About the planning scheme of double eleven activities

Five articles about the planning scheme of the Double Eleven activities

November 11th is another festival for young people. Because there are four "ones" in a row, this day is designated as "Singles' Day". Next, I will bring you the planning scheme of the Double Eleven activities. I hope you will like it.

Part 1

About the planning scheme of the Double Eleven activities. 1. Activity background:

The "double 11" shopping carnival has become one of the most influential consumer festivals in China and even in the world. And every business, every consumer, is the real protagonist at this stage. 2__, we will invite more brands and powerful merchants to participate and lead a quality shopping carnival in your unique way!

2__ "double 11", vigorously develop local e-commerce, develop new growth points, and promote the development of characteristic and advantageous industries in our city. Do business while providing more employment opportunities.

2__ "Wanzhong Mall" and the new WiFi fashion in Xiao Jiu.

Second, the purpose of the activity:

The "Double Eleven Zhangye Local Shopping Carnival" will be held on November 11th. The carnival will display activities such as "super discount", "real special price" and "free delivery" to attract people's attention, deepen the concept of e-commerce and promote the rapid development of e-commerce in Zhangye.

III. Activists:

Organizers: Zhangye Municipal Bureau of Commerce and Zhangye Municipal Bureau of Human Resources and Social Security

Organizers: Zhangye Ruijing Technology Co., Ltd.

Co-organizers: Ganzhou TV Station, Ganzhou Radio Station, Zhangye Circle, Baidu Zhangye Bar, Desert Outdoor, Horn Outdoor, etc.

IV. Activity time:

Opening on November 11th, 2

V. Location:

Zhangye Central Plaza

VI. Participants:

Work _

VII. Activities:

Publicity conference

Free e-commerce entrepreneurship training course; Follow-up service

VIII. Activity process:

1. Preparation process

Exhibition platform for the event: Zhangye Wanzhong Mall, Xiao Jiu Smart City WIFI and Microgrid

Registration time of merchants: 8: 3: on October 27th, 2-18: on November 1st, 2.

activity start time: November 11th, 2__, : -November 11th, 2__, 23: 59: 592, and the process of "double 11" started at 9: 3 on November 11th, 2 _ _, and the host made an opening speech

2. At 1: 3 on November 11th, 2__, the carnival officially started. About the planning scheme of the Double Eleven event 2

Event theme:

Low-priced storm, the whole people snapped up (dear, did you buy it? )

Activity time:

November 9, 2-November 11, 2

Activity content:

● The ultimate carnival (November 11, 2)

From 1: on November 11, 2, the audience will be 5% off.

(Note: The whole audience must be involved in the activity to achieve the cluster effect. )

● Activity 2 Shopping with courtesy and luck (November 9-November 11, 2)

All customers who shop in _ _ _ _ _ during the activity can participate in the lucky draw if the amount of a single memo is over 11 yuan.

First prize, 1 brand smartphone, 1 price, 1,111 yuan

Second prize, 2 supermarket shopping cards, 1 price, 111 yuan

Third prize, 6 vacuum thermos cups, 1 value, 6 yuan

Fourth prize, 2 soulmate rolls, 1 value, 3 yuan

Participation prize, 2__ exquisite gifts, 1 value, 2 yuan

(Note: lucky draw )

● Activity 3 Double the sweetness of one person's holiday (November 11th, 2)

Two lollipops (2 yuan/box, 2 copies) will be given to 11 yuan +1 yuan when shopping is over

Two boxes of chocolates (25 yuan/box, 4 copies) will be given to 11 yuan when shopping is over 111 yuan

(Sweetness is limited, gifts. )

Estimated activity cost:

1. The estimated cost of the scratch card for the lucky draw is 1 yuan, and the prize cost is 8, yuan, totaling 9, yuan.

2. Double sweet activity. The estimated cost of the activity is 15 yuan.

3. The poster and advertising expenses are 5 yuan.

the estimated total cost of this activity is 15,5 yuan.

