Introduction to new media: how to do a good job in new media

From working in the new media industry for more than five years, I can deeply feel that operation is the key to doing a good job in new media. In addition to working hard in operation, it is also important to master some new media operation efficiency tools to improve operation efficiency. Let's share some tools that can effectively improve the efficiency of new media operations with friends who operate new media.

I. Copying and proofreading tools

For new media operators, new media copywriting and proofreading is a very important job. Here are two very good copywriting and multi-person collaborative proofreading tools.

1. Team document collaboration tool: WPS cloud document.

WPS cloud document is a platform for storing, sharing and collaborating team documents, which supports multiple people to edit and comment in the same document at the same time. All the staff of the new media operation team can collaborate to write, discuss and proofread the copy in the same document, without sending, uploading and downloading it repeatedly through QQ/ email. WPS cloud document is also a tool for team knowledge management, and the new media operation team can use it as a platform for team data cloud storage and * * * sharing.

(Other recommendations: Google Docs, but Google Docs needs to climb over the wall to use. )

Second, typesetting tools

The biggest highlight of 1. 135 editor lies in its rich layout style. Provides a rich style library, including three typesetting methods: insert typesetting, two-brush typesetting and one-key typesetting. At the same time, it also supports style operation, color transformation and sending, document import, graphic growth, WeChat synchronization, regular group sending and other functions.

(Other recommendations: Xiu Mi, I- typesetting, easy-to-click WeChat editor, typesetting tools are very important, but they are all the same. The overall pattern still depends on the editors themselves. If you do too much, you can easily get it done. )

Third, the new media operation knowledge learning platform

It is very important for new media operators to learn and improve their new media operation ability in practice, but it is also very necessary to take time out of their daily work to learn some professional knowledge of new media operation. Here are several good new media operation learning websites.

1. Zhihu

You don't have to visit Zhihu to learn about new media operation. There are many posts on Zhihu where new media operators share their experiences. If you are confused about the operation of new media, you can directly search keywords on Zhihu to find relevant experience posts, or pay attention to related topics and columns.

(Other recommendations: Shantou Business School, love operation)

Fourth, the picture information website

1.qiantu

Qiantu is a website for downloading pictures and materials for free. The platform has more than 6 million free materials, and provides free download services for mainstream materials such as vector pictures, psd source files, picture materials, webpage materials, mobile APP materials, ppt and picture books.

(Other recommendations: petals, clay net, 500PX, Pinterest)

V. Drawing and retouching tools

Some new media copywriters can't copy the existing picture materials of the website, and they need to redraw or modify the existing pictures before they can be used. At this time, special drawing and retouching tools are needed.

1. Maker paste

Maker sticker is a minimalist website graphic design tool. Users can use a large number of pictures, fonts, templates and other materials provided by the platform to easily design beautiful posters, PPT, first pictures of public articles and other pictures through simple drag-and-drop operation, so that operators who can't use professional drawing software can quickly make the pictures they want. Maker stickers are completely operated in the cloud, and there is no need to download and install them.

(Other recommendations: Meitu Xiu Xiu, Photoshop)

Six, H5 page making tools

1. Yiqixiu

Yi Qixiu is an H5 page making tool that started earlier and has relatively complete functions. Yi Qixiu provides a variety of dynamic templates, which can easily make exquisite H5 pages. Yiqixiu is free at present.

(Other recommendations: iH5, Yunlai, MAKA, Rabbit Show, Xiutang, epub360 Italian School)

Seven, GIF production tools

We often see some very interesting GIF pictures on platforms such as Weibo and WeChat. How are these pictures made?

1.GifCam

GifCam is a GIF animation tool which integrates recording and editing. The use method is simple. To record a short video as a Gif picture, just drag the "view frame" of its window to the video playback area, and then press the record button to start recording. Like a camera, it can take a picture of the "viewfinder" and save it as a GIF picture. With the help of GifCam, you can make a demonstration tutorial quickly and conveniently, or make some funny classic video clips into animated pictures.

