Hotel Sales Briefing Personal Annual Work Summary 202 1

After a year's work, we should make a detailed summary of this year's work! The following is the Summary of Personal Annual Work in Hotel Sales Brochure 202 1 compiled by me for your reference only. Welcome to reading.

Hotel Sales Short Personal Annual Work Summary 202 1 Unconsciously, 202 1 is drawing to a close, and I have been in xx Hotel for one year. In this short year of study and work, I have learned a lot of knowledge and experience. 202 1 is an extraordinary year for the hotel. The more difficult the market environment is, the more we can exercise our business ability, and let our life experience a thrill, a joy, a sadness, and most importantly, an increase in life experience. It can be said that from a layman who knows nothing about hotels, I have gained a lot in this year. I am very grateful to every leader and colleague of the company for their help and guidance, and now I can finish the work independently. Now I will summarize my work this year from the following aspects.

First, study.

There is no end to learning. This is the first formal job in my life. I used to do some part-time sales work when I was a student, thinking that most of them were related. In fact, I don't know much about hotels, or even know nothing about them. When I first came to this project, I was unfamiliar with the new environment and new things. With the help of company leaders, I quickly learned about the nature of the company and the hotel market. Through hard study, I understand the true meaning and responsibility of sales, and I deeply like this job, and I also realize that my choice is right.

Second, the mentality.

When I first entered the company, I started systematic training for half a month and began to feel a little boring or even boring. But after a while, looking back at these contents really has a different feeling. I feel that we have really gained a lot. My mood is getting calmer and more mature. With the patient guidance and help of the leader, I gradually understand that mentality determines everything. Thinking about working in the front line of sales, the deepest feeling is that it is very important to maintain a good attitude, because we are faced with all kinds of people and things every day. We should learn to control our emotions and face our work and life with a stable, inclusive and positive attitude.

Third, professional knowledge and skills.

During the period of training professional knowledge and sales skills, I felt very boring because I was exposed to this kind of knowledge for the first time. I insist on reciting and practicing every day. I worked hard because of the exam. Finally, many good things happen. I used to be caught off guard when answering the phone to pick up customers, but now I am handy, which fully proves how important these are. I really felt so tired at that time. Looking back now, it was myself who had to overcome the difficulties in my progress. Although I was very tired at that time, didn't we insist all the time? Of course, this growth is closely related to the help and care of the leaders, and this working atmosphere is also an important reason for my progress. After work, I will also learn some real-time hotel professional knowledge and skills to keep pace with the times and not be eliminated by the times.

Fourth, details determine success or failure.

From the first call of the customer, all names and telephone etiquette should be in place. Visiting customers, from an unremarkable action to the most basic courtesy, reveals the image of the hotel everywhere, and everything is in detail. A seemingly simple job actually requires more care and patience. In the whole work, whether the supervisor emphasizes or provides all kinds of information, in short, it makes us from unfamiliar to skilled. In my usual work, the two projects also gave me a lot of advice and help, and solved one problem in time. From unprepared to handy, they all came out one by one. The premise of these advances covers our efforts and sorrows. Sometimes lack of patience, for some customers who have more questions or speak more bluntly, they tend to be tit for tat. In fact, for such customers, it may be more effective to adopt circuitous or soft means. Therefore, in the future, it is necessary to exercise more, increase patience, and make customers feel more intimate, so that they will have more trust. Not paying enough attention to customers. Some customers need the constant attention of the sales staff, otherwise they may not ask you questions, but ask others or think for themselves, so that we lose their initiative in trading. So in the future, I will strengthen contact with customers, always pay attention to them, ask them questions, and then solve them politely, so that I can take the initiative and control the overall situation, increase my feelings with customers and increase the opportunities to bring guests.

Verb (abbreviation for verb) looks to the future.

202 1 is the most meaningful, valuable and rewarding year, but no matter how beautiful it is, it was yesterday and will soon become history. In the future, in the future, I will strengthen my professional knowledge and skills on the basis of high quality. In addition, I will have a broad understanding of the dynamics of the entire hotel market and stay at the forefront of the market. As the saying goes, "customers are God", it is my bounden duty to receive customers who visit and make phone calls and establish a good hotel image in customers' minds. I am very satisfied with the working environment here, and the care of the leaders and the continuous improvement of working conditions have given me the motivation to work. The friendship, care, cooperation and mutual assistance among colleagues give me a sense of comfort and sureness in my work. So I will go all out to do my job well, so that I can gain more and become stronger at the same time. In short, in this short one-year working time, although I have made some achievements and progress, there is still a certain gap from the requirements of the leaders.

