The Core Functions of Sina Weibo Enterprise Edition

Sina Weibo's certified enterprise users can view the Weibo content containing the set keywords sent by different types of users in a specific time period by setting specific keywords; Help enterprises find negative complaints or malicious slander from users in time, respond in time, and avoid the spread of negative word of mouth.

impact analysis

Through impact analysis, enterprise users can count basic information such as original Weibo, forwarding Weibo, comments and private messages. And monitor the impact of Weibo operation, including the number of fans, the amount of blog posts forwarded, the exposure and the click status of short links, so as to help enterprises measure the achievements of Weibo operation from a comprehensive perspective.

Fan analysis:

Through fan analysis, enterprise users can inquire about the quality, user characteristics and network behavior habits of enterprise Weibo account fans, so as to help Weibo operators better understand the status of fans and carry out targeted operation and maintenance of enterprise Weibo.

Weibo page analysis:

In Weibo page analysis, enterprise users can check the traffic trend of enterprise Weibo homepage at any time, and analyze the gender, age, region and other information of visitors.

Application analysis:

Enterprise users can analyze the data of the installed enterprise Weibo application, and check the number of views and users of each application within 30 days, so as to measure whether the application has successfully helped enterprises to operate in Weibo. Sina Weibo's self-service advertising platform launched "Fan Tong" self-service advertising, which is a marketing product based on a large number of users in Weibo and widely transmitting corporate information to fans and potential fans.

It will accurately deliver information to the target population according to user attributes and social relationships. At the same time, Weibo Fan Tong also has all the functions of ordinary Weibo, such as forwarding, commenting, collecting and liking.

Fans can charge according to Weibo's exposure in users' information flow, or according to Weibo's effective interaction in users' information flow (including forwarding, clicking on links, adding attention, collecting and liking). Micro-task: Micro-task is Sina's only official Weibo task platform. Enterprises can authorize "micro-task" applications, select Weibo accounts, and send or forward commercial payment information in Weibo through publishing tasks.

SMS marketing: SMS marketing can introduce Weibo offline self-owned members to become real online fans, guide fans who pay attention to Weibo, subscribe to and receive mobile phone messages sent by enterprises, and screen subscribed fans to send: member marketing, prize-winning activities, promotion business, holiday wishes and other short messages. Realize the instant interaction between enterprises and fans, and improve their popularity and influence. In order to meet the needs of enterprise users to manage enterprise Weibo and task distribution, enterprise Weibo provides the function set by the administrator. In the administrator settings, you can set up other Weibo accounts (up to 6 people) to help him manage the enterprise version of Weibo.

Administrators can perform three functions: posting Weibo, posting comments, and handling me mentioned by @. The setter can select the function to be executed for the administrator. If the administrator is not responsible for maintaining the enterprise Weibo due to resignation or transfer, the setters can also cancel his administrator status.

Note: The new enterprise version of Sina Weibo has no multi-administrator function.