How to make a marketing plan for WeChat friends circle?

If you want to market in the circle of friends, you must first know why you choose the way of friends, not anything else.

1. Although many of your friends on WeChat are strangers, since you added friends, you are more familiar than complete strangers. Therefore, the circle of friends is a platform with its own "trust endorsement". Here, others are more likely to trust you.

2, although each person can only add up to 5000, but as long as it is forwarded, the spread is not necessarily smaller than the influence of big V.

Last year, Tencent's 1 yuan painting screen H5 should be obvious to all. Only through the circle of friends, nearly 6 million times of communication were completed in a short time, raising funds150 thousand yuan. The activities initiated by Tencent show us how powerful the circle of friends is.

Based on two characteristics of circle of friends: "acquaintance"+"big network"

Therefore, to create a screen-level effect of circle of friends marketing must be satisfied: I hope to show it to acquaintances, and acquaintances can also resonate and forward it.

So what kind of content can achieve this effect can be found through some cases.

1, step on the public interest point

In other words, you'd better say something that everyone is interested in. Because friends in the circle of friends have relatives, classmates and colleagues, although everyone has different interests, they have the same attitude towards many public events.

In short, in the early stage of activity planning, we must step on the category of public welfare points. And this category is based on human nature.

2. Step on at least one vertical area of interest.

If you really can't leave, it's ok to find a vertical crowd. But this crowd should not be too small.

3. Detonation requires a fuse.

Is it possible to wait for the explosion without worry by doing a good job?

Of course not, no matter how awesome the content is, it needs to be pushed.

The same content, you have 500 pushers and 5000 pushers, and the effect may be an order of magnitude worse. Scary. Therefore, when you find something works well, you must mobilize all your strength to spread it.

Behind the screen-level content of Tencent's one-dollar purchase of paintings and military uniforms, there is a huge team of pushers. Otherwise, finding a company to do the same activity will definitely not achieve such an effect.

As far as I know, there are at least the following reasons that lead to the explosive growth of hair late at night:

1, official account of WeChat for various marketing courses;

2, marketing big coffee friends circle forwarding;

3. Forwarding by major marketing websites.

These places cover almost all accurate people, and with Yan Xu's personal influence, drinking and having fun is a natural thing.

As people and companies without resources and money, we should not always think about making a big event. We can mobilize thousands of fans to forward it and trigger the fission of these fans, even if it is a successful circle of friends marketing.

However, it is also necessary to carry out marketing with the help of certain strength. I have worked as some customers, and I can get real friends' forwarding at a small cost, which plays a very important role in the start of the project and basically lays the foundation for the overall communication volume.