Taobao Baby title word selection guide, how to choose keywords

Nowadays, when it comes to opening an online store and selling items on the Taobao platform, you must pay attention to the weight of the store, because there are many factors that affect the weight of the items in the store, and the Taobao title is one of the most common influencing factors. So what are the main methods of title optimization?

What are the main methods of title optimization?

1. Don’t pile too many irrelevant product words and brand words in the title. Writing appropriate product words in the title will help more search keywords find your product.

2. Do not deliberately use special symbols.

3. Pay attention to sensitive word filtering. Taobao search has an automatic filtering function. If the title contains sensitive words, the entire title will be filtered. What are sensitive words? For example, some politically sensitive words (I don’t need to explain them), and some words often used by fakes, such as “high imitation” and so on. If it is in the title, it will be filtered out directly. So if you find that your product cannot be found in the search, you need to check if there are any sensitive words.

4. Do not appear ** (celebrity). If the same star uses the same star's picture and baby style, there will be more violations. First, some of them have brand information; second, there will be Brand logo, thirdly, it is easy for buyers to purchase products that do not match the description.

5. Do not use a large number of highly similar titles in the same store. Currently, many stores are popular in using templates. There are hundreds of items with very similar titles, only different numbers. This method is of course very convenient for merchants, but it is not advisable.

How to set title keywords?

1. The setting of product title optimization not only pays attention to the accuracy of keyword setting, but also pays attention to the method of setting the sorting order. There are only 60 characters in the title. If you want to set the product keywords to be effective, you must ensure that each character is accurate and frequently searchable. If you have to add keywords with spaces in the title, how should you add them? There is a method, which is to "insert attribute words in the spaces". For example, "summer slim-fitting dress" can be combined into "summer new slim-fitting dress".

2. Keywords. Keywords can be understood as the selling point words of the product. This word has the most matching power and the highest conversion rate. Generally, there are two factors as core keywords: long-tail words with large search volume and close ranking. Words with large search volume are conducive to product promotion in the early stage, and the closer the keywords are ranked, the higher priority will be displayed. In this way, the product will be quite advantageous for promotion and operation in the later stage. (Follow the e-commerce knowledge network to get more e-commerce information)