Practical skills and vocabulary in jewelry sales

A few common greetings, a customer came, and many salesmen made a mistake in the first sentence! The first sentence that a general store sees a customer is:? Hello, welcome! ? Actually, this sentence is wrong! There are more people who are wrong in the second sentence! The following are the practical skills and words I have compiled for you in jewelry sales. I hope they are useful to you.

1. Let customers know your brand for the first time. Hello, welcome to XXX jewelry! ? Tell about your store, let customers know about your store, and remember your store. Another reason is that you have to advertise in front of the customer and introduce the quality of the product origin and the professional knowledge in his ear? Buy off? The customer's psychology, this kind of advertising effect is many times stronger than that on TV and on the plane, because you really told him! I believe that customers will not be disgusted, and they can learn knowledge while buying things. It doesn't matter if you can't close the deal, at least you have left a good impression on your customers and your enthusiastic customers have remembered it. Maybe I'll call you next time.

2. Guide customers to make choices. After the customer knows your pavement, if he has no clear choice, as a salesman, you might as well be a shopping guide. For example:? These models are the latest products. They are very beautiful. You can have a look. ? Let customers have a direction in the dazzling. If your jewelry is fashionable, it will make people shine and attract customers more.

3. Factory direct sales, tell customers the strength of your home. A. Factory direct sales, primary sources, multiple choices, unified goods, wholesale and OEM are all acceptable, and flexible cooperation methods and competitive prices can make customers more excited.

B. When customers think things are too expensive, don't answer directly.

Don't tangle with customers about the price, because the money is in the hands of customers, our advantage is the product, and we know the product better than customers. Therefore, we should pay more attention to making customers like this product very much. You can say: Try this necklace. If it doesn't look good, you won't want it no matter how cheap it is? . Then help the customer try it on and praise it appropriately, and how well it matches this product. When the customer's psychological balance tilts to the product, the salesperson's chances of winning are even greater.

4. The customer said: Old customers, cheaper! When old customers say it is cheaper, many jewelry stores now use O2O membership marketing system focusing on jewelry. This system is very powerful. When the customer asks if it can be cheaper, we can ask the customer to report the membership number or mobile phone number first. You may not remember this customer, as shown in the following figure:

No matter what the customer is, we must know the customer's situation before making a decision, knowing ourselves and knowing ourselves is invincible.