How to write a promotion planning plan

How to write a promotion planning plan 1

1. Develop an activity plan

Warm-up plan: Create a big promotion atmosphere, optimize conversion in advance, accumulate collections/shopping carts/discounts Coupon promotion rhythm arrangement.

Big promotion plan: Create a panic buying atmosphere to stimulate purchase conversion and increase the unit price per customer, paving the way for subsequent continued sales.

Product planning: Choose a new pace for main and auxiliary promotions, arrange the price system, and prepare product inventory.

2. Specific steps

1. The current unit price is the basis.

Taobao Carnival is here on November 11th. What is the biggest test for sellers? This is a comprehensive whole. From a small perspective, it includes customer service, logistics, store optimization, keyword setting, product promotion, store promotion, pricing promotion, etc. From a big perspective, it includes brand positioning, market positioning, promotion strategy, store style positioning, price positioning, etc.

2. Measure the discount intensity of the big promotion.

Select hot-selling products and locate target groups

You can use part of the funds to conduct a promotional activity focused on "increasing sales", and the promotional price should be as low as possible as low as the industry price. Attract users to buy and spread with "low prices". At the same time, user selection is also very important. During the big promotion period, the purchasing power is relatively strong, and most of them are adult women between 20 and 35. Through a certain method, we analyze the stratification of store users, accurately distinguish the groups, and carry out personalized marketing. It is a more suitable choice.

3. Measure the strength of the big promotions with free gifts.

Cleverly set discount thresholds to achieve higher conversions.

When setting the store’s full discount threshold and the threshold for coupons to take effect, we need to combine the overall promotion intensity during the promotion period with the increase or decrease in the store’s daily promotion intensity, the average daily customer unit price, and the main products during the promotion period. Unit price, etc., measure the increase or decrease in unit price during the promotion period to design the threshold for discounts.

4. Refer to the selling price on the day of the payment promotion.

As the big sales are approaching, the promotional atmosphere of online stores is the most exciting thing to buy. Especially for female consumers, if sellers can grasp their psychological characteristics and needs, it will not be difficult to achieve good results on the day of the big sale. In terms of decoration and layout, the online store must create a big sale atmosphere. In terms of color, you can use bright red tones and materials that are on sale.

It is true that not all sellers can afford it. How can we get huge profits at low prices on this big sale day? First of all, we can select a few products with extremely low discounts as the main products, and then promote other products at preferential prices such as 30% off or 20% off. If it’s not attractive enough, you can also offer discounts and freebies with purchases.

Before the big promotion, sellers must prepare sufficient goods, especially some hot-sellers, to cope with supply shortages at any time.

3. Summary

How a product is sold mainly depends on how strong the consumer’s purchase intention is. During this period, how to plan a successful event has become an important matter for each merchant, and how to attract more customers to come and spend in the store has become a top priority. "Double 11 50% off lottery gifts, red envelopes, coupons, limited brand group flash sales" and so on, these selling point words have become keywords to attract customers.

The main purpose is to optimize the brand, increase brand awareness and favorability, promote the products in your own store, increase the number of store members, and develop the store into a must-visit store for consumers. From November 1st to November 10th, it is mainly for the warm-up of the day, mainly to create an atmosphere of a big sale, increase the number of people entering the store for collection and purchase, and develop the store into the store that buyers are most looking forward to. The day of the event is divided into a crazy buying period, a rational period, and a finishing period. During the crazy buying period, the buyer's purpose is clear, which is to grab the goods. As sellers, we need to publish numbers in real time to intensify the frantic buying atmosphere and stimulate buyers to place orders as soon as possible. During the rational period, buyers will shop around to find more cost-effective products.

As sellers, we need to set up multiple discounts, combine discounts, shopping draws, and use additional discounts to stimulate buyers to place orders. In addition, take the initiative to compare your own products and prove that your products are indeed better than others based on feedback from previous sellers, thereby dispelling some people's doubts. During the closing period, buyers are afraid of missing out on this good product and buy like crazy. As sellers, we need to show buyers a popular sales display of hot-selling products, stimulate buyers' herd mentality, and promote order placement. How to write a promotion planning plan 2

