Implementation Plan of Teacher's Day Theme Activities Planning

In order to ensure the smooth development of things or work, it is necessary to make a plan in advance. The plan is a business plan that defines the time, place, purpose, expected effect, budget and method of specific actions. What are the characteristics of an excellent scheme? The following is the implementation plan of the teacher's day theme activities organized by me for you. Welcome to read, I hope you will like it.

Implementation Plan of Teacher's Day Theme Activities 1 I. Theme of Activities

Teacher Qiu responded gratefully.

Second, the purpose of the activity

1, to enhance the external visibility and reputation of the mall.

2. Enhance the public attention of shopping malls.

Third, the core of the activity.

Promotional publicity

Fourth, the activity time

20 ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

Verb (abbreviation for verb) gift distribution place

Customer service center on the second floor.

Activity of intransitive verbs

Activity 1: Love meets Guofang "Teacher, you have worked hard!"

A, whoever holds my teacher's certificate on ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

B, whoever holds my teacher's certificate on ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

Activity 2: Free Song Ordering Station on Thanksgiving Day

On the day of "Teacher's Day", you can order a song (unlimited amount) for the teacher free of charge in the customer service center with the shopping receipt.

And attach the broadcast content within 50 words. Broadcasting will bring you gratitude to your teacher.

Activity 3: Thank the teacher for the gift.

In late summer and early autumn, purchase new goods first. During the activity, you can get the 10 yuan Golden Voucher with the teacher's qualification certificate, enjoy the preferential activities at the activity counter, and use it together with the cash voucher. Only one coupon can be used for a receipt.

Implementation Plan of Teacher's Day Theme Activities 21. Theme of Activities

On Thanksgiving Day, teachers and students enjoy the same benefits.

Second, the activity time

* * Month * * Day-* * Day

III. Contents of activities

1, Teachers' Day special, with an average discount of 50% for hundreds of home building materials brands.

2. 1-3 discount on ultra-low-price buyouts of well-known brands (such as Europeanism, Miro, Gu Jia Craft, etc.).

3, Teacher's Day Thanksgiving big feedback, send a good gift.

All teachers who hold teacher ID cards and invitation letters during the activities on the morning of Teachers' Day 1 0:10-18: 00 can get a beautiful gift of 100 yuan at the service desk on the first floor (each person is limited to1copy, and 500 copies will be distributed on the same day, on a first-come-first-served basis). )

4. The whole city issued the exclusive coupons for teachers to pay tribute to the hard-working gardeners.

During the activity period, it will be from ×× year × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × month × day × month × month × month × day × month × month × month × day × month × month × month × month × month × month × month ×

5. Lucky draw, 10,000 Li Yuanhao is free. This Teacher's Day activity, as long as you present your teacher's ID card or invitation letter, you can get a lottery ticket for free. You don't have to shop, but you also have a chance to win the grand prize.

Award setting: first prize 1: ASUS netbook

5 second prizes: 200 yuan Carrefour Card.

Lottery time: ××× year × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × month × day × month × day × month × month × day × month × month × month × month × month × day × month × month × month × month × month × month × month × month × month × month × month × month

Implementation Plan of Teacher's Day Theme Activities 3 I. Organization Introduction

Willemay Western Restaurant is a mid-range western restaurant with luxurious decoration, rich dishes and moderate price. Located in the central square of Awati, it is the high-end catering industry in Awati. Zhuo Ya Consulting & Planning Co., Ltd. was established in March 20xx, specializing in enterprise management consulting and planning services. The company is located on the sixth floor of Gan Lan Road Printing Community in Aksu City. Is a standardized and professional pure intelligence export company, providing one-stop and all-round management consulting and planning services for enterprises.