(Note: 7 yuan can be shared by the merchants, and the cost sharing will be negotiated and finalized with the merchants in the early stage of the activity to facilitate the smooth development of the activity. )

event promotion:

1. Advertising, with newspapers running 2 issues 3-5 days in advance.

2, large-scale facade advertising and supermarket DM single-phase combination, so as to be eye-catching and attract customers.

3. Increase publicity by means of supermarket broadcasting and off-site promotion.

4. Use floor stickers, flags and publicity signs, and add festive music to create a good activity atmosphere. Chapter 3

Activity background:

November 11th is an alternative festival for young people. Because there are four consecutive "ones" in the date of this day, this day is designated as "Singles' Day".

Singles' Day, which is neither a local festival nor a foreign festival, was born in Nanjing universities in the early 199s and is one of the representative products of campus fun culture. As a group of students bid farewell to the campus, the atmosphere of "Singles Day" in the past two years has gradually spread to the society. "Love Song of Singles" will become a popular song on this day. On Singles' Day, this song is used to sing "Find a beloved and beloved person to bid farewell to being single", which is actually a declaration of love for young people. The lively gathering of Singles Day is a popular form of celebration for urban youth. However, there are also many students, especially college students, who are drunk and unconscious alone on this night. The reasons have to make us think deeply.

Activity purpose:

On this special day, we get together to discuss the advantages and disadvantages of college students' love, whether it is compulsory or optional in college, and how to take it. How to deal with the relationship between boys and girls? After the activity, I hope everyone can gain something and have a deeper understanding of the problem of making friends, so as not to be blind and not to miss beautiful love.

activity time:

7: -9: pm on November 11th, _ _.

Activities:

First, the host made an opening speech, giving a welcome speech to the guests. At the same time, point out the purpose of this activity and explain the origin of "Singles Day".

second, watch the electronic love story collectively to set off the atmosphere.

Third, the class committee made an opening speech, and the seminar officially started.

Fourth, students and teachers began to express their opinions together, talking about their own views on college students' love affairs and their own personal experiences.

5. Games and performances.

VI. The instructor tells you some unique opinions.

7. Summing up, the party ended successfully.

Preparation:

First, classroom application and layout. (Life Committee member is responsible)

Second, guests are invited. (Learning Committee member is responsible for)

III. Hosting the event (Sports Committee member is responsible for)

IV. Mobilizing the atmosphere at the event site (Organizing Committee member is responsible for)

V. Performing the program in the event (Literary Committee member is responsible for)

VI. Publicity before, during and after the event (Propaganda Committee member is responsible for)

VII. Overall planning, details discussion (Youth League) Grasp the whole activity (the monitor is responsible for it) 4

The price war is the standard strategy of the Double Eleven. We should introduce preferential policies for freshmen registration according to our own characteristics, so that parents who buy courses during this period can enjoy price concessions more or less, which can boost course sales, increase brand exposure opportunities and expand marketing. The planning scheme of this activity is as follows:

1. Preferential policies for freshmen registration

1.

2. Some courses are bought one for free in double 11 on the same day;

3. Pick up red envelopes at home+there are surprises when signing up (half price, buying gifts, grabbing coupons, seconds kill)+there are seconds kill in micro-stores;

4. Celebrate double 11, from 5, to 2,;

5. The most popular double 11, the tuition fee is 5% off (limited to the same day);

6. Register information and listen for free.

double 11 offers discounts for its members. Mobilize old members to become the best promoters of double 11 activities, and at the same time prepare for the next stage of renewal.

2. Reference for discount activities of members

1. Forward the information of organization activities, and @ three friends, receive gifts/reduce tuition fees in the next stage;

2. Praise double 11 activities for tuition fees;

3. double 11, take photos and forward the activity poster to get gifts;

4. Scholarships for members from 2 to 5.

Third, the marketing of all employees in the organization

Before the activity begins, it is a key point to organize a staff mobilization meeting.