1. Name of the planning plan

xx online store activity planning plan

2. Activity background

Follow With the development of the Internet, online shopping has become a very common thing. xx is now a leader in online e-commerce platforms. With the consumption power of consumer groups and the rapid growth of xx sales, many people have seen business opportunities in the market potential of e-commerce and have been attracted by this fair entrepreneurial opportunity. Attracted by the paradise, many people have joined the ranks of e-commerce. The impact of this is that even if the consumer market of xx is large enough, the competition is becoming more and more intense. Therefore, in today's xx environment, without the promotion of promotional activities, even big brand stores will have difficulty withstanding the impact of price wars among small and medium-sized online stores, and sales data will be bleak. What is coming is undoubtedly the beginning of another e-commerce war. Under such circumstances, xx shop owners must start to tighten their nerves and prepare their troops carefully.

3. Purpose and significance of the event

During the e-commerce promotion, various marketing methods are used to attract consumers’ attention, increase online store traffic, and increase in-store sales. Ultimately, As a result, our store's sales performance and impression in consumers' minds have been improved during this period.

Four activity contents

1. Store decoration and overall feeling: Art arrangement of the homepage of the store and the content page of the product, try to be both pictures and text, and always be full of big promotions Atmosphere, arouse consumers' desire to buy. The decoration stage is basically divided into three stages:

(1) Pre-holiday: The exaggerated atmosphere can attract consumers’ expectations for the big promotion in advance. You can even carry out early discount promotions for some products to make customers feel more confident about our store. Pay attention;

(2): The store should show that it is doing its best to promote sales, launch a variety of promotion methods for products, and do a good job for every customer regardless of whether they are busy or not. Service;

(3) Post-holiday: It reflects "the past, but the residual heat of promotion has not faded away", so that latecomers or buyers who pay attention to our store can also enjoy the promotional benefits brought to them. , but compared with the day, there must be a lot of restraint, but it highlights the purpose of our store to treat buyers as God.

2. Promotional methods:

(1) Direct discount: the original price is 300 yuan, and the current price is 150 yuan, which is 50% off. This discount method is the simplest and clearest, and consumers also It's easy to understand. No matter which product is in the store, even if the whole store is selling at a discount of several percent, even if it is not among the 20 products displayed at discounted prices, it is still easier for many consumers to change the price directly after taking the photo. way of acceptance.

(2) Buy one, get one free: Choose one product at random and get another product as a gift, and the price will be used as the final amount of the transaction. This kind of promotion method depends on the perspective of consumers. If smart consumers choose correctly, they will enjoy almost a 50% discount.

(3) Free shipping for two items: After purchasing one item, you find that you can enjoy free shipping service if you buy another item, and you will definitely have the desire to buy again. Although this discount is not large, many consumers are still willing to pay.

(4) Get it when you spend more than 100 yuan: you will get a 10 yuan coupon when you spend more than 200 yuan, you will get a 20 yuan coupon when you spend more than 200 yuan, you will get an 80 yuan store coupon when you spend more than 600 yuan. This method is a little bit more particular. .

For example, if this product is just 99 yuan and does not meet the conditions of the discount, then you must choose another product and accumulate it to enjoy the coupon discount.

(5) Combination package: This method is a bit kidnapping consumers. For example, if you purchase any product in the store, you can add a product under 100 yuan for 37 yuan, and you can get a product under 150 yuan for free by adding 47 yuan. A method like this is to use high-priced products to drive low-priced products, which can further boost the sales volume of online stores. According to relevant statistics, this method is popular with consumers.

3. Customer service:

During this period, consumer traffic will generally be much higher than usual. At this time, customer service is required to grasp the sentences and reply speed, and add words in the language. The cheerful information about big sales on the Internet also promotes buyers’ desire to buy.

4. After-sales service:

When a customer has a problem with the product he purchased from the store and wants to return it, he must handle it promptly, politely, and kindly, and do not leave any problems for the customer. Make appropriate adjustments to the problem of items, whether to return or negotiate, and do not let customers find xx.com to protect their rights. How to write a promotion planning plan 3

1. Event time

xx month xx day xx month xx day

2. Promotional activity content

Based on its own promotional cost control, clothing stores can select one or more plans from the following activities for reference and implementation.

Activity 1: Buy six and get one free on Children's Day

Select a batch of products in a clothing store for the buy six and get one free activity, and implement the promotion of buying six and getting one free. Since the promotion cost is 1/7, which means the profit is 14, this activity requires the support of the manufacturer.

