How do banks do holiday marketing activities?

The marketing objectives should be selected first. The theme of each festival is different, and so are the marketing objectives. After defining the goal, choose the theme of the activity, and make some related interactive, simple and attractive activity games or gameplay settings around the theme.

General conventions are special holidays such as New Year's Day, May Day, National Day, Valentine's Day, Dragon Boat Festival and Spring Festival, while more personalized ones such as Mother's Day, Children's Day, Double Ninth Festival and Double Eleven are also popular marketing periods, and banks also have peak season marketing at the end of the year.

do activities according to the holiday characteristics of the marketing target, such as Mother's Day large deposit certificate activities, National Day deposit courtesy activities, May Day credit card consumption deduction activities, etc., and combine different festivals to "rub hot spots" and do activities in depth. If you don't know how to start, you can refer to some schemes online.

I have found a platform for planning bank activities before-Bank Marketing, and there are often some detailed process references of current holiday marketing schemes on it. It is very practical, and it can be basically changed and applied.

In fact, the first thing to do activities is to grasp the "enthusiasm" of the time, the second is to grasp the psychology of customers, not only to attract customers to participate, but also to guide customers to invite more people to participate. The setting of the third activity should not be too complicated, and the threshold and difficulty of customers' participation should be reduced from all aspects. Prize setting and winning rate should also be considered ................................................................