How to use online and offline integrated marketing to promote products?

Public relations resource network is honored to answer your questions:

1, SEM bidding ranking.

Very expensive, keyword bidding, pay per click? Including Baidu bidding, 360 bidding and sogou.

2, online alliance advertising.

Website alliance, together with sem, is called big search.

3. Portal advertisements.

Mainly refers to Tencent, Netease, Sina, Sohu.

4, WeChat, private domain traffic.

WeChat advertising integrates multiple resources such as friends circle, official WeChat account and applet. , currently has a large number of users and a video number.

5. Information flow advertising.

For example, on the news client and App, it appears in the browsing list in the form of content links, and click to jump to the advertisement landing page.

6, video patch.

It is mainly the advertisements of advertisers who appear on long video platforms such as Youku, iQiyi and Tencent. Before and during the feature film pause.

7. Soft advertisements.

Published in the central media, commercial media or portal media in the form of pictures and texts to publicize the business information and soft implantation of enterprises.

8. E-commerce advertisement.

Refers to the advertisements that customers put on e-commerce platforms such as Taobao, Tmall, Pinduoduo, etc., in order to gain a lot of product exposure.

9. Question and answer advertisements.

The advantage of short soft articles published on platforms such as Post Bar, Know, 360 Q&A is that they are well included by search engines.

10, forum promotion.

For example, post it, Tianya, and Maopu.

1 1, promoted from the media.

Mainly App client, Baijia number, Sohu number, today's headlines and short books.

12, live broadcast with goods.

Including Taobao live broadcast, Tik Tok live broadcast with goods.

13, Xiaohongshu grows grass.

In the platform of Xiaohongshu, keyword search and information flow are generally combined, and amateurs+talents are combined with search exposure.

14, Weibo promotion.

Super norm, cornucopia, open-screen advertisement and hot search are all commonly used promotion forms in Weibo.

The cornucopia is the spread of blog posts endorsed by Kol or celebrities to Party A, which can be understood as information flow advertisements in Weibo.

15, SEO optimization.

Optimizing official website's ranking, getting customers by natural flow, has the disadvantages of long cycle and easy to drop the line without maintenance, so the cost is not low.

16, word-of-mouth marketing.

Mainly refers to Baidu's encyclopedia, library, experience, post bar, know and other platforms, keywords are well included.

17, social advertisement.

We mainly use WeChat group, qq group, Douban group and friends circle to advertise and get customers.

18, Baidu drop-down box Lenovo word optimization.

19, B2B website promotion.

Such as Alibaba, HC Network, eight party resources Network and China suppliers. , release the above supplies.

20. Short video promotion.

Videos promoting creativity were recorded and posted to Aauto Quicker in Tik Tok for drainage.

2 1, send a mass email.

The advantage is that it is cheap, but the disadvantage is that junk advertisements are easy to block and the opening rate is low.

22, SMS group.

Similar to mass mailing.

23. kol/koc marketing.

Mainly to find some big fans, Amway's own products. For example, WeChat official account, Weibo large, Bili Bili Upmaster, Xiaohongshudan and so on are more comprehensive.

24. official website Construction.

Establish enterprise official website to facilitate customer contact. It is equivalent to opening a green channel.

25. Promotion of classified information.

58.com, Jiji.com, People.com and other classified information platforms also have a large number of users.