Management of automobile beauty shop

With the development of automobile industry and related service industries, automobile beauty service has gradually become a highly concerned industry. Next, please enjoy the operation and management of the car beauty shop I collected for you online.

Operation and management of automobile beauty shops Now, with the increasing popularity of private cars, there are more and more automobile beauty shops. With the increase of automobile beauty shops, the competition between shops is becoming more and more fierce. So how should automobile beauty shops manage and operate in this increasingly fierce competition? The following Meiping member software will share with you how to operate and manage a car beauty shop.

First, customer development.

Customer development refers to a series of public relations activities carried out by beauty shops to attract and retain customers. A stable source of customers is the premise of the normal operation of automobile beauty shops, so customer development is the first and most important work of beauty shops.

1, new customer development

New customers refer to customers who have never done car beauty in our store before. Developing new customers is an inevitable choice for beauty shops to overcome competitors and expand their business scale. New customers usually come from two sources: first, new car users; The other category is customers transferred from other car beauty shops. Beauty shops should adopt corresponding strategies for these two types of tourists.

2. Opening concessions attract customers and develop new customers.

It is particularly important for the newly opened automobile beauty shop, so we should make full use of the good opportunity of opening and take various preferential measures to attract customers. According to different customers, its public relations strategy is:

(1) For the official vehicles of government agencies, organizations, enterprises and institutions at all levels, beauty shops can directly contact the units with more official vehicles and send them invitations and temporary VIP cards to attend the opening ceremony, and stipulate that personnel and guests who go to the beauty shop for car beauty maintenance can get special discounts during the trial operation period and the opening day, and they can get VIP cards with a validity period exceeding 1 year. The invitation letter should indicate that after the opening of the business, no more consumer cards with the same or above discounts will be issued. In order to keep the promise, when the discount card is issued again after opening, the discount range should be lower than that before opening. If the discount rate is higher than that released before the opening of the business, it should be specially stated.

(2) For private cars, discount cards and invitations are generally issued directly to the owners, such as issuing discount cards and invitations directly to residents in residential quarters, or placing them in cars in parking lots in residential quarters, or issuing discount cards and invitations to owners through units with high private car ownership rates; 3) Beauty shops can also entrust nearby gas stations to issue discount cards and invitations in the form of small gifts, or send special personnel to the bustling business district to issue discount cards and invitations to passers-by.

3. Using car dealers to win new customers, the key to attracting customers is to make consumers become customers of this beauty shop when buying a car. The specific strategy is: beauty salons should establish strategic cooperative relations with major local car dealers, and car dealers will send a membership card every time they sell a car, so that they can enjoy a free or special preferential service for a certain period of time to attract new car users to the maximum extent.

It is more difficult to transfer customers from other car beauty shops to their own shops than to attract new car users. It takes a lot of work and a great price to urge customers from other beauty shops to move to their own stores. First of all, we should understand the services and customers of other local car beauty shops, and then analyze the shortcomings of these beauty shops and the real needs of customers. At the same time, strengthen the service and management of their own shops to ensure that customers of other beauty shops can also get satisfactory service in their own shops. Then contact the customers of other beauty shops through preferential activities and market research, and promise that as long as these customers use the membership cards or discount cards issued by other beauty shops, they can change them into their own membership cards or discount cards, and give more discounts than the car beauty shops they went to before.

Second, consolidate old customers.

Consolidating old customers is very important for the development of automobile beauty shops, because as long as all old customers are retained, the business volume of automobile beauty shops will only increase rather than decrease. On the contrary, if the loss of old customers is serious, on the one hand, beauty shops have to invest a lot of money to develop new customers, on the other hand, the loss of old customers is likely to hand over the adverse effects on beauty shops to potential consumers, thus increasing the difficulty for beauty shops to develop new customers. To this end, beauty shops must do the following work for old customers.

1, create a customer file. On the basis of daily business records, car beauty shops should make good customer data files through professional car beauty management software, which not only facilitates contact with customers, but also accurately calculates various consumption points. Beauty shops can make membership marketing and use points system to stimulate customers to spend in the store. Take measures for customer confirmation? Do you recognize that car? With what? Recognize people? In parallel, as long as people with customer records drive to spend, whether they are registered cars or other cars, they can get points; Similarly, as long as a registered car comes to the store for consumption, no matter whether the driver is the original registered customer or someone else, you can get points.

2. Strengthen liaison and publicity. Beauty shops should do a good job in liaison and publicity of old customers during the non-service period. The specific work content is to put advertisements on old customers every month to introduce the new services and various preferential activities of beauty shops; Have a telephone conversation with old customers every two months to find out whether customers need car beauty care services in the near future and whether they need help from beauty shops; Important festivals send greeting messages and promotional messages to old customers through the SMS marketing function of management software.

3. Excellent service is an important guarantee for consolidating old customers. According to a research report published by Harvard Business Journal, re-regulated customers can bring 25% profits to enterprises? 85% profit, and among the factors that attract them to come again, the first is the quality of service, the second is the product itself, and finally the price. It can be seen that service quality plays an important role in consolidating old customers. Therefore, employees in all positions in the automobile beauty shop should be enthusiastic in service, operate carefully and ensure quality. If the service provided to customers is defective, the beauty shop should take the initiative to propose remedial measures and apologize to customers.

