Shanghai: Encourage the construction of comprehensive communities and long-term rental apartments where young and elderly people can live together.

Ifeng.com Real Estate News On May 19, the official website of the Shanghai Municipal People's Government released "Several Opinions of the General Office of the Shanghai Municipal People's Government on Promoting the Accelerated Development of the City's Elderly Care Industry" (hereinafter referred to as the "Opinions"). The "Opinions" mentioned that it is necessary to encourage the construction of comprehensive communities and long-term rental apartments where young and elderly people can live together, and create intergenerational and dynamic elderly communities. ?

The "Opinions" stated that it is necessary to actively develop livable industries for the elderly. Advocate the concept of lifelong housing, promote government-subsidized housing suitable for lifelong living, and support social capital to design and develop more commercial housing products suitable for the elderly. Encourage the construction of comprehensive communities and long-term rental apartments where young and elderly people can live together, and create intergenerational and vibrant elderly communities. Support market entities to use their own land and houses to develop and construct elderly care community facilities that integrate housing, daily care, and medical care for the elderly. Encourage more market entities to participate, explore diversified investment models, and expand the coverage of aging-friendly renovation of homes for the elderly. Develop and improve standards for the construction and renovation of aging-friendly housing. ?

At the same time, the "Opinions" also proposed to expand the land space. To ensure the demand for land for new elderly care service facilities, new elderly care service facility projects that comply with the "Allocation of Land Catalog" will be allocated to provide land; for-profit elderly care service facility projects will be supplied through leasing, leasing first, and transfer, and priority is encouraged Supplied on a lease or rent-to-let basis. Reduce the cost of land for senior care, formulate new land prices for senior care land that reflect homogeneity, public welfare and sociality, and guide the overall land price level to be equivalent to the industrial benchmark land price for standard factory buildings. Encourage the use of existing resources to increase the supply of elderly care service facilities, regularly publish a resource catalog of existing facilities for elderly care services, and increase the supply of elderly care facilities through multiple channels. ?

In addition, the "Opinions" also mentioned that the coordination of the elderly care industry in the Yangtze River Delta should be promoted. Relying on the Yangtze River Delta regional cooperation mechanism, we will strengthen planning synergy and project coordination in the elderly care industry, give full play to the resource advantages of various regions, promote the docking and complementary functions of the upstream and downstream industrial chains, and overall enhance the competitiveness of the regional elderly care industry. Promote the connection and sharing of support policies, standards and specifications, data and information for the elderly care industry in three provinces and one city, and explore the establishment of a talent training base for elderly care. Explore new models of off-site elderly care and formulate supporting supporting policies. ?

Yan Yuejin, Research Director of the Think Tank Center of E-House Research Institute, said that from this policy, it can be seen that Shanghai will provide greater support in the development of senior care real estate business in the future, especially the senior care facilities of affordable housing. Renovations, integrated communities and long-term rental apartments, etc. In terms of long-term rental apartments, which have rarely been combined with senior care in the past, they can also become a direction for real estate companies to actively research and invest in the future. ?

He said that this time Shanghai has optimized its land policy for senior care, including land sources, land transfer model adjustments, land price reductions, etc., which will help reduce the cost of land acquisition for real estate companies, and at the same time Encourage them to actively carry out project development. Considering that the pace of land supply in Shanghai will accelerate this year, some real estate companies involved in the senior care real estate business may face new opportunities. ?

The following is the full text of the "Opinions": ??

Several opinions of the General Office of the Shanghai Municipal People's Government on promoting the accelerated development of the city's elderly care industry?

Districts People's Government, municipal government committees, offices and bureaus:?

In order to give full play to the role of the market and society, vigorously develop the elderly care industry and meet the multi-level and diverse needs of the elderly, with the consent of the municipal government, now Several opinions on promoting the accelerated development of the city's elderly care industry are put forward as follows:?

1. Focus on key areas and increase the supply of elderly care products and services??

(1) Increase multi-level elderly care services . Encourage all types of social capital to invest in the elderly care service industry and establish elderly care institutions and rehabilitation nursing institutions for people with different incomes. Support the development of wholly foreign-owned and Sino-foreign joint venture elderly care service institutions in Shanghai, and actively introduce international advanced service models. Encourage the professional, chain and brand development of elderly care service institutions, and support brand chain institutions to expand their business in the Yangtze River Delta and across the country to achieve large-scale development.