Second, the background and reason of the activity

In order to further improve the popularity and reputation of western restaurants, show excellent image and good manners, attract potential customers, establish and expand the brand influence and market share of Willemax Western Restaurant, and promote Willemax Western Restaurant and "Willemax Brand" better, faster and more directly, in addition to the usual publicity methods, comprehensive, accurate and in-depth publicity activities should be carried out. After analyzing the prospective customers in the current market, in customer orientation, the main target is family customers aged 30-45. Children in this customer group are generally between 3- 15 years old. Therefore, we put the breakthrough on children, and attract the attention of the society and parents by recruiting children to participate in the competition, which will certainly achieve the goal of extensive participation and in-depth understanding. Secondly, the traditional concept of "respecting teachers and attaching importance to teaching" can attract people's attention on Teacher's Day. On the one hand, children's learning and achievements need to be tested, on the other hand, parents are eager to make their children grateful, respect their teachers, honor their parents and grow up healthily. This is one of our most important starting points and priorities.

Three. moving target

1, create a grand holiday atmosphere in the store through Teacher's Day activities; 2. Establish the brand image and popularity of Willemay Western Restaurant; 3. Attract consumers' attention to Willemay Western Restaurant and establish a good customer base through a series of promotional means, festive atmosphere and novel program performances; 4. The store is located in the center of awat and can be widely publicized to the people of the county; Harmonious relationship with the masses; Win more opportunities for the next development of the store and establish a good image foundation; 5. Through this activity, the enthusiasm and creativity of employees of Willemay Western Restaurant will be mobilized; Accelerate the tacit understanding between employees in this department. And in my work practice, I found my own strengths and weaknesses. Doing a good job summary afterwards has added valuable experience for future commercial actual combat; 6。 Promote the interaction between all employees of the company and catering and leisure projects, increase the cohesion and centripetal force of employees, enhance the overall cultural connotation of the enterprise, and highlight the strength of the enterprise.

Fourth, the theme of the event

"Thanks to the generosity of the teacher, Wilimai will grow up with you."

Verb (abbreviation of verb) I-word duration

Location of intransitive verbs

Awat central plaza

VII. Object of activities

Junmin

Eight. Organizer and co-organizer of the event

Organizer: Willimai Western Restaurant Co-organizer: Zhuo Ya Consulting Planning Co., Ltd.

Nine. Activity planning

(a) Activities and highlights

1. Carefully create the scene of Teacher's Day celebrations and render the celebration atmosphere. At the same time, the fashionable and active program performances have also formed a strong visual sense for consumers in the past, attracting more customers to participate in this celebration, during which promotional advertisements were implanted;

2. Strengthen the thoroughness of activities, improve communication efficiency and increase customers' desire for consumption;

3. Publicity information on the day of the celebration is publicized through single page, X box and image poster; And according to the school policy, do some slogan propaganda around.

4. Promotion activities of the day:

A. Anyone who spends all the money in 50 yuan in our store on that day can be given ×××× copies of special dishes or RMB ××××× vouchers (to be determined).

B, when 100 is full, you can send ××××× special dishes and 1 fruit bowl or ×××××× yuan vouchers (to be determined).

C, consumption reached 200 yuan (excluding drinks) can give back ××××××× "golden arc. Next time you come, you can get a dish (dim sum) worth RMB ××××× yuan and a membership card of Willy Mai Western Restaurant as a thank you.

D, where the mantissa on the cash register is 8, you can get a voucher of XXX yuan (to be determined).

E, the package combination is more favorable (the kitchen makes the package menu).

F, teachers holding teacher qualification certificates or valid certificates (to be determined) can never enjoy a 50% discount.

(2) Environmental layout

1. Facing the entrance of Willemax Western Restaurant, there will be 1 large-scale gold gas supply door (slogan: "Feel the kindness of the teacher and let Willemax grow with you") and two pairs of golden lion gas columns, showing extraordinary gas field and magnificent momentum.

2. A big red carpet will be laid in front of Willemay's restaurant to give guests a sunrise celebration (the specific size is subject to on-site verification).

3. Set up a sign-in desk at the guest entrance; Prepare 40 guest corsages to participate in the activity ceremony; And arrange 4-6 female employees with good temperament and good image to wear corsage for the guests (according to the number of invited guests, determine whether to decorate).

4. At the event site, the VIP wing of the western restaurant will be set as a VIP lounge, and six waitresses with excellent image will be arranged on both sides of the club entrance to increase the attention of consumers.

