Adidas sends text messages to transfer Reebok.

Adidas transferred Reebok's business and consumer information, firstly because Reebok's business in China was not good, secondly in order to better operate the company it took over, and thirdly in order to increase the transaction amount of transferring Reebok's management right in China. It is necessary to explain and analyze why Adidas should do this from the following three aspects.

First of all, Reebok's business in China is not good

First of all, Reebok's business in China is not good. For many consumers in China, they would rather choose Nike or Adidas or domestic Li Ning or Anta than Reebok. Although Reebok is also a well-known brand in China, it is not familiar to consumers in China. Consumers in China have a lot of consumption psychology, so Adidas chose to transfer Reebok when it saw that its revenue in China was not good.

The second is to make the company operate better.

Secondly, in order to make the company operate better, after all, for the accepted China trading company, if Adidas did not transfer the consumer information of Reebok together, it would probably choose not to accept it. After all, Reebok's revenue performance in China is not good. Without the blessing of consumer data, Reebok's business in China is difficult to operate.

The third is to increase the transaction volume of Reebok China's management right transfer.

In addition, it is necessary to increase the transaction amount of transferring the right to operate Reebok China. For Adidas, when they transfer Reebok, they will definitely try their best to get more transfection, which will be more powerful for Adidas. After all, commercial transfer needs to be obtained through high-priced bidding, so Reebok will transfer the consumer's information together, which will not only gain the recognition of the other party, but also increase the transaction amount at once.

The benefits of Adidas transferring Reebok's business and consumer information to China trading company;

After taking over, it will be beneficial for the corresponding trading companies in China to use their own favorable conditions to expand Reebok's business in China.