202 1 Jiangsu banking "3? 15 "Education and Publicity Report on Consumer Rights Protection (Part II)

China Industrial and Commercial Bank of China Jiangsu Branch deployed in advance, carefully prepared, and comprehensively promoted the "3? 15 "financial knowledge promotion activities. "3? 15 period, 3? 15 "financial knowledge quiz" 3? 15 A series of activities, such as public consultation day, respecting the elderly and helping me first, safe campus, financial knowledge entering villages and towns, working with old peers, ICBC Youth Forest, and green public welfare publicity, have continuously used financial services to serve people's livelihood, optimize the quality of financial services, improve consumers' financial literacy and risk prevention ability, and make financial warmth truly benefit consumers and build a harmonious society.

3. 15 Consumer Rights Day

Industrial and Commercial Bank of China Jiangsu Branch

Agricultural Bank of China Jiangsu Branch

In order to solve the digital divide for elderly customers to enjoy online financial services, Jiangsu Branch of Agricultural Bank of China compiled the Guide for Elderly Customers to Use Pocket Banking, which was widely publicized in outlets, WeChat and other channels to guide and help the majority of elderly customers to use Pocket Banking. According to the characteristics of financial services for the elderly customers, the bank also compiled the Financial Services Manual for the Elderly Customers of Agricultural Bank of China, and published a series of publicity materials on Jiangsu Consumer Network and the official WeChat of Agricultural Bank of China, which popularized the knowledge of eight rights and interests of financial consumers, prevention of telecommunication network fraud and illegal fund-raising, personal information protection, card safety and rational financial management. For elderly customers online and offline, improve the pertinence and effect of publicity. According to the characteristics of many elderly customers in the surrounding communities, some branches of the Bank set up financial service publicity teams to provide financial services and financial knowledge publicity for elderly and disabled customers in nearby communities, nursing homes and universities for the aged, and to publicize and popularize relevant financial knowledge through vivid forms such as explaining relevant actual cases, quiz competitions and sketch performances, so as to prevent all kinds of fraud and illegal fund-raising activities. So as to improve their financial literacy and risk prevention ability, and become a warm-hearted bank with temperature around elderly customers.

Bank of China Jiangsu branch

Jiangsu Bank of China Innovation Organization has jurisdiction over "3? 15 "Consumer Protection Education and Publicity Week and Financial Consumer Rights Day".

First, active service, offline publicity has achieved remarkable results.

(a) the "welcome" hall publicity. First, set up a "financial knowledge publicity and education area", set up an information desk, post posters and post self-made leaflets; Second, "people-oriented to enhance the sense of acquisition of financial consumers", "high interest rate returns risk investment and financial management need to be cautious" and "rights? Responsibility? Risk "; At the same time, "3? 15 posters and videos ".

(B) "going out" outdoor publicity. Branches organize employees to go to schools, enterprises, communities and construction sites. , to carry out the "send financial knowledge to the door" activities. At the same time, the branch also rolled by 3? On the outdoor LED screen of the central shopping mall in nanjing xinjiekou business district. 15 Promote posters and expand their influence.

Second, careful planning and online publicity are innovative.

(1) Talk about risks by case, and strengthen the publicity of WeChat official account. During the event, the branch sent a number of tweets through official WeChat official account and video WeChat official account to publicize the eight rights and interests of financial consumers, remind them to prevent fraud and raise risk awareness.

(2) Shoot and make various promotional videos. In order to expand the breadth and depth of the mission and improve the mission effect, Bank of Jiangsu mobilized its employees to shoot "3 15" public welfare publicity micro-movies, short videos and micro-animations by themselves or with the help of external forces. At the same time, on the one hand, it was pushed by new media such as employees' circle of friends, WeChat group and official WeChat, on the other hand, it was scrolled in the lobby of business outlets in the province, LCD screens of provincial headquarters, which greatly increased the interest and effectiveness of the publicity activities and effectively improved the anti-fraud awareness and ability of financial consumers.

(3) Strengthen media publicity and expand its influence. 3? On the day of 15, the branch opened a column on the protection of financial consumers' rights and interests in Sina Jiangsu to publicize the protection of consumer rights and interests and financial knowledge of the branch. Xinhua Daily reported the effectiveness and highlights of the branch's consumer rights protection work with a full page. In addition, the relevant mainstream media made special reports on the branch, which effectively enhanced the good reputation of the branch's consumer protection work.

