The sales volume of car companies in 2019 is released. FAW-Volkswagen wins the championship. The performance of independent brands is better than that of Japanese cars.

In 2019, when the overall passenger car market continued to decline, the Matthew Effect became more and more significant. Car companies with strong brands and larger volumes were relatively less impacted in this market cycle, and their sales volume It has also been rising against the trend. Less than a week into 2020, some car companies that have achieved good results have also taken the lead in announcing their sales data for 2019, including FAW-Volkswagen, FAW Toyota, Lexus and Cadillac. Let’s take a look at them. sales volume last year.

German camp: FAW-Volkswagen’s performance is gratifying, will it win again?

At present, the main German camp is FAW-Volkswagen, which has announced its 2019 results. Its cumulative sales last year Reaching 2.1299 million vehicles, higher than the 2,051,976 vehicles in the same period last year, a year-on-year increase of 3.8. In addition, FAW-Volkswagen is also the first domestic car company to break through the 2.1 million sales mark, and achieved the first championship in the past five years.

The excellent results are due to the stable performance of the three major brands of FAW-Volkswagen, Audi and Jetta last year. Among them, Volkswagen’s sales reached 1.398 million vehicles in the past year. Audi's sales reached 688,800 vehicles, exceeding its annual sales target of 670,000 vehicles. It is worth mentioning that Audi A4L won the luxury brand’s 2019 bicycle sales championship with 170,000 units last year. As for the Jetta brand, which has just entered the market, due to its support from the Volkswagen brand, sales have exceeded 43,000 units in four months, and the average monthly data has exceeded 10,000 units, which is quite eye-catching.

In 2020, the three major brands of Volkswagen, Audi and Jetta will introduce at least 25 new cars, including Volkswagen SMV, Tanyue Coupe, Jetta VS7, Audi mid-term facelift A4L, Q3 Sportback, New A3, domestic e-tron and other blockbuster products further enhance product coverage. These models will help the brand's sales rise again in 2020, especially the Jetta VS7 and Q3 Sportback, which have strong advantages among models of the same class.

Japanese camp: FAW Toyota/Lexus and Mazda are in different situations

2019 is a relatively prosperous year for Japanese car companies. In addition to Mazda, Honda, Toyota, and Nissan sales have increased significantly. Recently, FAW Toyota announced its market results for 2019. The annual sales volume was 738,000 vehicles. Although there is still a gap of 7,000 vehicles from the annual target of 745,000 vehicles, the overall performance is still good, with a year-on-year increase of 1.7 and market share. reaches 3.5.

Reviewing FAW Toyota's product planning last year, many models have been upgraded, including the new generation Corolla and the new RAV4, and the new model Asia Dragon has also officially entered the market, strengthening FAW Toyota's product lineup. Among them, the sales volume of the new Corolla, a popular model, continued to rise after entering the market, with 357,700 units sold throughout the year. Even if the new Asia Dragon is limited to production capacity, the total sales volume in 2019 reached 62,300 units, exceeding the planned target of 53,000 units.

Japanese car companies that have achieved the same good results as FAW Toyota include GAC Honda and Lexus. Among them, Guangqi Honda's total sales in 2019 were 770,800 units, a year-on-year increase of 4%, and its hybrid models reached 66,800 units, a year-on-year increase of 256%.

The cumulative sales of Lexus reached 200,500 units, compared with 160,468 new car sales in 2018, a year-on-year increase of 25%, making it one of the most eye-catching brands in the luxury car field. It is worth mentioning that this result was achieved without any discount or even a price increase on Lexus models. At the same time, Lexus's total sales volume last year was also close to Cadillac's, and it is expected to surpass it in 2020. After all, this year, Lexus will launch its first pure electric model UX300e, which is very competitive.

However, the sales of Mazda, which is also a Japanese brand, are not so ideal.

The cumulative sales in 2019 were 227,700 vehicles, a year-on-year decline of 16.37%. This is also the second consecutive year that Mazda’s sales in China have declined year-on-year. In terms of joint venture brands, FAW Mazda sold 91,400 vehicles throughout the year, while Changan Mazda sold 136,300 vehicles. Brother Zhulu believes that the lack of hot-selling models and a single product line are important reasons for Mazda's sluggish sales.

American camp: SAIC-GM’s annual sales exceeded 1.46 million vehicles, and it is even more worth looking forward to in 2020

Earlier, SAIC-GM announced its sales results in 2019. The cumulative sales for the whole year With 1.4633 million units, there is no problem that it remains in the top five in sales.

Broken down into various brands, Buick’s total sales last year were 837,300 units, a year-on-year decrease of 19%. The annual sales of Buick’s Yinglang, Regal, and GL8 models all exceeded 100,000 units. Among them, Yinglang has the best performance, with annual sales reaching 279,300 units, a year-on-year increase of 6.6%, followed by GL8.

As for the Chevrolet brand, cumulative sales in 2019 were 413,500 vehicles, a year-on-year decrease of 24.8%. Looking at specific models, Cruze's annual sales reached 142,000 units. In addition, with the exception of Transcendence and Camaro, all Chevrolet models have annual sales of more than 10,000 units. The luxury brand Cadillac's cumulative sales in 2019 were 212,500 vehicles, a year-on-year decrease of 6.8%. Among them, Cadillac XT4's cumulative sales throughout the year were strong, with a year-on-year increase of 2.099 to 47,000 units, while XT5's cumulative sales were the highest at 57,300 units.

In order to change the current situation, SAIC General Motors will launch more than 10 new or revised models in 2020, covering a wide range of market segments such as sedans, SUVs, MPVs, luxury cars and new energy vehicles. . I believe that after these new cars enter the market, coupled with the eight-year 160,000-kilometer original factory warranty and the dual-engine strategy of 100G lifetime free traffic per year for connected car applications, it will not be difficult for SAIC-GM to return to the high-speed growth track.

Independent camp: Dongfeng Fengshen and Jietu bucked the trend and broke through

Among the independent brands, Dongfeng Fengshen and Jietu mainly released data.

In the past year, Dongfeng Fengshen achieved sales of 75,000 units in the domestic market, a year-on-year increase of 8.5%, with positive growth for five consecutive months since August. Among them, the A-class sedan Yixuan, which was launched in early September, has accumulated sales of 18,400 units within 4 months, with an average monthly sales exceeding 4,600 units. In addition, Fengshen AX7 and Fengshen E70 also performed well. The cumulative sales of AX7 in 2019 reached 35,700 units, with a monthly average of nearly 3,000 units. In 2020, Dongfeng Fengshen will launch 4 new cars, including Yixuan EV, Fengshen EX1, new AX4, etc. They are all expected to become sales growth points for the brand.

In addition to Dongfeng Fengshen, Jietu Motors also achieved good performance last year, with annual sales reaching 138,000 vehicles, and cumulative new car sales in the 16 months after the brand was launched. In addition, the Jietu brand currently has a dealer network of 1,800 in the market, providing more comprehensive coverage. Entering 2020, the Jietu brand will launch five blockbuster products including the X70 Coupe and X70M.

The above car companies have one thing in common, which is that their products are of excellent quality and have a relatively rich range of models. In addition, they continue to stimulate the market with new products, so they still achieve good results despite the downturn in the car market. Of course, in addition to the above-mentioned brands, Brother Xunlun speculates that GAC Toyota, Dongfeng Honda, as well as Geely, Great Wall and other car companies with strong system capabilities will also bring us good news, and we look forward to it.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.