How does the hotel develop WeChat marketing?

Question 1: How to make a hotel WeChat marketing plan At present, there are two kinds of hotel WeChat marketing plans: WeChat public subscription number and service number.

What is the difference between WeChat public subscription number and service number?

The service number of WeChat public platform, as its name implies, is mainly to provide services to customers. Generally, banks and enterprises do more customer service. The main functions and permissions are as follows:

1. You can apply for a custom menu for free without Tencent WeChat authentication.

2. The service number can send four messages a month.

3. When the service number sends a group message, the user's mobile phone will receive the message like a short message and display it in the user's chat list.

4. After the service number is authenticated, you can apply for WeChat payment. The subscription number cannot.

Wechat public platform subscription number. Mainly to provide information and materials. The general media use more. WeChat public platform subscription number version 5.0 main functions and permissions:

1, WeChat public platform subscription number can send a group message every day. Group messages appear directly in the subscription number folder.

2. When the subscription number sends a group message, the mobile phone WeChat user will not receive a message reminder similar to a short message.

3. In the address book of mobile phone WeChat users, the subscription number will be put into the subscription number folder. At the same time, the message published by the subscription number will also be folded into the subscription number folder.

Then the last step is to choose a WeChat hotel reservation system (micro-life WeChat hotel reservation system), join the membership, and then use WeChat to launch hotel marketing.

Question 2: How do hotels use WeChat for marketing? Black passers-by believe that the first condition of making money is to be able to do marketing advertisements, to drain technology, not to market, not to introduce customers, and no matter how good the project is, it will not make money. The smell of wine is also afraid of the depth of the alley, so advertising is becoming more and more important in modern commerce. What kind of advertisement is a good advertisement? Sugarman, a famous American copywriter, said that in order for advertisements to be effective, there must be several psychological incentives that can capture consumers. Let's listen together.

The first psychological inducement is to build a sense of participation. Recall a scene where you go shopping in a shopping mall, and the shopping guide who sells clothes will advise you to try it on, and the boss who sells food will often let you try it on. If you refuse from the beginning, you will definitely not buy it, but once you try it on or try it on, the probability of buying this product will greatly increase. This behavior of merchants is to build users' sense of participation. The same is true of good advertisements. If you observe them carefully, you will find that the more attractive advertisements are, the more they will create a sense of participation for users. For example, there is an advertisement for a sports car. Let me read it to you. "Drive around this new car, feel the feeling of the wind blowing through your hair when driving in the hot evening, step on the accelerator to the end, taste the feeling of being pushed to the back of the seat by the impact instantly, and then look at the exquisite electronic display screen. This is the speed that this sports car brings you. " How's it going? After listening to my words, do you feel that you are driving this sports car in the sunset? This is to use language or pictures to build the user's sense of participation.

The second psychological inducement is to establish authority. Passers-by in black feel that people's instinctive psychological tendency is to believe in professionalism and authority. For example, if a digital white wants to buy a computer, he will first ask his friends who know how to buy it, whether he can go with him, tell him the differences between various models, and it is best to help him decide which one to buy. For example, sometimes when we go to buy watermelon, we always ask the boss if this watermelon is sweet. Therefore, it is very important for businesses to create a sense of professional authority when advertising products. For example, you can list many numerical parameters in the advertisement for comparison to show your specialty. Xiaomi mobile phone often does this at the press conference, and then draws the conclusion that it is in the leading position in the industry, which really increases consumers' trust in the brand.

The third psychological incentive is to establish a connection, that is, to connect what customers already know with your product, so that consumers will accept it more easily. For example, when smoke detectors were first introduced to the market, many people didn't know what this thing was for. When advertising, the manufacturer said that this product is a "pointed nose on the ceiling" and will call the police when it smells the smoke at home. As soon as this humanized analogy appeared, it immediately narrowed the distance between products and customers. Here's another example. There used to be a product in America that could remotely control the start of a car. When you are still some distance away from the car, press a button the size of a key chain, and the car will automatically ignite and drive away as soon as you get on the bus. The coolest thing is summer, when you open the door, you can feel the cool air, and you don't have to wait for the temperature to drop bit by bit like in a steamer. Sugarman named this remote control device "Mafia Automatic Mechanism". Have you ever thought of the hot picture of the mafia remote control car exploding and killing the opponent in the blink of an eye? Isn't it cool?

