Marketing activity planning scheme

5 marketing activities planning scheme

This scheme can provide subordinates with clear work objectives and the most correct way to achieve them, and improve work efficiency and effectiveness. Now I bring you a marketing plan. I hope you like it.

Marketing activity planning scheme 1 1. purpose:

Meet the reasonable needs of users, reduce user complaints, improve user satisfaction, ensure that it is not exposed by the media, ensure market stability, and ensure that the "3. 15" consumer rights protection day is _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

Second, the activity content:

(a) the investigation and handling of key users:

definition

1) particularity of user background (radio station, newspaper, reporter, etc. ).

2) Users send letters and telegrams directly to news media (radio stations, newspapers, etc.). ).

3) The user complained to the 800 hotline for more than two times due to identity failure (including general failure maintenance), and the problem remains unresolved.

4) Major responsibility events (such as fire and accident). ), but they are not completely handled.

5) Service outlets can't solve technical problems, so call/write to our department for handling.

6) During the warranty period, the number of claims for the same vehicle in a single month is more than 3 times;

7) The same fault that is abnormally damaged during the three-guarantee period is replaced twice or more within two months.

8) The user leaves the car at the service station and refuses to repair it.

range

All Shanghai car users (including Lumei and Jester users).

grade separation

1)aaa users (who have contacted the media or consumer associations and may take exposure or other extreme actions) are regarded as in urgent need of treatment, and the treatment period shall not exceed 5 days;

2)aa users (who make trouble at the issuing service provider, threaten to be exposed, or have certain social background) negotiate and deal with it, and the processing period shall not exceed 3 days;

3)a-level users (who make unreasonable demands, which may lead to the escalation of complaints) are designated as negotiation, stability and appeasement, and the processing period shall not exceed 2 days;

screening

The regional sales and service managers are responsible for the service outlets in their respective jurisdictions, and track and collect the Survey Form for Key Users of Shanghai Automobile reported by outlets (attached). The official document sales and service manager shall report to the regional manager and deputy manager after reviewing the authenticity and validity of the report submitted by the outlets, and report it once before February 25th. Key users appearing after 25th will be reported separately by email on the same day. 

(2) This notice will be included in the daily assessment of service stations. If it fails to report within the time limit, the company will punish it according to the assessment results.

(III) Implementation of after-sales service activities

Service providers must be urged to operate carefully according to the "3. 15" service activity of SAIC Motor (the specific operation shall be carried out according to the service activity notice) to achieve the following objectives:

1) Do a good job in registering users' participation activities and improve the files of end customers.

2) Find key users in advance and handle them in time to prevent user complaints or complaints from escalating.

3) Screen out loyal users and conduct positive publicity.

4) Increase the number of customers for service providers and prevent the loss of users.

(4) Organization of parts and components

1. Check the spare parts inventory of each service outlet for future reference, urge each service outlet to formulate the "3. 15" spare parts guarantee plan, make reasonable spare parts inventory preparation, and ensure that the spare parts of each service outlet are reasonable, complete and sufficient.

2. From March 5 to March 25, the missing parts of key users can be directly transferred from the parts transfer library, and after being signed by the regional assistant or regional manager, the lending procedures can be handled in the parts transfer library.

3. If the spare parts are not available in the spare parts transfer warehouse, immediately contact the local dealer to dismantle the commercial vehicle for maintenance, or call the company for air transportation.

Guaranteed delivery of service outlets:

1)10,000 yuan, the payment for accessories can be delivered from the parts transfer warehouse after being signed by the regional manager and regional assistant, or directly delivered by the company or by air.

2) The payment for accessories within 20,000 yuan can be delivered from the accessory transfer warehouse after being signed by the regional manager, deputy regional manager and regional manager, or directly delivered by the company express.

3) Payment for accessories with a price of more than 20,000 yuan shall be signed by the regional manager, the regional deputy manager and the regional manager, and then signed by Liao, the co-ordinating team leader, and delivered from the parts transfer warehouse, or delivered directly by the company.

March 25th to March 30th, 3 1, and the warranty of the parts before replacement.