Encourage more colleges and universities and vocational schools to open majors such as elderly care services and rehabilitation assistive devices, and expand the recruitment of professional talents in the elderly care industry. Integrate geriatric medicine education and scientific research resources to cultivate high-level research-based and applied geriatric health medicine talents. Promote in-depth cooperation between senior care service companies and relevant vocational schools, cultivate a group of senior care service companies that integrate industry and education, and give priority to recommended senior care service-type school-enterprise cooperation projects that integrate industry and education into the scope of investment support within the central budget. Accelerate the establishment of a unified salary grade system for elderly care workers, form a normal growth mechanism, and improve career development channels. Accurately meet the on-the-job training needs of employers, and actively carry out various types of training such as induction training, job transfer training, and skill improvement training to continue to improve the level of elderly care skills. Taking the WorldSkills Competition as a guide, we will give full play to the incentive role of various national and local skills competitions to cultivate a group of outstanding skilled talents in the elderly care field. (Responsible departments: Municipal Human Resources and Social Security Bureau, Municipal Education Commission, Municipal Development and Reform Commission, Municipal Civil Affairs Bureau, Municipal Health Commission)?

(7) Expand land space. To ensure the demand for land for new elderly care service facilities, new elderly care service facility projects that comply with the "Allocation of Land Catalog" will be allocated to provide land; for-profit elderly care service facility projects will be supplied through leasing, leasing first, and transfer, and priority is encouraged Supplied on a lease or rent-to-let basis. Reduce the cost of land for senior care, formulate new land prices for senior care land that reflect homogeneity, public welfare and sociality, and guide the overall land price level to be equivalent to the industrial benchmark land price for standard factory buildings. Encourage the use of existing resources to increase the supply of elderly care service facilities, regularly publish a resource catalog of existing facilities for elderly care services, and increase the supply of elderly care facilities through multiple channels. (Responsible departments and units: Municipal Planning and Resources Bureau, Civil Affairs Bureau, Municipal Development and Reform Commission, and district governments)?

(8) Improve financing capabilities. With the guidance of the government and the participation of enterprises, the Shanghai Senior Care Industry Investment Guidance Fund will be studied and established to play an investment driving role in key areas and major projects of the senior care industry. Encourage commercial banks and policy banks to introduce special credit policies for the elderly care industry, expand the scope of loan collateral, and use platforms such as bank-tax interaction and Shanghai big data inclusive finance applications to improve the accuracy of credit to elderly care enterprises and increase intensity. Strengthen the city's policy financing guarantee fund for small, medium and micro enterprises to support the elderly care industry, and clarify the specific scope of support and operational procedures. Non-bank financial institutions are encouraged to increase financing support for the elderly care industry through trusts, financial leasing and other means. Support qualified pension companies to raise funds through listing, issuing bonds and asset-backed securities. Encourage venture capital, equity investment and other institutions to increase investment in elderly care companies that are in the start-up stage and have broad market prospects. (Responsible departments: Municipal Financial Affairs Bureau, Municipal Development and Reform Commission, Municipal Finance Bureau, Municipal Civil Affairs Bureau, Shanghai Headquarters of the People’s Bank of China, Shanghai Banking and Insurance Regulatory Bureau, Shanghai Securities Regulatory Bureau)?

(9) Strengthen finance and taxation support. Give full play to the guiding role of special financial funds such as service industry development guidance funds, special funds for the development of small and medium-sized enterprises, special funds for the development of municipal informatization, and special funds for the development of software and integrated circuits, to provide qualified elderly care services, rehabilitation assistive devices, smart elderly care, etc. Enterprises and projects provide support. Further implement the relevant tax preferential policies of the state and this city to support small and micro enterprises, and provide tax incentives such as value-added tax and income tax to qualified small and low-profit elderly care service enterprises in accordance with relevant national regulations. For enterprises, institutions and social organizations that rely on fixed-site facilities in the community to provide elderly care services to community residents through full care, day care, door-to-door and other methods, the income derived from providing elderly care services is exempt from value-added tax and shall be included in the calculation of corporate income tax. When taxing income, a 90% reduction will be included in the total income. For properties and land used to provide elderly care, if they meet the conditions, they will enjoy preferential policies on deed tax, real estate tax, and urban land use tax in accordance with regulations. (Responsible departments: Municipal Finance Bureau, Municipal Taxation Bureau, Municipal Development and Reform Commission, Municipal Economic and Information Technology Commission, Civil Affairs Bureau)?