Summary of the annual work of hotel sales in 2002122021year, xx hotel marketing has been working hard with all the staff. Everyone thinks in one place, makes efforts in one place, actively expands business and makes publicity visits, and public relations marketing has broken a new world. The hotel business is booming, and all economic indicators are over the same period, with more than half of the implementation time and more than half of the tasks, in order to successfully complete the annual marketing target. The work is summarized as follows:

202 1 year, * * * completed income of xx yuan, including room income of xx yuan, accounting for x% of the plan, average occupancy rate of x%, and average house price of xx yuan; In addition, the catering income is xx yuan, accounting for X %； of the plan; X month overfulfilled the guest room task, higher than the same period last year. However, compared with X, the revenue decline is also relatively large; In addition, the catering revenue in 10 also exceeded the planned target, which was mainly reflected in the improvement of banquet table reservation revenue, which accounted for a large proportion of the catering revenue in that month; Summing up the above operating income in the coming year, compared with last year, it has improved in the same period this year, especially in terms of room income. Although there is little improvement compared with last year, from the perspective of customer structure, the proportion of individual customers has been greatly improved, which is also in line with the hotel's market positioning; In addition, in terms of catering, although the income exceeded this month, the consumption of individual customers showed a downward trend. How to improve the consumption of such customers should be the focus of the next work.

Public relations marketing: Mother's Day activities are mainly planned in X month; Formulate SMS marketing process and standard, so that SMS marketing mode becomes a daily marketing; At the same time, the department repackaged and designed the wedding banquet products in combination with the situation that catering focused on strengthening wedding banquet products. Now the unified production of the brochure has been completed and will be put into use next month; In addition, this month, the gifts of hotel integral activities were redesigned and promoted, which enriched the types of gifts and attracted customers' further consumption.

The year's work is coming to an end. As marketers, with the help of company leaders and colleagues, they can basically complete their own work independently. Below, I will summarize this year's work from the following aspects:

When I first arrived at the hotel, I was not very proficient in hotel knowledge and unfamiliar with the new environment and new things. With the help of company leaders, I quickly learned about the nature of the company and the hotel market. As a member of the sales department, I feel a great responsibility. As the facade and window of an enterprise, a person's words and deeds also represent the image of the enterprise. Therefore, we should improve our own quality and set high standards for ourselves. On the basis of high quality, we should strengthen professional knowledge and skills. In addition, we should have a broad understanding of the dynamics of the entire hotel market and stay at the forefront of the market. After this period of training, I have become a qualified salesperson and try my best to do my job well.

A seemingly simple job needs more care and patience. Throughout my work, providing all kinds of sales materials, ordinary and monotonous work has become the cornerstone of sales assistants. By managing these materials, I can learn more about the company's hotel projects and related customers from unfamiliar to familiar. I'm not familiar with hotel knowledge at first, so I'm often caught off guard when answering customers' calls. The sales department is the external image window. Every question we answer from customers is closely related to the interests of the company, and every word we say is responsible for the company, paving the way for establishing a good company image. I feel deeply inexperienced in this respect. Department leaders and colleagues have extended a helping hand to me, giving me a lot of good suggestions and help to solve problems in time. After receiving a customer every time, we should also be good at summing up experience and mistakes to avoid the recurrence of similar mistakes and ensure new improvements in the next work.

With the deepening of my work, I have begun to contact the customers managed by the sales department. Telephone dunning is a language art, which requires not only good expression but also some experience. As the saying goes: "Customer is God", it is my bounden duty to entertain visiting customers and establish a good company image in customer psychology.

As far as the overall work experience is concerned, I think the working environment here is quite satisfactory. First, the concern of leaders and the continuous improvement of working conditions have given me motivation to work; Secondly, the friendship, care, cooperation and mutual assistance among colleagues make me feel comfortable and practical in my work.

In short, over the past year, although I have made some achievements, there is still a certain gap from the requirements of the leaders. In the future, I will further strengthen my study, work hard, give full play to my personal advantages and make due contributions to the further success of the hotel.

Hotel Sales Profile Personal Annual Work Summary 202 13 It has been x years since I joined xx Hotel in 20xx. In this year's work, I constantly challenged myself, worked diligently, strictly abided by all the rules and regulations of the hotel, honed my working ability in practice, and greatly improved my business level. I know that my progress in work is distributed with the help of everyone and highly recognized by hotel leaders. I was appointed as the supervisor in October of 20021year, which is the greatest affirmation of my work. Looking back on the stormy course experienced in the past year, I made the following work summary:

First, moral cultivation and professional ethics.

Through the continuous study of newspapers, books and magazines, I love my job, have a strong sense of responsibility and dedication, have a correct working attitude, be serious and responsible, strengthen the study of professional knowledge and constantly recharge myself. This is the source of confidence in selling hotels.

Second, the quality of work, achievements, benefits and contributions

Finish the work with good quality and quantity, and the work efficiency is high. At the same time, I also learned a lot at work and exercised myself. Through unremitting efforts, my work performance has been greatly improved.