China Construction Bank Jiangsu Branch

Jiangsu Branch of China Construction Bank actively adapts to the overall requirements of protecting consumers' rights and interests under the new situation, and carries out online and offline financial knowledge education activities through multiple channels and in all directions. First, around the hot financial topics concerned by consumers, we actively approached the customer groups such as students, enterprise employees, small enterprises and military personnel, and benefited more people through the forms of "financial knowledge flash", "prize quiz" and "sitcom". Second, care for elderly customers and carry out financial escort night activities. The branch walked into the gathering places of elderly customers such as Nanjing Yuehua Nursing Home, Zhenjiang Jiang Bin New Village and Yangzhou Cuigang Community, and gave the elderly a feast of financial knowledge such as preventing telecom fraud, deposit insurance knowledge and illegal fund-raising. Third, actively explore a new model of financial consumer education, and take online publicity as an important means to enhance the coverage and influence of education. Through the "Colorful Consumer Protection Smart Classroom" public welfare classroom launched by CCB University, the number of visitors exceeded 30,000; Closely follow the theme of the activity, draw financial knowledge cartoons, popularize credit information knowledge and the harm of illegal fund-raising in easy-to-understand language; Use WeChat, Tik Tok and other online channels to spread financial knowledge to thousands of households.

Bank of Communications Jiangsu Branch

Jiangsu Branch of Bank of Communications launched "3. 15" Consumer Rights Protection Education and Publicity Week. First, a leading group with the vice president in charge as the team leader and the heads of the member departments of the Consumer Protection Committee as the team members was established; The second is to play the main pictorial of the activity propaganda, the poster specially designed for the elderly, which is scrolled on the poster machine and self-service equipment in the whole jurisdiction, and at the same time, the activity slogan is scrolled on the scrolling screen of the outlets; Third, make full use of outlets to carry out hall education, and carry out hall education activities such as distributing folding pages, guiding observation, publicity and explanation to customers who arrive at the store at an appropriate distance. Fourth, release the series of reading materials "Jiao Jiao Accompany You to Grow Up", focusing on a consumer's growth system from youth to middle age, and produce and distribute the first financial education reading material with selected contents in China in the form of comics and "Talking about Risk with Cases"; Fifth, the series of publicity and education contents of "Jiao Jiao said consumer protection" were continuously launched for online publicity and education, and the overall influence of the consumer protection brand of Bank of Communications was continuously improved; Sixth, on the premise of doing a good job in epidemic prevention and control, we should appropriately carry out activities such as sending financial knowledge to campus, community, business circle, countryside, nursing home and university for the aged.

Postal savings bank of China Jiangsu province branch

Jiangsu Branch of Postal Savings Bank makes full use of online and offline channels such as outlets, horse racing screens, self-service devices, WeChat, Weibo and media to popularize financial knowledge such as eight basic rights of consumers, prevention of illegal financial advertisements and rational investment. The Jiangsu Branch of the Postal Savings Bank also organized an independent area and set up "3? 15 "consumer rights protection education corridor" organizes all cadres and workers to learn special financial knowledge of respecting the elderly and caring for the young, and drives the elderly and children around them to strengthen financial knowledge learning and raise their awareness of protection.

Jiangsu Branch of Postal Savings Bank actively innovated online education means of financial education, and cooperated with many newspapers, TV stations and radio stations to carry out special education for the elderly and teenagers. Up to now, Jiangsu Branch of Postal Savings Bank has simultaneously launched many articles such as "Jiangsu Branch of Postal Savings Bank: Optimizing Financial Services for the Elderly by Taking Various Measures" through media networks such as Phoenix, Netease and Yangzi Evening News, and further expanded its publicity influence through introducing typical cases at the counter, adding smart device application systems for the elderly and outdoor publicity activities. Postal savings bank Jiangsu branch was established "3? 15 series of special education zones for respecting the elderly and caring for the young have launched many original cartoons, videos, pictures and texts, "telling stories" and risk tips. Among them, the Postal Savings Bank of Jiangsu Province has produced original videos for the elderly and college students to protect personal financial information, and created a "three-character classic" to prevent illegal financial activities, which is catchy and easy to learn.