The fourth psychological inducement is the desire to arouse a sense of belonging. It is natural for passers-by in black to believe that everyone needs a sense of belonging. A good advertisement can arouse consumers' demand and make them feel that I can belong to my favorite group if I buy this product. For example, Marlboro cigarettes in the United States have successfully created a decadent yuppie beauty in their advertisements. Westerners want this temperament, and of course they like Marlboro cigarettes. For another example, Mercedes-Benz has always advertised that people who drive Mercedes-Benz are the owners of wealth, and those who want to make a fortune and show off their wealth are willing to buy Mercedes-Benz; Volvo later adopted a sense of belonging strategy to publicize that its users are the most educated. In the following years, Volvo's highly educated users really increased. Therefore, as long as advertisements give consumers the group atmosphere they want, they will automatically return to the team.

Passerby in black: If products want to sell well, we should be more careful in marketing advertisements. However, it should be noted that we should take the right path in any marketing, do not do products and marketing that are inconsistent with heaven, and do not deceive the masses. Nowadays, the network is mixed, and whites should pay more attention to fraud prevention. Want to know the essence of marketing, contact passers-by in black (Sina blog has contact information) can be found in Baidu: Sina blog in black.

Passers-by in black finally remind you that life is not easy, and many people are bypassed by so-called high people ... >>

Question 3: How to use WeChat as a platform for hotel marketing? With the information technology covering the whole world, young people pursue networking and trendy. In order to attract their attention, "WeChat Hotel Manager" can put all the latest activities and offers of the hotel on the hotel WeChat service platform. As the marketing of hotel activities, the most important thing is to interact with the vast number of hotel customers and share this joy. In this way, customers can get to know each other about their hotels. "WeChat Hotel Manager" can also create information pages for important events, so that guests will like your hotel WeChat service better.

Question 4: What about the hotel's WeChat marketing? I know his family has a lot of plans for the hotel, and I have done it here before.

Question 5: What are the benefits of WeChat marketing to hotels? The benefits of WeChat marketing to hotels mainly include the following points:

1 to enhance the brand value of the hotel;

2. Increase the exposure of the hotel;

3. Help the hotel interact with fans;

4. Conducive to the hotel to carry out event marketing;

5. If there is an online reservation function, it is convenient for users to check in.

Question 6: How should the hotel do a good job in WeChat marketing promotion? Many hotels have planned wonderful holiday activities and other programs. However, in terms of marketing, the reporter saw that many restaurants' holiday marketing methods are single, lacking new ideas and the effect is not ideal. So, how do hotel catering enterprises do well in Weibo marketing? The reporter interviewed koala network technology, a hotel operation expert. They believe that a successful restaurant holiday WeChat marketing should pay attention to the following aspects. Restaurant WeChat marketing needs personalization, restaurant WeChat marketing needs to pay attention to methods and skills, hotel restaurant WeChat marketing needs to strengthen interaction, and restaurant WeChat marketing needs systematic layout. Wechat hotel housekeeper can do these jobs well.

Question 7: How does the hotel industry do WeChat marketing? Now, the industry and hotels are considering marketing. Generally speaking, hotels have more publicity and layout for the annual meeting, but not much marketing.

Question 8: Hotel micro-marketing, how to do micro-marketing is very popular recently, which is a new marketing method based on social applications such as Weibo and WeChat. The catering industry and the hotel industry are very positive about emerging marketing methods and business models such as micro-marketing and O2O. A hotelier once asked what micro-marketing in the hotel industry should do. Today, I will share with you 25 tips for hotels to do micro-marketing.

1. Hotel Weibo is bound to join the "strong operation", and the activity operation only solves the problem of "informing" fans that "I have opened Weibo".

2. Hotels must do their own business in Weibo, only they know their products best.

3. Search Weibo Station for Weibo or fans about your hotel, and that's your target customer.

4. Search for competitors' Weibo, and you can also find the target customers.

5. The biggest advantage of Weibo and WeChat in direct selling is that hotels can directly establish contact with fans (target customers) through Weibo and WeChat.

6. The DNA of Sina Weibo and Tencent Wechat determines their shortcomings in "strong relationship" and "communication". In other words, the two can complement each other in marketing at present; (Weibo and WeChat are also learning from each other, trying to make up for their own advantages and disadvantages).

7. Weibo and WeChat are not the only choices for marketing, but they are necessary choices, because customers are already "playing" with Weibo and WeChat.

8. Hotels should make full use of offline resources in the promotion of Weibo and WeChat: a. For example, room cards should accompany passengers from check-in to check-out; And the carrying exposure rate is high; B, it's an old customer spending money in the store. You should bring new customers with the reputation of old customers.

9. In addition to the necessary process guidance, hotels must also add manual guidance when promoting Weibo and WeChat, provided that the experience of hotel guests is not affected.

