Private banks use Internet platforms to attract deposits at high interest rates, and the annualized monthly interest payment can be as high as 7.35%.

At a time when financial technology is developing rapidly, using the Internet to attract customers has become a powerful tool for private banks to break through. The deposit products launched by many private banks can earn up to nearly 5%, and some platforms go even further in terms of income subsidies to attract customers. The income from their subsidies even reaches 6%, making the platform sell some products for 1 The monthly annualized rate of return can reach more than 7%.

In addition, while private banks are increasing their efforts to attract deposits, the atmosphere of traditional commercial banks’ offline efforts to attract deposits appears to be deserted. Commercial bank deposit interest rates have declined, and the interest rates on large-denomination certificates of deposit, which have always been favored by investors, have rarely exceeded 4%.

At the same time, many investors have no choice but to "move" their deposits and turn to insurance products or fund products with more "attractive" yields.

Private banks develop Internet financial products to attract traffic

Recently, "Financial No. 1 Hospital" combed through a number of Internet financial platforms and found that many private banks' savings deposits appeared on the platform " Prominent positions such as "Recommended for Beginners" and "Hot-Selling List" have attracted much attention. In order to attract investors, some Internet financial platforms have launched activities such as interest rate coupons, newcomer red envelopes, and payment bonuses.

"Financial No. 1 Courtyard" browsed an Internet financial platform and found that the vast majority of the "Bank Selections" column were deposit products of private banks. The yield rate of most products exceeds 4%, the minimum investment amount is only 50 yuan, and the terms are flexible, making them very attractive compared with traditional banks. It is worth noting that "Financial No. 1 Courtyard" found that the monthly interest rate of some bank products has reached more than 7% after the platform's subsidy income.

For example, a 30-day deposit product created by an Internet financial platform has a minimum deposit of 1,000 yuan and an annual deposit interest rate of 4.35%. It also indicates that an additional 15 days + 6% subsidy rate of return will be added. Based on this calculation, this product can ultimately obtain an annualized deposit return of 7.35%. And you can withdraw it at any time during the holding period, and interest is paid monthly.

"Finance No. 1" found that the products launched by some private banks are indeed more competitive. In addition to some basic benefits that are "standard" for banks, many Internet financial platforms have made great efforts in recommending deposit products. In addition to giving away income boosting coupons to increase the income of products, some banks have also prepared tangible benefits for customers, such as bonuses, cash, points, draws, etc.

For example, on the JD.com financial management platform, there is a deposit product with an interest rate of 2.175%. If you hold it for 1 year, you can get 6.675% reward income in the first 100 days. If you hold it for 100 days but less than 1 year, you can get 6.675% bonus income. , you can also get 4.85% income in the first 100 days.

"Financial No. 1 Courtyard" found that in addition to ordinary time deposits and large certificates of deposit, funds and insurance products that are popular on the Internet platform have attracted investors' attention. Many platforms attract investors through high returns and product design.

For example, an Internet financial platform launched a special type of fund portfolio product. One of the products has a profit-taking annualized interest rate of 8% and a holding period of 360 days. According to the product description, this product is issued on a regular basis, and each issue has a fixed annualized rate of return and a recommended holding period; in order to avoid irrational redemptions caused by short-term market fluctuations, a cooling-off period is set, and the take-profit will not be triggered during the cooling-off period. Function, after the cooling-off period is over, a text message reminder will be sent when the profit-taking annualized rate of return is reached.

In the context of falling interest rates, why can private banks still launch high-yield products? Wang Lijuan, deputy researcher of the Research Department of the China Banking Association, said in an interview with "Financial No. 1 Courtyard" that compared with traditional commercial banks, private banks have fewer outlets, or some Internet banks have no branches and only have online channels. And its popularity and recognition are relatively low. Therefore, they face greater pressure in terms of liabilities, and there is an incentive to use deposit income to attract deposits.

Commercial banks are not active in soliciting deposits offline

While private banks are soliciting deposits at high interest rates, traditional commercial banks are "calm" in soliciting deposits. In the past, activities such as “gift giving”, cash back coupons, and lottery draws are hard to find. Some banks have also lowered their deposit interest rates, and more banks have stated that the interest rates on financial products and deposit products will only get lower and lower.

"Financial No. 1 Courtyard" learned that the special deposit products launched by various banks' mobile banking have a maximum of about 3%, and the minimum purchase amount is higher and the term is longer, usually between 3 and 5 years. Ordinary fixed deposits with lump sums have even lower interest rates. The minimum purchase price is 10,000 yuan. The one-year fixed deposit interest rate is 1.95%, the two-year fixed deposit interest rate is 2.52%, and the three-year fixed deposit interest rate is 2.52%. The interest rate on large-denomination certificates of deposit, which was previously favored by savers, has also been reduced.

Managers of many bank branches visited by "Financial No. 1 Courtyard" said that banks' deposit products have generally been reduced, and the interest rates on large-denomination certificates of deposit have also been reduced. Products with an interest rate of 4% have disappeared, and the highest interest rate has been reduced. It is only 3.9%, and the quota is limited.

The interest rate on certificates of deposit is basically maintained at above 3%.

Taking a large-denomination certificate of deposit from a joint-stock bank as an example, the annual interest rate of this product has been reduced from more than 4% to more than 3%, and the minimum purchase amount is required to be 250,000 yuan.

"Since the beginning of this year, the yields on bank deposits and wealth management products have shown a downward trend. In the past, the situation of 'buying deposits at high interest rates' no longer exists, and supervision has also strengthened against banks' soliciting deposits at high interest rates." The financial management manager of a joint-stock bank told "Financial No. 1 Courtyard".

"Financial No. 1 Courtyard" also noticed that some bank branches are deserted, and there are very few people who come to inquire about purchasing deposit products. "Financial No. 1 Courtyard" randomly interviewed some investors, and many investors "complained" that the interest rates on deposit products are too low.

"Recently, I have a deposit product that has expired. After it expires, I prefer to buy funds and insurance products, and the income is relatively higher." An investor who lives in Haidian District told "Financial No. 1 Courtyard" "Revealed, "Bank sales staff will also focus on promoting customer investment funds and insurance products in the near future."