What are the highlights and slots of hammer technology 20 18 1 autumn new product launch conference?

Today, let Bian Xiao analyze the hammer technology 20 18 1 1 autumn new product launch conference. What are the highlights and slots? I hope I can help you. 165438+1October 6, 19: 30, Hammer Technology held a new product launch conference in Chengdu. The protagonist of this conference is not a mobile phone, but a humidifier, a smart speaker and a suitcase. What are the highlights and slots of this conference?

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Look, Teacher Luo finally shows his true colors. Isn't last night's press conference to sell goods?

I once shouted a word or two about "feelings" and "revolution" and told my fans that "I don't make money, I just make friends", but Luo Yonghao never forgot his identity as an online celebrity. What is the ultimate goal of online celebrities? Advertising and fan money, I believe that everyone has an "internet celebrity dream" in this era, so it is extremely easy to understand the behavior of circling money after becoming an online celebrity.

However, like Mr. Luo, people who kneel to earn money but have to stand and count money and have to label themselves as "making friends" are very successful. After all, few people can do this, and he became a * * and set up a big memorial arch, so I still hate him.

But back to the meeting itself, the highlight is that time is full:

The first is the time of the conference, which may be the only highlight of this conference, and it is still a "hammer calendar time" without any surprises. It is impossible to start on time.

All right, here are all the slots. First of all, as a crosstalk performer, was Luo Yonghao's press conference funny last night? Not funny. Is it fun? This product is so boring that even the tickets are not sold out.

Let's start with three products and a nut with a shell R 1. Some people may like the new color scheme of nut R 1 through the blue version of nut Pro 2S. Removing some redundant designs will make people feel more exquisite and beautiful, but it still can't change the poor feel of mobile phone R/KLOC-0. In addition, the lowest price of the regular version R 1 has fallen below 2 199 yuan during the Double Eleven period. Even for coupons in 400 yuan, the price of the new color scheme needs 2999 yuan, and a color scheme is worth spending more 800 yuan? At least I don't think even Apple can do this. Hammer hasn't bought apple yet, which is not worth it in theory.

Let's talk about suitcases, humidifiers and smart stereos. First of all, it is obvious that Luo Yonghao is copying the millet ecology now, and its products are not competitive with Xiaomi's products. But one thing, through the market performance of nuts and hammers, it is not difficult to see that there are only a handful of successful mobile phone products with hammer technology, and there are also various embarrassing machines during the period. The only popular product is nut Pro2, so Luo Yonghao modified the product by adding, deleting and modifying it in this version, and released the same product at different press conferences many times (is it the same as Xiaomi in a certain year? The same product is released 7 or 8 times a year), which shows that Luo Yonghao can't make a mobile phone.

But the identity of online celebrities is still there. What else can we do? Sell goods. I can't sell it myself, so I'll sell it to someone else's head office, right? There is nothing to say about the suitcase. There are no bright spots, and there are not many slots. It's just that more people may choose Xiaomi suitcase.

Breathing products, from air purifiers to humidifiers, can barely relate to feelings this time, but there are not many real users.

Look at this smart stereo again. I hit a thermos cup and almost copied it to 1: 1. Where is the hammer famous for its design? Moreover, at this price, how to challenge Xiaomi AI audio? You can't buy apples for this product, Mr. Luo. I hope that one day Teacher Luo will realize that making money is really not so shameful, ok?

02

Before the conference, Hammer Technology frequently heard rumors of layoffs and even bankruptcy. This conference was a bit sudden. However, the products of this conference don't have a hammer mobile phone. It is said that they are designed by a hammer but don't use a hammer brand, two air humidifiers, a Bluetooth temperature hygrometer, an intelligent audio and three suitcases.

In fact, it may not be surprising that these three types of products are released by Xiaomi, but it is a bit strange for Lao Luo to do it, and at this point in time. There will be various trade fairs in the second half of the year, and Lao Luo's press conference is in a hurry, which really feels like a "surprise trade fair at the end of the year". At the previous press conference, Lao Luo was definitely "sentimental", paying tribute to Apple and even hoping to catch up in the future. Last time he said, "I don't make money, I just make friends." But this time it's all about making money. After all, all kinds of news about hammer technology are not groundless. If you don't sell some goods to make money, it is estimated that it will really be dissolved.

