Book Bar Planning Book Sample

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1. Project background

As the saying goes: Knowledge is power and knowledge is wealth. ?Today, books are still the source of strength for us to acquire wisdom and accumulate knowledge, and they are the energy source that we cannot do without. Nowadays, it is also a new period in which the whole society unswervingly adheres to the strategic line of sustainable development. Therefore, the recycling of resources will surely become one of the best ways for us to make full use of limited resources. In recent years, the tuition fees of college students have become the focus of many societies, universities and related media. As college students in the new era, we should not only know how to make money, but also how to save money first. According to incomplete statistics, the cost of purchasing various teaching aids and other books for students in colleges and universities in my country is generally about 1,000 yuan per semester, and most of these books can be recycled. It is understood that most college students abroad (especially in the United States) have developed the habit of recycling books one semester at a time! Therefore, the circulation and use of second-hand books will become a new entry point for college students to solve the problem of high book fees. Based on this, under the special environment of this special period, Jianghai Book Bar will be presented to the world in the form of a personalized physical store with a strong cultural atmosphere and a spiritual feast!

2. Project Name Jianghai Book Bar

We named Jianghai Book Bar because the school we are in is Jianghai College. We hope that all our Jianghai students can find the most peaceful world in their hearts in the book bar.

3. Project content

In the founding stage, our store was an individual operator in the early stage of operation. In the later stage, we will gradually expand our business scope and service groups to develop into a chain operation model and a limited company. company. Our books mainly come from textbooks, tutorials, reference books, CDs, etc. used by college students on campus, as well as some magazines and other books. It covers various fields, so that every student can find the books he likes to read in Jianghai Book Bar. We purchase by category at reasonable prices. For example, textbooks can be purchased by weight and subject, and then sold to consumer groups at a discount at a reasonable price. At the same time, we purchase books with high readability and high recycling rate from the second-hand book market of society and other universities. The specific business brief is as follows:

Basic business:

(1) Source of books? Publishing houses, book wholesale markets; regular purchases for students on campus; purchase of second-hand books from other universities.

(2) We are mainly engaged in the retail and wholesale of second-hand books. We also sell new books, magazines, newspapers, materials, etc. (including online book sales in the later stages of our business).

(3) Book rental? It is better to rent books than to buy them. It is not cost-effective to spend more than ten yuan to read some books for a few days. Featured business:

(4) Book bank? Customers can store some of their books in our book bar to earn interest. This is a win-win model.

(5) Book consignment? Some unused books can be placed in our book bar for consignment, such as exam review materials, etc.

(6) The biggest feature of the book bar is leisure, providing on-site reading places, tea, coffee, fruits, snacks and other leisure activities. In the later stage, you can consider cooperating with catering owners to provide catering services, and then consider adding Private rooms, romantic bookstores, etc.

In order to highlight the personality of the book bar and increase the book bar's income, some art exhibitions, special exhibitions, postgraduate entrance examination on-site consultation bulletins, new book posters, etc. can be held at the entrance of the book bar to give customers a very warm atmosphere. In addition, the book bar will also collect book information on various best-selling books in a timely manner, and if possible, compile best-seller rankings to provide readers with information.

At the same time, in order to cultivate a fixed customer base, we will launch a reader membership level point card. The more you spend, the higher your points will be, and the more discounts you can enjoy, such as free exquisite gifts.

4. Expected social and economic benefits of the project

With the development of society, people’s spiritual life is becoming more and more enriched, and their requirements for non-material consumption are getting higher and higher. As the pace of life becomes faster and faster, people are eager to relax in a quiet place and improve their quality and cultivation.

Going to a bar is too noisy, and a bookstore is too boring. Only a casual book bar is a perfect place to go. Although Yangzhou is not a big city, it still has fixed spiritual consumer groups, such as primary and secondary school students, college students, white-collar workers, etc. They all need leisure and recharging, and there is a very large market demand.

Book bars are developing rapidly in economically developed coastal areas, such as Shenzhen, Guangzhou, Shanghai and other places. Book bars are relatively common cultural and leisure places. According to my survey, the book bars in these places are luxuriously decorated. Consumption is relatively high, and even charged by the hour. These book bars often have many other services, which are also an important source of profit, such as providing tea, coffee, etc. Large-scale book bars have appeared in most cities across the country, and the Central Committee of the Communist Party of China also advocates the construction of a "learning society", which undoubtedly provides us with a broader space for development.

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Our income mainly includes: membership fee income, income from book sales, renting and consignment, income from book deposits, book fair income, tea service income, and other income etc.; Our expenses mainly include: storefront rent and decoration, purchase of goods and books, employee wages, etc. It is estimated that the funds can be recovered after two years of investment. In the later stage, we will hire professional accounting talents with high salaries to manage the funds reasonably and effectively. In addition, our book bar will implement corresponding preferential systems for poor students in various schools, and regularly donate valuable books to Hope Project, schools in impoverished mountainous areas and other units, while creating a good reading cultural atmosphere for the society. , establish one's own good image and bring good benefits to society. Leisure book bars like our Jianghai Book Bar, if developed to a certain scale, can become local people's personal libraries and even enhance the cultural taste of the entire city.

