yourself, and it is also possible to enter with a password.

Taobao is a popular online shopping and retail platform in China, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online goods has exceeded 800 million every day, with an average of 48,000 items sold every minute.

Real person authentication

2065438+On March 3, 20051day, Taobao announced the launch of the "real name authentication" plan, so as to eliminate the transaction security risks caused by false registration information to the greatest extent. In other words, merchants who want to open a shop in Taobao must have "real-name authentication" in addition to "real-person authentication".

The so-called "real person authentication" is the annual inspection of Taobao. On the basis of a "real name authentication", an annual "real person authentication" will be conducted.

Before each audit, Taobao will notify the audit time in advance through Wangwang pop-ups, short messages, on-site letters, emails and other means. According to the specific requirements of Taobao's "dynamic gesture authentication" (random gestures), the seller should pose an identical gesture, take photos and upload them to the system to enter the review process.

After the new "real person authentication" system goes online, Taobao will conduct regular audits on all sellers, and will also increase irregular identity audits on sellers with bad records.