How early does Taobao’s Double Eleven event usually start?

1. Preparation before the big promotion

Decoration design

Double 11 acceptance page design, main image watermark design and marketing poster setting

How to play the event

1. 20% off on all products

2. Free order for the first 10 people who place an order on Double 11 (within 199 yuan)

3 . The top 1 orderers who place an order on Double 11 will receive idol-endorsed products

4. Anyone who orders over 200 will receive a customized desk calendar

5. Anyone who places an order on Double 11 will receive a postcard

Big carousel event

1. 5 random celebrity endorsement products

2. Celebrity customized desk calendar

3. Animation gift package< /p>

4. Celebrity handbook

5. Celebrity postcards

6. Five-yuan no-threshold coupon

Coupon

1. Get 2 off for purchases above 18

2. Get 5 off for purchases over 48

3. Get 10 off for purchases above 88

4. Get 40 off for purchases above 188

p>

2. The operational rhythm that needs to be done during the warm-up period

(1) For Weitao, content articles on Double 11 products will be sent at the first time, mainly celebrity customized calendars, celebrity posters and other products. Articles gather fans, and at the same time insert links to single products in the store to help the store attract fan traffic and assist the store to increase content marketing traffic.

(2) Customer operation platform settings

For operation platform settings

1: It is necessary to create a VIP customer group to increase the stickiness of old customers of the store to avoid customers Loss to other stores, and at the same time set different VIP levels for consumers who have visited twice and more than 2 times

2: For the existing browsing but not purchasing people in the store, additional purchasers, old customers and other high-quality For consumer groups, make marketing plans to stimulate them and issue them in the form of coupons (which can be the same as store discounts) to effectively attract these people to enter Taobao and see our discount messages prompt them to enter the store and consume effectively.

(3) Customer reply

Automatic customer service reply and Double 11 speech skills to our customers who inquire about orders

3.? Store activity time on Double 11 day Customization

0-3 o'clock

The first 10 people who place an order can get a free order (within 199 yuan), and the top 1 people who place an order will receive products endorsed by idols, and enjoy Double 11 in the store After the discounted price, if the product price exceeds 500 yuan, you can become a VIP customer of the store, and you can enjoy the member discount price for subsequent purchases

1pm-7pm

According to the store's You can get discount coupons across stores

After 8pm-12pm

You can also follow the same activities as from 0-3am

The whole time Click on the top 10 to become VIP

4. Double 11 through train promotion plan

1: Through train on November 5th

Plan to increase the 50-day limit As a result, traffic continues to enter (dominated by celebrity customized desk calendar celebrity posters, supplemented by planned products without daily limits)

2: Through train on November 7th

Customized desk calendar plan continues Increase the daily limit to 80 (increase greater exposure, improve product ranking, allow more traffic to enter the link, add enough collections, and customer service will guide the order, so that the product's search ranking and sales volume will continue to increase)

3: Through train on November 10th

Each plan aims at increasing the premium for high-quality people who make transactions, and the keywords will not be significantly adjusted to avoid being ranked (customized desk calendar and The poster will set the appropriate increase in the daily limit according to the situation)

(During the period, a through-train creative activity map will be made for the main items of Double 11)

4: Through-train 11 On the 10th and 11th of the month

Each plan determines the increase in the daily limit based on the actual transaction and production ratio, and always maintains the continuous inflow of traffic to give the store more natural exposure

< p>5. Store maintenance after the Double 11 event

1: Pay more attention to areas with delayed logistics, so as to avoid unnecessary time wasting when buyers communicate and make inquiries

2: For orders that have been placed but not paid, when urging Wangwang or SMS reminders, we will also remind you of discounts or inventory issues

3: For new customers who purchased on Double 11, please do more shopping before November 25th. Customer maintenance of the customer operation platform also includes (active old customers, loyal customers), etc. to promote secondary conversions or Double 11 orders and purchases 4: After the through train daily limit is reduced, the crowd premium needs to be immediately revised to the previous one to avoid the click unit price. Too high and offline too early.

6.? The rhythm of the main product after Double 11 is over

After the daily limit is reduced, exposure will continue to be achieved through accurate group positioning through trains.

The daily limit cannot be too low, in order to attract more traffic, and at the same time, cooperate with the guidance of customer service to accumulate sales of this product as quickly as possible, and also to increase the level of the store. Maintenance and improvement of transaction amount etc.

7.? The rhythm of auxiliary products after Double 11 is over

Add products and increase the collection rate of the whole store to help increase the weight of the whole store and this single product Value

Auxiliary products can be used to perform magic strokes (associated marketing settings) to increase buyers’ stay time on these products, increase visitor views of the product, and allow Taobao to crawl this product to increase more exposure. , to maintain the sales of these products

(Follow the Mars E-commerce School to get more e-commerce information)