Planning scheme of creative beer festival activities

In order to ensure the scientific and orderly activities, we need to make an activity plan in advance. From the purpose, requirements, methods and progress of the activities, this is a concrete, thorough and highly operational plan. How should the activity plan be made? The following is the planning scheme of the creative Oktoberfest event I compiled for you. Welcome to draw lessons from and refer to. I hope it helps you.

Creative Oktoberfest activity planning scheme 1 1. Activity purpose:

Through the promotion of beer, a hot commodity in summer, the popularity will be enhanced and the climax of off-season promotion will be set off. The concepts of supermarket summer night market and active community cultural life are put forward with beer buying and giving and "beer night" running through the whole Oktoberfest as two major promotion themes.

Second, the overall plan:

1, promotion form:

Time: July 1 XX to July 30th.

Location: in-store channel promotion area and out-of-store gift area (pictured)

Commodity promotion agencies:

(1) During the promotion period, manufacturers are required to provide special support for goods.

(2) Buy-and-give is the main promotion form, and manufacturers are required to provide specific ways to buy-and-give. Customers should buy more brands and give more, and set up gift counters in the gift area outside the store, such as customers buying Yanjing beer once and giving it once every three times. , thus strengthening the concept of "the more you sell, the more affordable". Brands in the gift area can also arrange other promotional activities such as free goods Jian.

(3) The products to be exhibited are based on each brand, so that each brand has a pile of heads to expand the product image. Every manufacturer must ensure that the supply is sufficient and the price advantage is obvious, and each pile head is arranged with a sales promotion girl to focus on sales promotion.

(4) Exhibition brands: Yanjing, Budweiser, Baisha, Qingdao, Baker, Pearl River, Corona, Ribbon, Heineken and Sun Beer.

Programme of activities

(1) During the activity, Taiwan Province is the center, with field promotion and sales as the main form, interspersed with free goods lessons, prize-winning contests, prize-winning participation and cultural performances.

(2) The opening and closing ceremonies shall be undertaken by the supermarket and assisted by the factory.

Activity publicity

1, theme: beer carnival night

2. Main slogan: Have a beer and make friends.

4. Media promotion:

(1) TV special promotion advertisement

(2) Inviting the media to make special reports and inviting the media from other provinces and cities to report on "Beer Night" can dig out the topic that "supermarkets provide colorful nightlife for the community".

(3) Make a special radio advertisement tape and play it in the in-store broadcast room.

(4) Broadcast time: All-weather broadcast.

5, xx beer

(1) launched a special edition advertisement for xx Oktoberfest, informing all brands of beer and beer night activities in detail in the form of buying gifts.

(2) The price of 2)xx should reflect the strategy of the lowest price of beer in the whole city, and 20,000 copies should be issued for wide publicity.

6. Atmosphere layout

(1) The overall atmosphere inside and outside the store is arranged, rendering a warm and fiery shopping atmosphere.

(2) Outside the store, we hung banners congratulating the manufacturers on balloons and placed beer molds.

The store gives preferential conditions to suppliers who participate in the "beer night"

1, you can get a free stacking space in the main promotion channel.

2. you can enjoy the most favorable rent when you do promotional activities in the central hall.

You can enjoy the sales and tasting activities of "Beer Night" brand in the central hall.

4. Free advertisements can be played on the back wall of the main hall ("during Oktoberfest").

Creative Oktoberfest Activity Planning Scheme 21. Name of the activity:

Xxxx beer culture festival

Second, the activity slogan:

Passionate summer, enjoy happiness.

Second, the activity time:

xx

Three. Location:

xxxx

Fourth, the purpose of the activity:

Make use of the origin of beer culture festival, hold the first beer culture festival, form news facts for local media to publicize and report, and attract the attention to the maximum extent. Enhance the local visibility and social influence of the project, stimulate the attention of potential customers and promote the overall sales of the project. By participating in the grand beer culture festival, customers can enjoy the psychological satisfaction of choosing xx city garden and establish their loyalty to xx real estate brand. Through the grand Oktoberfest activities, the psychological distance between xxx brand and local consumers is narrowed, and the affinity of the brand is enhanced.

Verb (short for verb) activity:

Cultural performing arts; Invite professional performance organizations to perform variety shows. Cold meal barbecue; Improve the activity specifications and make participants feel more honored to hold hands. Award-winning question and answer; Interactive communication, enhance the participation of activities, and make the activities more lively. Xintianyou; Famous singers sang and interacted with the audience, which enhanced the intimacy of the event and won the mass base. Beer drinking contest: through the beer drinking contest, the participation and interest of the activity will be enhanced, and the interaction with the audience will be formed to push the activity to a climax.

Sixth, the highlights of the event:

The grand opening ceremony detonated the summer passion of xx city, formed news events, triggered media reports and focused public attention. The combination of cultural performances and banquets has improved the specifications and grades of the activities, reflecting the high-end nature of xx real estate brand.

The prize-winning quiz and beer drinking contest made the atmosphere more lively and interesting. A romantic folk song in northern Shaanxi integrates xx brand with local folk culture, which narrows the psychological distance between xx real estate brand and local consumers and makes the brand more close to the people.

Seven. Promotion method:

SMS: Send SMS to customers, intended customers and target consumers to inform them of the activities and invite them to participate.

Standard Edition: Publish activity information, mainly with pictures, forming a strong visual impact and attracting attention.

TVC: The prime-time and prime-time columns of TV advertisements released information about this event, which was widely publicized and aroused widespread concern in society.

Eight, organization:

Organizer:

Co-organizer:

Cooperative media:

Invite the media:

Nine, invited guests:

Xx real estate related leaders and local news media

Trading customers, intended customers and target customers.

X. Main participants:

Trading customers, intended customers and target customers.

XI。 Activity promotion:

During the activity, it is necessary to set up a leading group, with xx real estate related leaders as the group leader (responsible for handling emergencies) and one person from each activity-related unit to assist the group leader in smoothly promoting the activity.