2. Our purpose

Our purpose: to recycle and reuse books efficiently, so that valuable books can be played in everyone’s hands! For everything Customers, everything is for customers!

3. Strategic Goals

Our business goals are: reasonable profits; developing long-term customers; promoting the reuse of second-hand books; and providing convenience for the majority of students. ;Protect the environment and reuse resources. We will give full play to our own advantages, expand our business groups, expand our business scale, open up the entire Yangzhou market, and establish a second-hand book trading platform that combines real and online services, thereby increasing the popularity of the book bar

4. Market Analysis< /p>

Through our investigation, we found that many college students in our school are not native to Yangzhou. The survey results show that only about 6% of students take home some useful and lightweight books every semester, and less than 1% of students take all the books home. The most common way for students to dispose of used books is to sell them as waste paper, which is a pity. With the beginning of the new semester, freshmen one after another are using the same textbooks and constantly buying reference books and review materials with the same content, which costs students a lot of unnecessary expenses. In view of this, Jianghai Book Bar can seize this opportunity of balancing supply and demand, seize this business opportunity, and use the online Taobao Bookstore as a transit medium to perfectly connect supply and demand and provide students with a platform for second-hand book trading.

During the investigation, we were pleasantly surprised to find that there are still no second-hand bookstores around our school. Therefore, our book bar will be very competitive after operation, and there is a huge market that has yet to be tapped. Compared with bookstores, our book bar has both advantages and challenges. Next, we use SWOT analysis method to comparatively analyze the situation of our book bar.

Market environment analysis:

Region: There are not many universities in Yangzhou, but there are stable customers and large market capacity

Economy: According to Yangzhou’s current economic conditions and Judging from the situation of students in school, customers have certain purchasing power

Social culture: Yangzhou is a beautiful and historical city with a strong national culture.

Policies: The state encourages college students to start their own businesses and has tax exemption policies.

Market maturity: The product is in the development stage and has huge potential. The market size is large.

Consumer behavior: Most of the customers are college students, who prefer cheap books. Buying habits vary.

Industry situation: There are many bookstores in Yangzhou, but they mainly deal in new books, which is very different from our book bar.

Conclusion: The market demand for second-hand books is large; the market capacity is large; there is a good internal and external environment and policy support; the customer base is large and stable; there is a great price advantage; the second-hand book business has great characteristics , strong competitiveness; there are certain competitors.

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5. Marketing strategy

Our book bar will first provide services mainly in the form of physical stores. In the initial stage, it can be opened on campus, Tencent Apply for an account on QQ and other online media that students frequently visit to make information more extensive and well-informed. After the development reaches a certain stage, Taobao Book Bar will be opened simultaneously to provide a platform for online book trading. Through the school's main page and Baidu search, you can directly link to the Taobao Jianghai Book Bar page to provide students with faster and more accurate online information. , efficient and fashionable trading platform. After one year of successful operation of the first book bar, in order to meet the needs of more people, we will consider franchising and agency methods inside and outside the school, and open a chain of book bars to expand market share.

In the later stage, we will adopt a business model that combines physical bookstores with the Internet. This is a brand-new model, and we will actively adopt marketing plans to occupy the market. We will give full play to our own strengths, make full use of the characteristics and advantages of our school, and develop effective incentive and evaluation mechanisms to attract customers and expand our business scope. At the same time, we can attract more users by providing excellent services. Specific marketing plans are as follows:

1. Publicity methods:

(1) According to the particularity of the existing market, we mainly adopt campus agency publicity activities for campuses, that is, in the early stages of bookstores A once-a-week publicity event, and then gradually expand the publicity cycle after students become familiar with second-hand bookstores. This activity mainly involves hiring part-time students on campus to regularly distribute flyers and post our advertisements on school bulletin boards and apartment bulletin boards.

(2) For publicity to non-students, we use the method of pasting advertisements on the bulletin boards in the community and distributing flyers to make more citizens familiar with our second-hand bookstore.

(3) Use network tools to recruit part-time campus workers to create web pages for second-hand bookstores and conduct online publicity, making full use of the informatization, efficiency, and borderlessness of the Internet.

(4). We will also donate some old books to charities free of charge to make more people in the society aware of our Jianghai Book Bar and attract more attention.

2. Promotion

Generally speaking, the beginning and end of each semester are the peak times for students to buy books, and holidays are also the peak times for buying books and giving gifts. During times like this, we undertake massive promotional campaigns. During non-book buying peak periods, we will take appropriate promotional activities based on competitors' sales methods and stimulating residents' enthusiasm for buying books. The promotion method during the peak period does not focus on price wars, because this is the peak period for the book bar's profit. We give personalized bookmarks to students when they purchase books, and give free packaging to students who purchase books as gifts. Bookmarks and wrapping paper cost less and are more relevant to the mood of book buyers. During non-book buying peak periods, timely price discounts are the main focus to stimulate consumption.