5. Set an X-shaped display stand at the entrance of Willemay Western Restaurant. The contents of the display stand are the promotion information and congratulations slogan of the store that day.

6. Hang a banner at the entrance of Baiweimai Western Restaurant.

7. A T-shaped stage will be set up at the activity site (the central square of the county) to celebrate Teachers' Day (the installation size is subject to the on-site assessment). The fourth stage will be surrounded by Zhou Yongjin cloth, and 20 cold fireworks will be placed in front of the stage to create a grand celebration atmosphere.

8. Place a vertical microphone in the center of the stage for the leaders to speak and the host to announce.

9. There are two sets of stereos on both sides of the stage. Choose the music for welcoming guests, leading people to the stage and starting.

10, two cyclone rainbow machines are set on both sides, which will explode after the official launching ceremony of the celebration, pushing the activity atmosphere to a climax.

1 1 There are 20 guest armchairs on both sides of the T-shaped stage, which is convenient for guests to watch some wonderful performances such as fashion catwalks and band performances.

(3) Invite guests

1, the senior management of Willemay Western Restaurant and all employees of the enterprise were present.

2. Invite college leaders, outstanding teachers, representatives of enterprises and institutions, VIP customers and relevant people from all walks of life.

(4) Activities and publicity

1, surrounding communities, high-rise residential buildings, and the media directly put publicity into accurate consumer groups. Such as: elevator LED video, leaflets, etc.

2. Newspapers (advertisements) or newspaper clippings: they are large in space and relatively low in cost, and are attached with newspapers. Choose a local newspaper with a large circulation as an attached page advertisement, and the area is the county seat and its surrounding areas. And select subscribers, one week before the start of the activity.

3. Distribution of leaflets: Choose areas with large local traffic and high population quality, such as the entrance of large shopping malls, residential quarters, high-end facades, writing rooms and government departments. Delivery requirements: (1) delivery cycle:13: 00-14: 30; 19: 30-20: 30, at this time, it is mostly the commuting time of office workers, mostly the commuting time of the government and administrative departments. (2) Distribution crowd: people aged 20-50, who seem to have strong economic strength. (3) Precautions: Smile publicity. If the other party doesn't receive the leaflet, you can't force it into the other party's hand. Pay attention to picking up the leaflets scattered nearby to avoid leaving a bad impression.

(v) Activity flow

On the morning of September 10 10, the celebration officially began. September 10, 12: 45-14: 00, arrange to invite guests to lunch.

(VI) Specific division of labor

1. Chief planning team: responsible for all-round activity promotion and supervising the work cycle of each team; Scheduling, organization and emergency response of all kinds of personnel inside and outside the site (person in charge: ××).

2. Planning Group: responsible for encouraging this kind of publicity; Write the planning scheme, material design, budget expenditure, activity flow, venue layout, home docking and formulate the promotion table of celebration activity cycle (person in charge: ××).

3. Propaganda Group: responsible for the arrangement and writing of written materials of celebration activities, the arrangement of performers and program arrangement at the scene of celebration activities, and the mobilization of atmosphere; Cooperate with the organizer to accelerate the implementation of the plan (person in charge: ××).

4. Coordination team: responsible for information transmission among members of the Organizing Committee and administrative work during the preparation period; Cooperate with the supervision of the overall planning team; Assist the publicity group to implement the promotion plan; The arrangement of personnel positions at the event site, the coordination of the progress of the event site and the traffic order; During the activity, arrange personnel to the crowded places around the site and issue DM sheets (person in charge: ××).

5. Reception group: responsible for contacting relevant industry leaders and guests; And arrange the reception work of the day's celebration; And in the early stage of the event, negotiate with the organizer manager about the banquet reception and wine ordering on that day; According to the invited guests, count the number of tea and other related gifts; Arrange lunch for exhibitors on the same day (person in charge: ××).

6. Finance office: statistics and arrangement of all expenses of this activity and the budget of related promotion activities (the finance department will arrange and coordinate and submit relevant materials to the general planning group, and then the coordination group will issue a notice).

7. Security team: responsible for public security, vehicle transportation, traffic maintenance, control, personnel safety and handling of various emergencies at the celebration site and during the event (mainly male employees, 3-4 people will be arranged at the site on the same day).