Activity 2: Specials for Children’s Day

Sales at discounted prices.

Activity 3: Get a children’s water bottle for a purchase of RMB 200 or more

For purchases of RMB 200 or more with a single receipt, you will receive a beautiful covered children’s water bottle worth RMB 5 with your shopping receipt; the main consideration is Summer is coming, it is convenient for children to bring water bottles to school, so the kettle is required to be more exquisite and valuable.

3. Public Relations Activities

Activity 1: Striving to be a little calligrapher

The content of the activity is for the calligraphy competition (including rigid brushes and brushes). The children will use the clothing store to Calligraphy works with names (such as Jiayou Supermarket Cikelong) are mailed or delivered to this clothing store. The deadline is xx, xx (based on the local postmark). They will be displayed in the clothing store. All children who participate in the activity can receive gifts. A small gift. There will be 1 first prize, 3 second prizes, 5 third prizes and several excellence awards.

Activity 2 Backgammon Competition

During Children’s Day (xx, xx - xx, xx), a backgammon competition will be held at the entrance of the supermarket. Participants will receive small gifts, and the winner will receive a prize. .

IV. Things to note

1. In order to show the clothing store’s support for Children’s Day, several brands that children like should be selected in promotional activities to reduce prices to a certain extent to attract popularity. .

2. After sending the kettle, you must mark it on the receipt; the kettle in this activity can be combined with the manufacturer, and the manufacturer will provide part of the activity funds.

3. The participants in the public relations activities are 4-year-old children. The first activity must indicate the author’s profile information of the work, such as age, gender, name, etc.; the written words can be specified as You can also freely determine the name of your clothing store or content related to Children's Day. How to write a promotion planning plan 4

1. Purpose of the event

1. Rapidly enhance the brand awareness and reputation of China Coal Kerui Doors and Windows in the Xuzhou area.

2. Expand the market share of China Coal Kerui Doors and Windows in Xuzhou and rapidly increase sales in the short term.

3. Stimulate potential customers’ buying demand.

4. Fully understand the market shape of doors and windows in Xuzhou, as well as relevant information about competitors.

5. Exercise the business capabilities of the sales team and improve the sales staff’s combat capabilities.

2. Objects of the event

1. Owners of high-end villas undergoing renovation.

2. Owners of mid-to-high-end garden houses who are renovating.

3. Others (decoration company properties, etc.)

3. Activity theme

Midsummer night banquet, Kerui will accompany you

Four activities Time and place

From July 18 to August 18, 20xx, Red Star Macalline Phase 3 Store 13-8 China Coal Kerui Doors and Windows Flagship Store

5. Activity content

1. Take advantage of the Red Star Macalline Night Banquet to create a better publicity platform for our company.

2. Adopt special price promotion methods for China Coal Kerui door and window products, and consider in-store carousel draws.

3. Price definition:

A: Standard configuration of 70 wood-aluminum composite windows: 1,360 yuan/square meter (including transportation and installation costs, the opening fan ratio is not higher than 40)

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Standard configuration definition:

Wood: white oak (imported) Aluminum: Xinfa Glass: 5 12A 5 pairs of tempered hollow

Paint: Remaz (Germany) ) Hardware: Noto (Germany) Rubber strip: EPDM 40)

Standard configuration definition:

Wood: Larch Aluminum: Jianmei Glass: 5 16A 5 double tempered hollow

Paint: Remax ( Germany) Hardware: Noto (Germany) Rubber strip: EPDM Not higher than 40)

Standard configuration definition:

Wood: white oak Aluminum: Jianmei Glass: 5 16A 5 double tempered hollow

Paint: Ray Max (Germany) Hardware: Noto (Germany) Rubber strip: EPDM

D: Other categories of products are priced according to the price manual at a 35% discount (the above promotional prices must be based on the Xuzhou wood and aluminum door and window market

4. The salesperson will designate the community to carry out targeted publicity to stimulate potential customers.

6. Advertising Cooperation Methods

During the event, whether it is possible to consider whether TV stations can simultaneously broadcast corporate promotional videos with advertisements, so that they can better echo the event and achieve unexpected effects.

7. Early preparation

Early preparation is divided into two parts:

1. Personnel arrangement:

2. Material preparation: DM publicity A single page of 1500 pages, 2 banners, 6 promotional posters, and 1 lottery wheel.