3. Delivery

Our store will be located near the school living area, so we can deliver to your door. For a large number of buyers, we will send a clerk to deliver the books to the destination during a relatively free time of the day (such as in the morning).

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4. After-sales service

Due to the particularity of second-hand books, unlike household appliances, we do not have warranty work. Customers basically select the books they want to buy in the store and pay directly. In principle, we do not allow returns.

However, one thing we must realize is that when publicizing, our publicity is mainly concentrated in the early stages of the opening of the book bar. A year later, our campus publicity will no longer need to be carried out with a higher frequency and scale during peak periods.

Because the publicity effect of students is very high, future marketing costs can be reduced a lot.

5. Expected operation model

Jianghai Book Bar is considering adopting small and medium-sized operations. Regarding teaching materials and other books, due to the business hours of the bookstore itself, there will generally be off-season, but by For book storage in other areas, there will be no off-season in Jianghai Academy. Because everyone can find their favorite books, and coupled with good service and beautiful environment, it is sure to keep everyone's heart.

The peak sales season for teaching aid materials is usually at the beginning of the school year, when the demand for books from school students increases; while the purchase of books is usually at the end of the semester, when junior students will sell their books to book stores at satisfactory prices. During the peak season, the bookstore will have two salespeople operating in the store, but in normal times, in order to save costs, two shifts are implemented in the morning and evening: there is only one salesperson in the store, and one can go to nearby universities (Yangzhou University, etc.) to collect books. Every day after the business closes, the day's sales analysis and accounting will be done accordingly. Understand the needs of target customers in a timely manner. Every week, a comprehensive review of the bookstore is carried out, books are rearranged according to editions and market demand, and books needed by most target customers are purchased in large quantities in the near future and sold at a difference in price in order to gain recent profits and form a virtuous cycle!

6. Management structure

Early stage of entrepreneurship: flat organizational structure.

Due to the small scale of operations due to cost issues, the bookstore currently only needs one store manager, whose responsibilities are mainly responsible for the selection and purchase of books, coordinating and managing the work of the store staff, and the store manager is responsible for the store's Financial management, finance adopts a daily settlement system, that is, the financial settlement is carried out on the same day, and reports are filled out, and is responsible for monthly profit and loss calculations, managing the book bar's finances, and supervising the entire book bar operation; there are three bar members, mainly responsible for For sales services and cleaning in the bar, one of them can hire laid-off female workers to increase employment for the society. However, during the off-season, one of them will be responsible for collecting books from universities; one of them will be proficient in the Internet to facilitate future large-scale network operations. Employees are expected to take part-time jobs at nearby colleges and universities. In addition, nearby students may be recruited as publicists during certain periods. Such a business model facilitates operation and management, can solve multiple employment problems, and greatly save costs. However, as the scale expands in the future, personnel problems will increase accordingly. At the same time, a combination of clerk evaluation system and bonus system are adopted to improve employee work enthusiasm.

Late stage of entrepreneurship: linear functional organizational structure.

There is a general manager, a marketing manager, a service manager and a financial manager. How many book bar clerks and how many bar staff are there? This kind of organizational structure absorbs the strengths of the linear and functional types and avoids their respective shortcomings. It not only maintains a vertical linear command system but also sets up a horizontal functional management system. As the business progresses, we will gradually formulate and continuously improve the responsibilities of the managers of each department, formulate our management system, and continue to improve it in practice.

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7. Risk analysis and countermeasures

Any operation has certain risks. There is no doubt that how to face the existence of risks and prevent and avoid risks It is particularly important. The risk of running a book bar is relatively small, because the current wholesale market is an obvious buyer's market. Wholesalers basically buy books from publishing houses through consignment, with payment repayments within three months, and the remaining unsalable ones are Books can be returned, and retail book bars can purchase books from wholesalers in a similar way. Moreover, our main source of supply is second-hand books from universities. For our main product, second-hand books, under the worst conditions, there is a backlog of them. We can still transfer them by selling them as scrap. However, based on our analysis of the second-hand book market, the second-hand book market is very ideal. And our total investment amount is also small. To sum up, the risk index is also very small.

In this way, our risks mainly come from our own business management, how to reduce costs, expand markets, attract readers, etc. Therefore, our book bar does not have to worry about expensive book purchases and can pay in installments. Way. Our main competitors are bookstores on and off campus, online bookstores, and entertainment venues such as coffee shops and song bars.

Countermeasures: We adopt a market follower strategy to pose the greatest threat to our main competitors, and when the time is right, we can adopt a market challenger strategy. The specific strategies are as follows:

1. The book bar combines tea bar, coffee bar, leisure bar and other factors, and the decoration is warm to retain people's hearts.

2. Strengthen distinctive and personalized services to retain talents.

3. Improve the speed at which new books are put on shelves and readers order books.

4. Targeted classification of book types and comprehensive humanized services.

5. Combine with the supply of tea, coffee and other auxiliary services to create a good reading atmosphere.

6. Continuously track the book market, make appropriate adjustments to the structure of books in a timely manner based on readers’ concerns, and meet customer needs to the greatest extent.

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