X. Activity effect prediction

The grand scene of the Teacher's Day celebration of Willemax Western Restaurant can effectively improve the popularity and reputation of Willemax Western Restaurant, display a good image and style, and attract potential customers. Establish and promote the brand advantages of Willemax Western Restaurant, build up commercial strength and culture, so as to improve the core competitiveness of Willemax Western Restaurant and pave the way for the organizers to vigorously operate.

XI. Budget Omission

Teacher's Day Theme Activity Planning Implementation Plan 4 1. Welcome students from all over the world and wish a better tomorrow.

1. Stay in the hotel and enjoy the freshman special. Shocking price: 99 yuan (including two breakfasts).

2. Enjoy the Freshman Experience Package with a valid student ID (Qing Hon Hai Japanese Cuisine 99 yuan Package for Two).

3. Undertaking thank-you banquets for teachers and students and class reunion.

Second, the drizzle in the morning moistens peaches and plums, and the fruit in autumn soothes the gardener.

1. With a valid certificate, the teacher enjoys a special room for Thanksgiving: 99 yuan (including two breakfasts) and presents a beautiful fruit bowl with "peaches and plums all over the world".

2. A special banquet for teachers will be held, and teachers will enjoy special discounts when they enter the store. On ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

3. Teachers celebrate their birthdays on Teachers' Day. Teachers who hold birthday parties in hotels enjoy food discounts with their teacher ID cards (depending on the actual situation of the hotel) and give a moon cake.

Third, the Mid-Autumn Festival, the full moon is more round.

1. Because there is not much difference between Teacher's Day and Mid-Autumn Festival, we can also have a Mid-Autumn Festival. On the day of Mid-Autumn Festival (in ×××× Year×× Month× Day, this month × day, this month × day, this month × day).

2. Special Mid-Autumn Festival Reunion Banquet-"Family portrait of sea cucumber, health will accompany you".

Mid-Autumn Festival sea cucumber packages and gifts:

Cai Yun Moon Chasing Package: Enjoy exquisite moon cakes for free, and give each person a drink and a fruit plate.

Haisheng Mingyue Package: Enjoy exquisite moon cakes for free, and each person will be given a homemade draught beer and a fruit bowl.

Family Fun Package: Enjoy exquisite moon cakes for free, and each person will receive a homemade draught beer, a drink and a fruit bowl.

Perfect extraction package: free taste of exquisite moon cakes, a special dish, a glass of fresh beer, a drink and a fruit plate for each person.

Fourth, promotion planning

1. Place outdoor advertisements in front of the hotel, near the school gate and in the hotel lobby.

2. SMS advertising, focusing on old customers, mainly introduces the latest activities of the hotel.

3. Use flyers to advertise. Distributed in places with heavy traffic.

Implementation Plan of Teacher's Day Theme Activities 5 I. Background Analysis

Postal greeting card is a clever combination of publicity and service, and it is an efficient business that can give full play to the comprehensive advantages of postal enterprises, with huge market space and profit space. As a long-term, efficient postal boutique business with a good brand image, only by paying attention to constantly expanding new marketing models, constantly conceiving and learning new design concepts, improving the design level and endowing postal greeting cards with new connotations can we better attract new and old customers and expand market space. At present, postal greeting cards have become the pillar business of letters, which has far-reaching strategic significance for maintaining the sound and rapid development of letter business. The first year of the group company will play a vital role in the development of the letter business this year and next, in adjusting the business structure, expanding the letter market and improving the efficiency of enterprises.

Second, the business characteristics

In addition to exchanging greetings during Christmas, New Year's Day and Spring Festival, postal greeting cards are also a new advertising medium, which has a good publicity effect on enterprises and institutions, can highlight the brand image of enterprises and institutions, highlight corporate ideas, enhance customers' awareness and loyalty to corporate brands, and are a right-hand man for enterprises to expand their visibility, establish a good image and close the relationship between employees and users. Postal greeting cards have the characteristics of low advertising cost, strong pertinence, large income and high cost performance.

