520 activity plan

In order to ensure the success of an activity, it is often necessary to prepare a specific, detailed and targeted activity plan in advance, which is a written plan for an activity. How to make an activity plan? The following are my collected model essays (5 selected essays) about the 520 activity plan for reference only. Welcome to reading.

520 activity plan 1 1. Activity theme:

"Time is silent, true love lasts forever" and "Poem over 520"

Second, the activity time:

20xx Sunday, May 20th 19: 30-22: 00

Three. Location:

Xxx bar

IV. Form of activities:

Men and women cooperate. Activities that can only be played.

Verb (abbreviation of verb) activity scale:

About 33 people

Flow chart of intransitive verb 520 planning activities:

First, "find the goddess in your heart"

1. Through the introduction of the guests, the guests choose their favorite objects.

(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. ) (520 Valentine's Day couple activity plan book)

If both men and women agree, the first round of speed dating will be successful in the remaining second round.

The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. Cooperation. Men and women can't leave each other after joining the group, and they can't play the next round of games without gifts.

Second, "Handsome Boys and Girls Team Battle"

Divided into two groups. Cowherd and Weaver Girl. There are 6 pairs of men and 6 pairs of women, and one man is added to each team. The game is that each group eliminated one pair in each tournament tour, and finally formed three teams and got a big gift to rank first. Second place. third place

1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).

The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.

2, intellectual surfing, a game against time

Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.

3. Love song duet

The host said a word. If you love, one pair for each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.

4520 lovers big winner pk

Pk ranks first, second and third for each pair of men and women who win the event.

Three couples. Feed each other watermelons. The man was blindfolded. Each group of women gave each other a blind order. Look at the couple who won the watermelon. The winning team will get a small gift. Those who fail are eliminated.

The man is standing by the wall, and the woman is pulling the red rope. As long as a man can hold your hand, he wins.

5. Love at first sight is a soul mate

The primary and secondary people say three idioms, and the man has to do three different actions according to his requirements. The man writes it in the woman's hand, and the woman guesses. Those who answer more will win, and those who answer badly will be eliminated.

6, four unlike

The male and female players of each team discuss with each other what to teach each other. The group can ask men or women to guess. Guess right and win. Guess three times.

Those who fail are eliminated.

Finally end the relationship between husband and wife

The last three couples left. Let's see which team won. They can give the remaining teams a game and let them win the third place. The winner belongs to that team. Tell everyone that the activity won the first place.

Cultural performances:

Male and female guests * * * put out some programs together. Let's have fun, sing and dance, play games and so on.

Free activities: eat appropriate fruits.

Proper fruit is the most famous seasonal food in 520. Proper fruit, also known as "Kiki Fruit", is prepared with some proper fruits and some snacks, so that everyone can have fun and chat happily while eating proper fruits, so that both sides can get to know each other.

520 Program of Activities 2 I. Background Analysis

On May 20th, the abbreviation "520" was homophonic, meaning "I love you".

As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion.

Shuanghu 520-In order to promote the theme of "Love Home", it is determined that 200 specialty stores in China will give priority to this activity. This activity is supplemented by promotion. Through media and terminal promotion, the brand image will be enhanced to make up for the damage caused by the price war of 5. 1.

Second, the theme of the event

Which bed will you sleep in this year?

-Shuang Hu furniture brand 20xx love theme promotion.

Third, the theme hype.

The project throws problems online and offline, which leads to heated public opinion. Introduce the problem in a positive direction to Shuanghu, and talk about the function of Shuanghu bed and its benefits to sleep. Guide the discussion. Did you sleep in Shuang Hu's bed at 520 this year?

Fourth, the activity time

20xx.5. 17—5.20

Verb (abbreviation of verb) activity content

On the operation mode and activity content of public relations publicity project

This activity of "xx Reality Show" only uses posters, booths and information desks. Interested customers will issue group purchase tickets. After taking photos at the event, they can scan the QR code to participate in the ipadmini lottery and get tickets. (This activity needs to be set in a densely populated area of the city, and it is suggested that the downtown area)

First prize: ipadmini 1.

Second prize: ipodnano5

Third prize: 10 polaroid camera. This project can be publicized on May 12.

"Extending luxury cars to escort love" can participate in the lucky draw of Hummer as a wedding car by buying Shuang Hu products at will during the event. The winner can use Shuang Hu Hummer, and the use date is the filling date.

"520 this year, which bed do you sleep in?" Virus Video Company shot a micro-video and a four-page cartoon of the love handbook to promote it on the Internet. This project was directly promoted by the company.

Your big bed

1. We recommend that you buy a big bed in Shuanghu and enjoy a happy life.

Are you not satisfied with your present bed? Then design your own bed.

