Why do credit cards always sell (why do they always sell credit cards)

Why does the Bank of Communications Credit Card Center always call me to sell?

Because they need performance. You can set up a phone interception, or he wants to sell something after answering the phone. You just don't care about anything and say you can't hang up now. If not, you can go to Weibo to complain, and just use the credit card of @ Bank of Communications.

With the increasing circulation of credit cards, the phenomenon of credit card spamming has reached an uncontrollable level. Moreover, due to the lax review of card issuance, bad debts and cash withdrawals are common, and many people even find out that they have credit card records when borrowing money. Credit card promotion methods are as follows:

1, "spoon-fed" credit card sales. In major shopping malls, you will see many bank staff standing there in suits and ties, issuing or selling credit cards to you. List all kinds of reasons that make you feel excited to apply for a credit card, and vigorously promote credit card offers.

It's impatient to sell credit cards by telephone. The salesman's tireless recommendation and enthusiastic introduction will come to you once you agree. Come, especially when you are busy, you just have to deal with it. But the consequence is that he personally lobbies you so that you can't refuse.

3. Introduce friends to handle cards with each other. Perhaps most people handle the card for you through the bank staff recommended by friends. Friends of friends are not easy to refuse because they are kind. Think of yourself as a helper. It's easy to fill out the form, and they don't know if they can open the card. Friends are always considerate.

4. Giving gifts to attract cardholders to give gifts is the most commonly used trick in most banks, and the effect is good. Many people receive cards as gifts. Tents, quilts and some household items not only make you feel excited, but also make you take action when you feel excited. For gifts, you write down your information and apply for a credit card, which is the most common and effective way.

In view of the phenomenon of banks issuing credit cards indiscriminately, the CBRC has issued a number of regulations: when banks set up stalls to market credit cards, marketers need to wear the logo of their banks and show business cards containing their names, banks, customer complaint telephone numbers and other related information; Moreover, no application form can be received at the site, and no gifts can be given before the card is activated. At the same time, it is necessary to implement a special person to visit and sign, and promptly remind the charging policy and the risk of using the card. In addition, according to the requirements of CBRC, banks are not allowed to apply for student cards unconditionally.

A large number of young people are in debt crisis, and banks are still selling credit cards crazily. what do you think?

Hello, Chu Xiao, a so-called old man who has been engaged in the financial industry for more than ten years, is a national financial planner. He started his first credit card in 2006, and there were more than a dozen at most. He is a standard credit card expert with more than ten years' experience in using credit cards. Please answer this question briefly.

First, understand the concept of credit card.

The credit card stipulated by relevant laws in China refers to the electronic payment card issued by commercial banks or other financial institutions with all or part of the functions of consumer payment, credit loan, transfer settlement, cash deposit and withdrawal, etc.

Credit card, also called debit card, is a credit certificate issued by a commercial bank or credit card company to eligible consumers. It is a card with name, expiration date, number and cardholder's name printed on the front, and a magnetic stripe and signature strip on the back. Consumers with credit cards can go to specialized commercial service departments for shopping or spending, and then the bank will settle accounts with merchants and cardholders, and cardholders can overdraw within the prescribed limits.

Credit card consumption is a non-cash transaction payment method, and there is no need to pay cash when spending, and repayment is made on the billing day.

Secondly, understand the reason why "a large number of young people have formed a card debt crisis"

Under normal circumstances, the benefits of credit card are many, such as emergency, interest-free consumption and so on, and it is also a symbol of a person's credit. However, with the post-90s young people becoming the mainstream group of social consumption, all this has changed, and credit cards have gradually become synonymous with "advanced consumption".

The latest data released by the central bank shows that the bad debt rate of bank credit cards reached a record high last year. Among them, Shanghai Pudong Development Bank has been "unable to stop the car" for two consecutive years, and the bad debt rate has risen rapidly. We must pay attention to this phenomenon, because the high bad debt rate is a very dangerous situation.

