How should travel agencies promote SMS push? ㈠

As a convenient way of communication, SMS was accepted, and then developed into a way of information dissemination, which began to taste bad. Mr. Wang said, "I admire the professionalism of these travel agencies, but I'm really tired of saying bad things." At most, I received 28 articles a day, among which the same travel agency sent the same content five times. What I don't understand most is that some ground connection contents are aimed at Chengdu market, but they are sent to me. I deleted it without reading it. One of my colleagues is more troublesome than me. Her mobile phone can only store 30 short messages. If it is not deleted in time, the others will be unacceptable. Once, she forgot to delete these advertisement messages, which led to the failure to receive the complaint message sent to her by a guest in Kunming. When the guests came back, it was too late to deal with them. "We must admit that the mobile phone, as the most direct information receiving terminal, has advantages that other devices do not have, especially as a communication tool, which is more direct than any other way. As far as marketing promotion is concerned, there are two kinds of information dissemination, one is push, and the information provider pushes the information to the audience, such as TV advertisements and newspaper advertisements. Anyway, whether you like it or not, it's coming. The other is pull, that is, the information audience actively asks the information provider to provide some specific information, such as 1 14, and we call 1 14 to ask for the phone number. As a traditional way, push still occupies a dominant position in information dissemination, especially in traditional media. There is a theorem in advertising. Any businessman knows that most of his advertisements are wasted, but he doesn't know where they are wasted. The rejection rate of push is extremely high, but if this kind of delivery is in traditional media such as newspapers and television, it will generally not be offensive, because the audience has already "subscribed" to this newspaper or "selected" this TV station, and at the same time, this media has information that other audiences are interested in, such as news or TV series, so it is still acceptable. The situation of advertising by SMS is very different. Strictly speaking, we can complain to China Mobile when we receive such an advertisement message. Because first, I am the owner of the mobile phone, and I paid the money to China Mobile. I didn't authorize China Mobile to give me these things. It's not the same as reading a newspaper. Second, this kind of information will really bring trouble and even harassment to the audience (sudden text messages may also cause the smartphone to crash during the call). If a marketing method gives customers the feeling of being harassed, it is definitely a failure. But SMS does have many advantages, such as direct access to the terminal, forcing users to read, low cost and convenient operation. To some extent, it is an excellent marketing tool, so the question is how to use it. First of all, technically speaking, we are not operators, and we can't pull (there is a service called SMS URL and business card recently, which has some pull functions), or we can only do "push". How to push? We think personalization is a way. The so-called personalization means that you must know what the customer wants, and then what you give him. Instead of mass emails without goals. (Some netizens said: "Mass sending is a crime", which is quite entertaining. )