(10) Strengthen technological empowerment. Promote the in-depth application of new generation information technologies and intelligent software and hardware products such as artificial intelligence, Internet of Things, cloud computing, and big data in the field of elderly care services.

Support the research and development of key technologies such as intelligent interaction, intelligent operation, and multi-machine collaboration, and improve the intelligence and practicality of elderly-friendly products such as rehabilitation training and rehabilitation promotion assistive devices, health monitoring products, elderly care monitoring devices, home service robots, and wearable elderly clothing. sex and safety. Encourage all types of enterprises to develop comprehensive service platforms that integrate information systems, professional services, and smart elderly care products, and promote the integration of online and offline resources, information sharing, and service improvement through technological empowerment. Regularly publish a demand list for smart senior care service application scenarios, guide various institutions and enterprises to prioritize purchasing products and services in the "Smart Healthy Senior Care Products and Services Promotion Catalog", formulate and improve smart senior care related product and service standards, and cultivate a group of smart senior care services Application demonstration base, demonstration community and demonstration brand. (Responsible departments: Municipal Economic and Information Technology Commission, Civil Affairs Bureau, Municipal Development and Reform Commission, Municipal Science and Technology Commission)?

3. Enhance payment capabilities and actively cultivate the consumer market?

( 11) Accelerate the development of multi-level pension insurance. Timely introduce preferential policies to encourage various enterprises to establish annuity systems, and continue to expand the coverage of enterprise annuities. Guide enterprises to optimize the design of annuity plans, reasonably determine fund raising proportions and distribution methods, improve the way of receiving benefits, and improve the level of employee retirement benefit protection. Actively develop personal tax-deferred commercial pension insurance, encourage insurance companies to continue to optimize product design and services, and explore simplification of application procedures. Continue to develop reverse mortgage pension insurance for the elderly, and explore and improve supporting systems such as contract execution and inheritance inheritance notarization. (Responsible departments: Municipal Human Resources and Social Security Bureau, Shanghai Banking and Insurance Regulatory Bureau, Municipal Finance Bureau, Municipal Taxation Bureau, Municipal Justice Bureau)?

(12) Encourage the development of inclusive finance for senior care. Encourage banks and other financial institutions to optimize online and offline service processes to provide more convenient financial services to elderly customer groups. Taking into account both stability and profitability, financial institutions are supported in developing financial products such as retirement wealth management and trusts suitable for elderly customers. Fund companies are encouraged to expand the management scale of pension target funds by optimizing product design, broadening sales channels, and increasing publicity efforts, and implement market-oriented and differentiated sales rate management; investors are encouraged to hold pension target funds for the long term. Financial institutions are encouraged to carry out financial business innovations such as housing savings and elderly care, and enhance the cash payment capabilities of the elderly by optimizing asset allocation. Strengthen the publicity and popularization of financial knowledge among the elderly and advocate rational financial management concepts. (Responsible departments: Shanghai Banking and Insurance Regulatory Bureau, Municipal Financial Affairs Bureau, Shanghai Securities Regulatory Bureau, Shanghai Headquarters of the People's Bank of China, Municipal Civil Affairs Bureau, Municipal Market Supervision Bureau)?

(13) Actively develop long-term care insurance . We will deepen the pilot program of the long-term care insurance system, continuously improve institutional processes such as demand assessment, service supply, and service supervision, and ensure policy integration with pension service subsidies. According to national requirements and the actual development of this city, we will study and expand insurance coverage in a timely manner. Encourage insurance institutions to develop commercial long-term care insurance products that cover rehabilitation assistive devices and other content to meet the insurance needs of different groups of people. Support the promotion of commercial insurance companies’ participation in long-term care insurance handling services. (Responsible departments: Municipal Medical Insurance Bureau, Shanghai Banking and Insurance Regulatory Bureau, Civil Affairs Bureau, Municipal Health Commission, Municipal Development and Reform Commission)?

