How to operate the official WeChat account?

Question 1: How do individuals operate the official WeChat account? If you are operating Xiaobai | Why does WeChat official account drop powder?

As a newcomer in the workplace, Xiao Bai doesn't have enough experience and skills. Boss asked you to try to set up an official WeChat account, and the pressure followed. You know to manage this figure well, and you know that the salary increase is certain. Then the question is coming, but what if you don't know anything? You just read a few soft articles about operation, with no actual combat experience and no one to bring them. You just have to find ways to do it for a few days, only to find that you lose powder every day, so you panic. ...

Here you are. Why does it fall off?

1, the quality of articles is uneven.

The fluctuation of the content quality of the article leads to the unstable reading volume every day and the large data change gap, which is a major reason for the loss of powder. You may be very enthusiastic about going to work today, and the articles you write are of good quality and quantity. When you find that the reading volume has skyrocketed, you suddenly feel that you are awesome, as if you have mastered the operation skills; However, the next day, you thought that the reading volume of today's articles would be very high. Hehe, you think too much. Your attitude towards the content can be understood by fans between the lines. Sean's "Operation from scratch" says that it is not difficult to do good deeds, but it is difficult to do good deeds for a lifetime. Similarly, it is not difficult to write a good article, but it is difficult to write a good article every day. Are you clear?

2. Advertisements in the content are played too frequently.

Boss gives you this number, besides adding powder and reading, there are other tasks, that is, brand promotion or product marketing. Then you should have a headache again. How can I advertise in the article so as not to make fans dislike it? I tell you this method with my own experience. Since the fans of the official WeChat account are relatively stable and have little fluctuation, it means that these are people who have been paying attention to you. Advertisements should be played, but not too often, almost twice a week, and more fans will definitely resent it.

3. If the activity is not done well, it will also drop powder.

The activities in WeChat include online activities, offline activities and H5 activities. Although these activities can add a lot of powder in a short time, if the quality of the activities is not good, it is likely to lead to rapid powder loss during the activities. First of all, high-quality content is very important, so that the conversion rate will be high.

How to solve the problem

1, don't think that the pursuit of powder, or pay attention to the quality of fans?

To vertically subdivide the official WeChat account, the target population must be well positioned, first attract seed users, improve the conversion rate, and then talk about the base. Only in this way can you have the confidence to do this figure better.

2. Positive interaction

Fans will reply to you backstage. If the content they send may not meet your original intention, you still have to answer, and if you ignore it, you will also be detained.

3. Activities should emphasize quality, start from serving users and satisfy user experience.

Doing activities is not only to raise money or bring benefits to your own enterprise, but also to satisfy users, achieve the company's goals and achieve a win-win effect.

Well, Diandian, who studies at will, is not Daniel, and his experience is not rich enough. Let me say some of my own summary. I hope you can gain something, plus your own thinking, and operate the official WeChat account well.

Question 2: How to operate a WeChat WeChat official account 1. My understanding of wechat platform.

Wechat is a very inspirational product. Born in Tencent, it can be said that Tencent is lucky and it is also caused by Tencent's genes. Throughout the domestic Internet companies, with hundreds of millions of users, it is the best way to "connect". Wechat has greatly upgraded "Contacts". Imagine that a person who hasn't contacted for two years may suddenly appear on your WeChat, and this friend may send you a voice, which is unimaginable in the short message era.

The concept of "self-media" has a long history. Weibo, blogs and other Internet products can participate in the online world anytime and anywhere and express themselves freely. However, the real popularity of the media in China began with the popularity of the WeChat public platform. With its slogan of hundreds of millions of users and "even the smallest individual has its own brand", WeChat has quickly attracted the attention and participation of all sectors of society. The efforts of enterprises and users from strangeness, curiosity and wait-and-see to attention and participation in WeChat accounts; Wechat public platform was launched on August 20 12. From the initial imitation of Weibo's invitation to Star V to the participation of thousands of brands and users in Qian Qian, to the most important upgrade-version 5.0 divides all WeChat official account into service numbers and subscription numbers, to the improvement and efforts of data statistics, WeChat payment, micro-stores, etc., WeChat officials and their hundreds of millions of users have experienced many times.

