What are the 100 methods for network promotion?

The following are 100 methods of network promotion. You can choose a feasible scheme according to your own situation:

1. Publish serialized content. Serialization can increase the viscosity of visitors.

2. Leave a message on other people's blogs. Usually after you leave a message for him, they will call you back.

3. Submit readers' contributions. Most blogs welcome readers to contribute. Bloggers allow you to contribute to them, and usually the articles will keep the author's signature and point to your website. Send the article to the blogger to see if he will contribute as a reader. It's that simple. If you are interested, you are welcome to contribute to my Beipiao Scholar blog, but the requirement is 1. Valuable. 2. Exclusive, at least different from other sites, or you can interpret it.

4. Sponsor a blog contest. The popular practice in the blogosphere is to hold blog competitions. You can sponsor a contest, offer prizes or bonuses, and the blogger will leave a link to your website on the contest page. There used to be an SEO contest every year.

Use your blog to write letters to potential customers. There are three ways to send licensed mail marketing, the second is broadcast mail, the second is serial mail, and the third is rss feed mail. Every blog has an rss system, so you can write letters to readers with blogs.

6. Build a network. There is a saying that "it is better to know the right person than to have the ability." This also applies to website promotion. After making friends with bloggers and webmasters, they will be happy to put a link to your website to bring traffic. But before that, maybe you should link to their website or contact your feelings by email.

7. Publish RSS feeds. Publish RSS feeds to facilitate readers to subscribe to blogs through RSS readers. In this way, as long as the blog is updated, they can be automatically notified of the update, which is a good way to ensure that they can read the updated articles and encourage them to visit the website regularly. (Most subscription software is closed or no longer running updates, just like the brilliant Google Reader subscription. )

8. use Feedburner. If you want to manage RSS conveniently, you should register a Feedburner account. This service is completely free, and there are many useful functions, such as counting subscriber information, having various customization options and so on. Feedburner can also make blog output compatible with most browsers and RSS readers, so as not to lose subscribers for technical reasons. (If it is only a domestic user, I am afraid that few people use it. Please use it with caution. )

9. Provide mail subscriptions. Many netizens can't use RSS yet, so it is very necessary to provide mail subscription. Fortunately, it is easy to implement with Feedburner. Just activate the "Publish" function in Feedburner and paste and copy the subscribed link to the website. This is an English system. If you don't understand, you can use feedsky. (If your audience is just diaosi from China, you don't need this. )

10. Create an email newsletter. By optimizing mail subscription, you can create email newsletter, which can effectively control the content pushed to the subscriber's mailbox. For example, define an automatic push rule to send specific content to the subscriber's mailbox at a specific time. To tell the truth, this is a troublesome and unrealistic way to promote. )

1 1. First hand information. If your website is the first news source that broke the news, there will be many website links pointing to you, and the traffic will certainly go up. (If you can't, please refer to the hot news of Baidu search list, Taobao hotspots and other industries that you are concerned about, and then report and sort out the hot spots that follow-up netizens may want to search in time. )

Write a controversial article. If you can successfully write a controversial article, people will naturally link to your article when arguing, no matter whether they agree or disagree with you in most cases. The result, of course, is that traffic can be greatly increased. (For example, write an article "Beipiao Scholar Blog is the best online marketing blog in the webmaster circle", hehe, someone must be lambasted)

13. Write a list of "before 10". Internet surfers like the list of "Top Ten xx", which is easy to understand and can contain effective information. (For example, Top Ten xx Resources, Top Ten Tips, etc. )

14. Write a list of "before 100". If the list of "Top 10" can bring a lot of traffic, "Top 100" is definitely more useful. This article is an example. Because such articles can aggregate and summarize valuable things, people will naturally collect and share this article. )

15. Write a "general course" for doing something. People are willing to learn new things, especially skills that can solve their problems. Make sure your tutorial is as detailed as possible, and visitors will flock to it. (Weibo, WeChat, and their extended or attached tutorials on related products and games are all good choices, such as Nerve in Cats the other day).