(5) Distribution and service network solutions:

To set up "3. 15" special post, personnel list and scheme filing company, the specific requirements are as follows:

1, a 24-hour hotline service system is implemented.

2. Ensure one-time fault resolution rate and pay attention to service attitude.

3. Implement "3. 15" on-site activity supervision and send people to wait.

4. Assist the sales and service manager to visit local media, consumer associations, industry and commerce, quality inspection and other units.

5. Establish key user accounts and establish a crisis early warning mechanism.

6. Mining and checking key users.

7. Establish a return visit mechanism for market users, conduct irregular telephone return visits to key users, and conduct on-site return visits when necessary. Individual users will be monitored 24 hours a day.

8. Ensure spare parts supply and quality maintenance.

9. Report to the sales service manager in a timely and effective manner as required.

Marketing activity planning scheme 21. Activity purpose

In this marketing competition, the whole school students spontaneously form a team, exercise their teamwork and marketing ability on the premise of self-management, and verify their practical ability on the basis of theoretical courses.

Second, the purpose of the competition

Strengthen communication among students in the hospital, enhance students' sense of cooperation, and cultivate students' ability to coordinate team division of labor, tap market gaps, innovate market operation methods and ensure perfect details.

III. Participants and places

1. Participants: All students in our college form a team, and individuals form a team (register as a team or participate in team cooperation by individuals).

2. Location: our school canteen, next to the back door Internet cafe, and the school playground.

Fourth, the competition time.

March 65438+March 23, 2009, _ _

The specific arrangement of verb (verb's abbreviation) competition

1. Team requirements: students must form a team of 3-8 people, and no one or more than the number limit will be recognized. Our college (Entrepreneurship College) allows and encourages students to form teams across classes, majors (directions) and grades, and the list of team members and subsequent changes must be reported to the Secretariat for statistics in a timely manner.

2. Create conditions: Encourage students to give full play to their personal advantages and take advantage of all available resources and conditions to participate in this competition. The team leader can fully combine everyone's advantages and integrate the advantages of wholesalers, distributors, logistics and individual teams. The equipment borrowed by each team in the school will be returned orderly under the leadership of the practice department after the daily sales.

3. Publicity matters: supervised by the assistant to the president, with the participation of the propaganda department staff, reading the newspaper column opposite the canteen and posting the banner of Entrepreneurship College in the back street.

4. Assessment standard and reward form: In the sales process, each team must make good account records. After the sale, the first, second and third place will be commended according to the four indicators of per capita net profit (35%), total group profit (25%), principal profit rate (20%) and commodity sales ratio (20%).

5. Principle of avoiding competition: Each team must report its main commodity categories to the Secretariat for statistics, and update and upload them to the team for sharing in time. It is suggested to avoid the goods of other teams as much as possible, so as not to affect internal unity. If you quote the same kind of goods, the time and place will be staggered from the first one.

6. Stimulate students' enthusiasm for participating in the competition through multi-channel publicity (banners, exhibition boards, etc.) and promote consumption on campus. ) in the early stage of the competition. In the marketing process, various marketing models (such as door-to-door, group purchase, promotion, etc. ) can be used to enliven the atmosphere.

7. Specific business suggestions:

A, strive to achieve zero inventory, zero capital backlog, focusing on fast-selling products and timely sales, focusing on small commodities. It is best for each team to discuss the return with the merchants first, so as to avoid worries.

B, the specific types of suggestions are small gifts, trinkets, handicrafts, books, cards, small clothes, small household items, computer peripheral electronic products, etc.

C, each team can give full play to their creativity, and can take the form of inter-team cooperation and integrated marketing. You can also cooperate with off-campus merchants, but only students from our college are allowed to sell them on campus.

8 measures to ensure fair, transparent and open marketing competition results:

A. Issue valid invoices and receipts before the competition.

B during the competition, special supervisors will be arranged to follow up and supervise the activities of each team.

9. The operating income of each team shall be distributed by each team according to their respective agreed ways, and the team leader shall submit the activity summary after the game.