Zhang Xiaolong once said, "I especially hope that WeChat can help individuals and make them glow. A person with some ideas can have 100 readers. Even a blind person can find his 100 customers through WeChat as long as he has skills such as * * *. Then this blind person can also have his own brand, his own fan base and his own customers. " This is probably the original intention of the WeChat team to be WeChat official account.

That's all for WeChat. Here are some practical experiences.

Second, customer orientation.

The slogan of WeChat platform is "No matter how small an individual is, he also has his own brand". Let's take a look at WeChat WeChat official account's distinction between "service number" and "subscription number". Banks and * * * "service agencies" are the main ones classified as service numbers or actively upgraded to service numbers, and the rest are subscription numbers by default. I remember at a party in May 438+February, my friend, the operator of the micro-signal "Chen Chu Culture", said this: Why did WeChat say "subscription number"? Is to cultivate users' reading habits. This is the official intention of WeChat.

It seems so. Then, if your company doesn't produce content, or can't attract and serve your users with content continuously, is it necessary for your company to open WeChat official account?

The same is true for personal numbers. The following is what I think is suitable for opening a personal account.

1. You have extremely strong interests and hobbies, and you have been studying, creating and collecting relevant content/articles for a long time.

2. You want to write/share something fun or interesting for yourself, your lover and your family. This is actually taking WeChat as a blog, and the reading carrier has changed from a computer to a social product on your mobile phone.

You have a strong curiosity about the media.

…

For example, the positioning of "making books" is to provide insightful, valuable and operational knowledge or experience for publishing practitioners and stakeholders.

In short, whether it is a grassroots marketing account or a corporate account operated by a marketing company, it is professional and interesting.

Third, the WeChat platform registration

Please read the service agreement carefully. You must know the rules of the game when you play on other people's platforms. The summary is as follows:

1, user information protection

"You should fully respect anyone's personal information, including but not limited to other users you know, receive or access through this service. You must not collect, copy, store, disseminate or use other users' personal information in any other way, otherwise you will bear the consequences. "

2. Content specification

"Do not use WeChat WeChat official account or WeChat public platform service to produce, copy, publish or disseminate the following contents that interfere with the normal operation of WeChat public platform and infringe upon the legitimate rights and interests of other users or third parties: (1) contains any sexual or sexual suggestion; (2) Harassment, junk advertisements or information; (3) Involving the privacy, personal information or data of others; (4) Infringement of other people's right to reputation, portrait, intellectual property, trade secrets and other legal rights; (5......& gt& gt

Question 3: How to manage a WeChat official account setting is like keyword reply, and do some interactive activities with fans.

Question 4: How to operate an official WeChat account? This is a big question, and it is difficult for you to answer it here. I suggest you go to the bookstore to buy some related books. Here I can introduce you to several third-party auxiliary software tools: Wei Meng, Sohu Express Station, Micro Store, and Reading (this platform seems to have the function of paying for reading). Another point is that it is best to pay attention to several similar official WeChat accounts and see how others do it.

Question 5: How to operate an official WeChat account, grasp the needs of users, do eye-catching topics or activities, and make more people interested in you?

Question 6: How to operate a WeChat WeChat official account 1? The authentication of WeChat is very important to enhance the trust of enterprises. Therefore, we must do everything possible to pass the WeChat authentication as soon as possible. The more difficult it is to deal with it later, the chaos will be followed by rectification.

2. Never sit at home and teach yourself WeChat marketing. Often go to some QQ groups of WeChat marketing to see what everyone is talking about. You can learn a lot in these groups.

3, push, don't push the article every time, promote some little knowledge and tricks, jokes. Traveling and driving are also good ways. As long as it can help potential customers and readers, you can push a piece of content like Weibo every time. Because the amount of information is small, it will not affect the life of subscribers, and you can learn new knowledge. This kind of WeChat official account is very popular.

