Mushroom rental, cash withdrawal, stuck supervision, strict control of long-term rental industry fund pool

Another Internet innovation model met with Waterloo. Previously, two long-term rental apartment operators, Qingke and Eggshell, exploded, and then the mushroom rental platform suffered a capital chain crisis.

In the face of more than 30 million rent arrears, the founder and senior management team of mushroom rental recently lost contact. However, the founder Ma Xiaojun released a document in the early morning of February 4th, insisting that he would not leave Shanghai.

On February 5th, 2 1 Century Business Herald reporter tried to open the mushroom rental applet on Alipay and WeChat, and found that Alipay had removed the related applet, and WeChat applet could also enter the mushroom rental interface.

Alipay related people responded to the 2 1 Century Business Herald reporter: For the third-party applet on Alipay platform, Alipay is a payment channel and never touches the funds. Wechat did not respond.

On February 5, an apartment related person who has a cooperative relationship with mushroom rental revealed that the customers of mushroom rental are all over the country. According to the spontaneous statistics of landlords who have business dealings with mushroom rental houses, the funds involved have exceeded 30 million. As the mushroom rental management could not be contacted, the whereabouts of this rent was unknown.

Diqi mushrooms renting house

2 1 Century Business Herald The reporter learned that mushroom rental has been interviewed by relevant departments. In the early morning of February 4th, founder Ma Xiaojun issued a document admitting that the company was in financial crisis. Because the venture capital discussed earlier was not in place, users ran on it, which led to this problem.

According to public information, Mushroom Renting House was established in the beginning of October14, formerly known as Mushroom Apartment. In 20 14, it successively received 30 million yuan A-round venture capital from Ping An Venture Capital and IDG, and 25 million dollars B-round venture capital led by Haitong Kaiyuan Fund. IDG and Ping An Venture Capital followed suit.

At the beginning of 20 15, mushroom apartment was transformed into mushroom rental and positioned as a rental platform. In August, the B+ round venture capital invested by KTB was USD 30 million.

2065438+In March 2007, Mushroom Renting announced that it had completed the tens of millions of dollars C round strategic investment of Ant Financial (now renamed Ant Group). In June 5438+February of the same year, the $30 million C+ round of financing was completed, which was led by Yunfeng Fund, followed by Giant Network Group and Ant Financial.

At present, mushroom rental claims to have more than 4 million houses, covering nearly 20 cities.

The business model of mushroom rental is a rent collection platform, which collects system service fees through the SaaS system of export apartments. Around 20 18, mushroom rental also launched a variety of package services. Merchants can get more listings, electronic contracts and WeChat groups by purchasing membership packages. Specifically, apartment operators input houses into the mushroom rental system and pay service fees according to the contracted number of houses. Generally, mushroom rental will charge tenants a handling fee of three thousandths of each rent. The payment method is "D+ 1" days. Tenants can pay the rent to the mushroom rental account and withdraw it immediately, and the rent will be paid within one working day.

It is understood that most of the apartment operators who use the mushroom rental system are second landlords, and the rent of their tenants is charged by mushroom rental, and then mushroom rental calls the apartment regularly. Second, the landlord believes that mushroom rental is convenient for housing management, and cooperation has been relatively stable in recent years. In 2020, many second-landlord customers also attended the mushroom college course of Professor Long Dongping, the co-founder of mushroom rental.

From the second half of 2020, some apartments found it difficult to get cash withdrawal, from one day to three to five days, and finally became a week. An apartment operator revealed, "There are hundreds of apartments, thousands of suites and several individual landlords that cooperate with mushroom rental. Some second landlords are in arrears with more than 654.38+00,000 pounds of rent, which is sandwiched between the big landlord and the tenant. "

According to its disclosure, in the past, the payment channel for tenants to pay rent could be closed by enterprise users in the background. Before the mushroom rental incident, it should be 5438+ 10 in mid-June, so the merchants can't close the payment channel independently. Later, merchants can only inform tenants to pay rent offline one by one to avoid greater losses, but many tenants will habitually pay rent on it.

An employee of a mushroom rental house revealed that the recent slow withdrawal of cash from the platform was mainly due to the payment of channel fees. The channel fee charged by the third party is calculated according to the transfer time. If "D+ 1" is six thousandths, "D+5" is three thousandths, and there is a limit on the amount. Generally, the "D+ 1" line is used up in the first half of the month, and then the "D+5" line is activated. Roughly speaking, renting a house with mushrooms costs millions of channel fees a month, which has virtually become the burden of renting a house with mushrooms. Recently, mushroom rental has been docking more payment channels.

It is understood that an apartment operator put the rent collection business of more than 200 suites in his hand into "mushroom rental" and opened several accounts. Each account needs to pay a service fee of about 6,000 yuan to "mushroom rental" every year. The apartment operator said: "There are other charging items for mushroom rental, such as the need to purchase separately when the contract quantity is used up, and the SMS reminder is gone.