16. Release the interview. If the interviewee has a blog or website, the effect will be better, and the other party will give a link to the interview article, and his visitors will click it. (If you can interview Lei Jun, Zuckerberg and other absolute drainage, if not, you can interview other celebrities, or just celebrities in your circle. )

17. Use festivals or regular events as topics. Write something related to festivals or regular events, and the traffic will also increase greatly. For example, Christmas in the west, the upcoming Mid-Autumn Festival, National Day and other festivals and activities. )

link baiting

18. Create a test. People like to do tests (in this case, games). If you can think of an interesting test, visitors will not only do it themselves, but also share it with their friends, then the traffic will increase. (For example, many people like to do psychological tests and constellation tests in the past two years)

Write a leaderboard. (For example, release a "10 Best Internet Marketing Expert in China X" and put XX in it. This ranking just takes advantage of people's curiosity and brings a lot of traffic. )

20. Write a website ranking. Similar to the previous strategy, write a website ranking, such as "blog income ranking" and "media influence ranking". The webmaster mentioned will definitely be willing to give a link to this article (if you can get in touch with them and tell them this ranking, the effect will be better and the traffic will be greater).

2 1. Post a funny picture. At the end of a busy day, people may just want to have some fun and relax. Post a funny picture to satisfy everyone's wishes and increase traffic.

22. Create an infographic. If you are creative and like to do research, you can try to create an infographic, which is also a good way to attract links and traffic from others.

Free strategy

23. Publish an e-book. This is one of the most effective ways to get traffic. Write an attractive e-book and put it on the website. The more useful the information in the book, the more people share comments and the more traffic.

24. Create a free CSS template. CSS templates are very popular on the Internet. Many people use them when submitting them to CSS directories. Putting a link to your website in the footer will definitely get some traffic. (provided that your skills are ok)

25. Make a free WordPress theme. You can also directly convert CSS templates into WordPress themes (or create a new theme from scratch). WordPress has millions of users. After submitting your theme to the directory (including the official theme directory), many people will always download your theme. (The same premise is that you need technology)

26. make a cheat sheet Cheats are very popular on the Internet. If you can make one, you will definitely find that the number of visitors will increase greatly. If you want to refer to an example, you can look at this article, which lists more than 30 cheat sheets of network development.

27. Provide resources for web design. For example, provide icon sets, fonts, textures, Photoshop brushes and other similar resources.

Hold a competition

28. Launch an RT (forwarding) competition. To launch an activity, people need to forward the page of the competition in order to get the chance of random drawing. Prizes can be cash or products or services provided by sponsors. According to the size of the prize, you can see the number of times the virus is forwarded after a period of time.

29. Launch an information contest. In addition to forwarding, another form of lottery is to get opportunities by people leaving comments at the back of competition articles. Because RSS readers and mail subscribers want to post messages on the website, this will undoubtedly increase the number of visitors and stimulate them to post more comments on the article page.

30. There is a review writing competition. If you want to improve the Google ranking of the website, you can try to hold a writing contest. Participants need to write an article related to the theme of the contest before they have a chance to compare. The external chain obtained in this way not only brings PR weight, but also brings new visitors. However, it should be noted that the award needs to be attractive enough to make participants willing to write articles related to the theme.

3 1. Hold a voting contest. All you need to do is to choose the winner by voting in the competition. For example, if you have a website about fitness, you can invite readers to submit their best fitness skills, and then readers will vote for the winner. Doing so allows participants to link to the voting page and then invite their friends to visit and vote.

32. Traffic competition. If the traffic is what you want, why not directly link the competition standard with it? In the competition, contestants are required to direct traffic to a specific page of the website, which can be a competition page (to achieve the effect of virus transmission) or a resource page (such as a page providing e-books). After setting a deadline (such as 2 weeks, 1 month or other), just look at the traffic analysis of websites and see which website brings the most visitors, and you can decide who will win the prize.

mixed-media

33. Video first experience. You may have heard that video is a basic application of the Internet today, but if you haven't tried to promote it, you can start. You can have a simple experience first and record the next speech in front of the camera (of course, what you say should attract visitors, not generalize).

34. Record the screen demonstration. When operating the computer, record the screen and make attractive videos, and the effect is very good. For example, this method can be used to teach others how to perform computer operations or how to complete tasks online. You can use this free software CamStudio to record the screen demonstration.

35. Submit videos to major websites. After preparing the video, you can submit it on as many websites as possible, such as YouTube, Youku, Tudou, Sina, Coolstream and so on. (provided that it is best not to infringe)

36. Make a podcast. The main reason why this method may become a high-quality traffic source is that the competition in the field of podcasting is particularly small. In other words, with a little effort, your podcast can quickly become a leader in the niche market. All you need to do is start recording with a USB microphone. (Podcasts are basically out of date now)

37. Release the interview audio. We already know that interviewing experts is a good way to get traffic. In addition to the written interview, you can also publish the interview audio. Skype makes it easy to record audio, just find a software that can record Skype conversations. The free version of PowerGramo can do it.