Sixth, the registration method

1. Registration time: from now until March 16.

2. Registration method: take the group as a unit, and individuals will register on behalf of the group (the registered groups will be listed in the group sharing, and it is recommended that each group try to avoid the existing product varieties).

Seven. any other business

Consultation: If the teams and members have any problems, difficulties or disputes during and after the competition, Mr. Zhang, the vice president, and the assistant to the president will help solve them.

(Note: The President, the Vice President, the President, the Assistant to the President, the ministers of various ministries and the head of the team shall each have one copy. For other unfinished matters, the Vice President and the President shall immediately put forward their opinions. )

Marketing activity planning scheme 3 I. Promotion theme

Live young, young or never young!

Second, the promotion time

_ _ year x month x day

Third, the promotion location

Sange Campus _ Campus Business Hall

Fourth, promote information dissemination.

_ _ Business hall SMS to inform campus telecom mobile phone users:

Dear students:

Hello!

College _ _ business hall will hold _ _ mobile phone into the campus promotion meeting from _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

Users who participate in the event will have the opportunity to draw a grand prize-one black and one white mobile phone, and look forward to your arrival.

Verb (abbreviation of verb) promotion plan

1. During the activity, all campus users who buy _ _ mobile phones will be given portable travel speakers.

2. During the activity, all campus users who charge the phone bill of 50 yuan in the business hall can receive a beautiful gift with the bill for their own use only.

3. During the activity, users in the new campus will have the opportunity to draw a grand prize-a black and white mobile phone.

During the activity, users can get 1999 yuan for purchasing _ _ version of _ _ mobile phone at the terminal retail price of 1999 yuan, and then pre-deposit 1999 yuan for 200 yuan, in which the pre-stored 200 yuan phone bill will be returned in the month when they access the network, and the donated phone bill will be returned from the second month of the month when they access the network.

_ _ Version _ _ Mobile phone users can choose to enjoy 3G package or fly to Young39 yuan package. Then the campus telecom business hall is closed to the sale of bare-metal mobile phones, and users who need to buy bare-metal mobile phones can go to the electronic channel of the manufacturer.

Intransitive verb promotion budget

Gift quantity and price:

The price of gifts is controlled at 10 yuan/copy, and the number of gifts is 1 1,000 copies.

Apple _ _ mobile phones are available in black and white, each with a market price of 4999 yuan.

According to preliminary statistics, the cost of gift money is about 20 thousand yuan.

Marketing activity planning scheme 4 I. Event theme:

Dance your youth and show yourself.

Second, the activity object:

All students of foreign languages department

Third, the activity time:

_ _ year _ _ month x day _ _ month x day

Four. Event organizer:

Career development center for students of foreign languages department

Verb (short for verb) The purpose of the activity:

Our center held this marketing competition to improve students' interest in learning and their ability to apply what they have learned. At the same time, it is also an exercise of teamwork spirit, from which students accumulate experience to improve their comprehensive quality and accumulate for future work. We hope that students who are concerned about marketing can take this opportunity to further deepen their understanding and cognition of marketing.

Entry form for intransitive verbs:

Take the group as a unit, each group has 3-5 people, draw up their own group name and sign up as the monitor.

Seven. The specific process arrangement of the activity:

(1) Competition preparation:

1, the international liaison department went to the school to sponsor.

2. Apply for the venue needed during the competition and the 45 multimedia classroom in Yifu Building.

(2) Competition publicity and registration stage

Publicity means: through classes, leaflets, posters, banners, radio stations, etc.

1, the meeting informed the monitor of each class of the Department of Foreign Languages, and at the same time distributed leaflets on the actual marketing competition to explain the specific matters of the activity to them;

2. Contact the Xue Tong Society of the Department and post posters on school roads or comprehensive buildings for publicity activities;

3, at the same time in the form of radio and Internet publicity, publicity to every student as much as possible.