What is even more worrying is that many young people have become the main force of credit card debt. Because the concept of consumption is still immature, it leads to blind consumption and advanced consumption. Coupled with the disproportionate income and consumption, credit card liabilities eventually increased significantly. And a large number of young people are burdened with credit card debts, which is actually tantamount to greatly overdrawing the endogenous power of the country's future development and growth.

Especially for some post-90s groups, if they borrow money for reasonable consumption, there is nothing to say. However, most post-90s groups have actually developed the bad habit of spending in advance. For example, some post-90s people may have just joined the work, and their monthly salary is only about 3,000 yuan, but they bought a 10,000-yuan bag and electronic products with credit cards and other lending products. There are also some post-90 s who think they are smart, robbing Peter to pay Paul, paying back loans with flowers, paying back credit cards with loans, and so on, which eventually leads to a vicious circle.

Third, back to the topic "A large number of young people are in debt crisis, and banks are still selling credit cards crazily. What do you think? "

The increase in the use of credit cards has both advantages and disadvantages for young people. The consumption pattern of credit cards has been deeply rooted in the life of our younger generation, symbolizing a new era and a new life. This new consumption pattern has brought a lot of convenience and may also bring a lot of burdens. If there is improper use or overuse, it will bring a certain burden to yourself, which may make the pressure you can bear even greater; If used correctly, it will have a positive impact and make life better. Therefore, we should analyze and understand it from the opposite side.

Banks promote credit cards because they are related to performance. If the bank successfully sells credit cards to customers, its performance will also improve accordingly.

For banks, consumers apply for bank cards, which also increases the use probability. After all, there are many credit card activities, and points are often exchanged for gifts, and these activities will also lead consumers to spontaneously recommend them to friends around them, which will invisibly increase the consumer groups. Moreover, for the convenience of repayment, many people often link the bank's debit card for automatic repayment. The debit card money belongs to the consumer's savings deposit. In this way, consumers' money will basically be stored in debit cards and become active users of banks. For banks, deposits are also one of the important sources of profits for banks, and many financial activities of banks are based on deposits.

An epidemic, a large number of young people have a credit debt crisis, and major banks have also introduced policies to withdraw funds. The result can be imagined! Bad debts are increasing! National policies prohibit it, but at present, various campus loans and cash loans are still emerging one after another. 201feb 9 19 credit card repayment policy adjustment. With the adjustment of policies, major banks believe that many small partners have more than one credit card, but they are facing overdue, and various collection calls will make people very upset. Faced with so many overdue bad debts, banks selling credit cards crazily can only show that they are profitable.

This question still gave me a deep feeling. One is to have multiple bank credit cards, and the other is to engage in the financial loan industry.

12 When I graduated, I just entered the workplace. Under the influence of colleagues around me, I got my first credit card, CITIC Credit Card, 6000 yuan. The reason is that colleagues around me said that they could handle emergencies, and they could get points by swiping credit cards at ordinary times, and the shopping malls offered discounts. They are more interested in this and have the first card. In fact, Alipay and WeChat payment were not popular at that time, and consumers could only brush the POS machines of merchants. Later, because I didn't feel the pressure of using paper money, I thought it was just a number. In the next few years, I successively set up credit cards for CCB, China Merchants Bank, Guangfa Bank and other banks, and the quota was basically around 30,000. Because the income is usually better, credit cards are rarely used. After Alipay and WeChat payment, the popularity of hand-painted POS machines, credit cards can directly bind Alipay and WeChat payment, and the activities brought by points are also more. So I use it more frequently. In 2020, at the beginning of the year, due to the epidemic, the income dropped sharply, and it was necessary to pay back the car loan and mortgage. In addition, their own consumption is relatively high, and the use of credit cards is increasing. So far, there are five credit cards, and about 50 thousand credit cards have been used. Moreover, there are other banks in the market that keep calling or texting, inviting new credit cards, and there are installment credit lines. Unconsciously, the debt has increased a lot, and I feel more and more stressed. Now I am trying to get rid of debt and make my life easier.