Lao Luo no longer evaluates. In fact, everyone knows everything about him. For the products released this time, let's see if there is anything worthy of praise and spit. The first one is a humidifier.

This product is defined as "pain point" by Lao Luo, "the air humidity in Beijing is less than 18%", so it needs a high-power humidifier, and once again said that "the ultrasonic humidifier you use is the worst! The most practical and reliable is the steam humidifier! " In order to show that this 1999 RMB is not very expensive, I pulled out a pair of foreign brands as a benchmark. This contrast is really a product of conscience, but my humidifier is made in 69 yuan. If the humidity is really insufficient, I will buy ten sets. It feels like a tropical rain forest.

In fact, judging from the reaction of hammer powder on the spot, the humidifier is not very enthusiastic. Teacher Luo finished, as if there was no sound. It doesn't matter. The second product, the smart speaker, still meets the identity of the next technology company. The name of this speaker is also enough to attract (qi) eyes (pa), defend and sirrah smart speaker D 1. To be honest, smart speakers have long been ruined by the market. Hammer technology doesn't know where the real intention of this new product is, and the price is 899 yuan. It is said that170,000 online music library is built in, and it can also interact with bullet messages. It is said that one-click voice can be sent by binding bullet messages, but the official online time is estimated to be next spring. However, it is not very optimistic. First of all, hammer technology should live well until it is released next year.

Personally, I think the first two products are only supporting roles at Lao Luo's press conference, and the real protagonist should be the last released Horizon 8 business suitcase. The Level 8 business suitcase launched this time is divided into two versions, both designed by Smartisan ID Studio. The flagship version and standard version for positioning business people all adopt anodized aluminum box, aluminum-magnesium alloy pull rod and corner protector, yellow "8" logo silent universal wheel, TSA customs lock and so on.

Although the boxes are all the same, Mr. Luo has spent a lot of time on this product. For example, the design of a small label to prevent forgetting, and more than 40 small sets with icons such as pants, umbrellas and keys are still very good designs for obsessive-compulsive disorder and amnesia. In addition, there are built-in charging treasures, but many boxes with charging treasures are different. The charging treasure of this box has no built-in wiring harness. Click it to pop it up, and it will bounce when pulled down.

The price of the flagship version of the business suitcase is 1999 yuan, but the standard version to be released in April next year is 1 199 yuan. If it is a silver standard version, it will be 999 yuan, and if the box is made of PC, it will be 299 yuan. It is said that 200 yuan and 50 yuan were also reduced in the Double Eleven. From the pricing point of view, it should be said that everyone understands that the flagship version is estimated to never go online. Only the tender money, that is, the most expensive suitcase can be sold for 1999 yuan. If the material is changed, the minimum is only 299 yuan. In other words, you can experience the product of 1999 yuan at a price of 299 yuan (double eleven minus 50 yuan, which is 249 yuan). Does this feel good?

Many people will think that Lao Luo's road is more and more like Xiaomi's ecological chain, and he does everything. However, the author believes that this should actually be Lao Luo's misunderstanding, because now the hammer branch really has no money, and it is nothing more than getting some money back from the double eleven selling products. In fact, if you really want to buy one of Mr. Luo's products, I feel that you can buy a box of 249 yuan at the Double Eleven, which will outline your "feelings" for Mr. Luo. Of course, it is estimated that buying this is the least disadvantageous!

03

Hammer Technology held a new product launch conference in Chengdu Big Cube Performing Arts Center on 201816543810.6, and released new products such as breathing smart air humidifier, David and Silas smart speaker D 1, and Horizon 8 suitcase. But from another perspective, these products are all launched by a wholly-owned company and a joint venture company of Hammer Technology. Hammer is the young internet.

Although there were no new mobile phones at the press conference, there were still many highlights. For example, breathing humidifier, with 1200ml/h and 9L super-large water tank, is rare in the industry, and the price of 999 yuan is still very "lethal". Secondly, David and Silas' smart speaker D 1 is much more exquisite in appearance than the small-scale and small-loving students on the market. It is also a work of art, and it also integrates one-click sending and receiving "bullet short messages", which is also a good innovation; Of course, the design of Horizon 8 suitcase is also innovative. Printing an "8" icon on the detachable wheel is very eye-catching, and it is very thoughtful to introduce all kinds of "clean" and "dirty" storage bags and get a "memo" on the box when going out. These are all good highlights, and they are also in line with Lao Luo's demanding and obsessive-compulsive design style for technology products.