4. It is wrong to know many people and often use WeChat to sell products to your friends. Doing so may cost you this friend. If you want to use WeChat to do business, please re-apply for an account to sell products.

Don't sell products to your friends, which will make them feel that you are too impersonal and utilitarian, and many friends will leave you.

5, the content of WeChat, it is very important to choose the right pictures, often go to Weibo and related websites to get pictures of some industries, and pay attention to details when doing WeChat marketing. Moreover, the pictures and texts should be matched, and the words should not be wrong. Subdivision of the section, because the section is for different levels of customers to choose to share, but also gives readers room to choose.

6. Push content, preferably in the evening or afternoon, because it is necessary to consider that readers have enough reading time during these periods, and pushing content during the day is suitable for product promotion. At that time, customers can order products and bring real sales of products.

7. Enterprises must first learn how to serve 500, 1000 WeChat customers. Users don't represent marketing ability, just a quantity. The interactive value and attention value of users are the core of WeChat marketing. Create more topics to communicate with readers, and the topics that readers care about will enliven the whole of WeChat official account.

8. If water doesn't flow, it will become stagnant water. If WeChat official account is not active, it is a dead number. So daily content editing is an active core value. Three days of fishing and two days of drying nets are worthless.

9. Wechat marketing should be based on the consumption concept, regional culture and regional culture of the local market, otherwise all your contents and efforts will be in vain. Enterprises operating WeChat marketing should bring independent opinions to the industry, take promoting the development of the industry as the leading factor, and take serving customers as the guiding factor.

.

10, focusing on interaction. Because unlike Weibo, it can attract a large number of people to forward and comment, and only by communicating with customers can we gain the trust of customers.

1 1, before preparing to market the product, do a good job in the marketing planning of the whole product. The content pushed is the most important, because the content will directly affect the purchase of readers, and content preheating is the best method. How long it takes to warm up is very important, then pave the way and finally reach a deal.

12. Now there is a misunderstanding. I hope everything will be realized through WeChat marketing. Don't forget to ask customers to dial the order number before finally asking them to buy products. Communication between people can best solve the problems in purchasing.

13, to do WeChat marketing, it is best to use it together with other Tencent products, such as QQ and QQ space, to achieve better marketing effect, because the future mobile Internet marketing will be the marketing towards personal relationship chain.

14, doing WeChat marketing is equivalent to doing an industry classic, and the key is the quality of the content. High-quality content will be shared by many people and will form viral marketing. Small and beautiful content strategy.

15, the function of WeChat itself has been fixed. What really makes WeChat marketing work is the backstage editing team. Their layout design ability, aesthetics and independent opinions on the industry directly affect the power of WeChat marketing.

16, someone asked: Is WeChat a marketing tool? I said, if you think it is, if you think it is not, it is not. When you kill people with a knife, the knife is a killing tool. If you abandon it, it is a piece of scrap metal. Don't argue with others, Tencent knows it well.

17. Many grassroots people want to play WeChat again according to the size of Weibo, and want to get a WeChat size. This method won't work. It has won a large number of fans in a short time, and it is a formal operation, which is easily blocked by Tencent. Wechat marketing is more suitable for enterprises.

18, do a good job of accurate keyword reply function, so as to guide readers, through what channels to learn more about themselves and their own enterprises, and gain readers' trust.

19, carefully analyze your own industry, whether you need to use WeChat public platform ... >>

Question 7: How to operate the official personal WeChat account better? 1, using personal micro-signals to publicize and operate the official WeChat account, does not require users to directly search for so-and-so attention on WeChat.

2, mobile message board Momo, there are many people who promote WeChat nearby, Momo information should also guide users to pay attention to WeChat official account.

3, mobile phone micro-vision original video, comment and promote micro-vision, get a micro-vision number, the information should guide users to pay attention to WeChat official account. If you have nothing to do, you can give comments and praises to others, or you can shoot some micro-videos yourself and post them.