While doing a good job in the prevention and control of normalized epidemic situation, Jiangsu Branch of Postal Savings Bank actively strengthens cooperation with communities, pension services, welfare homes, schools and other institutions, and actively sends financial knowledge to the elderly and adolescents through various forms of education. Recently, a delegation of lecturers from Jiangsu Branch of Postal Savings Bank walked into Sheyang County Pension Center to popularize telecom fraud, illegal fund-raising and other hazards to elderly friends through vivid cases, and prompted to identify and prevent illegal financial activities. In order to help the elderly friends solve the outstanding difficulties in using intelligent technology, the lecturer of Jiangsu Branch of Postal Savings Bank introduced the service of the "special line for the elderly" of Postal Savings Bank to the elderly friends. Older friends over the age of 60 can call the 95580 hotline of the Postal Savings Bank, and they can directly enjoy the "elderly hotline" without voice navigation and key selection. The service is directly provided by the exclusive customer service. On March 15, Jiangsu Branch of Postal Savings Bank joined hands with Nantong Radio and Television Station to enter the neighborhood community of Zhongnan Gongde, and launched a unique financial knowledge popularization activity for elderly friends. By organizing elderly friends to watch the original video of Jiangsu Branch of Postal Savings Bank to prevent pension fraud, we will guide them how to understand and use financial products through WeChat official account and mobile banking. The activity was held on March 15. At the same time, Jiangsu Branch of Postal Savings Bank also focuses on young consumers such as teenagers and school students, and extensively carries out self-care education activities for teenagers such as financial knowledge and legal publicity. Recently, Jiangsu Branch of Postal Savings Bank also joined the local Financial Supervision Administration and the Youth League Committee to enter Rudong Secondary Vocational School in Jiangsu Province to carry out "Youth self-care education-financial knowledge enters Rudong Secondary Vocational School", bringing special lectures to more than 50 teenagers.

Huaxia Bank Nanjing Branch

On March 15, the Youth League Committee of Huaxia Bank Nanjing Branch organized Qinhuai Sub-branch and the Youth League Committee of China UnionPay Jiangsu Branch to carry out a financial consumer rights day education activity with the theme of "Lei Feng accompanies our bank to start a new journey" in the community of Wulao Village, which opened the "3? "15" Consumer Rights Protection Publicity Week. Popularize financial knowledge to the elderly in the community through on-site education, distribution of leaflets, face-to-face communication, etc., focusing on reminding elderly friends to take good care of their "money bags", preventing illegal fund-raising, preventing telecommunication network fraud, avoiding envy of high returns, and establishing a rational concept of investment and consumption. During the activity, the staff of Huaxia Bank Nanjing Branch wore ribbons and distributed a series of carefully planned and specially designed publicity materials to help the "silver-haired people" cross the digital divide and enjoy smart financial services! The activity was a complete success and won unanimous praise from the elderly friends in the community.

Bank of Ningbo Nanjing Branch

Bank of Ningbo Nanjing Branch actively carried out the "3? 15 Financial Consumer Rights Day ". In this activity, all business institutions of the branch cooperated with the Consumer Protection Department of the branch to carry out thematic publicity and education activities, publicize the provisions of the new Consumer Law and the legitimate rights and interests of consumers, and inform financial consumers of the proper channels and ways to resolve financial consumption disputes. At the same time, strengthen the education of financial consumers' risk awareness and responsibility for their own decisions, and guide financial consumers to safeguard their own interests legally, reasonably, rationally and orderly.

In the special period of epidemic prevention and control, the mode of "online first+offline second" was adopted. Online activities mainly organize branches to carry out online "3? 15 theme online financial afternoon tea activities. Offline activities include 1 talking with Yolk Superman about consumer protection. Combined with the 0/3rd anniversary of the branch company/KLOC-,a series of short videos of "Egg Yolk Superman Chatting with You for Consumer Protection" were launched by using the image of "Egg Yolk Superman". 2, "Caring for the elderly, walking with you" theme microfilm. Create microfilms with the theme of the elderly, and narrow the gap between the growing elderly population and digital life through microfilm publicity. 3. Carry out consumer protection education for different age groups. At present, educational activities for the elderly, entrepreneurial college students and children have been completed and achieved good results.