(Other recommendations: video GIF conversion)

Eight, two-dimensional code generator

When doing new media operations, QR codes are often used, such as the QR code at the bottom of WeChat tweet and the QR code on H5 page. At this time, it is best to have a relatively easy-to-use QR code generator.

1. Feed QR code

As a professional two-dimensional code generation tool, grass two-dimensional code can not only generate two-dimensional codes of telephone, text, SMS, email and business cards, but also generate two-dimensional codes of files, pictures, websites, videos and audio. The two-dimensional code of forage grass has both a free version for individual users and a paid version for enterprise users.

(Other suggestions: 2D seminar)

Nine, mind mapping tools

In the process of doing new media operations, in order to better sort out and show their own operational ideas, mind mapping tools come in handy at this time.

1. Baidu brain map

Baidu Brain Map is an online mind map editor launched by Baidu. Files are stored in the cloud and do not occupy hard disk space. Baidu Brain Map supports sharing function, and you can share your brain map with other friends with one click. In addition to its basic functions, Baidu Brain Map also supports the import and export of XMind and FreeMind files, and can also export picture files in PNG and SVG formats.

(Other recommendations: XMind, MindManager)

Top Ten New Media Marketing Tools

1. vermicelli cube

Fan Rubik's Cube is a platform for enterprises to put and receive coupons. At the same time, it provides new media operation tools, including H5 page making tools, and automatically generates WeChat marketing activities in five minutes by using the red envelope square resources on the platform, providing an efficient and low-cost one-stop solution for cross-border marketing of enterprises.

(Other recommendations: brokerage mother)

XI。 Wechat article leaderboard and article material reference website

I want to know which articles are the most popular on the WeChat public platform, which articles have reached 65438+ million+,and which articles are most likely to become the most explosive articles. The following are some good WeChat article rankings and material reference websites.

1. Aiweibang

Aiweibang is a platform focusing on new media services and intelligent communication. New media operators provide a complete set of solutions from content generation, dissemination to realization. Its micro list is WeChat WeChat official account list, through which new media operators can learn about the most influential WeChat WeChat official account and popular articles in the current industry.

(Other recommendations: Weikou.com, Watermelon WeChat official account assistant, sogou search, new list)

XII. User research tools

1. Mike CRM

Mike CRM is a lightweight and easy-to-use form and contact management tool, which allows you to customize and design online forms, collect structured data and manage customer relationships easily. You only need a simple drag and drop component, 10 seconds to make a beautiful form, such as event registration, questionnaire survey, application for registration, voting, online order and so on. Mike Form Template Center has nearly a thousand templates, covering many industries and different scenes, which can be used for free.

(Other recommendations: Golden Data, Questionnaire Network, Form Master)

Thirteen, speech to text tools

Recording treasure

In China, Iflytek's speech recognition technology should be relatively advanced. Recording treasure is an audio-to-text application owned by Iflytek. Its functions are relatively complete, which can basically meet the needs of new media operators for recording to text.

Fourteen, from the media platform

Doing new media operations is inseparable from the media platform. Here are some of the most commonly used self-media platforms. After registering on these platforms and passing the audit, you can edit and push various operational articles you have written on these self-media platforms.

1, WeChat public platform

2. Today's headline figures

(Other recommendations: a little information from the media, Sohu public platform, Baidu Baijia, Yixin public platform, Tencent open media platform, Netease media open platform, Phoenix media open platform, Sina watch platform, UC Yun Guan, Jane Book)

The tools shared above basically cover all aspects of new media operation. There are not many tools, just suit yourself. You can choose the most suitable tool according to your actual work needs. However, there is another sentence to share with you: tools are important, but they can only play an auxiliary role after all. The most important thing is to practice internal strength. This is the key to decide whether you can become a great god of new media operation.