Social bookmarking website

38. Find someone to support your article. It's like snowballing, more and more people are on it, so more people can see it, and others may like it, which will bring a lot of traffic.

39. Try to go to Digg homepage. It's hard to get to Digg's homepage, but it's worth a try. Once successful, you will be greeted by thousands of visits. First of all, you should become an active user of Digg, add as many friends as possible, and observe what articles are most popular on it. After doing the first two steps, ask your friends to submit your best article and build a network of friends to support it.

40. Submit the article to Reddit. If the effort on Digg fails, try again on Reddit. Similar to the principle of Digg, Reddit is small in scale, but it has a friendly community. Maybe your article is more popular there. It is more appropriate to post funny, scientific and political articles on Reddit.

4 1. Let visitors use the share button to forward to Weibo. Just like my blog.

42. Add social sharing bookmarks to the website. If you want to be shared and collected more, add more sharing bookmarks to the website. Use this tool to automatically generate an icon for bookmark sharing, and then paste the code into the website.

43. Add the sharing code of Jiayin. Let users forward to more sns, Weibo and favorites.

Social network

44. Create profile pages on as many social networks as possible. When creating a profile page on social networks, you can usually add your own URL. This is not only an opportunity to establish external links, but also brings traffic (first, visitors who see the information page, and second, the weight that the links on the page bring to the website. Mashable has a list of over 350 social networks, so make good use of it.

45. Employer: Douban, Zhihu. If you want to get traffic on social networks, you must show your face on Renren, Douban and Zhihu. At the very least, you have to create an account and establish relationships with as many people as possible. Only in this way can you get traffic when adding linked articles on these platforms.

46. Create a Weibo fan page. Another way to make full use of Weibo is to create a fan page. The fan page is dedicated to your website. Visitors can become fans, comment and so on.

47. Add "Forward" buttons for Renren and Weibo on the website. Renren.com has launched a forward button called "Off the Website". After being embedded in the website, users can share comments through Renren's account. To add this button, you only need to copy and paste a few pieces of code to get the code on this page.

48. Use Weibo. Another social network that must be used is Weibo. You can create an account for yourself or directly create an account for the website. The published content can be a link to the latest blog update, or all relevant content on the Internet.

49. Add a Baidu Share button to the website. Adding Baidu Share button to let visitors share articles with one click can increase the traffic from major social media.

50. Explore minority social networks. Perhaps the traffic of minority social networks is not as good as Renren or Weibo at all, but we should try it, because the traffic of such websites will be more targeted and targeted. The following are 233 social networking sites by niche.

Website optimization

5 1. Customize your 404 error page. Whether you like it or not, visitors will always be taken to the 404 error page on the website. Maybe you misspelled the URL address, maybe you linked to a page that doesn't exist on the website, or for other reasons. If you use the default 404 page, visitors will immediately go to other websites. But if you optimize the 404 page and add useful links, you may be able to lead to other pages of the website, which is also an increase in traffic.

52. Web pages are interlinked. This method increases the number of visitors in two aspects. First, it is more convenient for visitors to check the website and increase the number of visitors per page. At the same time, it can also improve the website search ranking and distribute it widely to the whole website.

53. Highlight the most popular content. When people visit a website, they want to know which is the most popular. Highlighting the most popular content and recommending it to readers can get more views from each visitor. The easiest way is to add "Hot Articles" to the sidebar.

54. Test the website in different browsers. If the website can't be displayed normally in visitors' browsers, they will not hesitate to give up their visit. This is also the reason to ensure that the website can be displayed normally in most browsers. Online service Browsershots.org can help you test for free.

55. Speed up the website. Many studies have confirmed that most Internet users can only tolerate a few seconds of webpage loading time, and if it is delayed, most people will immediately turn to other websites. More importantly, now search engines begin to regard loading speed as a factor affecting ranking. The faster the load, the higher the ranking naturally. The first step to speed up is to reduce unnecessary elements on the web page and reduce the size of the picture. Using Firefox's Firebug extension can provide more details for analyzing the loading speed.

56. Provide page caching service. An effective way to reduce loading time is to provide cached page service. At the same time, it can reduce the load of web server and make the website respond faster. WordPress users can use the plug-in of WP cache to implement it.

