Real estate always brings new marketing methods.

First, the company level: brand output, regular brand promotion and key customers.

1, there must be a company brand promotion.

At least once or twice a month, the brand content is output, which makes customers have memories and concerns. Available methods include regular WeChat official account push, WeChat push, letter from home, project progress broadcast, company series activities, email, etc. Some enterprises even put it in the customer's residential area according to the customer map.

2. Establish a key account team. Major customer accumulation and special maintenance of various projects, such as thank-you meetings, customized gifts, mid-year feedback, etc.

Second, the project level: continue to respect marketing.

1, customer classification processing

For seed customers, it should require 80% experience to maintain, and the rest customers only need normal maintenance. But please remember that this customer is changing at any time, so you must update it in real time and contact the company and the property consultant.

2. Worship activities

When the project and products can't be upgraded, what we need to do is to enhance the respect of customers after purchasing this project and make them feel face-saving.

3, high frequency contact

We should do more activities that owners like and are interested in, so as to increase the frequency of customers' multiple visits.

4. Encourage visits and transactions.

The old and the new should encourage both visits and transactions. For example, taking a friend to open a gas card is actually not high. Compared with the cost of visiting thousands of groups, this money is very small. When customers feel that the difficulty of recommendation becomes smaller, the number of recommendations will naturally increase. When the visiting base is large, the possibility of transaction will naturally increase and the transaction cost will also decrease.

5. Actively establish owners' groups.

Enterprises should build groups in a unified way and classify them according to customers' hobbies, interests and industries. , and let customers choose the type of group they join, which not only helps the project define the form of activities, but also helps customers maintain the community.

Third, the level of real estate consultants: emotional maintenance.

1, personal gift maintenance

For key customers, property consultants suggest buying small personal gifts to protect customers, so as to turn the company's behavior into personal behavior, turn the company's resources into personal resources, and let customers feel that you are thinking about him all the time, and their feelings will deepen.

2. Construction of the Owner's Platform

Maybe 80% of property consultants won't do this. First of all, they have no such consciousness. Second, they have no such experience. But the way to build a platform is very beneficial to customers and themselves. For example, one customer wants to decorate, and another customer happens to be doing home improvement. I met a friend as soon as I introduced him, and the owner also recognized him.