8. Specific plans:

1. Distribute DM single pages - send flyers around the store. The flyers sent mainly contain the store's special offers and related promotional information.

2. Post posters - paste posters in the store and in areas with high traffic around the store to let more people know about China Coal Kerui's promotional activities.

3. Personnel training - the main content of the training is the activity plan, activity details and matters needing attention; ensure that everyone understands the target content and theme of the activity.

4. Promotion in designated communities - sales staff carry out publicity and promotion activities in designated communities (distribute DM but single-page community light box advertisements, etc.).

5. Website promotion—Promote this event through the company website.

6. Production of corporate promotional videos for China Coal Kerui on TV stations.

7. SMS WeChat notification - send notifications to intended customers about China Coal Kerui's promotional activities through SMS WeChat.

8. Customers who sign a contract or pay a deposit (the deposit is not less than 20xx yuan) can get a chance to win a lottery (the awards are mainly based on the payment for goods, and if the contract amount reaches 30,000 yuan, they can win a lottery once. By analogy; the amount of the first prize against the purchase price shall not exceed 1,000 yuan); due to various reasons, if the customer who paid the advance deposit did not sign the final order contract, the advance deposit will not be returned.

9. Customers who sign a contract or pay a deposit can also get a VIP card. With the VIP card, they can get free door and window cleaning and maintenance services from China Coal Kerui Company once; at the same time, the VIP card can be used next time. 10% off on top of normal discounts.

10. For group purchase customers in a community (more than 3 companies) or large customers with a single order amount exceeding 100,000 yuan, an additional discount of 60 yuan/square meter can be provided on the basis of the event price.

9. Staffing and time points:

xxx

10. Expenses

Budgeted banquet exhibition fee of 1,000 yuan DM flyer 400 yuan poster production 100 yuan banner 200 yuan lottery carousel 100 yuan corporate video 20xx0 yuan other expenses 1,000 yuan, estimated cost: 22,800 yuan

11. Other matters:

For For orders completed by salespersons during the event, the minimum commission ratio will remain unchanged at 2, and the minimum commission ratio for flagship store salespersons will remain unchanged at 1. How to write a promotion planning plan 5

1. Event time

20xx, xx, month, xx - 20xx, x, month, x.

2. Activity theme

xx jewelry "money tree" gift giving is 100%.

3. Purpose of the event

Through the xx Jewelry Singles’ Day “Money Tree” activity, the joyful atmosphere of the Singles’ Day holiday will be activated, and at the same time, consumers will be truly rewarded through cash prizes and New Year gifts.

4. Activity format

1. Theme activity:

Customers who purchase any xx diamond jewelry at xx jewelry nationwide franchise stores/counters can Participate in the "Money Tree" activity:

Shake the money tree (decorated as a Christmas tree) at the entrance of the xx jewelry store or next to the counter, and you can shake the lucky numbers (100 stuck with tape) that fall from the tree Lucky numbers), use the first lucky number to redeem cash prizes ranging from 10 to 100 yuan, including xx jewelry, exquisite calendars, pillows, etc. It is guaranteed that every customer who participates in the event will receive a prize.

The redemption rules are as follows:

Redeem the red packets on the 1st to the 18th;

Redeem the x jewelry pillow on the 19th to the 68th;

Redeem numbers 69-100 for the xx jewelry calendar.

2. Publicity and momentum:

(1) Before the event (about xx, xx) and during the event (x, xx, x, xx), publish it in major newspapers Promotional report of the event, with the theme "XX Jewelry 'Money Tree' Gives 100% Gift" (1/4-1/8 edition), introduces the event's prizes and participation details.

(2) Print an event leaflet before the event and distribute it in front of the store (it can also be distributed in crowded areas and communities if conditions permit) to expand the influence and publicity of the event.

(3) Make event promotion posters in front of the store, and arrange event consultants at the counter (a consultation phone number can be set up if conditions permit).

(4) Storefront POP: xx display rack promotion activities, while increasing the atmosphere of the hot store.

5. Activity budget

1. “xx” fee: 50 yuan × 18 = 900 yuan;

2. Pillow: 30 yuan × 49= 1470 yuan; calendar: 30 yuan × 31 = 930 yuan;

3. Promotional page (DM): 0.

5 yuan/sheet