Mushroom rental has been in operation for 6 years. Kaixinbao information shows that Ji Gang, the investment director of Alibaba Group, withdrew from the board of directors in July 2009. At the same time, Ant Financial also withdrew from the equity of mushroom rental, but mushroom rental was still declared as a strategic investment partner of Ant Financial.

Qixinbao shows that the legal representative of Mushroom Leasing Company was changed from Ma Xiaojun to Xu Tiegen on October 6th, 2002165438/KLOC-0.

Since the second half of 2020, landlords have found that the time for collecting rent has become longer, and they have changed their listing information to other platforms, such as "Room 2" and "All Rooms Connect", or notified tenants to pay offline. In fact, many tenants who have already withdrawn their rents cannot get their deposits back. In Shenzhen Mu Qing Apartment, tenants who had already withdrawn their rent in June 5438+February 2020 were told that the deposit would not be refunded until March 5438+0 2026.

According to relevant sources of mushroom rental, relevant departments have been involved in the mushroom rental incident, and shareholders are also highly concerned. The management should convene a board meeting to discuss the overall solution and report to relevant departments. After confirmation by all parties, the actual solution process can be formally entered.

On February 2, the mushroom rental house was ordered to suspend business for asset liquidation. However, Ma Xiaojun did not talk about the company's debt and whether it should be liquidated in the early morning of February 4th. The reporter of 265438+20th Century Business Herald learned that some employees involved in the mushroom rental operation are waiting for the company to go through the resignation procedures after handling the debt problem.

As of press time, the cell phones of Ma Xiaojun, the founder of Mushroom Renting, and Long Dongping, the co-founder, were all busy and could not be connected.

Lu Wenxi, a real estate market analyst in Shanghai Zhongyuan, pointed out that the last home, the intermediary and the next home are only one party in the tripartite transaction, and the intermediary generally does not involve any money with the landlord, buyer or tenant, otherwise there will be uncertainty and potential risks in the transaction.

Strictly control the fund pool of long-term rental industry

Mushroom rental has attracted the attention of the regulatory authorities. On the afternoon of February 4th, the Shanghai Municipal Housing and Urban-Rural Construction Management Committee and other ten departments officially issued the "Implementation Opinions on Further Rectifying and Regulating the Order of the Housing Rental Market in this Municipality". The document puts forward nine normative opinions to standardize the order of the housing rental market. Strengthen supervision from three aspects: strict control of rent loans, clear rent collection cycle and strengthening information release management.

In just four days, Beijing, Shanghai and Shenzhen have successively issued documents to rectify the order of the housing rental market. 1February, Shenzhen Housing and Construction Bureau issued a notice on publicly soliciting opinions on "Several Measures for Further Promoting the Stable and Healthy Development of Housing Rental Market in Our City". On February 2, the Beijing Municipal Commission of Housing and Urban-Rural Development, the Municipal Market Supervision Bureau, the Municipal Finance Bureau, the Network Information Office of the Municipal Party Committee and the Beijing Banking Insurance Regulatory Bureau jointly issued the Notice on Regulating the Business Activities of Housing Leasing Enterprises in this Municipality. The policies issued by the three places clearly require the supervision of housing leasing enterprises and the establishment of a special account for housing leasing funds to collect rents and deposits.

Hu Jinghui, chief economist of Jinghui think tank, believes that the fund pool will become history. The fund supervision policy effectively avoids the risks brought by the misappropriation of the fund pool and deposit by leasing enterprises, which is very conducive to protecting the rights and interests of tenants and landlords; On the other hand, it also puts forward higher requirements for leasing enterprises' own funds and financing ability, and the industry structure will undergo major changes in the future.

Li Quan, founder of FangDongdong, pointed out that the long-term rental industry will really enter the regulatory year, and it is estimated that more than 40% of small and medium-sized apartments will face bankruptcy.

The barbaric growth of long-term rental apartments in the past few years has not only promoted the rapid development of the industry, but also brought many sequelae. Operators charge high rents and frequently misappropriate tenants' deposits. Li Quan pointed out that sometimes long-term rental of apartments is not a problem of deteriorating business operations, but a problem of suspected crimes. This year, the determination of the nature of apartment mine explosion may change greatly.

1 At the beginning of the year, the Central Political and Legal Work Conference specifically mentioned that it is necessary to be highly vigilant against the operational risks of long-term rental apartments and improve the coordination mechanism among political and legal institutions, financial institutions and industry supervision departments.

Previously, both the Central Committee and the Ministry of Housing and Urban-Rural Development emphasized: accelerating the housing security system with public rental housing, affordable rental housing and shared property housing as the main body, vigorously developing rental housing, improving the long-term rental policy, expanding the supply of small-sized and low-rent affordable rental housing, and exploring and supporting the use of collective construction land to build rental housing as planned.

Usually, the rental season is after the Lunar New Year. At this time, the introduction of corresponding policies will help standardize the leasing market and protect the rights and interests of all parties in the market.