Are there any cases that can be used for reference in bank private domain traffic operations?

In fact, many banks have begun to pay attention to their own private domain traffic operations. Because the bank has accumulated many branches in the early stage, it has a very large number of customers all over the country, and the business of these customers is very single. If the business can be reused, this will be a very considerable development scale.

For example, Ping An Bank. As a comprehensive financial services group, Ping An Insurance includes diversified financial businesses such as finance, insurance, banking, and investment. Each sector has a large user base. If it can make full use of business linkage opportunities between subsidiaries, such as attracting its own bank users to handle Its loan, insurance and other business segments will be able to effectively integrate resources, revitalize private domain traffic, and enhance its overall competitiveness.

Ping An Bank’s approach is to upgrade smart SMS. The solution is as follows: Add "Ping An Loan - New Loan, Car Loan", "Application for Card" and "Education Fund" as menus below the text message. When sending SMS notifications of bank transactions to users, we maximized the use of our own customer base and used the menu below the SMS to increase the processing volume of other businesses such as loans, credit cards, and insurance businesses, among which the loan business volume increased by more than 50%.

The smart SMS upgrade does not change the enterprise channel number and is still based on the SMS channel, so the bank operation is still very simple. There is no need to increase the number of SMS messages sent, just use normal transaction notification SMS messages. Compared with other channels that are time-consuming and labor-intensive, this channel is fast and effective for building a private domain traffic pool.