What are the drainage methods of Taobao shops?

Taobao stores are increasing day by day, and it is impossible to compete with others without careful operation and care, or even the opportunity to show their stores to customers. Therefore, many businesses carry out various kinds of drainage, so let's talk to you about the drainage method of Taobao shop today.

Taobao shop drainage method about shop drainage, here is not to teach you how many orders to make up, how to make up. That's not the concept! I mainly want to tell you something essential in search. 20 19 Taobao can still play! But ladies and gentlemen, I hope that when you study, you must do one thing, you must learn to think and learn to draw inferences. I hope this sharing can give you some inspiration and help. And never hide anything when sharing. I will teach you everything and never hide anything. In Taobao's traffic system, it is very important to have a traffic channel, which was also written when I shared it before. It is the basis of all traffic channels. If you want to get more income in other traffic channels at a small cost, then search is definitely the foundation. The weight of search keyword transactions is equivalent to three times that of through train transactions. What do you mean? That is to say, the weight of through train is equivalent to one-third of the weight of search keywords. So I hope I can digest and absorb the word search with this sharing today. The search skill I'm talking about today is how to get my new baby to cut into similar products and get a certain exposure in a short time. Remember to do the ultimate black search not for traffic but for exposure. Whether traffic comes in or not is directly related to your click-through rate. Traffic = presence * click rate. As long as the search traffic is not checked, remember that you are successful. That is, your weight must be achieved, but your traffic is definitely not that much. At this time, you should reflect on why your click-through rate is so low. Okay, this is my opening remarks. Introduction to the principle of black search: the principle of black search must be based on the principle of search, but it seems a little violent. We manually interfered with a baby's initial data, which must conform to the pattern of Taobao explosion. What is the mode of Taobao explosion? High click-through rate, high conversion rate, high growth rate and fast growth rate.

You don't need to know a lot of technology to make such a product, you just need to choose a good product and make a very good picture, which has a high click-through rate and a high conversion rate. You just need to push this kind of money a little and make a basic sale, and he can come up. Why can he come up? Because you have done basic sales, Taobao will give you weight and give you some exposure opportunities. As long as you have the ability to seize this opportunity, your baby will present a straight-line rising data, thus reaching a ceiling of traffic, and then there will be a slow decline, and then you need to make an optimization. Low click rate, high conversion rate, low conversion rate, high click rate, high conversion rate and high click rate. There is also junk money with low conversion rate and low click-through rate. The first three items can be done, but the garbage money behind should be directly pass away. It is precisely because many people are making junk money that they don't know they are throwing money. The treasure of garbage money is not necessarily garbage, but the data must be very poor, which determines that it is garbage! ! ! ! Another is that three days after the new product is put on the shelves is a relatively safe cycle, and Taobao will not check you at this time. Why didn't he check you? Because Taobao knows very well that if you want any baby to get more traffic and more sales, then you must at least have an evaluation, sales and a little herd effect. A baby with zero evaluation and zero sales is hard to be accepted by consumers. I tell you this principle, Taobao will give you a time to do basic sales and evaluation. My method is mentioned above. Now, to sum up, 1, the initial data of manual intervention on the baby. 2, in line with the explosion mode that Taobao wants-high click-through rate, high conversion rate and fast growth rate. 3. In the safety cycle of new products. There is no traffic in Taobao's new products. How can latecomers get traffic quickly and run faster than their competitors! Generally, the period for the promotion of new products is fourteen days. High-priced furniture and high-end women's wear may take four weeks or 28 days. The customer unit price of general products can basically be seen in one to two weeks, and it can be seen that the traffic is climbing. If you can't see the traffic for a week or two, the result is either your operation or your data. It can only be these two reasons. Store 1 has not seriously violated the requirements for single items in the store, especially the problem of selling fake goods and quality refund rate. If the quality refund rate is too high, it will directly inhibit the improvement of search traffic and quality refund rate. Tmall's quality management can be seen directly by pulling down store C. I was very concerned about this quality refund rate last year. At last year's annual meeting, I learned that a friend was stumped by this question and asked Xiao Er that this quality refund question would be recorded as long as it was submitted, regardless of whether it was changed later. Quality refunds will be recorded, so this should be taken seriously.

