What are the types of mobile phone push messages?

The core purpose of message push is to inform the specified users of the specified content, which is mainly divided into two types.

1, instant message

That is, information notification, such as WeChat, QQ and other instant messaging apps, for such apps, information push is not to improve product activity or improve user retention rate, and more importantly, information push is a necessary condition for such apps.

2. Non-IM category (news and information category, activity push category, product recommendation category, system function category)

News and information category: including news client, information app, current mainstream headlines in the market, Tencent news, etc.

Activity push category: this category is mainly to improve users' participation in some marketing activities, such as product promotion mentioned above.

Product recommendation category: generally related or complementary products will have some push information, and some products will rely on big data to study user behavior and then push information to these users.

System notification class: basically, it is the accurate push of the product itself.

At present, there are several forms of push, such as SMS, WeChat applet push and email push, among which SMS has the highest cost and the rest are free. In order to ensure the message delivery rate and balance the cost, we can consider various ways of cooperation. It is recommended to use Aurora unified messaging system, which can reach seven major news channels with one click, greatly improving the message delivery rate and reducing the SMS cost by 35%+