B. Registration method:

1, class registration: each squad leader receives the registration form and submits the registration form to the designated place of the student career development center within the specified time and works;

2. Registration at the designated place: the center will set up registration offices in schools and other places.

(III) Competition implementation stage (65438+February 5th 65438+February 6th)

Link 1: actual combat marketing. (65438+February 5)

Each team receives a certain number of products and sells them at the designated place within the specified time (65438+February 5) (see the attached chart for details). According to the sales performance of the team, determine the points accumulated by the team in this link. The sales method and promotion method are decided by each team.

Link 2: Results presentation. (65438+6 February afternoon)

After the actual sales, each team will display their sales achievements and experience in electronic form, and the judges will grade this link according to the performance of the players and the content displayed. (Electronic forms can be varied, such as word, ppt, photos, videos, etc. , the display content can be experience and sales experience, etc. )

Link 3: On-site marketing. (65438+6 February afternoon)

The participating teams will select a representative in the form of a team or promote related products on the spot, and the judges will score this link according to the performance of the players. (Note: There is no penalty for using Chinese in the third section, and extra points can be obtained for using foreign languages. )

(4) Grading and grading by stages

Appraiser: Appraisers are teachers, counselors and representatives of various institutions.

Scoring standard:

1, link 1 accounts for 6%, link 2 accounts for 25%, and link 3 accounts for 15%.

2. The total score of each link 100.

3, the corresponding reward, according to the total score of three links.

Eight, award setting:

First prize 1

2 second prizes

3 third prizes

Several awards for excellence.

Marketing activity planning scheme Chapter V I. Background

20__ Valentine's Day is coming, and the campus love atmosphere is strong. Valentine's Day has always been a good opportunity for catering industry to promote sales, and it is also a good opportunity to stimulate consumers and stimulate consumption.

Second, the theme of the event

Join hands with friends to make love sweeter.

III. Purpose of the activity

With the coming of Valentine's Day, we will attract consumers to our restaurant, improve sales performance and expand the brand's popularity and reputation among consumers.

Fourth, the active object.

Mainly _ _ college students, as well as teachers and their families.

Verb (abbreviation of verb) I-word duration

65438 February 2003 to 65438 February 2005

Location of intransitive verbs

_ _ University Erzu Friends Restaurant

Seven. Activity mode

Discount; Gifts; draw for a prize

1. During the promotion period, you can enjoy a 15% discount when you spend all your money in 50 yuan in this restaurant.

2. During the promotion period, designate a series of steak packages in our store, and get one for every three.

3. During the activity, anyone who dines in this restaurant can take part in the lucky draw and get a free snapshot when it reaches 100 yuan. (limited to 100 sheets)

Eight, advertising cooperation

1. Make an activity banner that says "Join hands with friends to make love sweeter" and hang it in a conspicuous place on campus.

2. Distribute leaflets.

3. Online publicity, post it in _ _ College, use Weibo marketing, and forward it to five friends with Weibo, so it is possible for 50 yuan to get a credit card.

Nine. Activity arrangement

(1) Preliminary preparation

Personnel arrangement:

1. One week before the start of the activity, the participants must be determined.

2. All employees involved should receive training before the activity.

3. Reasonably divide the work of relevant personnel.

Prepare corresponding publicity materials in advance, such as product leaflets, publicity banners, gifts, etc.

(2) Mid-term operation

1. Relevant personnel must be present on time.

2. Smile when facing customers.

The general manager should coordinate all aspects of work.

4. Maintain order at the scene.

(3) Late continuation

Investigate the questionnaires sent by customers, find problems in time and improve services.

X. Activity cost budget

Budget unit of promotion expenses: X yuan

Serial number item amount

1 leaflet 40

2 Banner 50

3 photo 100

4 Questionnaire 20

5 Gift 200

Total (in figures): 4 10

XI。 accident prevention

Maintain the order at the scene and the problems caused by weather changes.

Twelve. Activity effect and forecast

This promotion is based on a comprehensive analysis of the arrival of Valentine's Day and the comprehensive advantages of friends' restaurants. Its implementation will certainly establish a good brand image of the theme restaurant of _ _ College, occupy the whole market of _ _ College, win the trust and recognition of the majority of students, and achieve the purpose of long-term commercial prosperity.