How to operate Taobao in the early stage

Now the rise of the Internet era has driven many online industries, such as Taobao shopping platform, and many businesses have settled in. Then we know that it is useless to run a store or the method of operation is useless. Then let's talk about how Taobao operated in the early stage.

How to operate and promote Taobao in the early stage is just a matter of taking advantage of the trend. When you don't know how to promote the store, the first step of positioning is wrong. Determining product selling points and crowd positioning is the "foundation" of the store. Only after this accumulation can we talk about promotion, otherwise who will you push it to? What kind of demand does it cater to? Take chestnuts for example. I sell crystal lovers necklaces. The target audience is college students who are lovers and young people on 18-25. Features-crystal, asymmetric design, advocating the sublimation of natural treasures and fashion. Tired of low-cost metal ornaments, young people who want to show their love on the tall side and have a little watercress literary style are my audience goals. With crowds and selling points, pricing and promotion are based on these two points. I won't elaborate on the technical pricing. You can find analysis software and search pages. Let's talk about the psychological level. The price should make him feel a little expensive, but it is barely acceptable, and the meat hurts. This is good for grading. Promotion, as long as it conforms to the behavior habits of this group of people, how will they search for keywords, when will they search, and what kind of pictures can catch the eye of this group of people. A traffic formation = 1 title contains the buyer's search keywords. 2 Baby category is consistent with the title. The ranking is high enough. The first picture can catch the eye. It's not enough for big sellers to upload treasures for the first time. There's no need to fight for prime time when it's off the shelf. Like this, everyone is crowded at 20-23 pm. In the first 7 days of reincarnation, we must avoid them. Look at the conversion rate to decide when to fight against these categories. When the development is good enough, the third round, that is, 2 1 day, can grab the shelf point on Monday night. Maybe you only sold a few hundred at that time, and there were thousands of these sellers.

According to Taobao's ranking rules, your growth rate is higher than that of thousands of sellers. For example, if you sell 10 pieces the day before and 20 pieces today, your growth rate will be 200%, while the big sellers will tend to be stable in all aspects, and the UV-PV conversion will not fluctuate too much, so it is good to keep 100%. So selling 50 yuan a day is not as good as your 10 yesterday and 20 today. Whether a baby can be sold stably for more than 1000 yuan or 100 yuan per month is basically decided when it is sold for the first time. More than 100, user feedback accounts for the largest factor of conversion rate. It is not difficult to constantly improve and update and improve the details step by step. If there is something wrong with your choice and you can't improve it, there is nothing you can do, and you will lose one hundred lives. The most common mistakes made by Xindian 1 are miscellaneous, including men's and women's clothes, shoes and clothes. Taobao Bar has 54 groups of people, divided according to income, age, gender, interest and constellation. Each group searches for the same keyword and gives different baby arrangements in order to achieve the highest conversion rate and not waste a traffic. Both men and women sell, and you will never reach the conversion rate of professional women's wear and men's wear. Without a director, how can I give you traffic? At this time, it is tantamount to invisible demotion. It is not allowed to reflect on what you want to sell, to whom, and the category of the store is divided. You have to say, so-and-so big store, why everything sells so well? People used to come here like this. Look at their collection. Which one is only 200 thousand? Is there a collection of 200,000 birds that can repay this natural flow? You have 0.2 million/200 thousand old customers and can sell anything. If you are not satisfied, search Taobao's sales volume was the first in 2008, lemon green tea, and see what is mixed now. Compare the rising stars who only sell minority women's clothes, and you will understand that these words are not nonsense. Send out small advertisements everywhere. There is a very high-end way to expand the baby details page, which seems to be called lazy expansion. In other words, if the page is not pulled here, the following picture will not be expanded, and the baby's browsing depth will be calculated in turn. Click on the qq group and even have QQ signature. Every friend comes in to have a look.

Taobao is a machine audit. How can he understand this? All he knows is that someone came into your shop and watched it for an average of 20 seconds. Depth is less than 1. If I were Taobao, would I give you a store flow that would damage my reputation as Taobao? (Stay for 5 minutes, and the depth is above 2.5. In the case of low natural flow in the early stage, two or three strollers a day can drop your ranking by more than 50 pages. Hard details, adjusted off-shelf time, ranking just dropped. You should use an idiom to do activities here, and you can't think of it after racking your brains. Anyway, when you are thirsty, the more you drink seawater, the more thirsty you become. The less traffic, the more you want to go to activities, then you can only get less and less traffic, not to mention the brand to go to activities every day. The big stores reached the bottleneck and the activities went smoothly, but they were all new stores. This is a process. Activity sales are not included in the ranking, and the dynamic scores pulled down later are included in the ranking. No ranking, no traffic! The baby in the first three pages of a keyword is ranked by sales volume, focusing on the score and favorable rate on the right. When you reach this sales volume and the favorable rate is greater than the average level of sellers at this level, you will have a chance to rank in the top two pages for a long time. It is equal to a steady stream of ultraviolet rays entering the store. Occasionally, there is a person with a low score. If there is no accident, it will be taken off the shelf soon. It is normal to come to the front and retreat quickly. Alternative local tyrants play, and it is also cost-effective to open a few Tmall every day. This is not included. (A Tmall 1 60,000, a pit-3-65438+ 10,000, a stock110,000, and a deposit of 500,000. Don't look down if you have money. ) Promotion is not about getting traffic by hook or by crook. Calm down and look at each baby's evaluation. Take customer service for a period of time every day to see what customers are thinking and need. Every promotion is to lay the foundation for the next round of sales. Search traffic is always the highest conversion rate and the best quality, and the store has reached the final bottleneck. Off-site traffic and activity traffic are really important, but as far as most people's efforts are concerned, it is not their turn to strive for activity and off-site traffic.