The second store level is above level 3, and level 4 is the best. Because of the proportion and exposure of stores, the first-and second-class stores account for 70%, the exposure rate is 30%, the third-and fourth-class stores account for 25%, the exposure rate is 40%, the sixth-and seventh-class stores account for 5%, and the exposure rate is 30%. Other levels are either too few exposure opportunities or difficult to achieve. So the third and fourth grades are the best. Some low-level, first-class and second-class should not aim at making money, but add various marketing techniques and strategies. For example, buy one get one free, or the discount is very strong, you can get a coupon when you enter the store, or you can completely reduce it. Multi-link operation, click no logistics delivery, and do not actively confirm delivery. It is best to chat in Want Want in the form of wholesale. When the work is finished, delete the link. After seven days, no matter whether your traffic can get up or not, you must delete the link to brush the big order. Quickly pull up the level, make less money and enter such a pk station first, and enter such an environment. Otherwise, there are too few opportunities. It is too slow to do it. Unless you are extremely confident in your product, I don't recommend you to operate this skill like this! This time, the emphasis on preparing new products for the shelves is just like raising your own children. The preferred title, the creation of golden title-the more keyword entries, the better, and the higher the search heat, the better. The first step of the construction process is to establish a keyword thesaurus, spend money to buy market conditions, choose your own most subdivided categories, choose the last seven days, download the top 500 words in the industry hot word list, filter after downloading, and leave all keywords that meet the baby's attributes. The second step is to determine the core keywords you mainly promote, which are generally secondary attributes. Everyone knows what this secondary attribute means, so I don't need to bother to explain it. Second-level attribute words are used to find out the ones with high search popularity. The third step is the reasonable placement of keywords. The core group words should be in the front position in the middle of the title, other keywords should conform to the reading logic, the marketing words of attribute words should be in the front, and the product words of category words should be in the back. Don't break the structure of core words when placing other keywords. The second choice of price, positioning price is an essential part of explosive products. If your product positioning is not accurate, the crowd positioning is not accurate, the price will be chaotic, and it will become the last suona of your whole store. First of all, from the top 30 sales of similar competitive products, find out the flow system stores with search flow as the main factor, and find out the golden formula of pricing-medium and high customer unit price = lowest price+(highest price-lowest price) *0.6 18. Unit price of medium and low customers = lowest price+(highest price-lowest price) *0.382. If you find a store whose products and prices are very similar to your own, and you want to reach the search traffic height of this competitor in a short time, you can directly price it one yuan cheaper than him. The third view, the main map is directly mapped, just try the through train. At first, the teacher with the best eyesight is your competitor, understand? There are many articles in the world, so it is no problem to learn from good shops, as long as it does not involve infringement. The layout of the details page first introduces the solution to the buyer's problem step by step, and finally it will shake with the buyer, background color and the answer to the question. The fourth choice of account, this standard is stricter, the stricter the better, real-name authentication, naughty value of 800+, at least 600+, flowering Bai, when making a list, you must pay with flower Bai, sesame credit of 560+, and the number of brushing times is no more than three days, no more than five weeks, but no more than 60 months. To be received and received are less than or equal to 4. If you have high-quality number resources around you, the old shop will have old customer resources. Want to find Taobao customers to promote, it is best to meet the following standards. The commission for Taobao customers shall not exceed 30%, and the price after coupons shall not be lower than 70% of the lowest price of products in the last 30 days. All sales that are not for profit will be considered by Taobao as a brush list. Taobao has focused on this matter in 15 and 16.

How to promote Taobao Store 1 can help friends spread it, for example, let friends pay attention to their own stores, increase popularity for newly opened stores and increase store sales.

2. You can use social tools such as WeChat to promote it and use the huge crowd base of the community to promote it.

3, you can use Taobao platform to promote, Taobao will help stores attract traffic.

4. Short video platforms can be used for promotion, such as Tik Tok and A Aauto Quicker.

Taobao usage skills 1, Taobao supports a variety of payment methods, users can see the payment methods supported by products on the product details page of mobile phone Taobao, and can choose according to their own needs, such as installment payment and cash on delivery.

2. Click "General" on the setting page of mobile phone Taobao, and you can open the functions of face payment, shake, location service, quick password search and so on.