What is game buying?

Game buying refers to promoting games by buying traffic. At present, it mainly refers to the means of mobile advertising.

The buying craze of a game actually means that the recent advertising of the game is relatively strong. At present, in the era when traffic is king in the game industry, the company attaches great importance to traffic.

Because the game buying game is essentially to accurately buy users in the form of advertisements. Therefore, accurate users become the final evaluation index, which has professional name effect advertising in the Internet advertising industry.

Purchase mode:

In the past, the traditional operation mode of game publishers was to put product information into hard-core channels, application stores and so on. And rely on the traffic dividend brought by the increase in the scale of smart terminals in the mobile Internet era to earn operating income.

However, since 20 15, due to the gradual slowdown in the growth of mobile game hardware devices and the rating system adopted by the channel for game products, the channel has an absolute right to speak in acquiring users, which makes it difficult for game manufacturers to acquire users from traditional channels.

Therefore, some products that are not recommended by the channel can only increase their exposure in the user group by purchasing, and then earn income. At this point, game makers have entered the era of buying.