How many advertisements does China Mobile waste every year?

It turns out. I'd like to speak to Wang Jianzhou, chairman of China Mobile. And then I thought, He is the big boss. Too busy. I'm afraid this date will be in 2009. We write an article and put it in Idea Daily, which is also a letter to Teacher Wang. Try our fate. Fate always meets. When fate comes, we should all be modest. The prominent representative of advertising everywhere, China's, should be regarded as China Mobile. Large and small media, online and offline, urban and rural areas, at home and outside, on the ground and underground, vast mountains and seas, high-tech and low-tech, where there are communication signals, there are advertisements for China Mobile. This statement is very modest. Actually, it's more exaggerated Now let's talk about the first question. Don't be afraid. This is a small exhibition. I am also afraid of large-scale exhibitions, because there are too few materials on display. I asked the media director of an advertising company that is participating in mobile advertising in China: Is the advertising of China Mobile almost one billion RMB a year? He said that large and small, the whole country should add up to more than one billion. I asked, do you have to spend this billion advertising fees? He said yes. The proportion of advertising expenditure at headquarters is increasing every year. This money is a public relations advertising fee and must be spent. The biggest headache is that our media company always tries its best to spend this money on advertising creative companies. It is not easy to spend it skillfully and creatively. I asked how much one billion advertising fees were wasted. He smiled and said there was no waste. I said all people are smart people. To tell the truth, he said with a smile, many times there are many media and many pages. In fact, there is really no need to put it in. But then again, everyone believes that advertising is not done for nothing, even if only one person sees it, it is also an achievement. I said that for China Mobile, which is ubiquitous and rotates in the hands of hundreds of millions of people every day, turning on the mobile phone is a well-known mobile advertising brand in China. The first question is actually a good one. I don't know if you can take some time out of your busy schedule to think: Is the advertising volume of China Mobile too large in recent years? How many advertisements are really unnecessary? How much did Shui Piao get for advertising? You are a very wise man. Some things will never be solved unless you ask yourself. You know better than I do. As I said above, let's assume that this billion-dollar advertising fee should be spent and must be spent. Then, the idea came. China Mobile's current advertising creativity level can be summarized in three words: rough and hard. It seems that all the famous stars have been spokesmen of China Mobile, and the themes and styles of the activities are endless. However, I want to ask you the simplest question: Do you know what the slogan of China Mobile is? What is its brand spirit and brand value? I don't know. What about you? This is the problem. What do you do in your advertisement every day? Can you spend one-third of the huge advertising expenses to do some "public service advertisements"? I know you don't like to hear the word public service advertisement. If you think that public service advertisements are made for others and are of little use to yourself, let alone that your point of view is actually wrong. Ok, let's create a new form of advertising: award-winning advertising. It is through the process of transmitting some ideas and knowledge that benefit the country and the people that the advertising information of your brand is also expressed. Do you think this should be reliable? You win, consumers win, the country wins and the world wins. This is * * * won. * * * The winning advertisement can actually be realized through China Mobile's powerful network information promotion platform. Can you send some "classic quotations, master wisdom, inspirational quotations, recruitment information, food skills through train, gentlemen's class, entrepreneurial ideas, classical poems, novel serials, famous experts' opinions, star notes, etiquette faxes, childlike stories, practical knowledge of life, psychological questions and answers, and health jokes" to mobile phone users by SMS or MMS? Mr. Wang, when will the hundreds of millions of advertising fees wasted by China Mobile be saved? (Xu Dawei)