Promotional staff with heavy makeup and ostentatious displays will make consumers feel that the brand is relatively frivolous; personable and courteous promotion staff will make consumers feel that th

Promotional staff with heavy makeup and ostentatious displays will make consumers feel that the brand is relatively frivolous; personable and courteous promotion staff will make consumers feel that the brand is steady and pragmatic, and they will feel at ease after buying this brand's products. Step 2: Advertising-enhancement Once the terminal has laid out the goods and the display has been standardized, it’s time for the brand to shout out (advertising). Advertising can further enhance the brand's visibility and reputation, but advertising is also the most worrying thing for small and medium-sized enterprises. Small and medium-sized enterprises also know the importance of advertising in today's market, but their funds are limited. There are big companies that spend huge sums of money on TV stations. What courage. There are millions of ways to reach the other side, and there are thousands of advertising media that consumers are exposed to. Small and medium-sized enterprises do not need to consider TV advertising and other large media. There are actually many low-cost and effective promotional media, such as : Terminal POP advertising, online advertising, bus body advertising, banner advertising, wall advertising, dealer door advertising, direct mail advertising, newspaper advertising, SMS advertising, etc., and even some TV advertising, in some places TV media publishes program corner advertisements and moving subtitle advertisements, etc. As long as these low-cost advertising media are integrated and used properly, they can also exert the power of bombs. Whether it is hawking product sales advertising or brand image advertising, it can increase product brand awareness. The specific advertising strategy must be formulated based on the current situation of the company, competition status and consumer demand dynamics. Step 3: Public Relations - Affinity Brands are like people. People have personalities, and brands also need to have connotations. People's speech is like advertising, but if you only talk, it will leave the image of others only talking big words and empty words. What is the specific personality of this person? In this way, how others evaluate you depends on his actions and what he has done. Qin Hui's reputation is very high, but the image he left to future generations is indeed infamy for thousands of years. This is because he was cunning and cunning, and he killed loyal people; Lei Feng's reputation is even higher, but the public respects, loves, and misses him when they think of him. This is because of his bravery and courage for justice. Do good deeds without leaving a name. The image recognition left by a brand to consumers comes more from the actions of the company. For brands of small and medium-sized enterprises, after they have a certain brand awareness, they must consider how to improve brand reputation and loyalty. They need to further increase consumers' favor and awareness of the brand. Public relations activities can better improve brand affinity and win the favor and respect of consumers. To do good things (public relations), companies must be good at seizing opportunities and learn to build momentum (hype). The key is to attract the public's attention. Commonly used public relations methods include: sponsorship, participation in charity activities, etc. As a small and medium-sized enterprise, you must be good at Discover public relations opportunities and make full use of hot news and events of public concern in the local market to add points to your brand and embed your brand deeper into consumers' consumption consciousness.