(14) Stimulate potential consumer demand. Advocate healthy and scientific elderly care concepts, and guide qualified elderly people to purchase appropriate professional services and assistive devices through appropriate subsidies and other methods. Encourage enterprises to innovate product promotion methods and promote the integration of elderly products and services into the online and offline life scenes of the elderly. Create a social atmosphere of "filial piety, respect and love for the elderly", give full play to the supporting role of the family, encourage children to consume more for the elderly, and improve the quality of life of the elderly. (Responsible departments: Civil Affairs Bureau, Municipal Health Commission, Municipal Commerce Commission)?

Four. Optimize the institutional environment and consolidate the foundation for industrial development?

(15) Establish the elderly care industry Coordinate and promote the mechanism. Relying on the Municipal Social Elderly Care Service System Construction Leading Group, we regularly study and promote the development of the elderly care industry, and coordinate the construction of key projects and major reform and innovation initiatives. (Responsible department: Member unit of the Municipal Leading Group for the Construction of Social Elderly Care Service System)?

(16) Establish and improve the statistical system for the elderly care industry.

Based on the classification of the national elderly care industry statistical catalog and combined with the actual situation of this city, establish and improve the statistical system of the elderly care industry, and formulate the industry statistical catalog, statistical caliber and statistical methods. Strengthen statistical monitoring, regularly carry out relevant statistical analysis and release relevant statistical data of the elderly care industry to the public. (Responsible departments: Municipal Bureau of Statistics, Municipal Development and Reform Commission)?

(17) Establish and improve various industrial service platforms. Promote the integrated development of industry, academia, and research in the elderly care field, support the construction of various industrial innovation platforms, and promote joint research on key cutting-edge technologies and key products. Relying on exhibition platforms such as the China International Import Expo and Shanghai International Elder Care Assistive Equipment and Rehabilitation Medical Expo, we will promote the connection between the supply and demand of elderly care services and products. Further leverage the functions of information platforms such as the "Shanghai Elderly Care Service Platform" and "Shanghai Rehabilitation Assistive Device Industry Patent Database" to provide more convenience for corporate investment layout and product innovation. (Responsible departments: Municipal Civil Affairs Bureau, Municipal Science and Technology Commission, Municipal Commerce Commission)?

(18) Create a fair and open policy environment. Regularly publish the city's current list of supporting policies and measures for elderly care services and investment guidelines for elderly care services to provide good services to various investment entities. Encourage all types of enterprises and social organizations to participate in the supply of elderly care services, and explore providing equal subsidy support for bed construction, institutional operations, etc. to enterprises and private non-enterprise units that provide basic elderly care services. Improve the financial subsidy mechanism, promote the gradual transformation of elderly care service subsidies from "supplementing the supply side" to "supplementing the demand side", and promote the formation of a service supply pattern in which the elderly make independent choices and service agencies compete fairly. (Responsible departments: Civil Affairs Bureau, Municipal Finance Bureau, Municipal Development and Reform Commission)?

(19) Promote the coordination of the Yangtze River Delta elderly care industry. Relying on the Yangtze River Delta regional cooperation mechanism, we will strengthen planning synergy and project coordination in the elderly care industry, give full play to the resource advantages of various regions, promote the docking and complementary functions of the upstream and downstream industrial chains, and overall enhance the competitiveness of the regional elderly care industry. Promote the connection and sharing of support policies, standards and specifications, data and information for the elderly care industry in three provinces and one city, and explore the establishment of a talent training base for elderly care. Explore new models of off-site elderly care and formulate supporting supporting policies. (Responsible departments: Civil Affairs Bureau, Municipal Development and Reform Commission)?

(20) Strengthen industry supervision. Increase efforts to rectify illegal fund-raising and consumption infringements in the elderly care field, formulate risk prevention and control measures for large-amount fees in elderly care communities, continue to strengthen supervision in areas such as financial management, health care, and tourism training, and effectively protect the consumer rights of the elderly. Strengthen the interconnection between the elderly care service information platform and the Shanghai Municipal Government Credit Information Service Platform, and strengthen cross-field and cross-department joint incentives and punishments. Give full play to the active role of industry organizations in rights protection, dispute resolution, and industry credit building. (Responsible departments: Municipal Market Supervision Bureau, Civil Affairs Bureau, Municipal Development and Reform Commission, Shanghai Banking and Insurance Regulatory Bureau)?

General Office of Shanghai Municipal People’s Government?

May 2020 13th