57. Find an excellent hosting scheme. No matter how to optimize the website, if the hosting scheme is very general at the beginning, the loading of the webpage will still be very slow. So you should stay away from free or cheap hosts.

search engine optimization

In fact, seo is also a very good promotion means, that is, some people have lost weight.

58. Create original content. If you want to get traffic from search engines, you should concentrate all your time on one thing and try to increase original content. This is what Google and Baidu value most. The more original content, the more frequent updates and the better results.

59. Establish a reverse link. The second most important thing to improve search ranking and get natural traffic is to establish reverse links. You need as many websites as possible to link to your website. The higher the authority and relevance of the link, the better the effect.

60. Implement keyword research. Search engines work around keywords to understand which keywords people use to adjust their content to match them. For example, the search volume of the keyword "funny pictures" is 15 times that of "funny pictures", so it is more helpful to use "funny pictures" in the title. Use Google AdWords keyword tool to query the search volume of any keyword.

6 1. Optimize the page title. The title of a web page refers to the title part of the web page, which is located between the tags at the head of the HTML code and appears in the title bar at the top of the browser when visiting the web page. This is a very important page SEO factor. Make sure that every page of the website has a unique page title, and keywords should appear in it. WordPress users can install All in One SEO Pack plug-in to realize it automatically.

62. Create an HTML site map. An HTML site map is a page that links to all other pages (and preferably also to all other pages). HTML site map helps search engines crawl and index websites and improve search rankings.

63. Use pictures. Most webmasters forget that Google and Baidu have a very popular "picture search", which means that using pictures in web pages can also increase the traffic from search engines. Be sure to optimize the name of the picture with relevant keywords, and remember to use ALT and TITLE attributes frequently in the picture. Thousands of free pictures with copyright can be found on the website sxc.hu

64. Translate website content. Depending on the theme of the website, translating the website into pages in other languages may double the traffic of search engines. In order to achieve this goal, we also need a plug-in to enable search engines to index translated web pages.

movable terminal

65. Create a website version suitable for mobile devices. As more and more people use mobile devices to access websites, it will become very important to have a mobile version that can adapt to these new platforms. If you use WordPress, you can add a plug-in to WPTouch to automatically generate a mobile phone website.

66. Create an application for the website. At present, the most popular online promotion is QR code, WeChat and APP application. You can create an ios version and an Android version for your potential customers and old customers to download.

67. Publish a QR code. Sweep and pat, now everywhere, you can create a QR code, let your customers download your mobile phone application or add your WeChat through the QR code, or pay attention to your Weibo.

Online forum

68. Join an online forum and add a link to the website to your signature. No matter what the theme of the website is, you can always find many related forums to join. Most people will allow you to put a link in the signature file, and you can also use this to send visitors to your website. If you need to build an online forum, you can use dz or phpwind to build a forum.

69. Link to your article. In addition to putting a link in your signature, you can also insert a link to your article when posting. For example, if you write an article that is very useful to other members of the forum, you can post it to let them know and ask for feedback. But make sure the articles are relevant, otherwise they will be labeled as spammers.

70. Add classification targets. When browsing the classified catalogue, you will find that every city has a "forum" section. You can post articles there and add links to your website as long as it is relevant to the discussion.

7 1. Consider adding a forum to the website. Once the website reaches a critical user level (such as 5000 or more unique visitors per day), you can consider adding forums to the website. This will give visitors a platform to ask questions and share content, and also increase traffic. You can use phpwind, a reliable free forum software.

Content aggregation

72. Create your encyclopedia. It is free to create encyclopedias on platforms such as Baidu Encyclopedia, Soso Encyclopedia and Interactive Encyclopedia. If you have higher skills, maybe you can add a source link page.

73. Upload Baidu Library. You can upload your documents to Baidu Library and Douding.com.

74. Answer questions on Baidu Know. Take some time to look at the questions Baidu knows and answer any questions related to the theme of your website. You can provide a link to a website as a reference in your answer, or directly provide a link to a specific article on your website that can answer this question, provided that your technology is relatively high.

75. Answer Baidu's question. Baidu knows it is a question and answer platform. You can answer other users' questions and provide links to websites or articles. Remember, the topic should be relevant and provide attractive business answers around your career.

traditional method

76. Submit the website to the page directory. The traffic that can be obtained by this method depends on the quality of the page directory that can contain your website. But if you can submit to hundreds of directories, you can also get considerable traffic.