4. Posting, commenting and publicizing with mobile phones is a mobile social software made by Ma Yun, which can make an attractive party and guide users to pay attention to our official WeChat account. .

5. There are many users who use computer microblog to promote WeChat, WeChat official account and Weibo, because it is very fast and convenient for Weibo to pay attention to news information.

6. Use the QQ function of the computer to promote the official WeChat account. As long as almost all people who can surf the Internet have QQ numbers, then we can use QQ-related functions to add fans to the official WeChat account. For example, QQ friends, QQ space, QQ group can be. When guiding users to pay attention to WeChat official account, we should advertise less and use some methods to guide users.

7. Use forums and communities to promote WeChat. There are many local forums, technical forums and industry forums in the official WeChat account. You can use these platforms to promote the official WeChat account.

8. Promote with other people's official WeChat account. Many netizens may not understand it. You can pay them to help you promote it, or you can cooperate with people you know. Some official WeChat accounts have the function of a community, and many people communicate in it every day, which is equivalent to a mobile phone forum. You can also communicate with netizens there to guide users to pay attention to the official WeChat account.

9. Use the classified information network to promote the classified information network of WeChat official account like People's Network. As long as it can publish categories, try to publish as much as possible and insist on publishing a message every day.

10, using WeChat navigation website to promote WeChat WeChat official account. Baidu, the WeChat navigation website, searched a lot. You can submit your official WeChat account to these platforms, some of which are free, and you can also spend money for these platforms to help promote it.

1 1, there are many official WeChat accounts, Witkey Task Network, which uses Task Network to recruit people to promote WeChat.

12, using Baidu Post Bar, I know that the official WeChat account Baidu's products and other products have been very crowded, such as Baidu Post Bar, Baidu Know, Baidu Library, Baidu Experience and so on.

13, use relatives and friends to help promote the official WeChat account and run the official WeChat account yourself. You know it yourself, but I didn't expect anyone to help you.

14, use free gifts to promote the official WeChat account. As long as your things are good and free, Shao Lianhu's blog believes that many people want them.

15, using the WeChat red envelope model to promote the public number WeChat has the red envelope function. I didn't send it, but I got a red envelope, which was very interesting. Create a WeChat group for users to join, and then use red envelopes to attract users to join. To join the group, you must first pay attention to the official account of WeChat WeChat.

16, attract users' attention with fun test games. A fun test game, just like a riddle, has an interesting story, and users are eager to know what the answer is after reading it.

17, using official website to promote WeChat official account. What do you do? I believe many enterprises, companies and individuals have their own official website.

18, use soft text to promote the industry of WeChat official account, so you can write some articles in this field, preferably with pictures and texts.

19, use video to promote WeChat official account. You can shoot some company videos and upload them to Youku, 56 and other video platforms, and insert QR code pictures in the videos.

20. Use speeches and training activities to publicize what you have done on the official WeChat account. You can organize an activity, organize a training, and so on.

2 1, use blogs to promote WeChat official account blogs like Sina Weibo, Sohu blog and independent blog. Everyone can set up a blog platform or set up their own company or personal blog.

22. Use the network disk to promote WeChat official account network disk like 1 15 network disk, Baidu cloud network disk, and Sina also has a network disk that I have never used.

23. There are many media platforms to promote WeChat on WeChat official account, such as some newspapers, news platforms and broadcasting platforms. You can pay them to help promote it.

24. Imitate other people's operation methods to add powder to operate WeChat official account.

25. I don't understand the third-party software of WeChat official account, but some WeChat official accounts have good functions, including lottery, games and other functions, and some functions are not bad.

26. Use customers to help you promote WeChat. Many merchants in the official WeChat account are ... >>

Question 8: How to operate an official WeChat account? There is a way to do it yourself and then market it.

Question 9: How to make an official WeChat account? A good official WeChat account must have good content and be original. Meet these two conditions, then promote and let more people know your official WeChat account!

Question 10: Hello everyone. How can I open my own official WeChat account? Thank you. The application website is mp.weixin.qq Individuals can only apply for a subscription number.