According to friends who work in Everbright or Ping An Credit Card Center, the bank's job requirements are how many customers to visit every day, how many cards to open every week, and hard indicators. If they can't meet the requirements, they will either get a basic salary or even be dismissed. So start from friends and relatives around you and continue to complete the card opening task. Every time a credit card is swiped, the issuing bank has a certain percentage of income. In addition, if the credit card has a minimum repayment amount, the monthly interest will be as high as 1.5%, and the credit card limit is relatively low, which is less risky for banks. Therefore, the credit card business is a good profit point for banks, so they are crazy about promoting credit cards. People who need credit cards more are young friends who have just graduated or worked for several years. They also have a certain degree or a good credit card use record. This can determine the repayment willingness and credit awareness of the cardholder. Young people have consumption awareness and high consumption, but their income is unstable and there is no deposit, so the frequency of credit card use is high. Under the influence of the attractiveness of merchants' consumption and the same payment method, young people are more and more daring to spend ahead of time, and financial institutions are willing to support the development of consumer finance. As a result, the post-80s, post-90s, and post-00s, the per capita debt keeps rising, and it is caught in the card debt crisis.

Under this concept of consumption, the life of young people will become more and more difficult. Similar to the consumption concept in Europe and America, once we encounter natural and man-made disasters with similar epidemics, it will cause serious social problems. The non-performing rate of banks is getting higher and higher, and there are more and more people who are untrustworthy in society. The government should introduce policies to let the concepts of thrift and hard work penetrate into the hearts of the younger generation and establish a correct concept of consumption.

Let's talk about why most young people are caught in the card debt crisis:

1, social overload, work pressure and emotional emptiness are all killing our limited energy. In repeated wear and tear, we adapt to the rhythm of life, but become dissatisfied with ourselves. Both physically and mentally, there are some strange diseases, such as staying up late and overeating. Many people laugh at themselves as "fat houses", which actually reveals a sense of helplessness.

2. The whole social environment is also responsible. Without exception, they are all boosting the consumption boom, and they are all consuming. Constantly being promoted by advertisements and apps to plant grass and complete consumption behavior will gradually make you drift with the tide, form thinking inertia, and further reduce your self-criticism and introspection ability. They unscrupulously associate consumption with identity, class, taste and IQ, and vigorously promote "consumerism", which makes it easier for young people to gradually lose themselves. For example, double 1 1 and double 12 are all preheated one month in advance, which makes our original balance worse. It creates an illusion that buy buy will only be happy if it is bought. Young people are still wandering at the door of adult society, but our material desires are as crazy as weeds, but we have no matching ability to make money and poor self-control ability. Debt has its own reasons, and the whole social environment also has unshirkable responsibilities.

According to the survey data of Boston Consulting Group, from 20 16 to 202 1 year, the consumption of young people in China increased at the rate of 1 1% year by year, and the consumption of young people under 35 accounted for 65% of the total consumption growth. China's millennials have become the dominant force in the consumer market.

At the same time, the Report on the Liabilities of Youth in China pointed out that nearly 60% of the post-90s generation have considerable liabilities, and consumption upgrading has become a common phenomenon, among which credit consumption has become the main way of consumption upgrading, accounting for 86.6%.

Let's talk about why banks sell credit cards:

1. Merchant commission income

If the account is settled by credit card, the merchant will have to pay a certain commission, and this rebate income will be distributed to the acquiring institution, the issuing bank and the card organization according to a certain proportion. The handling fee rate of credit card is obviously higher than that of savings card, so if the cardholder uses a bank's credit card, then the issuing bank will get the rebate income of the cardholder's trading merchants.

2. Interest income

With the continuous development of credit card market, interest income has become one of the most important sources of income for card-issuing banks.

Interest income refers to the income from charging interest on all or part of the bill when the repayment date is not full (that is, 18% annualized, with monthly compound interest).

Compared with ordinary loans, the annualized interest rate of credit cards is much higher. With the increasing number of cards, more and more people are overdrawn, and the bank's income from interest is also increasing.

3. Expense income

Fee income is mainly divided into the following categories: installment fee, withdrawal fee, cash advance fee, etc. Compared with the interest mentioned above, the handling fee rate is slightly lower. Taking the installment fee as an example, banks usually give a fixed-term rate. For example, the number of periods of China Merchants Bank ranges from 2, 3, 6 to 36, and the interest of each period is different. In general, the longer the installment time, the lower the interest rate.

In order to encourage cardholders to use installment and cash withdrawal services more, banks also provide many preferential activities, so installment and cash withdrawal are used by more cardholders.

4. Annual fee income

Under the pressure of competition in recent years, many banks have introduced many credit cards that can be exempted from annual fees, but most high-end credit cards (platinum cards, diamond cards, unlimited cards, etc.). ) There is still an annual fee. High-end credit card holders can enjoy various services provided by the bank, such as airport VIP lounge, medical service, exclusive customer service, exercise and fitness, etc. And they have to pay a high annual fee for these services. The annual fee for high-end credit cards is generally 2000, which is usually a rigid fee.

5. Others

In addition to the above-mentioned major income constitutes an accident, banks can also make a small profit in other aspects.

For example, some credit cards with special card faces charge business card printing fees and collect sales revenue from self-built e-commerce platforms. Many card issuers have the awareness of guiding cardholders to spend on self-built e-commerce platforms. For example, the handheld life of China Merchants Bank often promotes the activities of free card purchase in online shopping malls, and more and more consumers begin to use the e-commerce platform built by card issuers.

Since the credit card market is so profitable, there is no reason why major banks should not sell their credit cards crazily.

In the face of capitalists, all problems are not as important as interests, not to mention the epidemic that began last year, when major banks frantically promoted credit cards while withdrawing cash. Now the young people who are in debt are a little careless, and the abyss is ahead.

Whether you apply for a loan or apply for a card, you always borrow money from the bank, and the money always has to be paid back. Everyone should use his estimated near-term or long-term income and repayment ability, what to do with it, and how much return he can get, and then determine the amount of money borrowed and the length of the use period.

In particular, the goal of credit card overdraft is mainly short-term emergency use, such as calculating how much principal and interest you can repay after one year's income and expenditure to determine the loan amount, and how much you can repay in installments every month and quarter. Debt, like a person carrying a burden, should know that he can carry multiple burdens for a long time, 200 Jin. It would be nice if he only brought 150 kg or 180 kg. He will never know how capable he is if he does not carry it. If you are too heavy, you can't stand it. It is best if the weight suits you.

There are many reasons for the crisis of young people's card debt, so I won't make a specific analysis here. I still focus on the analysis: the specific reasons why banks promote credit card processing!

Banks have been promoting credit cards because it is related to performance. The bank successfully promoted credit cards to customers, and the customers handled them, and their performance improved.

Moreover, handling credit cards helps to increase user stickiness. Because credit cards often provide many activities, such as exchanging points for gifts, customers participating in activities, and cooperative businesses making profits, banks can also make some profits. If customers recommend these activities to friends around them, it will also increase consumer groups invisibly.

In addition, many people will contact the bank's debit card for automatic repayment when repaying their credit cards. In this way, customers will continue to deposit money into debit cards, and savings deposits are also one of the important sources of profits for banks.

Also, banks sell credit cards to consumers, and the profits are relatively large. After all, many credit cards will charge an annual fee, and many credit card businesses will also charge a certain fee, such as cash withdrawal and installment. If the credit card is not fully repaid within the prescribed time limit, the bank will still charge interest.

I've been thinking, why are there so many cards when the business modules are all the same and overdrawn?

Pile all kinds of snacks in front of a child and tell him, "Eat less snacks and drink more boiled water?"

Isn't this bullshit?

This is not the godfather's fault!

1. Young people have no bottom line consumption and have no fear of the results. 2. Overmanagement, some choose to do business and feel that business is easy to do. In fact, if you don't do business well at work, you will definitely not be able to do it. If you persevere, you will definitely end up in debt.

Banks recommend credit cards crazily

For this, the reason is that the return of mortgage funds is slow, and it takes 20-30 years for 1 10,000 mortgage to complete the return of funds. Moreover, 1 10,000 credit cards can be distributed to hundreds of people, and repayment once a month can basically be completed. Once there is overdue, there will be extra income. In this way, the bank's profits will be higher and the bank's money will not be blown away by the wind. If it is beneficial to the income, it will naturally increase the promotion.

Secondly, it increases the stickiness of users. In fact, credit cards are dispensable for many people, and many people buy them with the wind. But for banks, consumers apply for credit cards, which also increases the probability of use. After all, there are many credit card activities, and points are often exchanged for gifts. These activities will also lead consumers to spontaneously recommend to friends around them, which will inevitably increase consumer groups.

Moreover, for the convenience of repayment, many people often link the bank's debit card for automatic repayment. The debit card money belongs to the consumer's savings deposit. In this way, consumers' money will basically be stored in debit cards and become active users of banks. For banks, deposits are also one of the important sources of profits for banks, and many financial activities of banks are based on deposits. Therefore, whether you use a credit card or a debit card, it is the source of profits for banks.

I sit and watch

Why do people in the bank always chase you for credit cards? What are the "routines" for banks to promote bank cards?

When you need a commodity you need and don't have much cash, some people will choose to spend money "in advance" and advance more than they can afford through credit cards, flower beds and other means. Credit card is a very common payment method, which can be said to be a very common means of consumption.

According to incomplete data, the total number of bank cards in China is 79 million, with 0.56 per capita, which shows the purchasing power of our people. Why do employees recommend you to get a credit card from time to time when everyone has a credit card? There must be something fishy in this.

Why to provide credit card services to customers through telephone, SMS or even other mobile applications is closely related to the huge benefits it brings.

At present, China's credit card business mainly includes six parts: First, enterprises must provide customers with fixed handling fees. If the customer pays by credit card, a certain fee will be drawn from the amount paid. Second, you pay in advance. If you prepay and fail to pay back the money within the specified time limit, your bank will set you a different interest rate and charge you different fees according to your requirements. Third, cash withdrawal is not to make money, but to provide customers with cash. If you withdraw money successfully, your bank will pay you a certain proportion. The fourth is interest. The overdraft rate of each bank is 5%, and the annual interest rate is 18.25%. In other words, if you use 1000 yuan, you have to pay 182.5 yuan more. The fifth is the annual handling fee. Now many bank cards in China have stopped using this business. Although the profit is not high, it only accounts for a small sum of money in the bank. Sixth, late fees must be fined.

These six methods are the six sources of bank credit card business, and the reason why bank staff desperately recommend them to customers is that they take a fancy to the rich benefits contained in them. This is a very expensive business, very expensive business. For example, a new credit card jointly launched by Meituan and Jiangsu has a total of 2.5 million credit cards, of which1000000 is new and is given to potential customers of these banks.

After using the bank card, paying back the money in advance does not mean that you can not pay back the money, nor does it mean that you can be responsible for your actions. Therefore, we should combine our own situation and the current economic situation, use our credit cards reasonably and try not to use them. When you are trapped here, you will never get rid of it. You can think of credit card as a means of payment, not a means of survival. Many times, we rely on our own income and ability. When large companies apply for large credit cards, they should also ask themselves whether they need to apply for a credit card and whether they can pay the maximum amount at one time. Even if you can't, I suggest you be satisfied with your life. Using a credit card can only lead you to spend too much money and eventually lead to a money trap.

What are the advantages of getting a credit card? Why do bankers recommend it every day? You'll know after reading it

With the social and economic development in China getting better and better, people's consumption level has been improving, and their consumption concepts are gradually changing. In the past, people mainly filled their stomachs, but they could save money in other aspects, such as sewing clothes for three years and wearing small ones before wearing big ones. All the expenses at home are carried out in a practical direction, such as some jewelry and toys, which are basically not purchased. Nowadays, many young people have not experienced the hardships of the past, and parents are generally unwilling to let their children suffer, which leads to many children spending money lavishly.

