What is the WeChat public platform interface for?

WeChat public platform interface means that when fans who are concerned about public accounts send messages to them, the WeChat server will push the message body with a specific structure to the server address corresponding to the public account, and the public account developer can reply to the message through the response package.

WeChat public platform, referred to as WeChat official account. It was named as "official platform", "media platform" and WeChat official account, and finally it was positioned as "public platform", which undoubtedly made us see a WeChat's greater expectation for the follow-up.

Using WeChat official account platform to carry out self-media activities is simply one-to-many self-media activities. For example, businesses develop and display their own micro-official website, micro-membership, micro-push, micro-payment, micro-activity, micro-registration, micro-sharing, micro-business cards and so on. By applying for the public WeChat service number, this has formed a mainstream online and offline WeChat interactive marketing method.