10. When hotels promote Weibo and WeChat, they need to establish a communication matrix. Based on two considerations: a, the hotel itself is a labor-intensive industry, and the labor cost is relatively high, so it is impossible to invest too much manpower in a short time. Then let's foster strengths and avoid weaknesses. Let's drive everyone to play Weibo and WeChat. If your hotel currently has 50 employees, then the communication matrix of 50 accounts should not be underestimated. B. Weibo and WeChat are personalized products. In the process of establishing the propagation matrix, you can't set too many rules, just tell them what they can't see and forward, that is, set the topic red line.

1 1. There are two types of hotel micro-marketing communication matrix: a. Hotel internal communication matrix (namely hotel employee Weibo, manager Weibo, brand Weibo, etc.). ); B, the company's external communication matrix (i.e. hotel customer Weibo, viewpoint Weibo, etc.). The establishment of internal and external communication account matrix will show its great role in future promotion and crisis research, so we should plan ahead.

12, communicate regularly. Share your own experience in playing Weibo and WeChat, so as to promote the rapid growth and progress of the whole team.

13. In Weibo with 500 million users, you will never be alone. You should take the initiative to interact with fans, and interaction is communication.

14. In the era of social media, mobile phone number is no longer the only tool to establish communication with customers. They also have Weibo number, micro signal, easy signal and QQ number.

15. Don't be afraid when you encounter complaints from fans in Weibo. This is not a bad thing. Fans who will vomit are loyal fans. Customers are God, and we are the masters of God. Handling complaints in Weibo also applies to interaction.

16. The official Weibo should pay attention to "personalization" when interacting with fans, that is, let fans know that "I am interacting with a person" instead of an information release machine.

17, micro-marketing should not follow suit. WeChat is very hot now, maybe it was Weibo two years ago; Weibo now may be WeChat in two years.

18, Weibo and WeChat are not omnipotent; "What do you want to do" is everything. They are just tools.

19, the hotel operation specialist will become a scarce product; It is recommended that hotels cultivate reserves in advance, with a monthly salary of not less than 5,000 (first-tier cities).

20. In Weibo, you can also solicit customers and wrangle; In the final analysis, micro-marketing is a war of grabbing people (target customers and talent reserve).

2 1, the development trend of micro-marketing: a, industry standardization; B, process standardization; C. service specialization.

22. Micro-marketing will eventually return to the core of the product. The core of hotel products is "service"; The core of selling pancakes is "delicious".

23, micro-operation, first of all, we must clarify our own positioning: Do you know who you are? Where are the target customers? What do you want?

24. For hotel social direct selling: OTA price limit does not affect hotel direct selling; In the later strategy, we can make packaging products for direct sales. In addition to the price, guests will expect the hotel to provide other services, such as: late check-out; Discount gift certificate; Room ... >>

Question 9: Why do hotels do WeChat public platform marketing? The main reason is that Trend Hotel can be promoted through WeChat public platform to realize online booking and other services.

Question 10: How much should be invested in hotel WeChat marketing depends on the purpose of doing WeChat marketing. In other words, what kind of effect do you want to achieve through WeChat marketing?

Wechat marketing includes the development of micro-websites and the promotion of official WeChat accounts, as well as the maintenance of fans, preferential activities and so on, all of which require capital investment and, of course, labor costs.

The lower limit of the specific amount is zero, and the upper limit is not capped. In other words, you can do micro-marketing with zero investment, or you can invest a lot of money in micro-marketing.

Of course, the effect is that the more investment, the faster the effect. So it depends on what you need to achieve. Or the positioning of micro-marketing. Briefly introduce several kinds:

First, brand promotion. This kind of marketing website construction is mainly based on graphic display, and the pictures should be elegant, clear and beautiful. Words also need to be attractive. The most critical part is that it takes a lot of effort to maintain fans. Publish some high-quality graphic information or videos every day. The so-called quality is the information that people can't help but collect and forward after seeing it. The collection and editing of this kind of information needs special personnel.

Second, brand service. Now many businesses are doing WeChat marketing. How can I make my own micro-site more advantageous? This needs to be reflected in your online service function. These services include many functions, such as online inquiry, online booking, online ordering, electronic membership card and so on. This kind of micro-website with online service function often needs to be customized, and the cost will be much higher than before, but it is very convenient to manage. There is no need to collect information for editing and publishing every day, just send some hotel discount information to your fans or members during some holidays or some off-seasons.

I think so much for the time being, typing is not easy, I hope netizens can supplement it!