Third, the experience in the work

Sales is an art. As a hotel salesman, we should pay attention to language skills so that customers can buy a satisfactory hotel, and we should always consider several aspects:

1, seriously greet customers for 3 meters. 1 meter asks, smiling service is the key, and artificially create a relaxed and happy shopping environment.

2, fully display the hotel, because most customers lack understanding of hotel knowledge, so it is very important to display the hotel, the more customers know about the hotel, the stronger the satisfaction after purchase, as the saying goes; "Satisfied!" It is the best advertisement for customers.

3, facilitate the transaction, because the hotel value is relatively high, therefore, the customer is under great pressure before the final transaction, so the sales staff should take a distraction method to reduce the pressure on the customer.

4, after-sales service, when the customer's work is not over after purchase, you should introduce the knowledge of wearing and maintenance in detail, and finally say some words of blessing is the customer's mood. Enhance the feelings with customers and look forward to the occurrence of secondary consumption.

Seize every sales opportunity, wait for the arrival of customers in the best mental state, pay attention to your appearance, wear clean and decent clothes, and insist on makeup every day.

Fourth, the shortcomings in the work and the direction of efforts

Summing up the work in the past year, although there is no small progress, there are still many improvements and shortcomings. For example, if you don't know enough about hotels, you should strengthen your study, improve your sales skills and learn these knowledge. It is very important to learn from the successful experience of others. Sometimes bad sales can lead to negative thoughts, which is unacceptable. Negative thoughts are the enemy of sales. The summary of sales failure is not enough. Every sales failure has its reasons, such as whether the hotel recommended to customers meets the needs of customers, and whether the attitude towards customers is blunt and leads to customer dissatisfaction. Is the hotel fully displayed to customers? Wait, these all need to be considered. As a supervisor, just like a squad leader who leads troops to fight, it is very important to rush to the front line to influence and infect members. As a cabinet director, we should first set an example and take the lead. A department is a collective, and full unity can release the greatest energy. Learn from each other and make progress together.

Summary of Personal Annual Work of Hotel Sales 202 1 4 In the past year, with the correct leadership of the general manager and the close cooperation of other departments, the sales department basically completed the work tasks of the hotel in 20021year. The work of this department has gradually matured. This year, our specific work is as follows:

I. External sales and reception work

First of all, after a year of running-in and development, the sales department has gradually matured its own sales work and expanded its own market. Promote xx hotel to the tourism market in an all-round way, improve the visibility of the hotel, and strive to create economic benefits for the hotel to the maximum extent.

According to the work plan at the beginning of the year, earnestly implement each item. 202 1, the sales department focuses on personal business and conference sales. Due to the geographical location of the hotel, the occupancy rate of personal business is low, and the annual occupancy rate of personal business in the sales department is xx%. We increased the sales of business guests, visited important companies to sign business agreements, and made different sales plans according to different seasons. We visited xx's customers. For example, during the tourist season, pay a serious return visit and communicate with travel agencies with better ground connection teams. Most motorcycle clubs are X to X. We will contact the dealers in time. Pave the way for the overall sales of hotels in peak season. At ordinary times, when sorting out customer files, we will pay regular visits by classification and constantly develop new customers. By the end of this year, X agreements will be signed.

In October, 20021year1month, I worked as the sales manager of the hotel. In October, 20021year1month, the hotel officially listed Samsung, which provided the sales department with a bargaining chip for external publicity, and at the same time improved the overall level of our hotel to a higher level, which was conducive to the sales work of the hotel.

With the rapid development of the Internet, the publicity of the Internet not only improves the popularity of the hotel, but also improves the overall occupancy rate of the hotel through network companies. At the end of the year, * * * signed a network cooperation agreement with _ _ online booking companies. We increase the commission ratio for important network companies, and use their publicity to let more guests know more about business hotels through the network, such as several network companies such as xx.

At the same time, during this year, we received more than 30 meetings from many motorcycle companies such as xx, xx Electric Appliances, xx Company, xx Dairy, xx University, xx and so on. For the reception of each meeting, all departments can seriously cooperate with the sales department to successfully complete the reception of the meeting, and the guests affirmed our work. I sincerely thank the leaders and employees of all departments for their support to our sales department.

Second, internal management.

The hotel has its own website, and the sales department is responsible for maintaining the website and updating the content of the webpage. It expands its influence through online publicity, timely and accurately releases the hotel's dynamics and news, and lets more people know about the hotel. At the same time, we put forward a new hotel website construction scheme, which laid the foundation for the future development of hotel websites.

Third, shortcomings

1, foreign sales need to be strengthened, and now we have relatively few individual customers.

2. The meeting information was not understood in time.

3, sometimes in the reception work is not careful enough, not enough attention to some details, not comprehensive enough to consider the problem.

4. Sometimes the information is not accurate enough due to untimely communication; Affect the overall sales and reception of the hotel. In the future, we should be careful, try to avoid it, communicate in time and reduce work mistakes.