Learn the three trilogy of membership activity marketing well, and it will no longer be difficult for jewelry store performance to skyrocket

Looking at the entire jewelry industry today, "difficulty in acquiring customers" has become a common business pain point. Faced with the same difficulty in acquiring customers, some people are complaining about the environment, while others are thinking of ways to take action! Developing an active membership activity marketing strategy is the top priority for jewelry stores to win customers. How does a jewelry store carry out membership activity marketing? If you learn the following trilogy of membership activity marketing well, store performance surge may no longer be a problem! 1. Draw member portraits and accurately target customer groups. In the era of big data, it is very important to understand the member portraits of the store! This is an indispensable link for precise event marketing. Before the event is launched, jewelry stores should make good use of marketing software to accurately draw member portraits. This type of software records and keeps track of each member's basic information and consumption information, such as the member's age, consumption details, gender, etc., and then classifies members based on all the member's information. The classification can be better based on data analysis. And understand customers’ consumption habits, consumption preferences and consumption capabilities. Jewelry stores can plan different preferential activities based on the analysis of different levels and categories of members by jewelry store marketing management software, so as to accurately awaken and stimulate the customer base, deliver discounts to the hearts of members, and the transaction rate of the activities will increase. higher! 2. Choose the right marketing activities to stimulate members’ willingness. After analyzing the member portraits, the next step is to formulate the corresponding member marketing activity plan and determine the activity format and discount strength. Generally speaking, jewelry stores can choose corresponding membership marketing activities based on different activity objects and marketing scenarios, such as: group discounts, membership level discounts, coupons, full discounts and free gifts, points redemption, etc. Through these different marketing activities, members' consumption desires are stimulated in a targeted manner, thereby increasing the turnover of jewelry stores! 3. Precise promotion of discounts to quickly attract traffic and monetize After the jewelry store formulates a marketing activity plan, the next important step is to push preferential activities to members to guide them to consume. Generally speaking, jewelry store employees can directly inform customers of the discounts when calling members back, but this operation results in high labor costs and the effect is not necessarily good. With the help of jewelry store management software, jewelry stores can push promotion notifications to members’ mobile phones through text messages or WeChat. This type of precise push can not only push different preferential activities for different member groups, but also not affect the normal life of members, making it easy to not miss every member and quickly attract traffic. A fruitful membership marketing campaign cannot be separated from the support of excellent marketing software! As we all know, almost all jewelry stores use membership activity marketing to attract customers. But in the era of big data, it is difficult to adapt to market development simply by relying on traditional marketing models. Software such as Aolan Jewelry Management Software can provide a variety of offline and online marketing tools, which is more helpful for jewelry store membership marketing to acquire customers. Combined with the WeChat membership system, Aolan Jewelry Management Software can help jewelry stores quickly access WeChat’s 1.2 billion user traffic pool, and also has activities such as lottery, group bargaining, coupons, etc. to quickly attract new customers and steadily retain old customers. , allowing more customers to become loyal members of the store. If it is difficult to acquire customers, it will be even more difficult to improve performance! How should jewelry stores get out of this dilemma? Learn the above three trilogy of membership activity marketing, and at the same time choose the right professional marketing software and adopt a combination of online and offline methods. Even in the off-season, it is no longer difficult for jewelry stores to gain customers, and the store's performance may also skyrocket!