Three. Business development objectives

The basic ideas of 20×××× postal greeting cards are: focusing on customization, adjusting the structure and making big sales; Innovate products, pay attention to functions and improve services; Strengthen the publicity and integration of communication in urban areas and Tuoxian counties. Adopt innovative marketing management system, integrate the wisdom and strength of the team, realize the integration of customer marketing, integrate global marketing resources, and strive to strengthen the development of the government and small and medium-sized enterprises; Adjust the structure, expand the scale, and strive to increase the unit price of 20 ××× cards by 0. 3 yuan.

Fourth, target customer analysis.

The target market of postal greeting cards is divided into ten industries, and different marketing schemes are adopted for different customer groups.

1. Key customers: To develop a stable group of key customers, it is necessary to strengthen communication with customers, understand the joint points or problems of both businesses, think about what customers think, formulate detailed and feasible recommendation schemes according to the market characteristics of customers' industries, pay attention to scheme marketing, and provide value-added services for database business letters.

2. Small and medium-sized enterprise customers: In 20 ×××× years, we should focus on strengthening the development of small and medium-sized enterprise customers, mainly distributed in small and medium-sized enterprises and rural markets. Aiming at the small and medium-sized customer market, we will combine customization with sales, guide customers to use corporate greeting cards to promote sales, highlight the role of postal greeting cards in conveying blessings and maintaining customer relations, and show postal database marketing.

3. Old customers: strengthen communication with old customers, promote development with quality service, pay attention to emotional marketing, promote high-end products at the same time, and strive to make old customers adjust the business types of New Year greeting cards. And actively mobilize customers to choose the type of credit card and greeting card.

4. New customers: Strengthen the promotion of greeting cards, highlight the emotional exchange and cultural characteristics of greeting cards, and attract new customers.

Verb (abbreviation of verb) market strategy

1. Strongly launch and organize the promotion of 20××× postal greeting card brand, effectively cover the target audience and expand the influence of greeting card brand. Push postal greeting cards full of rich humanistic meanings to convey true feelings and blessings to the society. A special leading group for postal greeting cards was set up, and the head of the county bureau was personally responsible for this work. At the same time, the corresponding assessment and incentive policies have been formulated, requiring that the incentive policies be posted in the county and municipal bureaus and fully paid to the developers.

2. Market segmentation, integrated marketing, and the establishment of a marketing project team to specifically segment customers in the industry. Based on the principle of "who develops and who maintains", while maintaining the original customers, we should identify potential customers, tap their potential, formulate different marketing strategies according to the needs of different customers, and promote the functional development of greeting cards. The account manager should pay a return visit to the postal greeting card customers one by one, understand the use of postal greeting cards last year and the demand for postal services this year, as well as comments and suggestions.

You can also develop some big projects to drive growth, such as:

(1) Cooperate with real estate companies, communication companies, financial departments and other enterprises, and take the lead in developing the postal greeting card business of "Love in the Heart" for migrant workers: express holiday greetings to poor workers, model workers and the elderly through postal greeting cards during festivals, and sponsor enterprises to publicize corporate image.

(2) Cooperate with the traffic police department to make postal greeting cards and publicize the new traffic law and traffic safety knowledge. Carry out traffic safety publicity activities in the form of sending New Year cards.

(3) Hotels, travel agencies, brand stores and shopping malls actively guide the above-mentioned businesses to take their own vip customer information as the starting point, and add discount coupons and postal greeting card design coupons to enhance vip customer loyalty and further increase sales.

(4) The communication market cooperates with China Mobile, China Unicom and other communication companies to develop customer feedback postal greeting cards and new business experience greeting cards, which can be designed as small phone cards or prepaid cards to reward loyal customers (vip customers) who spend a certain amount every year and extend holiday wishes.

(5) The education market publicizes the enrollment information of schools by postal greeting cards, aiming at universities, vocational education schools, various private schools and training institutions, which can not only improve the visibility of schools, but also lay a good foundation for the enrollment work of schools next year. We will cooperate with private and noble schools to develop a special Chinese postal greeting card for "final report card", and directly print students' scores and teachers' comments on the inside page of the greeting card.