77. Submit the blog to the blog directory. If you have a blog, you can also submit it to the blog directory (that is, those directories that only contain blogs).

78. Submit content to the article catalogue. Marketing through articles is a very common and effective way to increase traffic. All you need to do is submit the article to the article directory. Almost all article directory websites are allowed to insert links from your website, which can increase traffic.

79. Link exchange. The practice of Link exchange has existed since the Internet, and it has been enduring for a long time because it is very useful. Pay attention to link exchange only with those websites that have original content and are useful to visitors (otherwise they may be punished by Google).

80. Use advertising exchange. Another similar method is to use advertising exchange. You use idle advertising space to promote your partner's website, and the other party does the same. Advertisements can be in any form, from banner advertisements to promotional information in mail communication.

8 1. Distribute press releases. Writing a press release and distributing it everywhere can also bring some traffic, especially new news about your field. You can pay some public relations companies to do it for you, or you can submit the press release manually.

82. Add a website link to the signature of the email. E-mail is still the most widely used communication method, so you can use it to let your contacts know about your website.

payment types/methods

83. Google advertising words. PPC (Pay-per-click) advertising is the most effective way for websites to purchase traffic, and Google AdWords is the largest online platform. Creating an account is free, and then you must bid on the required keywords. According to the niche market you have identified, it is possible to buy clicks at a very low price.

84. Large-scale portal advertisements. The best advertising platform to replace Google AdWords is the portal. And you can also set a specific target audience as the advertising target to ensure that visitors will be interested in your content.

85. Pop-up alliance advertisements. You can buy pop-up advertisements, grasp the probability, and catch many accurate customers. Teacher Yalong is also using pop-up advertisements now, and the effect is not bad.

86. taobao guest publicity. This is a risk-free advertising method, namely joint marketing.

87. Buy banner ads directly. In fact, all webmasters are willing to sell banner advertisements. If you can find a website that is very relevant to your own website, you can contact the webmaster directly to ask about the price of banner advertisements. The return on investment may be high, because visitors may stay on your website and become loyal readers.

88. Buy banner advertisements from third-party advertising platforms. There are advertising platforms on the Internet that can help you buy banner advertisements by paying a monthly fee.

89. Payment for purchasing reviews. Sometimes paid comments are very useful for increasing traffic, because your website will be displayed directly in the article (that is, the links will be displayed directly in front of readers of other websites). You can contact the webmaster directly or buy paid comments through a professional website like SponsoredReviews.com (make sure that the sponsored link has the nofollow attribute, otherwise it may be punished by Google).

Offline promotion mode

90. Tell your friends and family about your website. These people will definitely be interested in your website and click on it. If the content is updated frequently, they will probably continue to visit it.

9 1. Tell your colleagues about your website. This is another group of people who will be interested in your website and visit it frequently. If your website is related to work, the effect will be better.

92. Add the URL to the business card. If you often give people business cards, you can consider putting a link to a website. Business partners may be interested.

93. Print the website on a T-shirt. It is convenient and cheap to buy custom-made T-shirts now. Wearing a T-shirt with your website printed on it will be a good way to spread the website.

94. Make stickers with websites and stick them around. If you want some guerrilla promotion methods, you can use the website to make some stickers and stick them around. Cars, windows and computers can be posted.

95. Advertise in the local newspaper. According to the niche market of the website, advertising in local newspapers will be a good way to invest. For example, if you have a blog about local news events, advertising in the local newspaper will bring you some new readers.

Non-traditional method

96. Think of a creative April Fool's trick. On April 1 day, the internet is also very active, and many companies and webmasters will come up with interesting pranks. If you can come up with a creative prank, others may give you a link, which will bring traffic.

97. Set the home page of any computer you use as a website. If we can keep it up, it will bring a lot of traffic. For example, in schools, work, libraries and other places, as long as you have used a computer, set its home page as your website.

98. Navigate to your website in the computer store. This method can bring a lot of traffic, and it is definitely an interesting method. As long as you go to a store that displays computers, start your browser and open your web page for passers-by to see.

99. Put your website on the sales list. Even if you don't plan to sell the website, you can put it on and try it. Interested buyers will visit your website, which is the way to get traffic.

100. Use group software. You can use a mass sending tool to send out a lot of your advertising information through WeChat, SMS, QQ, Want Want and other platforms.

If you feel in doubt, you can keep asking.