3. Participate in the "Your Big Bed" design competition and have the opportunity to get a set of big beds designed for you by Shuang Hu Furniture, which are tailored for you personally;

Shuang Hu 520, a group purchase project in the store, is Love Baby. Anyone who purchases Shuang Hu furniture products during the activity and pays the full amount, that is, from the date of payment to the date of installation (as of February 30, 20 14 14), can enjoy full cash back at the daily interest rate of 1‰. This group purchase project can be held on May1July-20. Customers with group purchase tickets can enjoy the group purchase price, and customers without group purchase tickets can purchase at the normal price.

Buy a big bed and send a boutique wedding home textile. During the event, you can get a set of fine wedding home textiles by purchasing a regular big bed and mattress.

(Home textile products are purchased by specialty stores)

Buy furniture and send home appliances. During the activity, buy regular-priced products and send them to juicer over 8000 yuan.

During the activity, you will be given a microwave oven when you buy regular-priced products over 12000.

During the activity, buy regular-priced products over 18000 yuan and send a fully automatic washing machine.

During the activity, buy full-price products over 28,000 yuan and send them to the hanging air conditioner.

During the activity, consumers who come to the store to buy Shuang Hu products have the opportunity to enjoy outdoor billboards or bus stop signs for 3 days in the urban area. Can be used to express love, propose marriage, etc. If there are a large number of participants, this activity can be carried out in the form of a lottery. Conditional stores can participate in this activity, and urban areas need to provide 1 or 2, and the cost of screen replacement is borne by the stores.

Activity gimmick

1. Say your love and win an ipad gift.

2. Go to Shuanghu and use the extended Hummer as a wedding car. 3. Buy furniture to send the whole family to a stop.

Active products of intransitive verbs

The products of this activity are all extended to May Day promotional products.

Seven. Terminal activity execution node

Time problem

5.6 The market center issues an activity plan.

5.6 Publish the material template of the company's promotional activities.

5.8 Each branch holds a project communication meeting: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the activity plan to the activity stores.

5. 10 Finalization of publicity materials for each district.

5. 10—5. 12 Production of promotional materials in specialty stores.

5. 12 external publicity and implementation.

5. 17—5.20 Activity execution.

5.30 Activity evaluation submission.

(On May 9th, the company will conduct spot checks on the implementation of the activities of the exclusive store, and punish the branches that fail to implement the activity node or fail to implement it properly. )

Eight. Activity organization

Person in charge of working functions of the working group

chief director

1. Responsible for the decision of this activity.

2. Responsible for the appointment and work distribution of the working group.

3. Responsible for government coordination

Public relations section

1. Responsible for the approval of activity procedures.

2. Responsible for the implementation and approval of venues.

3. Be responsible for the approval of floats, arches, floats and Team X..

4. Be responsible for the follow-up of activities.

Guangxuan group

1. Arrange the advertising cycle according to the advertising schedule.

2. Make advertising materials according to the advertising design template.

3. Supervise the release and implementation of advertisements.

4. Organize and arrange temporary promotion personnel and waist drum team personnel.

Product group

1. Responsible for promoting the implementation of the project.

2. Be responsible for the statistics of unsalable products as this special sale.

sales team

1. Responsible for pricing active products.

2. Be responsible for the publicity and implementation of the details of this activity.

3. Be responsible for order statistics and tracking.

Nine. bill of materials

Ten, the store atmosphere layout

520 Activity Procedure 3 Activity Time:

May 20th (Monday x)-2 1 (Monday X).

Activity theme:

Destined to buy at X520 Carnival.

Activity content:

First, shopping to send romantic feelings

During the activity, anyone who buys 500 yuan (gold jewelry/household appliances/alcohol and tobacco 1.500 yuan) in the X Commercial Building on that day will be given a chocolate (worth 1.5 yuan) or a rose (worth 5 yuan).

If the accumulated shopping amount on that day is more than 3,000 yuan (gold jewelry/household appliances/tobacco and alcohol is more than 8,000 yuan), a cash coupon for Laoshu Coffee 50 yuan will be presented. (Gifts are not enjoyed repeatedly, and only one invoice is allowed. )

Second, true feelings, romantic hand in hand.

During the activity, X-Broadcast opened an on-demand hotline, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio X is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, it is a romantic and emotional thing to broadcast your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.

Third, create an atmosphere.

During the activity, all the music in the store played some love songs and X's Valentine's Day promotion activities, and from time to time sent X's blessing to lovers all over the world, reminding people who walked into X that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.

Fourth, the activities of publicity.