1. announce the overall planning of "double eleven".

this is to get everyone involved deeply. Only by fully recognizing the employees in the campus can we be inspired with greater motivation. Tell double 11 in detail as much as possible in the staff meeting, and tell everyone how to accomplish the goal more easily, so as to get everyone's approval.

2. Incentive scheme.

when the employee recognizes the campus, he will announce how to get the reward when he completes the task. For example, a teacher taught 5 people to apply for four subjects, and each subject rewarded 5 yuan. Then the bonus for 5 people is 25, but first he has to complete the first-class goal of the campus, which is the first 1% goal. When he achieved the goal of 115%, the reward of 25 became 375. When he finished the third level, he achieved 13% of his goal, that is, the goal of 1 million became 1.3 million, and the bonus was 5, yuan. This reward mechanism is very effective in stimulating teachers' motivation. Chapter 5

about the planning scheme of the Double Eleven activities. First, the theme of the activity:

"WHN bachelor carnival night"

Second, the background of the activity:

Do you feel lonely, lonely and busy in your study and life on this day every year? Your melancholy eyes show your longing for a better life! However, there is nothing you can do. So now there is a good opportunity, that is, come to "WHN bachelor carnival night" to release your long-lost passion and give yourself a chance to relax.

The heavy psychological needs are released, the lonely heart needs friends to comfort, and the dull life needs a little excitement and waves. We advocate health, happiness, self-confidence and fashion, so that life can be better! No matter what kind of psychology you hold to look at our activity, please experience it with an open heart first. We will try our best to bring happiness to a beautiful person.

III. Campaign slogan:

Long live making friends, and being single is not guilty.

IV. Significance and objectives of the activity:

Singles Day on November 11th is a festival for all single young people and a stage for all single friends to show themselves. It is said that this festival originated more than 8 years ago, that is, on November 11, 1111, when the total number of bachelors reached a record 8. Nowadays, Singles Day is not only one of the representative products of campus fun culture, but also a cultural form dispersed in society. Here, I hope that single students can show their youthful enthusiasm under our organization and turn over a new page in their lives.

Let's spend that day together, and let our smiles overflow in the "Carnival Night of WHN Singles' Day", which has become our hard-working memory.

V. Activities:

(1) Activity time: 7: 11-1: 11 on the evening of November 11th

(2) Venue:

(3) Activity object: single men and women at school

(4) Activity content:

(1) So the little dragon girl and Yang Guo, Guo Jing and Huang Rong were paired respectively.

(3) Ten pairs of well-matched couples interpret all the story lines in a play to see the tacit understanding between them.

(4) Ten couples sing sad love songs in pairs. Release the unhappiness in your heart into sad love songs. Let the audience under the stage also participate and give small gifts.

(5) Judge the best Xia and Xia and the most popular couple, and award prizes.

VI. Resource requirements:

(I) Existing resources: human resources, venue

(II) Required resources: material resources, sponsors

VII. Advertising:

Posters, Internet, etc. The content is as follows: Are you tired? Are you lonely? Did the freedom that once made you proud make you feel sad on the day of Singles Day? Have you ever missed someone strongly one night? Can't you forget her smiling face after many efforts? Please come to our "WHN Singles Day Carnival Night" on this special night! Little Dragon Girl, Yang Guo has an appointment with you. There are unexpected surprises and passions here! We warmly welcome your participation!

VIII. Problems that should be paid attention to in activities:

(1) Those who are in charge of the staff should be proactive in creating the atmosphere.

(2) The command center is responsible for timely scheduling, and communicates with all staff by gestures during the activity.

IX. Budget:

(1) Facilities such as audio.

(2) participants' prize fee and small gift fee.

X. Arrangement of the person in charge of the event:

(1) Advertising: 2 people

(2) Stage: 3 people

(3) Emergency: 2 people

(4) Command Center: 4 people

XI. Precautions:

(1) All personnel must take good care of them.

(2) All activities in the evening shall be subject to the arrangement of the organizers.

(3) All violent, vulgar and obscene words, deeds and actions are prohibited, and violators are cleared out on the spot without mercy.