Everything has two sides. There is no new mobile phone product in this conference of Hammer, and the laughter is obviously much less than before. As a design-driven enterprise, Lao Luo repeatedly emphasized at the press conference that "it has the industrial design led by the award-winning Smartisan ID Studio". It can be seen that the above three products are more design, the technical level is not high, and the smart speakers are not smart enough. The technical scheme of voice assistant "Geng David" is not mature enough, and the listing time is postponed until early next year. In such a fierce domestic market, the price of 899 yuan has almost no advantage.

Generally speaking, Lao Luo was aware of it at this time, and he quickly caught up with his friends. He also changed from a CEO to a shopping guide, and spared no effort to promote his products for "friends of ta".

04

Luo Yonghao, the head of Hammer's mobile phone, also told us that the new product launch conference of mobile phone technology companies can not release mobile phones. . . Then released three products that have nothing to do with hammers. The last press conference of 20 18 was late, but it was very hard. . .

At this conference, it is obvious that Lao Luo came out under great pressure. The rumor that Hammer Technology was dissolved in June, 5438+00 has caused a great uproar. Mrs. Lao needs to stand up and show her face in public. It's good for everyone to see Lao Luo now. . .

According to statistics, Lao Luo Hammer Technology continued to lose money before 20 16, and it was not until July of 20 17 that Luo Yonghao got the financing of 10 billion from Chengdu government. The existence of hammer mobile phone has always been praised as not wanting to sell, and the lack of liquidity has indeed brought invisible pressure to hammer technology.

Perhaps inspired by Xiaomi's ecological chain, Lao Luo seems to be not too cold about the research and development of mobile phones, but he has a strong interest in smart peripheral products. No, this time, a year-end conference was held for three peripheral products, and this attention was only Lao Luo. Then let's take a look at what products were released at this conference.

A, breathing air humidifier

Would you like to introduce the humidifier? The dry weather in the north, especially the air-conditioned rooms in the office, is needed, but there is really nothing to introduce. In fact, such products are really reluctant to be classified as smart products. Well, how can a product that is on and off be smart? However, you really don't have to say that Lao Luo just made it intelligent. Breathing freely is equipped with door magnetic sensor, tilt sensor, pressure sensor, water flow sensor, temperature and humidity sensor and tunnel magnetoresistive sensor, which supports APP control. After joining the APP, can it be said that it is not a smart product? Ok, yes!

Second, David and Silas smart speakers D 1

This is a voice stereo, but Xiaomi Xiao Ai and Tmall Elf have sold millions of sets. At this time, a voice speaker with a price of 899 yuan came out. Are you sure it is for sale?

Whether it is sold or not, it is a smart speaker produced by Shanghai Shengpan Network Technology Co., Ltd., but this product also has its own characteristics. Touching the wake-up mode makes it feel more accurate, but only if you are around. The supplier of sound quality is provided by TYMPHANY, which is one of the earliest acoustic suppliers in the world. The number of music libraries is as high as170,000, and it has a practical and personalized pension model. Maybe the selling point of this product is to play songs.

3.Horizon 8 business suitcase

It's the product of another partner. It was sent by a partner of Hammer Technology Chengdu (I didn't say it was OEM). It uses all-metal aluminum-magnesium alloy pull rods and boxes, adds interesting memo labels, and has a suitcase with charging function. You must have never seen it. This suitcase also has a convenient and fast 20000 mAh mobile power supply and a three-in-one charging cable (one meter long), which can be quickly taken out from the pull rod. There is also a charging power cord with built-in mobile power supply at the bottom of the suitcase. 36L capacity, send a lot of storage bags, how much is the price? The price of the flagship version is 1999 yuan, and the price of the standard version is 1 199 yuan; The standard silver price is 999 yuan; There is also a non-aluminum PC suitcase, which costs 299 yuan. In addition to suitcases and backpacks, it was also briefly released. . .

Who said there was no cell phone? Who said there was no cell phone?

Since there is no new series of products released, it is not bad to release a special edition. Nut R 1 peacock blue version will be "snapped up" for everyone. Nut R 1 peacock blue version of 6GB+ 128GB costs 3299 yuan, and 8GB+ 128GB costs 3799 yuan. This price tells us that Lao Luo has no plans to produce at all. . .

According to Lao Luo's logic: "Whether I publish or not is my business, and whether you buy or not is your business. After all, selling mobile phones does not make money! "

So, what's your impression of this "branded" new product? Are you going to buy it? The picture comes from the internet, pure nonsense, light spray.

05

Thank you for inviting me ~

As the most attractive brand among domestic smart phone brands, this year's "Friends of Hammer Technology and TA" conference has lost its original intention. It is said that the tickets that scalpers tried to snap up eventually reached their hands. It can be seen that there doesn't seem to be much room for attention after the hammer conference, and there is no bright spot, which is basically not its own product.

This is a press conference without a new mobile phone, or a "forced" press conference. Lao Luo once said a word on the PPT of a meeting, which I think is very suitable to describe this meeting-"the saddest meeting". This conference mainly released three products: respiratory humidifier, Horizon 8 suitcase and David and sirrah smart speakers.

Free breathing is an air purification related product made by a wholly-owned subsidiary of Hammer Technology. The introduction of humidifier this time should be another extension of this series.

Humidifier, in fact, is not very technical. The free breathing humidifier released by Hammer this time has changed its concept positioning and is released in two categories: one is a floor-standing humidifier, and the price is 1999 yuan; One is a desktop humidifier, 999 yuan. In fact, there is no difference in essence, but the placement method and humidification coverage area are different. This should be just a conceptual decoration.

Of course, Hammer claims that its humidifier adopts an innovative "cold evaporation technology scheme", which can avoid the shortcomings of water stains, large water mist particles, easy scaling and power consumption. In addition, it has the characteristics of water injection and antibacterial, which seems to have been greatly improved to some extent, but these conditions need to be accumulated for a long time. Who turns on the humidifier 24 hours a day?

The second product is David and Silas smart speaker D 1, which should be regarded as the first artificial intelligence speaker launched by Hammer. Therefore, the hammer added the concept of "flash capsule" to its mobile phone function, and designed this speaker into a capsule-like shape, so that loyal hammer powder can see "Oh! This is a hammer product. " This kind of implantation is still interesting.

In terms of function, David and sirrah smart speakers D 1 can wake up by voice, touch and use the Bluetooth remote control of nuts, which is also a routine operation. However, in terms of voice interaction, Hammer chose to cooperate with Cheetah Mobile to provide voice interactive operating system and audio content resources through Orion Star, and set shortcut keys to send bullet messages with one click.

The price of this product is not close to the people-899 yuan, and it can even be said that this concept is not particularly new. It can be seen that the hammer is trying to get rid of the rumors that are unfavorable to it. Therefore, even if the price and functional design are not better than competing products, it does not matter. At least after this price comes out, it can lead a wave of topics-people just need to remember the existence of hammers.

The third product comes from Horizon 8 suitcase, and luggage products have also begun to intervene. It can only be said that hammer technology, which is still struggling, seems to be really hesitant. Luo Yonghao introduced that this suitcase was designed by Smartisan ID Studio, a design team in Hammer Technology, including the design of storage bag with so-called "obsessive-compulsive disorder" and the design of external charging of 20,000 mAh high-capacity 18W fast-charging mobile power supply. These can only be regarded as forced concepts and are not new.

Hammer gives this product three grades to choose from, 1 199 yuan, 999 yuan, 299 yuan. It is also an interesting consideration that the price grades are too different. For example, the 299-yuan Horizon No.8 suitcase enjoys the same design as the flagship just because there is no built-in charging treasure. Some media issued a document "What kind of charging treasure is worth 900 yuan?"

This is a conference without many highlights or even scientific content, although it is organized by a technology company. Generally, we all know that mobile phone manufacturers will not deliberately launch offline conferences on non-consumer digital or even small household appliances, and this time the hammer breaks the routine naturally for its reasons.

But in any case, Lao Luo's speech may be less than once. Just watch "cross talk" quietly. As for the product, just look at it!