How to manage Taobao Store 1 and keep the goods with high quality and low price?

Selling similar products on Taobao is the most basic thing, because the competition here is too fierce. There can be hundreds of similar products, many of which are crown-level sellers. If you don't have these two advantages, you will be submerged in the torrent of products and nowhere to find them. Buyers will shop around, and no one's money falls from the sky. No one wants to buy inferior ones for good quality, but expensive ones for cheap ones. I won't say much about this well-known problem, but achieving high quality and low price is the most laborious and mental work. Choose wholesalers, choose goods, shop around and bargain. Anyway, a buyer and a seller have to go through everything in this link, and the most important thing is to shop around.

2. Keep the sales service meticulous.

Service in sales is the most important and tedious work, and it is the link to test the real kung fu of the shopkeeper. It's no use buying a good and cheap commodity for a Malaysian. There are three things to serve guests: sincerity, patience and carefulness.

Treat every customer sincerely. Isn't there a lyric that says "exchange your heart for my true feelings"? Customers will only consider buying your things if they are moved by your sincerity and trust you.

Communicate patiently with customers, ask questions tirelessly, and make sure that no one has taken pictures before.

Carefully observe the buyer's real needs and see through what he really cares about. Some people don't care about the price, but show them more models if they care about the style. Some people care about the price and don't care about the quality, so they introduce cheap ones. In short, they must listen carefully and analyze carefully in order to succeed in the transaction.

3. Keep the after-sales service tracking in place.

Selling your baby is not the end of one transaction, but the beginning of the next. You should pay a return visit to customers on time, solve their troubles, collect their opinions, improve yourself and tease their desire to buy. In a word, you should try to make him your loyal customer. You can save seven times as much money and energy as developing a new customer. This is not what I said, but the scientific research achievement of an economist. Remember.

4. Let the publicity director persevere.

If you don't do the above, if you can do this well, you can also attract some new customers to maintain your popularity. However, no matter whether the new and old sellers can't do this well, they will shrink sooner or later, and others will not know your store or see your treasure. Don't be angry, do everything possible to improve the exposure.

5. Maintain regular participation in activities.

The activity in Taobao is an opportunity to expose you. You must catch it. This is a good way to increase the number of views. For example, the buyer is satisfied with the baby after buying it. Don't think that everything will be fine. A super buyer can bring a lot of business. Many activities of Taobao require you to join the consumer protection plan. It is necessary to say here that participating in this plan is the hardware that others believe, which can relieve the buyer's worries and don't feel bad.

6. Maintain high evaluation.

Credit evaluation can be said to be the soul of a shop, the affirmation given by all active buyers, the code to attract buyers and the hardware to eliminate users' concerns. It is a prerequisite for participating in Taobao activities. Without three hearts, I can't even take part in filming in Holland. So, it's simply too important. If you want to maintain high credit, you should pay attention to it from the beginning, including a series of activities such as purchasing, negotiation, packaging and delivery. You must be single-minded for the sake of customers, in order to get long-term praise, and sometimes even return or refund, in order to get another praise. Many sellers do this because they understand that only those with high credibility can get more benefits.

7. Keep your personal space colorful.

When others see your good posts or replies, they will usually click on your avatar, which is connected with your personal space, so you should enrich it, give people a good impression and attract them to your shop. Space is a personal place, and advertisements are done casually. Don't waste it Try to decorate it, make some good pictures, or put some good products. The large number of views in the space directly affects the number of views in the store.

Taobao's operation mode is one of the e-commerce modes. The full name is Customer to Customer, because the English words "two" and "to" are homophonic, so it is also called C2C. It means that consumers buy and sell each other, and the typical representatives are ebay and Taobao. Taobao: There is no doubt that Taobao's leading position in C2C field has not been shaken for the time being. However, Taobao has to bear the heavy pressure brought by this lead. Between the lead and the pressure, Taobao struggled forward. In China C2C market, Taobao's market share exceeds 60%. If it is in a traditional industry, Taobao can sit back and relax. However, in the rapidly changing Internet field, this advantage is not an insurmountable barrier. As early as May 2006, when the launch of Lucky Treasure was frustrated, Ma Yun realized that such a market position was not stable, and competitors might burst out with amazing energy, directly challenging the authority of Taobao. In this way, leadership itself has become a kind of pressure. After chasing troops, the road ahead is boundless. Nobody told you the way ahead. Every step you take has become a careful attempt. You may walk out of a vast world or get nothing. In the past year, Taobao has shown the courage to innovate, acquiring word-of-mouth network to launch classified information, vigorously expanding brand malls, making group buying a channel, expanding the horizon of transactions to the whole world, and launching a "global purchase" channel ... It is hard to say how much direct benefits these attempts have brought to Taobao, but Taobao also understands what it can and cannot do. Relying on constant attempts, Taobao maintains its leading position in Xiaoyiyi. For Taobao, there is still a price for leading, that is, huge capital investment. Whether the 2 billion investment boasted by Ma Yun is true or not, it is an indisputable fact that the financial pressure faced by Taobao is becoming more and more obvious. In silence, Taobao began to charge service fees for users who stayed in brands/shopping malls. However, the inclination of policies and resources to these merchants and the unconscious neglect of small merchants make free Taobao exist in name only. Obviously, the free Taobao has been unable to bear the huge financial pressure. Taobao Branch Dai Yun