How to screen customers for accurate marketing by fraudulent SMS?

As a Virgo in a Scorpio coat, I feel particularly sick every time I receive fraudulent text messages.

Even a liar needs some professionalism, right? The SMS notification of CCB is not confidential. Its language expression and typesetting format are simple and easy to learn. Why not imitate it and make it look like it? You're insulting my IQ, okay?

After a little research, I found that things are not that simple.

If the liar sees my complaint, he will definitely dismiss it: "Do you know what big data is? Ever heard of "precision marketing"? Do you know what "an epee without a front, a clever woman cannot cook without rice"? Do you dare to look down on a liar with your IQ? "

An example of a fraudulent website was found on Zhihu (background is 20 12):

WTF？ What the hell? ! Do you have an iPhone within 1000 yuan? ! It's true. Give me a dozen! Or dual card dual standby? Is the iPhone made in Chinese mainland?

Once you think so, it's a pity that you are no longer their potential customer before entering the sales funnel of scammers.

The essence of fraudulent short messages is to sell stupidity and let the mentally retarded pay taxes for IQ.

Simple classification, assuming that there are three kinds of people, the IQ balance is 20%, 50% and 80% respectively, then the target customer of fraudulent SMS is 20%. How to quickly and effectively screen out such customers is the key to the design of fraudulent short messages.

Sensitivity control has always been a difficult problem for fire alarms: if it is too sensitive, there will often be false positives and false negatives; If you are too slow, you may miss the report in case of fire.

Because it involves fire, the setting of alarm generally tends to increase sensitivity, preferring to endure the trouble of false alarm rather than bear huge losses of people and property.

Fraud messages also have "sensitive" problems:

"High imitation" SMS will naturally attract more potential customers, but the next two or three screenings, one-on-one "customer service", opening more bank accounts, making more fake materials and so on. It will also make the transaction costs of scammers rise sharply; Mentally retarded SMS attracts fewer potential customers, but it is also more accurate, leaving more ideal potential customers.

Obviously, designing a particularly retarded scam message is more in line with the sales rules. If smart people and people with medium IQ are screened out as soon as possible, customers will leak out of the sales funnel and the probability of clinching a deal will be much higher.

So you think that the scam message that is particularly retarded is actually a clever place for scammers. At least from the marketing point of view, the efforts of scammers deserve our respect.