4. After completing the car beauty for customers, we should try our best to provide other services for customers. The main work includes: understanding the effect of beauty care and customer satisfaction, providing technical guidance and consulting services, solving technical problems for customers and providing spare parts services.

In a word, opening a car beauty shop requires not only professional and advanced technology, but also a series of systematic operation schemes. Paying attention to customer management and maintaining customers is the top priority. Meiping member software is committed to providing you with the most cost-effective customer management system. Meiping Auto Member Management Software is specially developed for the auto beauty industry, which allows you to realize all-round management and improve your management efficiency.

Business types of automobile beauty shops Body beauty

Body beauty mainly includes high-pressure car washing, rust removal, removal of pollutants such as asphalt and tar, waxing and brightening and mirror treatment, waxing of new cars, renovation of tires and bumpers in rims and wheels, and anti-corrosion and gluing treatment of chassis. Frequent car washing can remove dust, acid rain, asphalt and other pollutants on the surface of the car and prevent paint and other body parts from being corroded and damaged. Waxing in time can not only bring beautiful effects to the car body, but also protect the car with multifunctional car wax, which can prevent ultraviolet rays, acid rain, high temperature and static electricity.

Interior beauty is mainly divided into interior beauty, engine beauty, luggage cleaning and so on.

Among them, interior beauty includes dashboard, ceiling, carpet, foot pad, seat cover, sun protection, vacuum cleaning and protection of door lining, as well as steam sterilization, deodorization of cold and warm tuyeres, air purification in the car and other projects. Engine beauty includes engine washing, polishing protective agent spraying, renovation and three-filter cleaning (referring to fuel filter, oil filter and air filter).

Paint finish treatment

Paint treatment services can be divided into oxide film treatment, paint flying treatment, acid rain treatment,

Paint scratch treatment, paint damage treatment and vehicle painting. Paint finish can not only make the car durable? Youth? . It can also repair scratches and injuries caused by your carelessness. Better protect the car body and keep the car valuable.

Automobile protection

Automobile protection projects include sticking explosion-proof solar films, installing anti-theft devices, installing electrostatic discharge devices, and installing automobile voice alarm devices. Although car protection has no direct impact on the beauty of the car, it can take good care of the car.

Automobile products

Automobile products are the crowning touch of automobile beauty and the embodiment of automobile life culture. They are committed to creating mobile living spaces for cars, such as perfume, wax dusters, goggles, handles and cushions. Car boutiques bring people a kind of personal care.

Every effort is wonderful. Behind beauty is not only the impulse to chase fashion, but also the grasp of another material culture.

Common sense of automobile beauty shop management: washing powder and detergent are not needed.

Because it contains alkaline components, long-term use will make the car paint lose its luster, dull color, dry and rust. Special crystal cleaning liquid or car wash liquid should be used.

Deal with car dirt in time.

During the use of automobiles, they will be eroded by sunlight and acid rain, and easily combine with various corrosive dirt, such as cement, grease, mucus, asphalt, tree sap, insects, etc., to form stubborn stains, which will dull and oxidize the automobile paint and shorten its service life.

Clean and maintain the interior of the car.

At ordinary times, the carriage part is affected by the external oil dust, sediment, smoking, passenger sweat stains and air conditioning cycle, which leads to the pollution of the air in the carriage, the growth of bacteria, and even an unpleasant smell, which makes velvet moldy and leather aging. It not only affects the physical and mental health of the owner, but also is not conducive to the driving mood. Therefore, you should do a full set of indoor professional care every three months and often vacuum the car.

Carefully choose car wax for new cars and luxury cars.

Ordinary oily solid car wax has been gradually eliminated because of its shortcomings such as non-adhesion and easy contamination (leaving watermark after rain). ), scratch the car paint, a short light. We should be more careful when choosing wax for expensive cars. The new car wax is a water-based powder, which is bright and clean after rubbing, not easy to stick to dust and durable. (such as American super color crystal wax film, American MOC sesame oil wax, British Duobao magic color cosmetic wax).

Coating beauty car wash steps

1. Plastic-coated beauty car wash is the product of the latest automobile care technology and market demand, and it is a revolution in the automobile care market;

2. Coating beauty car wash is a real scratch-free car wash, which can make the car brighter and brighter, completely subvert the existing car wash concept, and truly make car wash an indispensable part of car maintenance;

3. The coating beauty car wash is the popularization of the existing high-grade glass fiber coating, which makes the coating of car paint become a part of daily car maintenance, that is, the coating beauty car wash has the maintenance effect of car wax, but there is no damage to car paint by car wax, and it will quickly become a substitute for the existing car wax market.

Coating beauty car wash is divided into seven steps, namely, car lifting, dust washing, seam washing, decontamination, coating, wiping and water blowing.

1, pick up the car to check the car condition;

2. Clean the floating soil and sediment on the paint surface;

3. Clean the tire compartment of the vehicle;

4. Clean the car air intake fence; Cleaning of some subtle places outside the car;

5. Use neutral car wash shampoo to remove dirt; Wash the dirt and foam on the vehicle surface with mild running water, including the hanging chain part of the door;

6. Spray a quick paint protective coating to effectively protect the paint;

7. Dry the paint with a clean and soft towel; Blow dry in the gap; Blow-dry tires and other places; Wipe the trunk and other places.