Nowadays, many young people are not the first pursuit in life consumption, but are more willing to work hard on spiritual entertainment consumption. Jewelry, mobile phones, computers, idolization, and so on, all things that used to be considered meaningless, have now become extremely normal. Spending money is like running water. That's the kind of person the Moonlight Family is talking about. They enjoy material and spiritual life every month, thinking that what they spend is money. Not only that, many people will choose to spend in advance to realize their shopping desire. For example, bank credit cards are tools for many young people to spend in advance. We can also find a special window for credit card business when the bank handles business. Usually, when handling business, you can also find that bank personnel are recommending others to handle credit cards. Why are banks so keen on handling credit cards?

1. First of all, the number of credit cards issued is the bank's assessment standard for employees. As a kind of consumer loan, credit card can grasp the habits of many young people who are ahead of consumption now, so that they can enjoy the benefits of the loan without spending a lot of complicated procedures. This broadens the source channels for banks to obtain interest. However, with more and more banks in the market, many banks have begun to introduce credit cards in order to attract customers, which is also to prevent their own market people from being occupied, thus promoting the goal of credit cards.

2. Many bank personnel's assessment tasks include credit card promotion. Usually, staff get bonuses when they sell credit cards. Usually, the more sales are completed, the more bonuses they get. This is also the reason why many bank staff often enthusiastically promote credit cards.

Since there are rewards, there will naturally be punishments. As an important indicator of banks, there are bonuses for completion and wages for failure, so bank staff have to promote credit cards in order not to be deducted from their wages.

For many people who go to the bank to apply for credit cards, their bank staff also sell them by the way. For cardholders, there is no need to apply and there is no loss. I will naturally communicate with the bank staff if necessary.

In fact, the profit value created by credit card to bank card is still great. First of all, in terms of overdue interest and late fees, many people may say no overdue. In fact, overdue means not only non-repayment, but also monthly installment repayment and minimum repayment amount. As long as there is no full repayment, there will be overdraft interest. The minimum overdraft interest of many banks is 10 yuan, that is to say, even if you don't repay your card 100 yuan, it will be calculated according to the interest of 10 yuan. Although it is not so much interest to pay off directly, half of the people who use credit cards often pay the minimum monthly repayment. Therefore, banks can rely on the interest of credit cards to charge a lot of money.

The second is the annual fee. Many people apply for a credit card because there is no annual fee, and they think there is no harm in getting one themselves, but that is usually not needed in the first year. If you don't pay the annual fee, there will be consumption standards, and consumption must be carried out in physical stores. Many people can't use credit cards online. This also leads many people to pay an annual fee even if they spend it every year. Some credit cards can be exempted from the annual fee for life, but they need to buy the bank's products, which is a kind of profit for the bank.

1, credit cards have been very convenient before the popularity of mobile payment, avoiding the risk of carrying a lot of cash. Nowadays, with the popularity of mobile payment, credit cards have begun to support such scanning code payment withdrawal, which is also very convenient for many people.

2. As a bank product, credit cards often cooperate with many large-scale brand shopping malls. Consumers can enjoy discounts when using credit cards. Consumers can also get credit card points when using credit cards, and they can also exchange many things at the end of the year.

3. Consumers' long-term use of credit cards will leave a good image on their credit records and be of great benefit to their future credit loans. On the other hand, if you can't repay in time, it will also affect your credit information.

In many cases, credit cards are still necessary. Nowadays, many people are burdened with mortgage and car loan. Handling credit cards can often make them more flexible and help them solve their difficulties in an emergency. However, it should be noted that what the credit card gives you will be returned after all. When you use it, you must spend it reasonably according to your own situation, and don't spend it indiscriminately.

The introduction of why credit cards are always sold and why they are all sold ends here. I wonder if you have found the information you need?