1. Television, radio, newspapers and publicity

2. SMS promotion

3. Activity stop sign

Verb (abbreviation of verb) cost budget

1. Gift money: it is estimated to be 25,000 yuan (200 flowers/chocolates per day, 50 packets per day).

2. SMS fee: 2,500 yuan

3. Other expenses: 1000 yuan.

520 activity plan 4 image activity

1 520 if you love TA, give TA a home.

Publish a blog post containing the keyword "Love TA, give TA a home", pay attention to the official Weibo, and @ forward three friends, and you will have the opportunity to participate in the 520 Sweet Nanjing IKEA Tour with your beloved TA for free. (limited to 10 pairs)

2520 tianmi DIY

On the afternoon of May 20th, together with Baida Lepusheng, make a unique sweet cake for your beloved TA DIY! Love TA and give it the best! Venue: in front of ONLY hall on the second floor. Special thanks: Crown Cake

3520 Happy Crosstalk

From now until May 18, pay attention to the official Weibo and @ forward three friends, and you will have a chance to get two tickets for the weekend cross talk stage. Bring your beloved TA and laugh together! Pick-up location: reception desk on the first floor.

I-word duration

May 18 (Friday) May 2 1 (Monday)

Activity content

First, sweet Valentine's Day is more than 50 MINUS 30

During the activity, customers buy clothing products from 50 to 30, from 100 to 60 and even more, and so on, without capping. Men's and women's clothing, men's and women's shoes, wool and cashmere, household underwear, bedding, luggage and leather goods, clothing.

There are few women's dresses, and a few brands and specialties do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and halls. The details shall be subject to the notice of each office.

Second, 520 sweet happiness ceremony

During the activity, customers paid cash to buy wearing goods, including gift certificates with a value of 1088 yuan in 800 yuan and wedding gift certificates with a value of 65,438 yuan in 500 yuan and 880 yuan. 200 yuan presented two tickets for the weekend cross talk stage. A single ticket is limited to one gift, and the number is limited until the gifts are used up. Gift place: reception desk on the first floor.

During the activity, customers pay cash for wearing goods, plus two cute dolls or movie tickets in 800 yuan; 600 yuan gave Lin Qingxuan Bear a soap; Send a mini green potted plant to 300 yuan. One ticket is limited to one, and it is not cumulative.

No repeat gift, limited quantity, until the end of the gift, the gift is subject to the physical object. Gift place: next to Dayi Hall on the third floor of the shopping mall.

During the activity, customers paid more than 1000 yuan in cash to buy mosaic category, plus a box of lotus. One ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: the first floor shopping mall office.

Third, sweet brush

During the activity, customers with CCB credit cards will buy 500 yuan (inclusive) stored-value cards 1 send 50 yuan stored-value cards 1 and 50 yuan stored-value cards for jewelry and jade appliances 1 on the same day. Only two copies were issued that day, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.

During the activity, customers used ICBC credit cards to buy clothes and cosmetics, and spent a total of 1 set of three-piece care in 800 yuan (inclusive) that day. Gifts are subject to the real thing, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.

Four, more than 200 MINUS 40

Verb (abbreviation of verb) Yayi, the winning number is gold and platinum at a discount of 15 yuan.

Six, the weekend is 90 points lucky, and shopping costs only half.

7. Youngor's first appreciation meeting in summer started in 50 yuan.

Eight, the top 100 Lepusheng home appliances are full of freezing power.

520 Program of Activities 5 I. Background of Activities

Internet Valentine's Day on May 20th is a love festival in the information age, which is scheduled for May 20th and May 2nd1every year. This festival originated from the metaphor of "520" in the digital love of singer Mavis Fan and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "52 1" was gradually given the meaning of "I do, I love you" by couples. Online Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".

In this young, spiritual and subtle festival, "520 (521)14 I love you (I will) all my life" is its classic numerical quotation, and Wu Yulong's Online Lover is the title song of the festival. These two days, people boldly say (show) love through the Internet (mobile phone, PC tradition) (based on VX, QQ, Weibo, forums, etc.). ) or text messages on mobile phones, or even gifts (red envelopes) to express love and find a date. Countless couples get together to register for marriage and hold a grand wedding reception. Many merchants also took the opportunity to carry out group buying, discounts and other promotional activities, causing waves online and offline. With the increasing number of festival participants, 520, 52 1 "online Valentine's Day", "confession day" and "coquetry day" have become popular reports in various media (newspapers, television, internet, etc.). ).

Second, the theme of the event

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

III. Purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Fourth, the activity time

May10-May 20th

Verb (abbreviation for verb) activity place

Sales point of XX jewelry in North China

Organizer of intransitive verbs

XX jewelry co., ltd

Seven. Event details

Divided into three parts:

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Details are as follows:

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.

(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of XX jewelry. )

Prop preparation: The meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

"True Statement Collection"

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on May X. Be sure to leave your contact information! We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )